Question
Does the website of an investing company need to be as complicated as understanding investments?
Answer
Re-designing to simplify the investment informational architecture.
Wodehouse Capital
Wodehouse Capital
Wodehouse Capital is a Mid-Market focused Investment Bank and Multi Family Office. Being independently owned and funded, having a team with over 200 years of combined mid-market deal experience gained in the industry, professional services, private equity and international debt markets, ensures their clients receive the best objective advice available. Wodehouse Capital is a member of the World M&A Alliance and is represented in 12 European countries, apart from having a worldwide presence in the US, South America, Australia, Japan and Middle East.
Our task was to redesign the website to reflect the stature and ethos of the Wodehouse brand. Wodehouse Capital’s previous website made it difficult for the user to reach the right information logically. As a result, the information architecture was restructured to make it easily navigable, delivering a better user-experience. The new website also needed to be responsive and work with various screen sizes—smartphone, tablet or desktop as well as on all major browsers. Lastly, the user interface needed to reflect opulence and class aesthetically to stand out amongst competitors.
SERVICES WEBSITE DESIGN
CLIENT WODEHOUSE CAPITAL
SECTOR INVESTMENT BANKING/FINANCE
Information Architecture
The information on the website was prioritised according to importance, the client's business goals and relation to the other content on the site. This made the flow of the user experience clean and focused.
After creating the required information architecture, the content was laid out in responsive wireframes.
A 1200 pixel 12 column grid was chosen, making the layout flexible, naturally scaling down from laptop/desktop to smartphones.
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