Question
How do you multiply the joy of
eating street food at a QSR?

Answer
By adding mirch, masala and
majja across communications.

Question
How do you multiply the joy of eating street food at a QSR?

Answer
By adding mirch, masala and majja across communications.

Question
How do you multiply the joy of eating street food at a QSR?

Answer
By adding mirch, masala and
majja across communications.

Question
How do you multiply the joy of eating street food at a QSR?

Answer
By adding mirch, masala and
majja across communications.

Question
How do you multiply the joy of eating street food at a QSR?

Answer
By adding mirch, masala and majja across communications.

Untitled-4-1

Majja – Desi Snackswale

Majja – Desi Snackswale

Majja is a quick service restaurant selling Indian street food as a branded and hygienic experience. Originally started from Ahmedabad, Majja plans to take this experience across India. The brand's main USP is its authentic Mumbai style Vada Pav, along with Idli, Missal Pav, Vada Ussal, Rajwadi Chaas and more.

The Ahmedabad market was selling anything but authentic Vada Pav. Brands were serving vada pav with cheese, palak and chole so naturally, we wanted to reinforce the authentic story. Targeting the youth and office goers who want a quick snack at an affordable price, the challenge was to create a brand synonymous with authentic taste, fun, young and affordable.

SERVICES  NAMING | POSITIONING | BRANDING | DESIGN LANGUAGE | SOCIAL MEDIA
CLIENT  TREBRO HOSPITALITY
SECTOR  FOOD & BEVERAGE

REVIEWED ON BRAND NEW

Majja is a quick service restaurant selling Indian street food as a branded and hygienic experience. Originally started from Ahmedabad, Majja plans to take this experience across India. The brand's main USP is its authentic Mumbai style Vada Pav, along with Idli, Missal Pav, Vada Ussal, Rajwadi Chaas and more.

The Ahmedabad market was selling anything but authentic Vada Pav. Brands were serving vada pav with cheese, palak and chole so naturally, we wanted to reinforce the authentic story. Targeting the youth and office goers who want a quick snack at an affordable price, the challenge was to create a brand synonymous with authentic taste, fun, young and affordable.

SERVICES  NAMING | POSITIONING | BRANDING | DESIGN LANGUAGE | SOCIAL MEDIA
CLIENT  TREBRO HOSPITALITY
SECTOR  FOOD & BEVERAGE

REVIEWED ON BRAND NEW

Brandnew-1
Majja-Logo-Loop_OPTION-3

Dynamic Brand Identity 

Dynamic Brand Identity 

The word 'Majja' (fun) is commonly used across India. We created a fun verbal brand language that could be easily understood across different languages and cultures. A friendly tone of voice that completely aligned with the brand ethos. 

The word 'Majja' (fun) is commonly used across India. We created a fun verbal brand language that could be easily understood across different languages and cultures. A friendly tone of voice that completely aligned with the brand ethos. 

speech-bubble-words

A Visual Story inspired by the Street Life of Mumbai

A Visual Story inspired by the Street Life of Mumbai

A Visual Story inspired by the Street Life of Mumbai

A Visual Story inspired by the Street Life of Mumbai

A Visual Story inspired by the Street Life of Mumbai

The use of illustrated stories of people and the streets of Mumbai further emphasized the authenticity of the vada pavs. Together the visual and verbal language established a consistent set of assets for the brand. 

The use of illustrated stories of people and the streets of Mumbai further emphasized the authenticity of the vada pavs. Together the visual and verbal language established a consistent set of assets for the brand. 

The use of illustrated stories of people and the streets of Mumbai further emphasized the authenticity of the vada pavs. Together the visual and verbal language established a consistent set of assets for the brand. 

The use of illustrated stories of people and the streets of Mumbai further emphasized the authenticity of the vada pavs. Together the visual and verbal language established a consistent set of assets for the brand. 

The use of illustrated stories of people and the streets of Mumbai further emphasized the authenticity of the vada pavs. Together the visual and verbal language established a consistent set of assets for the brand. 

18 Spicy Majja
17-Selfie-Majja-1
4 Bollywood Majja
5 Best Majja
1-Three-Boys-Drinking-GIF
20-Street-Food-on-Cart
11-Cycle-Majja
13-Local-Train
21-Tavaman
24-Idli-Wada-Dreamer
22-Tea
2-Auto
16-Plate-Coke
6-Birds
25-Policeman
14-Nimbu-Mirchi
Dandiya-01
Ganpati-01
Buttermilk
Gateway
sealink-01

Brand is the Sum of all Touchpoints

Brand is the Sum of all Touchpoints

Brand is the Sum of all Touchpoints

Brand is the Sum of all Touchpoints

Brand is the Sum of all Touchpoints

We meticulously detailed every touchpoint for the brand. Applications included signage, environmental graphics, packaging, stationery, website, adverts, tent cards, floor graphics, social media posts, uniforms, food trucks, menu, danglers and others. 

We meticulously detailed every touchpoint for the brand. Applications included signage, environmental graphics, packaging, stationery, website, adverts, tent cards, floor graphics, social media posts, uniforms, food trucks, menu, danglers and others. 

We meticulously detailed every touchpoint for the brand. Applications included signage, environmental graphics, packaging, stationery, website, adverts, tent cards, floor graphics, social media posts, uniforms, food trucks, menu, danglers and others. 

We meticulously detailed every touchpoint for the brand. Applications included signage, environmental graphics, packaging, stationery, website, adverts, tent cards, floor graphics, social media posts, uniforms, food trucks, menu, danglers and others. 

We meticulously detailed every touchpoint for the brand. Applications included signage, environmental graphics, packaging, stationery, website, adverts, tent cards, floor graphics, social media posts, uniforms, food trucks, menu, danglers and others. 

1-IMG_0251_edited
2-DSC_0092_edited
3-IMG_0288
4-DSC_0080_edited
Tent-card-1
Majja-language-pattern
Majja-brand-collaterals-01
Vadapav
Idli
Vada-ussal
Missal-pav
Chaas-1
IMG_0092
IMG_0075
IMG_0229_edited
DSC_0148
2016-10-06-PHOTO-00000828
IMG_7003
Leafletfront
Leafletback
Majja-brand-launch

The brand was launched with eight outlets in Ahmedabad and soon will be expanding in Gujarat and the rest of India as well. 

The brand was launched with eight outlets in Ahmedabad and soon will be expanding in Gujarat and the rest of India as well. 

The brand was launched with eight outlets in Ahmedabad and soon will be expanding in Gujarat and the rest of India as well. 

Giant-vada-pav-Recovered
Balloon
Paresh-rawal
Palycards
Team
Crowd
Staff
06
Majja-social-media-01
Majja-Mobile-Gif
Majja-Mobile-Gif-2
Majjanilife-01

Credits: Thanks to Bombay Duck Design, our collaborator on the final illustrations. 

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