Question
How do you use design to evolve
a unique medical ecosystem?
Answer
By bonding medicine and science with Design.
Question
How do you use design to evolve a unique medical ecosystem?
Answer
By bonding medicine and science with Design.
Aster Medcity
Aster Medcity
DM Healthcare, one of the largest healthcare groups in UAE and India was coming up with a state-of-the-art hospital in Kochi. Aster Medcity was conceived as one of the most advanced facilities of its kind in South Asia, equipped with the state-of-the-art diagnostic equipment for accurate diagnosis and treatments. A world-class quaternary care centre, Aster Medcity has eight dedicated Centres of Excellence and one multispeciality hospital, where doctors adopt a multidisciplinary approach to provide holistic treatment to patients.
Our task was to design an identity that would communicate World class healthcare through great customer care and the latest technologies while keeping in mind that the brand needed to be adaptable to all the Centres of Excellence.
What bricks is to building, science is to medicine. The hexagon is a symbol that is used across branches of science for its molecular shape. We derived the design system from the hexagon using it as the main form for all centres of excellence. Inside the Hexagon we used lines to communicate the core attributes. The overlapping lines to stand for unity and comfort. The triangle signifying the core values/promise. The colours were derived from the company logo family, shades of blue for science and green for healing.
SERVICES BRAND IDENTITY | DESIGN LANGAUGE
CLIENT DM HEALTHCARE
SECTOR HEALTHCARE
COLLABORATION MEDIUM HEALTHCARE
All Projects
Grizly Hard Seltzers AleBranding & Packaging Design | House of Bira 91
Keventer MetroRebranding a dairy brand in West Bengal
Myscape YOOResidential Property Brochure
Ghadi by RSPL GroupRe-packaging an Iconic Detergent brand
Hill Station Hard Cider AleBranding & Packaging Design | House of Bira 91
Bira 91 | Make Play AppUser Interface Design for a loyalty app
Just Small ThingsDesigning a Personal Care Nutraceutical Brand
Jashn FoodsPackaging Design for Basmati Rice
DoozeBranding & UI design for an Alcohol Delivery App
Apply Once and Veri OnceBranding a new age educational navigator
PharmEasyRedesigning an omnichannel brand experience
Bira 91 Make Play with FlavorsAdding flavors & fresh consistency to the design system
Stickers to Monitor Drug DosageSelf Initiated Project
AzlyaBranding a Cultural yet Contemporary Fashion Label
Log9 MaterialsRebranding an energy solutions company
Science of HimMale Wellness Treated With Science
Little ExtraAll Natural Personal care
Pristyn CareRebranding Short Stay Surgery
Myscape OtomoResidential Property Brochure
DhampureRebranding a Pioneer Sugar Brand
Kamet by Peak SpiritsWhisky Label
Go MechanicBranding a Multi-Brand Car Service Startup
Bira 91 LightPackaging Refresh & Positioning
Bira 91Mission To Zero
BirthplaceBranding a Maternity Hospital
Godrej JerseyRevamping a Legacy Brand
Hyderabad FCRebranding a Football Club
Myscape TerrazaCommercial Property Brochure
CK Birla GroupBranding a Women's Hospital
HousrDesigning for a Mega Co-living Brand
One Golden MileCommerical Brochure for Aurean| Eskar| Terminus
Wizdent by PidiliteIndia's Youngest Dental Consumables
AB Plus Speciality HospitalBranding a boutique Hospital
Bira 91 LightAssociating Beer with Fitness
Don't Hide it. PeriodSanitary Pad Packaging
Jin JijiPackaging Indian Gin
AinqaHumanising data
The Dalai LamaCelebrating His Holiness
Bhagirathi Neotia HospitalEnvironmental Graphics
Max Estates, DehradunResidential Property Brochure & Communications
MajjaBranding a Chain of QSR in Ahmedabad
QuaQuaBranding a Virtual Travel Platform
Kalpataru VistaResidential Property Brochure & Communications
Myscape LoftResidential Property Brochure
Fuel BuddyBranding India's First Fuel Delivery Platform
BirlasoftRebranding a Global IT Service Provider
The Telegraph OnlineDesign Language
Danone EcosystemWomen Empowerment Brochure
Central Square FoundationDesign for Non-Designers
Seven BeanstalkCoffee Packaging
SlingshotDesigning for an Ed-tech Brand
CareCoverBranding a Pre-approved Medical Loan Card
Myscape WeaveCommercial Property Brochure
NumberzBranding a Fintech Startup
SunshineBranding a Multi Speciality Hospital
The Tooth CompanyBranding a Dental Clinic
MedicsBranding Lucknow's Super Speciality Hospital
Not So SeriousRebranding a Luxury fashion label
OlivaRebranding a Chain of Medico Aesthetic Clinics
Myscape MeaResidential Property Brochure
Not So SeriousAn Instagram Lookbook
Myscape SanctuaryResidential Property Brochure & Communications
British CouncilIndia-UK relationship
The Culture HouseRestaurant Branding
PratikshaBrand India’s Largest Hospital for Women
Aster MedcityBranding a Healthcare Destination
ImagineCold Pressed Juice Packaging
Nishada by My HomeResidential Property Brochure
TummyfullBranding a Homemade Food Tech Venture
Central Square FoundationAnnual Report
MedisyncBranding a B2B knowledge delivery platform
Intuit IndiaWhitepaper Design
CPOBranding a Chain of Prosthetic Clinics
ORDReal Estate Branding
Myscape Isle of SkyResidential Property Brochure
TruSpaceDynamic Real Estate Branding
Work Safe Covid19 PostersSelf Initiated Project
Come & Go SafelyWork Safe Posters
Community SafetyWork Safe Posters
Individual SafetyWork Safe Posters
Business & Customer SafetyWork Safe Posters
StudentaccoBranding a Student Accommodation Portal
ShrachiDesigning a Notebook Brand for India
SWOTNotebook Cover Design
The Pointe by TerminusResidential Property Brochure
Asian BariatricsBranding a Bariatric Hospital
Not So SeriousFashion Lookbook
Wodehouse CapitalWebsite Design
MediCounselBranding a Medical Portal
Subscribe to our Newsletter
Subscribe to our Newsletter
Subscribe to our Newsletter