Question
How can you ask for something
you need if you are shy to speak about it?

Answer
Redesigning embarrassment into eloquence.

Question
How can you ask for something you need if you are shy to speak about it?

Answer
Redesigning embarrassment into eloquence.

Question
How can you ask for something you need if you are shy to speak about it?

Answer
Redesigning embarrassment into eloquence.

Question
How can you ask for something you need if you are shy to speak about it?

Answer
Redesigning embarrassment into eloquence.

Question
How can you ask for something you need if you are shy to speak about it?

Answer
Redesigning embarrassment into eloquence.

dont-hide-it-period-award-logos-01-1

Donthideitperiod.com - An initiative  to open the lines of communication about Periods. 

Donthideitperiod.com - An initiative  to open the lines of communication about Periods. 

Donthideitperiod.com - An initiative  to open the lines of communication about Periods. 

Donthideitperiod.com - An initiative  to open the lines of communication about Periods. 

Donthideitperiod.com - An initiative  to open the lines of communication about Periods. 

Period. The word is whispered in hush tones, almost like it’s an embarrassment. Look around you. Nobody talks about it, addresses it. We’re trained to believe it’s something to be embarrassed about. In India, even the chemist packs it in a black bag and gives it to you. And you put that little bag in your purse and rush home to do the needful.

Why does sanitary pad packaging fail to communicate and engage the end user?
This question had been lurking in our head (and, our heart). It's almost like the sole purpose of the packaging is to hide the pads by over-dressing them in florals, butterflies, cursive typography and stereotypical graphics. This brought us to the bigger question – why, in 2018, are we still shy to say the word 'Period'? Menstruation is a natural biological process. And that's all it is. In order to encourage people to open up and talk about periods we have designed a packaging system that allows women to embrace periods and break the ice between their dear uterus and the society. 'Don't Hide it Period'  is a limited edition campaign to raise funds for charity and inspire people to openly talk about periods.

SERVICES  PACKAGING | WEBSITE | FILMS | SOCIAL MEDIA

Period. The word is whispered in hush tones, almost like it’s an embarrassment. Look around you. Nobody talks about it, addresses it. We’re trained to believe it’s something to be embarrassed about. In India, even the chemist packs it in a black bag and gives it to you. And you put that little bag in your purse and rush home to do the needful.

Why does sanitary pad packaging fail to communicate and engage the end user?
This question had been lurking in our head (and, our heart). It's almost like the sole purpose of the packaging is to hide the pads by over-dressing them in florals, butterflies, cursive typography and stereotypical graphics. This brought us to the bigger question – why, in 2018, are we still shy to say the word 'Period'? Menstruation is a natural biological process. And that's all it is. In order to encourage people to open up and talk about periods we have designed a packaging system that allows women to embrace periods and break the ice between their dear uterus and the society. 'Don't Hide it Period'  is a limited edition campaign to raise funds for charity and inspire people to openly talk about periods.

SERVICES  PACKAGING | WEBSITE | FILMS | SOCIAL MEDIA

Period. The word is whispered in hush tones, almost like it’s an embarrassment. Look around you. Nobody talks about it, addresses it. We’re trained to believe it’s something to be embarrassed about. In India, even the chemist packs it in a black bag and gives it to you. And you put that little bag in your purse and rush home to do the needful.

Why does sanitary pad packaging fail to communicate and engage the end user?
This question had been lurking in our head (and, our heart). It's almost like the sole purpose of the packaging is to hide the pads by over-dressing them in florals, butterflies, cursive typography and stereotypical graphics. This brought us to the bigger question – why, in 2018, are we still shy to say the word 'Period'? Menstruation is a natural biological process. And that's all it is. In order to encourage people to open up and talk about periods we have designed a packaging system that allows women to embrace periods and break the ice between their dear uterus and the society. 'Don't Hide it Period'  is a limited edition campaign to raise funds for charity and inspire people to openly talk about periods.

SERVICES  PACKAGING | WEBSITE | FILMS | SOCIAL MEDIA

Period. The word is whispered in hush tones, almost like it’s an embarrassment. Look around you. Nobody talks about it, addresses it. We’re trained to believe it’s something to be embarrassed about. In India, even the chemist packs it in a black bag and gives it to you. And you put that little bag in your purse and rush home to do the needful.

Why does sanitary pad packaging fail to communicate and engage the end user?
This question had been lurking in our head (and, our heart). It's almost like the sole purpose of the packaging is to hide the pads by over-dressing them in florals, butterflies, cursive typography and stereotypical graphics. This brought us to the bigger question – why, in 2018, are we still shy to say the word 'Period'? Menstruation is a natural biological process. And that's all it is. In order to encourage people to open up and talk about periods we have designed a packaging system that allows women to embrace periods and break the ice between their dear uterus and the society. 'Don't Hide it Period'  is a limited edition campaign to raise funds for charity and inspire people to openly talk about periods.

SERVICES  PACKAGING | WEBSITE | FILMS | SOCIAL MEDIA

Period. The word is whispered in hush tones, almost like it’s an embarrassment. Look around you. Nobody talks about it, addresses it. We’re trained to believe it’s something to be embarrassed about. In India, even the chemist packs it in a black bag and gives it to you. And you put that little bag in your purse and rush home to do the needful.

Why does sanitary pad packaging fail to communicate and engage the end user?
This question had been lurking in our head (and, our heart). It's almost like the sole purpose of the packaging is to hide the pads by over-dressing them in florals, butterflies, cursive typography and stereotypical graphics. This brought us to the bigger question – why, in 2018, are we still shy to say the word 'Period'? Menstruation is a natural biological process. And that's all it is. In order to encourage people to open up and talk about periods we have designed a packaging system that allows women to embrace periods and break the ice between their dear uterus and the society. 'Don't Hide it Period'  is a limited edition campaign to raise funds for charity and inspire people to openly talk about periods.

SERVICES  PACKAGING | WEBSITE | FILMS | SOCIAL MEDIA

How about we turn boring sanitary pad packaging into one that is inspiring,
confident and sparks conversation? 

The pads are packaged in a canvas bag featuring bright red and orange polka dots while the bag contains ten regular sanitary pads each with a unique message that make periods inspiring, confident and a part of everyday conversation so that the most natural phenomenon in the world can no longer be the most stigmatized or embarrassing one. Buy Now.

How about we turn boring sanitary pad packaging into one that is inspiring, confident and sparks conversation? 

The pads are packaged in a canvas bag featuring bright red and orange polka dots while the bag contains ten regular sanitary pads each with a unique message that make periods inspiring, confident and a part of everyday conversation so that the most natural phenomenon in the world can no longer be the most stigmatised or embarrassing one.
Buy Now.

How about we turn boring sanitary pad packaging into one that is inspiring,
confident and sparks conversation? 

The pads are packaged in a canvas bag featuring bright red and orange polka dots while the bag contains ten regular sanitary pads each with a unique message that make periods inspiring, confident and a part of everyday conversation so that the most natural phenomenon in the world can no longer be the most stigmatized or embarrassing one. Buy Now.
Blood_just

Digital engagement on the campaign website

Donthideitperiod.com, a website dedicated to the campaign invites users to join the conversation by writing their own messages on the virtual pad and share to create wider awareness on social media.

Digital engagement on the campaign website

Donthideitperiod.com, a website dedicated to the campaign invites users to join the conversation by writing their own messages on the virtual pad and share to create wider awareness on social media.

Digital engagement on the campaign website

Donthideitperiod.com, a website dedicated to the campaign invites users to join the conversation by writing their own messages on the virtual pad and share to create wider awareness on social media.

Digital engagement on the campaign website

Donthideitperiod.com, a website dedicated to the campaign invites users to join the conversation by writing their own messages on the virtual pad and share to create wider awareness on social media.

Digital engagement on the campaign website

Donthideitperiod.com, a website dedicated to the campaign invites users to join the conversation by writing their own messages on the virtual pad and share to create wider awareness on social media.

API-GIF-1

Nykaa is supporting NH1Design on this initiative, the pads are sold exclusively on Nykaa.com.
Donthideitperiod.com, a website dedicated to the campaign invites users to join the conversation by writing their own messages on the virtual pad and share to create wider awareness on social media. Know more.

Nykaa is supporting NH1Design on this initiative, the pads are sold exclusively on Nykaa.com.
Donthideitperiod.com, a website dedicated to the campaign invites users to join the conversation by writing their own messages on the virtual pad and share to create wider awareness on social media. Know more.

Nykaa is supporting NH1Design on this initiative, the pads are sold exclusively on Nykaa.com.
Donthideitperiod.com, a website dedicated to the campaign invites users to join the conversation by writing their own messages on the virtual pad and share to create wider awareness on social media. Know more.

Nykaa is supporting NH1Design on this initiative, the pads are sold exclusively on Nykaa.com.
Donthideitperiod.com, a website dedicated to the campaign invites users to join the conversation by writing their own messages on the virtual pad and share to create wider awareness on social media. Know more.

Nykaa is supporting NH1Design on this initiative, the pads are sold exclusively on Nykaa.com.
Donthideitperiod.com, a website dedicated to the campaign invites users to join the conversation by writing their own messages on the virtual pad and share to create wider awareness on social media. Know more.

Back1-2

Fashion Designer, Pallavi Mohan of the label ‘Not So Serious’ partnered with us.
To design  exclusive T-shirts for the cause and also helped us in fabricating the bags. 

Fashion Designer, Pallavi Mohan of the label ‘Not So Serious’ partnered with us.
To design  exclusive T-shirts for the cause and also helped us in fabricating the bags. 

Fashion Designer, Pallavi Mohan of the label ‘Not So Serious’ partnered with us.
To design  exclusive T-shirts for the cause and also helped us in fabricating the bags. 

Fashion Designer, Pallavi Mohan of the label ‘Not So Serious’ partnered with us.
To design  exclusive T-shirts for the cause and also helped us in fabricating the bags. 

Fashion Designer, Pallavi Mohan of the label ‘Not So Serious’ partnered with us.
To design  exclusive T-shirts for the cause and also helped us in fabricating the bags. 

Tshirt_period

Support the cause
Share it. Tweet it. Heart it. Spread the message.
Buy the pads online at donthideitperiod.com. #donthideitperiod

Support the cause
Share it. Tweet it. Heart it. Spread the message.
Buy the pads online at donthideitperiod.com. #donthideitperiod

Support the cause
Share it. Tweet it. Heart it. Spread the message.
Buy the pads online at donthideitperiod.com. #donthideitperiod

Support the cause
Share it. Tweet it. Heart it.
Spread the message.
Buy the pads online at donthideitperiod.com. #donthideitperiod

Image3

Abstract representation of the period cycle, visualized as a pre-launch film.
The film also address the social taboos associated with periods.

Abstract representation of the period cycle, visualized as a pre-launch film.
The film also address the social taboos associated with periods.

Abstract representation of the period cycle, visualized as a pre-launch film.
The film also address the social taboos associated with periods.

Abstract representation of the period cycle, visualized as a pre-launch film.
The film also address the social taboos associated with periods.

Productall
Project Mentions and Features: 
Project Mentions and Features: 
dont hide it period featured logos
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All Projects

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HROneBranding a HRMS platform

OrohBranding an Indian D2C footwear brand

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Grizly Hard Seltzers AleBranding & Packaging Design | House of Bira 91

FlexipleBranding a Global Tech Talent Network

Bira 91 Make Play with FlavorsAdding Flavors & Fresh Consistency to the Design System

Keventer MetroRebranding a Dairy Brand in West Bengal

Ghadi by RSPL GroupRe-packaging an Iconic Detergent brand

PharmEasyRedesigning an Omnichannel Brand Experience

Myscape YOOSelling Branded Residences

LifioBranding a Clinical Research and Trial Company

Hill Station Hard Cider AleBranding & Packaging Design | House of Bira 91

Jashn FoodsPackaging Design for Basmati Rice

Just Small ThingsDesigning a Personal Care Nutraceutical Brand

Bira 91 | Make Play AppUser Interface Design for a loyalty app

Nature DermaCommunications for Active Skincare

DoozeBranding & UI design for an Alcohol Delivery App

Apply Once and Veri OnceBranding a new age educational navigator

eFarmarket by AP markfedDesigning an identity for an agritech platform

Stickers to Monitor Drug DosageSelf Initiated Project

AzlyaBranding a Cultural yet Contemporary Fashion Label

Log9 MaterialsRebranding an energy solutions company

Science of HimMale Wellness Treated With Science

Little ExtraAll Natural Personal care

Pristyn CareRebranding Short Stay Surgery

Myscape OtomoResidential Property Brochure

DhampureRebranding a Pioneer Sugar Brand

Kamet by Peak SpiritsWhisky Label

Go MechanicBranding a Multi-Brand Car Service Startup

Bira 91 LightPackaging Refresh & Positioning

BirthplaceBranding a Maternity Hospital

Godrej JerseyRevamping a Legacy Brand

Hyderabad FCRebranding a Football Club

Myscape TerrazaCommercial Property Brochure

CK Birla GroupBranding a Women's Hospital

HousrDesigning for a Mega Co-living Brand

One Golden MileCommerical Brochure for Aurean| Eskar| Terminus

Wizdent by PidiliteIndia's Youngest Dental Consumables

AB Plus Speciality HospitalBranding a boutique Hospital

Bira 91 LightAssociating Beer with Fitness

Don't Hide it. PeriodSanitary Pad Packaging

Jin JijiPackaging Indian Gin

AinqaHumanising data

The Dalai LamaCelebrating His Holiness

Bhagirathi Neotia HospitalEnvironmental Graphics

Max Estates, DehradunResidential Property Brochure & Communications

MajjaBranding a Chain of QSR in Ahmedabad

QuaQuaBranding a Virtual Travel Platform

Kalpataru VistaResidential Property Brochure & Communications

Myscape LoftResidential Property Brochure

Fuel BuddyBranding India's First Fuel Delivery Platform

BirlasoftRebranding a Global IT Service Provider

The Telegraph OnlineDesign Language

Danone EcosystemWomen Empowerment Brochure

Central Square FoundationDesign for Non-Designers

Seven BeanstalkCoffee Packaging

SlingshotDesigning for an Ed-tech Brand

CareCoverBranding a Pre-approved Medical Loan Card

Myscape WeaveCommercial Property Brochure

NumberzBranding a Fintech Startup

SunshineBranding a Multi Speciality Hospital

The Tooth CompanyBranding a Dental Clinic

MedicsBranding Lucknow's Super Speciality Hospital

Not So SeriousRebranding a Luxury fashion label

OlivaRebranding a Chain of Medico Aesthetic Clinics

Myscape MeaResidential Property Brochure

Not So SeriousAn Instagram Lookbook

Myscape SanctuaryResidential Property Brochure & Communications

British CouncilIndia-UK relationship

The Culture HouseRestaurant Branding

PratikshaBrand India’s Largest Hospital for Women

Aster MedcityBranding a Healthcare Destination

ImagineCold Pressed Juice Packaging

Nishada by My HomeResidential Property Brochure

TummyfullBranding a Homemade Food Tech Venture

MedisyncBranding a B2B knowledge delivery platform

Intuit IndiaWhitepaper Design

CPOBranding a Chain of Prosthetic Clinics

ORDReal Estate Branding

Myscape Isle of SkyResidential Property Brochure

TruSpaceDynamic Real Estate Branding

Work Safe Covid19 PostersSelf Initiated Project

Come & Go SafelyWork Safe Posters

Community SafetyWork Safe Posters

Individual SafetyWork Safe Posters

Business & Customer SafetyWork Safe Posters

StudentaccoBranding a Student Accommodation Portal

ShrachiDesigning a Notebook Brand for India

SWOTNotebook Cover Design

The Pointe by TerminusResidential Property Brochure

Asian BariatricsBranding a Bariatric Hospital

Not So SeriousFashion Lookbook

Wodehouse CapitalWebsite Design

MediCounselBranding a Medical Portal

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