Question
How do you evolve a trusted regional hospital into a future-ready national brand?

Answer
You change the name to shed legacy baggage and signal scale.

Question
How do you evolve a trusted regional hospital into a future-ready national brand?

Answer
You change the name to shed legacy baggage and signal scale.

Question
How do you evolve a trusted regional hospital into a future-ready national brand?

Answer
You change the name to shed legacy baggage and signal scale.

Question
How do you evolve a trusted regional hospital into a future-ready national brand?

Answer
You change the name to shed legacy baggage and signal scale.

REBRANDING IVY AS LIVASA HOSPITALS

Ivy Hospitals, Punjab’s largest multi-specialty hospital chain with 800+ beds across five cities, partnered with NH1 Design to prepare for its next phase of growth. Backed by Piramal Bain, the group set an ambitious goal of expanding to 2000 beds and becoming a leading healthcare provider in North India. To signal this transformation, Ivy needed a new name and identity that reflected a modern, national vision. The name “Ivy” carried legacy associations of being a trusted but regional brand.

NH1 Design created Livasa Hospitals, a brand rooted in Ivy’s patient-first ethos but reimagined as a symbol of Life and Hope. We changed the name from Ivy to Livasa to let go of the legacy baggage and signal a bold new vision that aligns with the brand’s growth from a trusted regional chain to a future-ready national healthcare provider.

The new name, story, and identity system position Livasa as The Caregiver brand — expert, empathetic, and innovative. Its soaring bird logo and the promise We Care For Life capture both the emotional and clinical excellence patients seek. With Livasa, Ivy’s trusted legacy evolves into a future-ready, expansion-ready healthcare brand prepared to scale across North India and beyond.

SERVICES DESIGN STRATEGY | REBRANDING | COMMUNICATION
CLIENT LIVASA HOSPITALS
SECTOR HEALTHCARE

At Livasa Hospital, patients are at the heart of everything we do. Located in Punjab, Livasa Hospital is a leader in the region's quality healthcare and compassionate service. Since its inception, the hospital has been dedicated to providing state-of-the-art medical treatments and services to its patients, prioritizing their well-being above all else. A team of highly skilled and experienced medical professionals, including doctors, nurses, and support staff, is committed to delivering personalized care and ensuring the best possible outcomes for every patient. Equipped with advanced medical technology and facilities, the hospital offers a wide range of specialized services across various medical disciplines, including cardiology, oncology, orthopedics, neurology, and more. Whether it's routine check-ups, complex surgeries, or advanced treatments, patients can rely on us for comprehensive healthcare solutions tailored to their individual needs.

SERVICES DESIGN STRATEGY | REBRANDING | COMMUNICATION
CLIENT LIVASA HOSPITALS
SECTOR HEALTHCARE

Ivy became Livasa to move from regional trust to a national symbol of life and hope.

Branded Nomenclature & Branded House Architecture

Livasa isn’t just a name; it's the manifestation of a new vision for healthcare. Livasa is born from two powerful words: “Live,” embodying the vibrant essence of a healthy life, and “Asha,” a Hindi word meaning hope. Combined, they represent Livasa as a powerful symbol–– a reminder that we partner with you on your journey of a life filled with hope and the best standard of health-care. Moreover, our tagline of ‘We Care For Life’ exemplifies our vision to positively impact the way healthcare is delivered in India.

Design System

The feeling of warmth and wholehearted care is emphasized by the soft, curved corners, making it an anchor throughout the communication. The purple and blue create consistency and a magnanimous effect.