Question
How do you brand an emergency healthcare platform?

Answer
Redesigning Time as Assurance.

RED.HEALTH

RED Health was founded in 2016 under the name StanPlus, with the mission to provide accessible, reliable, and high-quality medical assistance to those in need. Over the years, the company's commitment to this goal has propelled it to become India's leading emergency response service provider. Today, RED Health boasts a robust fleet of over 5,000 ambulances and maintains a strong presence in more than 550 cities, ensuring that their services are always within reach. In 2023, the company decided to rebrand and enlisted NH1design for the task, resulting in the birth of Red.health. As a comprehensive medical assistance platform, RED Health aims to offer support from emergency response to ongoing treatment and recovery. The company firmly believes that quality healthcare should be accessible to all, and they are dedicated to supporting individuals and their loved ones through every step of their healthcare journey. RED Health's mission is to ensure that everyone receives the best possible care during their time of need.

SERVICES DESIGN STRATEGY | REBRANDING | COMMUNICATION
CLIENT RED.HEALTH
SECTOR HEALTHCARE

Brand Audit

RED.HEALTH offers a wide range of services related to emergency care. All these services are individual sub brands. The current brand architecture creates a confusion as there is no hierarchy in terms of a parent brand and a sub brand.

Consistent graphics enhance the visual recall. Considering the sensitivity with which RED operates, there should be clear type hierarchy for better communication.

Timely emergency care to people

The Golden hour is very critical in emergency care. Prompt and quality healthcare at a time of urgency can mean the difference between life and death. The new identity for Red.Health embodies the essence of timely and life-saving care.

The Golden hour is very critical in emergency care. Prompt and quality healthcare at a time of urgency can mean the difference between life and death. The new identity for RED.HEALTH embodies the essence of timely and life-saving care.

Branded House Architecture

The RED.HEALTH platform introduces diverse emergency response solutions tailored to various stakeholders within the ecosystem. Employing a branded house strategy, RED.HEALTH functions as the overarching master brand. Under this strategy, the services offered by RED.HEALTH, including ambulances, priority clinics, assist services, labs, and the academy, are presented as distinctive sub-brands. This approach solidifies the position of red.health as the foremost medical response company in India, unifying its offerings under a single, comprehensive umbrella.

Secodary brand element: Star of life

The Star of Life symbol holds immense importance in medical emergencies, serving as a universally recognized emblem of aid and assistance. It fosters a sense of reassurance and familiarity, reassuring individuals that with Red.Health trained professionals are ready to provide timely care.

The Star of Life symbol holds immense importance in medical emergencies, serving as a universally recognized emblem of aid and assistance. It fosters a sense of reassurance and familiarity, reassuring individuals that with RED.HEALTH trained professionals are ready to provide timely care.

Star of life

Brand Typography

Our custom typography, inspired by a digital clock, adds a distinctive touch within the realm of emergency care. It symbolizes our unwavering dedication to rapid response and timely care, encapsulating the very essence of our commitment to preserving lives in the face of time's urgency.

Brand Typography

Derived from the star of life, icon style was created to add the sense of emergency.

Communication

Our ambulances stand out with their distinct design featuring the iconic Star of Life symbol and a prominent arrow. This eye-catching combination ensures that our ambulances are easily identifiable from a distance, enabling swift recognition and quick access to critical emergency care when every second counts.

Red Priority clinic offers comprehensive healthcare services including consultation, preventive health checks, and medicine delivery

Merchandise

A thoughtfully curated range of merchandise has been developed to cater to different touchpoints within emergency care. The collection includes heartfelt "Get Well Soon" cards as well as t-shirts tailored for dedicated emergency care professionals. Each item serves as a reflection of the brand's core values. In addition, the lineup features practical tools such as CPR mats, fridge magnets and medical kits. These items are designed to reinforce preparedness and provide individuals with the empowerment to respond swiftly and effectively in critical situations.