Question
How do you use design to evolve
a unique medical ecosystem?
Answer
By bonding medicine and science with Design.
Question
How do you use design to evolve a unique medical ecosystem?
Answer
By bonding medicine and science with Design.
Aster Medcity
Aster Medcity
DM Healthcare, one of the largest healthcare groups in UAE and India was coming up with a state-of-the-art hospital in Kochi. Aster Medcity was conceived as one of the most advanced facilities of its kind in South Asia, equipped with the state-of-the-art diagnostic equipment for accurate diagnosis and treatments. A world-class quaternary care centre, Aster Medcity has eight dedicated Centres of Excellence and one multispeciality hospital, where doctors adopt a multidisciplinary approach to provide holistic treatment to patients.
Our task was to design an identity that would communicate World class healthcare through great customer care and the latest technologies while keeping in mind that the brand needed to be adaptable to all the Centres of Excellence.
What bricks is to building, science is to medicine. The hexagon is a symbol that is used across branches of science for its molecular shape. We derived the design system from the hexagon using it as the main form for all centres of excellence. Inside the Hexagon we used lines to communicate the core attributes. The overlapping lines to stand for unity and comfort. The triangle signifying the core values/promise. The colours were derived from the company logo family, shades of blue for science and green for healing.
SERVICES BRAND IDENTITY | DESIGN LANGAUGE
CLIENT DM HEALTHCARE
SECTOR HEALTHCARE
COLLABORATION MEDIUM HEALTHCARE
All Projects
Hill Station Hard CiderBranding & packaging design for a cider brand
DoozeRedesigning convenience to customer experience
Apply Once and Veri OnceBranding a new age educational navigator
PharmEasyRedesigning an omnichannel brand experience
Bira 91 Make Play with FlavorsAdding flavors & fresh consistency to the design system
Stickers to Monitor Drug DosageSelf Initiated Project
Log9 MaterialsRebranding an energy solutions company
Science of HimMale Wellness Treated With Science
Pristyn CareRebranding Short Stay Surgery
Myscape OtomoResidential Property Brochure
DhampureRebranding a Pioneer Sugar Brand
Kamet by Peak SpiritsWhisky Label
Go MechanicBranding a Multi-Brand Car Service Startup
Bira 91 LightPackaging Refresh & Positioning
Bira 91Mission To Zero
BirthplaceBranding a Maternity Hospital
Godrej JerseyRevamping a Legacy Brand
Hyderabad FCRebranding a Football Club
Myscape TerrazaCommercial Property Brochure
CK Birla GroupBranding a Women's Hospital
HousrDesigning for a Mega Co-living Brand
One Golden MileCommercial Property Brochure
Wizdent by PidiliteIndia's Youngest Dental Consumables
Bira 91 LightAssociating Beer with Fitness
Don't Hide it. PeriodSanitary Pad Packaging
Jin JijiPackaging Indian Gin
AinqaHumanising data
The Dalai LamaCelebrating His Holiness
Max Estates222 Rajpur, Dehradun
MajjaBranding a Chain of QSR in Ahmedabad
QuaQuaBranding a Virtual Travel Platform
Kalpataru VistaProperty Branding
Myscape LoftResidential Property Brochure
Fuel BuddyBranding India's First Fuel Delivery Platform
BirlasoftRebranding a Global IT Service Provider
The Telegraph OnlineDesign Language
Danone EcosystemWomen Empowerment Brochure
Central Square FoundationDesign for Non-Designers
Seven BeanstalkCoffee Packaging
SlingshotDesigning for an Ed-tech Brand
Bhagirathi Neotia HospitalEnvironmental Graphics
CareCoverBranding a Pre-approved Medical Loan Card
Myscape WeaveCommercial Property Brochure
NumberzBranding a Fintech Startup
SunshineBranding a Multi Speciality Hospital
The Tooth CompanyBranding a Dental Clinic
MedicsBranding Lucknow's Super Speciality Hospital
Not So SeriousRebranding a Luxury fashion label
OlivaRebranding a Chain of Medico Aesthetic Clinics
Myscape MeaProperty Branding
Not So SeriousAn Instagram Lookbook
Myscape SanctuaryProperty Branding
British CouncilIndia-UK relationship
The Culture HouseRestaurant Branding
PratikshaBrand India’s Largest Hospital for Women
Aster MedcityBranding a Healthcare Destination
ImagineCold Pressed Juice Packaging
TummyfullBranding a Homemade Food Tech Venture
Central Square FoundationAnnual Report
MedisyncBranding a B2B knowledge delivery platform
Intuit IndiaWhitepaper Design
CPOBranding a Chain of Prosthetic Clinics
ORDReal Estate Branding
Myscape Isle of SkyProperty Branding
TruSpaceDynamic Real Estate Branding
Work Safe Covid19 PostersSelf Initiated Project
Come & Go SafelyWork Safe Posters
Community SafetyWork Safe Posters
Individual SafetyWork Safe Posters
Business & Customer SafetyWork Safe Posters
StudentaccoBranding a Student Accommodation Portal
ShrachiDesigning a Notebook Brand for India
Wodehouse CapitalWebsite Design
SWOTNotebook Cover Design
Asian BariatricsBranding a Bariatric Hospital
MediCounselBranding a Medical Portal
Not So SeriousFashion Lookbook
Subscribe to our Newsletter
Subscribe to our Newsletter
Subscribe to our Newsletter