My Companion produced by Brijlaxmi Paper Products which in turn is owned by conglomerate Shrachi Group is a new range of notebooks in India for its more than 100 million students from elementary schools to college. Asked to design a few covers for the notebooks, we convinced the client to reconsider its complete identity.
We worked towards re-designing their identity, re-defining their product templates and defining their brand guidelines so that designs could be seamlessly continued through their various SKUs. Several simple and often overlooked product elements such as timetable, index and back panel were redesigned and simplified to enhance the user experience.
SERVICES DESIGN STRATEGY | BRAND IDENTITY | PRODUCT TEMPLATES | BOOK COVERS
CLIENT SHRACHI GROUP
SECTOR EDUCATION
COLLABORATION WYSIWYG COMMUNICATIONS
AWARDS & ACCOLADE
Reviewed on Internation Design Blog Brand New & Kyoorious Magazine 2013
SIMPLE TEMPLATES. UNLIMITED DESIGNS.
White border templates allows the brand to differentiate on the shelves.
SIMPLE TEMPLATES. UNLIMITED DESIGNS.
White border templates allows the brand to differentiate on the shelves.
Cover Design for Swachh Bharat Abhiyaan
We further partnered with the brand to design some notebook covers inspired by the spirit of the ‘Swachh Bharat Abhiyaan’ campaign led by Prime Minister Narendra Modi, to take the vision of a cleaner India to the children of today. Through the ‘Swachh Bharat’ range of notebooks the brand had the power to reach out to the nation and inculcate in its youth the importance of cleanliness and sanitation. Different designs were conceptualized keeping in mind the mass target audience – from children to young adults.
AVAILIBILTY Across North, Central and West India. Available in corner shops, modern trade & online stores.
PRINT RUN 1 lakh copies of each design was produced.
Cover Design for Swachh Bharat Abhiyaan
We further partnered with the brand to design some notebook covers inspired by the spirit of the ‘Swachh Bharat Abhiyaan’ campaign led by Prime Minister Narendra Modi, to take the vision of a cleaner India to the children of today. Through the ‘Swachh Bharat’ range of notebooks the brand had the power to reach out to the nation and inculcate in its youth the importance of cleanliness and sanitation. Different designs were conceptualized keeping in mind the mass target audience – from children to young adults.
AVAILIBILTY Across North, Central and West India. Available in corner shops, modern trade & online stores.
PRINT RUN 1 lakh copies of each design was produced.
LAUNCHING MY COMPANION PLUS
The brand was launching a new range of layflat note books under the name of My Companion Plus. The challenge was to differentiate the new range of layflat notebooks while maintaining the consistency of my companion templates. The white border for the brand was very well recognized in the market had become a strong component of the design language. Following the monolithic brand architecture, we developed a simple plus grid system for their layflat range.
LAUNCHING MY COMPANION PLUS
The brand was launching a new range of layflat note books under the name of My Companion Plus. The challenge was to differentiate the new range of layflat notebooks while maintaining the consistency of my companion templates. The white border for the brand was very well recognized in the market had become a strong component of the design language. Following the monolithic brand architecture, we developed a simple plus grid system for their layflat range.
All Projects
Hill Station Hard CiderBranding & packaging design for a cider brand
DoozeRedesigning convenience to customer experience
Apply Once and Veri OnceBranding a new age educational navigator
PharmEasyRedesigning an omnichannel brand experience
Bira 91 Make Play with FlavorsAdding flavors & fresh consistency to the design system
Stickers to Monitor Drug DosageSelf Initiated Project
Log9 MaterialsRebranding an energy solutions company
Science of HimMale Wellness Treated With Science
Pristyn CareRebranding Short Stay Surgery
Myscape OtomoResidential Property Brochure
DhampureRebranding a Pioneer Sugar Brand
Kamet by Peak SpiritsWhisky Label
Go MechanicBranding a Multi-Brand Car Service Startup
Bira 91 LightPackaging Refresh & Positioning
Bira 91Mission To Zero
BirthplaceBranding a Maternity Hospital
Godrej JerseyRevamping a Legacy Brand
Hyderabad FCRebranding a Football Club
Myscape TerrazaCommercial Property Brochure
CK Birla GroupBranding a Women's Hospital
HousrDesigning for a Mega Co-living Brand
One Golden MileCommercial Property Brochure
Wizdent by PidiliteIndia's Youngest Dental Consumables
Bira 91 LightAssociating Beer with Fitness
Don't Hide it. PeriodSanitary Pad Packaging
Jin JijiPackaging Indian Gin
AinqaHumanising data
The Dalai LamaCelebrating His Holiness
Max Estates222 Rajpur, Dehradun
MajjaBranding a Chain of QSR in Ahmedabad
QuaQuaBranding a Virtual Travel Platform
Kalpataru VistaProperty Branding
Myscape LoftResidential Property Brochure
Fuel BuddyBranding India's First Fuel Delivery Platform
BirlasoftRebranding a Global IT Service Provider
The Telegraph OnlineDesign Language
Danone EcosystemWomen Empowerment Brochure
Central Square FoundationDesign for Non-Designers
Seven BeanstalkCoffee Packaging
SlingshotDesigning for an Ed-tech Brand
Bhagirathi Neotia HospitalEnvironmental Graphics
CareCoverBranding a Pre-approved Medical Loan Card
Myscape WeaveCommercial Property Brochure
NumberzBranding a Fintech Startup
SunshineBranding a Multi Speciality Hospital
The Tooth CompanyBranding a Dental Clinic
MedicsBranding Lucknow's Super Speciality Hospital
Not So SeriousRebranding a Luxury fashion label
OlivaRebranding a Chain of Medico Aesthetic Clinics
Myscape MeaProperty Branding
Not So SeriousAn Instagram Lookbook
Myscape SanctuaryProperty Branding
British CouncilIndia-UK relationship
The Culture HouseRestaurant Branding
PratikshaBrand India’s Largest Hospital for Women
Aster MedcityBranding a Healthcare Destination
ImagineCold Pressed Juice Packaging
TummyfullBranding a Homemade Food Tech Venture
Central Square FoundationAnnual Report
MedisyncBranding a B2B knowledge delivery platform
Intuit IndiaWhitepaper Design
CPOBranding a Chain of Prosthetic Clinics
ORDReal Estate Branding
Myscape Isle of SkyProperty Branding
TruSpaceDynamic Real Estate Branding
Work Safe Covid19 PostersSelf Initiated Project
Come & Go SafelyWork Safe Posters
Community SafetyWork Safe Posters
Individual SafetyWork Safe Posters
Business & Customer SafetyWork Safe Posters
StudentaccoBranding a Student Accommodation Portal
ShrachiDesigning a Notebook Brand for India
Wodehouse CapitalWebsite Design
SWOTNotebook Cover Design
Asian BariatricsBranding a Bariatric Hospital
MediCounselBranding a Medical Portal
Not So SeriousFashion Lookbook
Subscribe to our Newsletter
Subscribe to our Newsletter
Subscribe to our Newsletter