Bira 91 Light was the official companion of the Tata Mumbai Marathon in Jan 2020. This partnership and race could potentially give Bia 91 light an excellent opportunity to be a part of the running community and their lifestyle. The question was, how? Especially since beer as a category, has little to do with fitness.
The answer lay in the product and a fitness insight. From a product angle, Bira Light is just 90 calories and 3 gms carb per 330ml serving, which means that not only is it a healthier and lighter option for fitness enthusiasts but also conscious consumers looking to strike a balance between fitness and fun.
SERVICES POSITIONING | EVENT BRANDING
CLIENT B9 BEVERAGES
SECTOR ALCOHOLIC BEVERAGE / EVENT
Bira 91 Light was the official companion of the Tata Mumbai Marathon in Jan 2020. This partnership and race could potentially give Bia 91 light an excellent opportunity to be a part of the running community and their lifestyle. The question was, how? Especially since beer as a category, has little to do with fitness.
The answer lay in the product and a fitness insight. From a product angle, Bira Light is just 90 calories and 3 gms carb per 330ml serving, which means that not only is it a healthier and lighter option for fitness enthusiasts but also conscious consumers looking to strike a balance between fitness and fun.
SERVICES POSITIONING | EVENT BRANDING
CLIENT B9 BEVERAGES
SECTOR ALCOHOLIC BEVERAGE / EVENT
What heats up must cool down.
What heats up must cool down.
What heats up must cool down.
What heats up must cool down.
What heats up must cool down.
The Insight: Warming up before exercise and cooling down and stretching after it are important aspect of any fitness activity. The term ‘cooling down’ is associated with any form of intense physical activity. When we engage in a high intensity physical activity, our body heats up, and trainers always suggest that we ‘cool down’ our bodies, so that our core temperature may return to normal.
Marathon Activation: Bira has never been associated with fitness. It’s always been associated with fun. It has always been the ‘cool’ drink to hang out with. Bira Light is a cool drink both in terms of temperature, and in terms of imagery. And our activation plan for Bira light shouldn’t be any different from what our brand represents. Leveraging our insight, we established Bira Light as a ‘cool down partner’ for our fitness enthusiasts.
The Insight: Warming up before exercise and cooling down and stretching after it are important aspect of any fitness activity. The term ‘cooling down’ is associated with any form of intense physical activity. When we engage in a high intensity physical activity, our body heats up, and trainers always suggest that we ‘cool down’ our bodies, so that our core temperature may return to normal.
Marathon Activation: Bira has never been associated with fitness. It’s always been associated with fun. It has always been the ‘cool’ drink to hang out with. Bira Light is a cool drink both in terms of temperature, and in terms of imagery. And our activation plan for Bira light shouldn’t be any different from what our brand represents. Leveraging our insight, we established Bira Light as a ‘cool down partner’ for our fitness enthusiasts.
The Insight: Warming up before exercise and cooling down and stretching after it are important aspect of any fitness activity. The term ‘cooling down’ is associated with any form of intense physical activity. When we engage in a high intensity physical activity, our body heats up, and trainers always suggest that we ‘cool down’ our bodies, so that our core temperature may return to normal.
Marathon Activation: Bira has never been associated with fitness. It’s always been associated with fun. It has always been the ‘cool’ drink to hang out with. Bira Light is a cool drink both in terms of temperature, and in terms of imagery. And our activation plan for Bira light shouldn’t be any different from what our brand represents. Leveraging our insight, we established Bira Light as a ‘cool down partner’ for our fitness enthusiasts.
The Insight: Warming up before exercise and cooling down and stretching after it are important aspect of any fitness activity. The term ‘cooling down’ is associated with any form of intense physical activity. When we engage in a high intensity physical activity, our body heats up, and trainers always suggest that we ‘cool down’ our bodies, so that our core temperature may return to normal.
Marathon Activation: Bira has never been associated with fitness. It’s always been associated with fun. It has always been the ‘cool’ drink to hang out with. Bira Light is a cool drink both in terms of temperature, and in terms of imagery. And our activation plan for Bira light shouldn’t be any different from what our brand represents. Leveraging our insight, we established Bira Light as a ‘cool down partner’ for our fitness enthusiasts.
The Insight: Warming up before exercise and cooling down and stretching after it are important aspect of any fitness activity. The term ‘cooling down’ is associated with any form of intense physical activity. When we engage in a high intensity physical activity, our body heats up, and trainers always suggest that we ‘cool down’ our bodies, so that our core temperature may return to normal.
Marathon Activation: Bira has never been associated with fitness. It’s always been associated with fun. It has always been the ‘cool’ drink to hang out with. Bira Light is a cool drink both in terms of temperature, and in terms of imagery. And our activation plan for Bira light shouldn’t be any different from what our brand represents. Leveraging our insight, we established Bira Light as a ‘cool down partner’ for our fitness enthusiasts.
The key visual was then translated into a digital campaign and accross all activation touch-points.
The key visual was then translated into a digital campaign and accross all activation touch-points.
The key visual was then translated into a digital campaign and accross all activation touch-points.
The key visual was then translated into a digital campaign and accross all activation touch-points.
The key visual was then translated into a digital campaign and accross all activation touch-points.
Cool down with Bira Light at the end of the finish line. Bar guide outlining the official cool down parties of the Tata Mumbai Marathon.
Cool down with Bira Light at the end of the finish line. Bar guide outlining the official cool down parties of the Tata Mumbai Marathon.
Cool down with Bira Light at the end of the finish line. Bar guide outlining the official cool down parties of the Tata Mumbai Marathon.
Cool down with Bira Light at the end of the finish line. Bar guide outlining the official cool down parties of the Tata Mumbai Marathon.
Cool down with Bira Light at the end of the finish line. Bar guide outlining the official cool down parties of the Tata Mumbai Marathon.
Run, finger, run.
Run, finger, run.
Run, finger, run.
When people are sitting on the table, the interactive table mat provides a fun time for the patrons with a simple ‘finger run’ game. Each person on the table uses his or her fingers (like legs) to run the course of the mini race.
When people are sitting on the table, the interactive table mat provides a fun time for the patrons with a simple ‘finger run’ game. Each person on the table uses his or her fingers (like legs) to run the course of the mini race.
Meet the fresh, new Godrej Jersey family.
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QuaQuaBranding a Virtual Travel Platform
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CareCoverBranding a Pre-approved Medical Loan Card
Myscape WeaveCommercial Property Brochure
NumberzBranding a Fintech Startup
SunshineBranding a Multi Speciality Hospital
The Tooth CompanyBranding a Dental Clinic
MedicsBranding Lucknow's Super Speciality Hospital
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OlivaRebranding a Chain of Medico Aesthetic Clinics
Myscape MeaProperty Branding
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Myscape SanctuaryProperty Branding
British CouncilIndia-UK relationship
The Culture HouseRestaurant Branding
PratikshaBrand India’s Largest Hospital for Women
Aster MedcityBranding a Healthcare Destination
ImagineCold Pressed Juice Packaging
TummyfullBranding a Homemade Food Tech Venture
Central Square FoundationAnnual Report
MedisyncBranding a B2B knowledge delivery platform
Intuit IndiaWhitepaper Design
CPOBranding a Chain of Prosthetic Clinics
ORDReal Estate Branding
Myscape Isle of SkyProperty Branding
TruSpaceDynamic Real Estate Branding
Work Safe Covid19 PostersSelf Initiated Project
Come & Go SafelyWork Safe Posters
Community SafetyWork Safe Posters
Individual SafetyWork Safe Posters
Business & Customer SafetyWork Safe Posters
StudentaccoBranding a Student Accommodation Portal
ShrachiDesigning a Notebook Brand for India
Wodehouse CapitalWebsite Design
SWOTNotebook Cover Design
Asian BariatricsBranding a Bariatric Hospital
MediCounselBranding a Medical Portal
Not So SeriousFashion Lookbook
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