What heats up must cool down.

What heats up must cool down.

What heats up must cool down.

What heats up must cool down.

What heats up must cool down.

The Insight: Warming up before exercise and cooling down and stretching after it are important aspect of any fitness activity. The term ‘cooling down’ is associated with any form of intense physical activity. When we engage in a high intensity physical activity, our body heats up, and trainers always suggest that we ‘cool down’ our bodies, so that our core temperature may return to normal.

Marathon Activation: Bira has never been associated with fitness. It’s always been associated with fun. It has always been the ‘cool’ drink to hang out with. Bira Light is a cool drink both in terms of temperature, and in terms of imagery. And our activation plan for Bira light shouldn’t be any different from what our brand represents. Leveraging our insight, we established Bira Light as a ‘cool down partner’ for our fitness enthusiasts.

The Insight: Warming up before exercise and cooling down and stretching after it are important aspect of any fitness activity. The term ‘cooling down’ is associated with any form of intense physical activity. When we engage in a high intensity physical activity, our body heats up, and trainers always suggest that we ‘cool down’ our bodies, so that our core temperature may return to normal.

Marathon Activation: Bira has never been associated with fitness. It’s always been associated with fun. It has always been the ‘cool’ drink to hang out with. Bira Light is a cool drink both in terms of temperature, and in terms of imagery. And our activation plan for Bira light shouldn’t be any different from what our brand represents. Leveraging our insight, we established Bira Light as a ‘cool down partner’ for our fitness enthusiasts.

The Insight: Warming up before exercise and cooling down and stretching after it are important aspect of any fitness activity. The term ‘cooling down’ is associated with any form of intense physical activity. When we engage in a high intensity physical activity, our body heats up, and trainers always suggest that we ‘cool down’ our bodies, so that our core temperature may return to normal.

Marathon Activation: Bira has never been associated with fitness. It’s always been associated with fun. It has always been the ‘cool’ drink to hang out with. Bira Light is a cool drink both in terms of temperature, and in terms of imagery. And our activation plan for Bira light shouldn’t be any different from what our brand represents. Leveraging our insight, we established Bira Light as a ‘cool down partner’ for our fitness enthusiasts.

The Insight: Warming up before exercise and cooling down and stretching after it are important aspect of any fitness activity. The term ‘cooling down’ is associated with any form of intense physical activity. When we engage in a high intensity physical activity, our body heats up, and trainers always suggest that we ‘cool down’ our bodies, so that our core temperature may return to normal.

Marathon Activation: Bira has never been associated with fitness. It’s always been associated with fun. It has always been the ‘cool’ drink to hang out with. Bira Light is a cool drink both in terms of temperature, and in terms of imagery. And our activation plan for Bira light shouldn’t be any different from what our brand represents. Leveraging our insight, we established Bira Light as a ‘cool down partner’ for our fitness enthusiasts.

The Insight: Warming up before exercise and cooling down and stretching after it are important aspect of any fitness activity. The term ‘cooling down’ is associated with any form of intense physical activity. When we engage in a high intensity physical activity, our body heats up, and trainers always suggest that we ‘cool down’ our bodies, so that our core temperature may return to normal.

Marathon Activation: Bira has never been associated with fitness. It’s always been associated with fun. It has always been the ‘cool’ drink to hang out with. Bira Light is a cool drink both in terms of temperature, and in terms of imagery. And our activation plan for Bira light shouldn’t be any different from what our brand represents. Leveraging our insight, we established Bira Light as a ‘cool down partner’ for our fitness enthusiasts.

The perfect cool down partner.

The term ‘cool down partner’ is long lasting,   and doesn’t limit itself to just the marathon. Hard day? You cool down with a Bira Light. It’s an unwinding drink.

The perfect cool down partner.

The term ‘cool down partner’ is long lasting,   and doesn’t limit itself to just the marathon. Hard day? You cool down with a Bira Light. It’s an unwinding drink.

The perfect cool down partner.

The term ‘cool down partner’ is long lasting,   and doesn’t limit itself to just the marathon. Hard day? You cool down with a Bira Light. It’s an unwinding drink.

The perfect cool down partner.

The term ‘cool down partner’ is long lasting,   and doesn’t limit itself to just the marathon. Hard day? You cool down with a Bira Light. It’s an unwinding drink.

The perfect cool down partner.

The term ‘cool down partner’ is long lasting,   and doesn’t limit itself to just the marathon. Hard day? You cool down with a Bira Light. It’s an unwinding drink.

The key visual was then translated into a digital campaign and accross all activation touch-points. 

The key visual was then translated into a digital campaign and accross all activation touch-points. 

The key visual was then translated into a digital campaign and accross all activation touch-points. 

The key visual was then translated into a digital campaign and accross all activation touch-points. 

The key visual was then translated into a digital campaign and accross all activation touch-points. 

Cool down with Bira Light at the end of the finish line. Bar guide  outlining the official  cool down parties of the Tata Mumbai Marathon.

Cool down with Bira Light at the end of the finish line. Bar guide  outlining the official  cool down parties of the Tata Mumbai Marathon.

Cool down with Bira Light at the end of the finish line. Bar guide  outlining the official  cool down parties of the Tata Mumbai Marathon.

Cool down with Bira Light at the end of the finish line. Bar guide  outlining the official  cool down parties of the Tata Mumbai Marathon.

Cool down with Bira Light at the end of the finish line. Bar guide  outlining the official  cool down parties of the Tata Mumbai Marathon.

E Q D

E Q D

E Q D

E Q D

E Q D