Question
How does a dairy brand cater to younger discerning customers, without compromising its legacy?

Answer
By infusing its visual assets with freshness and modernity.

Question
How does a dairy brand cater to younger discerning customers, without compromising its legacy?

Answer
By infusing its visual assets with freshness and modernity.

Question
How does a dairy brand cater to younger discerning customers, without compromising its legacy?

Answer
By infusing its visual assets with freshness and modernity.

Question
How does a dairy brand cater to younger discerning customers, without compromising its legacy?

Answer
By infusing its visual assets with freshness and modernity.

Question
How does a dairy brand cater to younger discerning customers, without compromising its legacy?

Answer
By infusing its visual assets with freshness and modernity.

Keventer Metro

Keventer Metro

Keventer Metro

Keventer Metro

Keventer Metro

Headquartered in Kolkata, West Bengal, Metro Dairy is in the business of FMCG pure milk and value-added milk products. The brand was the first joint venture dairy project under Operation Flood Phase 3. It has been synonymous with milk since its inception 25 years ago and pioneered pouch milk in Eastern India, selling over 200,000 liters of milk every day. Keventer Agro acquired full control of Metro Dairy Ltd in 2018. In 2022, NH1Design was approached to revamp the Metro brand and create a unified family for its ever-expanding dairy and product portfolio. The challenge was to refresh the Metro brand while retaining its traditional cultural roots and decades-long legacy.

SERVICES REBRANDING | PACKAGING DESIGN AND PORTFOLIO ARCHITECTURE
CLIENT KEVENTER METRO
SECTOR  FMCG

Headquartered in Kolkata, West Bengal, Metro Dairy is in the business of FMCG pure milk and value-added milk products. The brand was the first joint venture dairy project under Operation Flood Phase 3. It has been synonymous with milk since its inception 25 years ago and pioneered pouch milk in Eastern India, selling over 200,000 liters of milk every day. Keventer Agro acquired full control of Metro Dairy Ltd in 2018. In 2022, NH1Design was approached to revamp the Metro brand and create a unified family for its ever-expanding dairy and product portfolio. The challenge was to refresh the Metro brand while retaining its traditional cultural roots and decades-long legacy.

SERVICES REBRANDING | PACKAGING DESIGN AND PORTFOLIO ARCHITECTURE
CLIENT KEVENTER METRO
SECTOR  FMCG

Headquartered in Kolkata, West Bengal, Metro Dairy is in the business of FMCG pure milk and value-added milk products. The brand was the first joint venture dairy project under Operation Flood Phase 3. It has been synonymous with milk since its inception 25 years ago and pioneered pouch milk in Eastern India, selling over 200,000 liters of milk every day. Keventer Agro acquired full control of Metro Dairy Ltd in 2018. In 2022, NH1Design was approached to revamp the Metro brand and create a unified family for its ever-expanding dairy and product portfolio. The challenge was to refresh the Metro brand while retaining its traditional cultural roots and decades-long legacy.

SERVICES REBRANDING | PACKAGING DESIGN AND PORTFOLIO ARCHITECTURE
CLIENT KEVENTER METRO
SECTOR  FMCG

Headquartered in Kolkata, West Bengal, Metro Dairy is in the business of FMCG pure milk and value-added milk products. The brand was the first joint venture dairy project under Operation Flood Phase 3. It has been synonymous with milk since its inception 25 years ago and pioneered pouch milk in Eastern India, selling over 200,000 liters of milk every day. Keventer Agro acquired full control of Metro Dairy Ltd in 2018. In 2022, NH1Design was approached to revamp the Metro brand and create a unified family for its ever-expanding dairy and product portfolio. The challenge was to refresh the Metro brand while retaining its traditional cultural roots and decades-long legacy.

SERVICES REBRANDING | PACKAGING DESIGN AND PORTFOLIO ARCHITECTURE
CLIENT KEVENTER METRO
SECTOR  FMCG

Headquartered in Kolkata, West Bengal, Metro Dairy is in the business of FMCG pure milk and value-added milk products. The brand was the first joint venture dairy project under Operation Flood Phase 3. It has been synonymous with milk since its inception 25 years ago and pioneered pouch milk in Eastern India, selling over 200,000 liters of milk every day. Keventer Agro acquired full control of Metro Dairy Ltd in 2018. In 2022, NH1Design was approached to revamp the Metro brand and create a unified family for its ever-expanding dairy and product portfolio. The challenge was to refresh the Metro brand while retaining its traditional cultural roots and decades-long legacy.

SERVICES REBRANDING | PACKAGING DESIGN AND PORTFOLIO ARCHITECTURE
CLIENT KEVENTER METRO
SECTOR  FMCG

Brand Audit

Brand Audit

Brand Audit

Brand Audit

As a team tasked with creating a cohesive and appealing brand identity and packaging system for the dairy portfolio, the challenge was to resonate with both older and younger generations. Through a brand audit, it was discovered that the existing portfolio lacked a consistent design theme and consolidated architecture, emphasizing the importance of establishing Keventer as an umbrella brand to improve brand recognition and credibility. To address the challenge of appealing to younger millennials, the team crafted design strategies that refreshed the brand identity while preserving the traditional cultural roots and legacy of Metro Dairy. By balancing innovation with tradition, a unified brand family was created that is both relevant and authentic.

As a team tasked with creating a cohesive and appealing brand identity and packaging system for the dairy portfolio, the challenge was to resonate with both older and younger generations. Through a brand audit, it was discovered that the existing portfolio lacked a consistent design theme and consolidated architecture, emphasizing the importance of establishing Keventer as an umbrella brand to improve brand recognition and credibility. To address the challenge of appealing to younger millennials, the team crafted design strategies that refreshed the brand identity while preserving the traditional cultural roots and legacy of Metro Dairy. By balancing innovation with tradition, a unified brand family was created that is both relevant and authentic.

As a team tasked with creating a cohesive and appealing brand identity and packaging system for the dairy portfolio, the challenge was to resonate with both older and younger generations. Through a brand audit, it was discovered that the existing portfolio lacked a consistent design theme and consolidated architecture, emphasizing the importance of establishing Keventer as an umbrella brand to improve brand recognition and credibility.

To address the challenge of appealing to younger millennials, the team crafted design strategies that refreshed the brand identity while preserving the traditional cultural roots and legacy of Metro Dairy. By balancing innovation with tradition, a unified brand family was created that is both relevant and authentic.

As a team tasked with creating a cohesive and appealing brand identity and packaging system for the dairy portfolio, the challenge was to resonate with both older and younger generations. Through a brand audit, it was discovered that the existing portfolio lacked a consistent design theme and consolidated architecture, emphasizing the importance of establishing Keventer as an umbrella brand to improve brand recognition and credibility.

To address the challenge of appealing to younger millennials, the team crafted design strategies that refreshed the brand identity while preserving the traditional cultural roots and legacy of Metro Dairy. By balancing innovation with tradition, a unified brand family was created that is both relevant and authentic.

Brand Identity

Brand Identity Evolution

Brand Identity Evolution

Brand Identity Evolution

Brand Identity Evolution

The design of Metro's brand identity draws inspiration from the smooth flow and creamy texture of its milk products. The R-O ligature and lowercase 'e' were incorporated to create a warm and friendly feel. To ensure a consistent brand experience across regional touchpoints, a Bengali logo unit was also crafted. White Crow Design collaborated with us to develop the brand identity and bilingual adaptation.

 

The design of Metro's brand identity draws inspiration from the smooth flow and creamy texture of its milk products. The R-O ligature and lowercase 'e' were incorporated to create a warm and friendly feel. To ensure a consistent brand experience across regional touchpoints, a Bengali logo unit was also crafted. White Crow Design collaborated with us to develop the brand identity and bilingual adaptation.

 

The design of Metro's brand identity draws inspiration from the smooth flow and creamy texture of its milk products. The R-O ligature and lowercase 'e' were incorporated to create a warm and friendly feel. To ensure a consistent brand experience across regional touchpoints, a Bengali logo unit was also crafted. White Crow Design collaborated with us to develop the brand identity and bilingual adaptation.

 

The design of Metro's brand identity draws inspiration from the smooth flow and creamy texture of its milk products. The R-O ligature and lowercase 'e' were incorporated to create a warm and friendly feel. To ensure a consistent brand experience across regional touchpoints, a Bengali logo unit was also crafted. White Crow Design collaborated with us to develop the brand identity and bilingual adaptation.

 

The design of Metro's brand identity draws inspiration from the smooth flow and creamy texture of its milk products. The R-O ligature and lowercase 'e' were incorporated to create a warm and friendly feel. To ensure a consistent brand experience across regional touchpoints, a Bengali logo unit was also crafted. White Crow Design collaborated with us to develop the brand identity and bilingual adaptation.

 

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BRAND TAGLINE

BRAND TAGLINE

BRAND TAGLINE

BRAND TAGLINE

BRAND TAGLINE

Inherited Loyalty, Igniting Emotions

Inherited Loyalty, Igniting Emotions

Inherited Loyalty, Igniting Emotions

Inherited Loyalty, Igniting Emotions

Inherited Loyalty, Igniting Emotions

The brand's decades-old tagline of ‘Ghono Taaja, Doodher Raja’ had a deep emotional connection and nostalgic recall among its loyal customers. In light of this, the team decided to revive it and prominently feature it on every milk pack by earmarking the top right corner, complete with a crown unit to match. This strategy ensured that the brand's traditional cultural roots and legacy were preserved while also creating a refreshed and recognizable brand identity that resonated with consumers.

The brand's decades-old tagline of ‘Ghono Taaja, Doodher Raja’ had a deep emotional connection and nostalgic recall among its loyal customers. In light of this, the team decided to revive it and prominently feature it on every milk pack by earmarking the top right corner, complete with a crown unit to match. This strategy ensured that the brand's traditional cultural roots and legacy were preserved while also creating a refreshed and recognizable brand identity that resonated with consumers.

The brand's decades-old tagline of ‘Ghono Taaja, Doodher Raja’ had a deep emotional connection and nostalgic recall among its loyal customers. In light of this, the team decided to revive it and prominently feature it on every milk pack by earmarking the top right corner, complete with a crown unit to match. This strategy ensured that the brand's traditional cultural roots and legacy were preserved while also creating a refreshed and recognizable brand identity that resonated with consumers.

The brand's decades-old tagline of ‘Ghono Taaja, Doodher Raja’ had a deep emotional connection and nostalgic recall among its loyal customers. In light of this, the team decided to revive it and prominently feature it on every milk pack by earmarking the top right corner, complete with a crown unit to match. This strategy ensured that the brand's traditional cultural roots and legacy were preserved while also creating a refreshed and recognizable brand identity that resonated with consumers.

The brand's decades-old tagline of ‘Ghono Taaja, Doodher Raja’ had a deep emotional connection and nostalgic recall among its loyal customers. In light of this, the team decided to revive it and prominently feature it on every milk pack by earmarking the top right corner, complete with a crown unit to match. This strategy ensured that the brand's traditional cultural roots and legacy were preserved while also creating a refreshed and recognizable brand identity that resonated with consumers.

The World of Keventer Metro

The World of Keventer Metro

The World of Keventer Metro

The World of Keventer Metro

The World of Keventer Metro

The packaging design system was inspired by the brand's legacy and visual assets.
Over the years, the diagonal stripes and blue colour of the Metro logo on the pack with grazing cows have been a strong identifier for the brand.
These were modified and the modern stripes form a strong and memorable base for the packaging layout, ensuring a continued relationship with the loyal customer base. The Metro blue has also been retained, paired with scene setups involving object silhouettes, cows and a local landscape.

The packaging design system was inspired by the brand's legacy and visual assets.
Over the years, the diagonal stripes and blue colour of the Metro logo on the pack with grazing cows have been a strong identifier for the brand. These were modified and the modern stripes form a strong and memorable base for the packaging layout, ensuring a continued relationship with the loyal customer base. The Metro blue has also been retained, paired with scene setups involving object silhouettes, cows and a local landscape.

The packaging design system was inspired by the brand's legacy and visual assets.
Over the years, the diagonal stripes and blue colour of the Metro logo on the pack with grazing cows have been a strong identifier for the brand.
These were modified and the modern stripes form a strong and memorable base for the packaging layout, ensuring a continued relationship with the loyal customer base. The Metro blue has also been retained, paired with scene setups involving object silhouettes, cows and a local landscape.

The packaging design system was inspired by the brand's legacy and visual assets.
Over the years, the diagonal stripes and blue colour of the Metro logo on the pack with grazing cows have been a strong identifier for the brand.
These were modified and the modern stripes form a strong and memorable base for the packaging layout, ensuring a continued relationship with the loyal customer base. The Metro blue has also been retained, paired with scene setups involving object silhouettes, cows and a local landscape.

The packaging design system was inspired by the brand's legacy and visual assets.
Over the years, the diagonal stripes and blue colour of the Metro logo on the pack with grazing cows have been a strong identifier for the brand.
These were modified and the modern stripes form a strong and memorable base for the packaging layout, ensuring a continued relationship with the loyal customer base. The Metro blue has also been retained, paired with scene setups involving object silhouettes, cows and a local landscape.

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Old Pack Design

Old Pack Design

Old Pack Design

Old Pack Design

Old Pack Design

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New Pack Design

New Pack Design

New Pack Design

New Pack Design

New Pack Design

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Strong sense of landscape scenery and a spotlight on product usage.

Strong sense of landscape scenery and a spotlight on product usage.

Strong sense of landscape scenery and a spotlight on product usage.

Strong sense of landscape scenery and a spotlight on product usage.

Strong sense of landscape scenery and a spotlight on product usage.

For the brand illustrations, we took a bold and high contrast approach, with illustrations that mimic the dynamism and flow of milk.
Care was taken to stay true to the Indian cow, with features such as the hump, and lack of patches. The illustration elements have been crafted to reflect the local Bengali context and landscape. Family focused and human figures in warm and endearing poses further add to the universality of an FMCG product.

For the brand illustrations, we took a bold and high contrast approach, with illustrations that mimic the dynamism and flow of milk.
Care was taken to stay true to the Indian cow, with features such as the hump, and lack of patches. The illustration elements have been crafted to reflect the local Bengali context and landscape. Family focused and human figures in warm and endearing poses further add to the universality of an FMCG product.

For the brand illustrations, we took a bold and high contrast approach, with illustrations that mimic the dynamism and flow of milk.
Care was taken to stay true to the Indian cow, with features such as the hump, and lack of patches. The illustration elements have been crafted to reflect the local Bengali context and landscape. Family focused and human figures in warm and endearing poses further add to the universality of an FMCG product.

For the brand illustrations, we took a bold and high contrast approach, with illustrations that mimic the dynamism and flow of milk.
Care was taken to stay true to the Indian cow, with features such as the hump, and lack of patches. The illustration elements have been crafted to reflect the local Bengali context and landscape. Family focused and human figures in warm and endearing poses further add to the universality of an FMCG product.

For the brand illustrations, we took a bold and high contrast approach, with illustrations that mimic the dynamism and flow of milk.
Care was taken to stay true to the Indian cow, with features such as the hump, and lack of patches. The illustration elements have been crafted to reflect the local Bengali context and landscape. Family focused and human figures in warm and endearing poses further add to the universality of an FMCG product.

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Flexible Packaging System

Flexible Packaging System

Flexible Packaging System

Flexible Packaging System

Flexible Packaging System

A seamless extension of the stripe pattern across all product categories has been maintained with the addition of background colours, illustration elements as well as product imagery.

A seamless extension of the stripe pattern across all product categories has been maintained with the addition of background colours, illustration elements as well as product imagery.

A seamless extension of the stripe pattern across all product categories has been maintained with the addition of background colours, illustration elements as well as product imagery.

A seamless extension of the stripe pattern across all product categories has been maintained with the addition of background colours, illustration elements as well as product imagery.

A seamless extension of the stripe pattern across all product categories has been maintained with the addition of background colours, illustration elements as well as product imagery.

Milk Products

Milk Products

Milk Products

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The Mishti Doi pack references the traditional Bengali 'alpana', a folk art style of motifs, patterns, and symbols that are painted on floors and walls with paints made from rice flour, on religious occasions.

The Mishti Doi pack references the traditional Bengali 'alpana', a folk art style of motifs, patterns, and symbols that are painted on floors and walls with paints made from rice flour, on religious occasions.

The Mishti Doi pack references the traditional Bengali 'alpana', a folk art style of motifs, patterns, and symbols that are painted on floors and walls with paints made from rice flour, on religious occasions.

The Mishti Doi pack references the traditional Bengali 'alpana', a folk art style of motifs, patterns, and symbols that are painted on floors and walls with paints made from rice flour, on religious occasions.

The Mishti Doi pack references the traditional Bengali 'alpana', a folk art style of motifs, patterns, and symbols that are painted on floors and walls with paints made from rice flour, on religious occasions.

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Ice Creams and Frozen Desserts

Ice Creams and Frozen Desserts

Ice Creams and Frozen Desserts

Ice Creams and Frozen Desserts

Ice Creams and Frozen Desserts

For an indulgent category such as ice creams and frozen desserts, we modified the stripes to reflect a melting goodness.

For an indulgent category such as ice creams and frozen desserts, we modified the stripes to reflect a melting goodness..

For an indulgent category such as ice creams and frozen desserts, we modified the stripes to reflect a melting goodness.

For an indulgent category such as ice creams and frozen desserts, we modified the stripes to reflect a melting goodness.

For an indulgent category such as ice creams and frozen desserts, we modified the stripes to reflect a melting goodness.

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Welcome to the World of Keventer Metro!

Welcome to the World of Keventer Metro!

Welcome to the World of Keventer Metro!

Welcome to the World of Keventer Metro!

Welcome to the World of Keventer Metro!

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All Projects

Godrej My FarmBranding a premium niche dairy brand for Godrej

HROneBranding a HRMS platform

OrohBranding an Indian D2C footwear brand

Red.HealthRebranding India's Largest Emergency Response Company

Grizly Hard Seltzers AleBranding & Packaging Design | House of Bira 91

FlexipleBranding a Global Tech Talent Network

Bira 91 Make Play with FlavorsAdding Flavors & Fresh Consistency to the Design System

Keventer MetroRebranding a Dairy Brand in West Bengal

Ghadi by RSPL GroupRe-packaging an Iconic Detergent brand

PharmEasyRedesigning an Omnichannel Brand Experience

Myscape YOOSelling Branded Residences

LifioBranding a Clinical Research and Trial Company

Hill Station Hard Cider AleBranding & Packaging Design | House of Bira 91

Jashn FoodsPackaging Design for Basmati Rice

Just Small ThingsDesigning a Personal Care Nutraceutical Brand

Bira 91 | Make Play AppUser Interface Design for a loyalty app

Nature DermaCommunications for Active Skincare

DoozeBranding & UI design for an Alcohol Delivery App

Apply Once and Veri OnceBranding a new age educational navigator

eFarmarket by AP markfedDesigning an identity for an agritech platform

Stickers to Monitor Drug DosageSelf Initiated Project

AzlyaBranding a Cultural yet Contemporary Fashion Label

Log9 MaterialsRebranding an energy solutions company

Science of HimMale Wellness Treated With Science

Little ExtraAll Natural Personal care

Pristyn CareRebranding Short Stay Surgery

Myscape OtomoResidential Property Brochure

DhampureRebranding a Pioneer Sugar Brand

Kamet by Peak SpiritsWhisky Label

Go MechanicBranding a Multi-Brand Car Service Startup

Bira 91 LightPackaging Refresh & Positioning

BirthplaceBranding a Maternity Hospital

Godrej JerseyRevamping a Legacy Brand

Hyderabad FCRebranding a Football Club

Myscape TerrazaCommercial Property Brochure

CK Birla GroupBranding a Women's Hospital

HousrDesigning for a Mega Co-living Brand

One Golden MileCommerical Brochure for Aurean| Eskar| Terminus

Wizdent by PidiliteIndia's Youngest Dental Consumables

AB Plus Speciality HospitalBranding a boutique Hospital

Bira 91 LightAssociating Beer with Fitness

Don't Hide it. PeriodSanitary Pad Packaging

Jin JijiPackaging Indian Gin

AinqaHumanising data

The Dalai LamaCelebrating His Holiness

Bhagirathi Neotia HospitalEnvironmental Graphics

Max Estates, DehradunResidential Property Brochure & Communications

MajjaBranding a Chain of QSR in Ahmedabad

QuaQuaBranding a Virtual Travel Platform

Kalpataru VistaResidential Property Brochure & Communications

Myscape LoftResidential Property Brochure

Fuel BuddyBranding India's First Fuel Delivery Platform

BirlasoftRebranding a Global IT Service Provider

The Telegraph OnlineDesign Language

Danone EcosystemWomen Empowerment Brochure

Central Square FoundationDesign for Non-Designers

Seven BeanstalkCoffee Packaging

SlingshotDesigning for an Ed-tech Brand

CareCoverBranding a Pre-approved Medical Loan Card

Myscape WeaveCommercial Property Brochure

NumberzBranding a Fintech Startup

SunshineBranding a Multi Speciality Hospital

The Tooth CompanyBranding a Dental Clinic

MedicsBranding Lucknow's Super Speciality Hospital

Not So SeriousRebranding a Luxury fashion label

OlivaRebranding a Chain of Medico Aesthetic Clinics

Myscape MeaResidential Property Brochure

Not So SeriousAn Instagram Lookbook

Myscape SanctuaryResidential Property Brochure & Communications

British CouncilIndia-UK relationship

The Culture HouseRestaurant Branding

PratikshaBrand India’s Largest Hospital for Women

Aster MedcityBranding a Healthcare Destination

ImagineCold Pressed Juice Packaging

Nishada by My HomeResidential Property Brochure

TummyfullBranding a Homemade Food Tech Venture

MedisyncBranding a B2B knowledge delivery platform

Intuit IndiaWhitepaper Design

CPOBranding a Chain of Prosthetic Clinics

ORDReal Estate Branding

Myscape Isle of SkyResidential Property Brochure

TruSpaceDynamic Real Estate Branding

Work Safe Covid19 PostersSelf Initiated Project

Come & Go SafelyWork Safe Posters

Community SafetyWork Safe Posters

Individual SafetyWork Safe Posters

Business & Customer SafetyWork Safe Posters

StudentaccoBranding a Student Accommodation Portal

ShrachiDesigning a Notebook Brand for India

SWOTNotebook Cover Design

The Pointe by TerminusResidential Property Brochure

Asian BariatricsBranding a Bariatric Hospital

Not So SeriousFashion Lookbook

Wodehouse CapitalWebsite Design

MediCounselBranding a Medical Portal

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