Question
How do you create an identity for an agritech platform supported by the AP Government?

Answer
By honoring farmers' commitment to food security and economic prosperity.

Question
How do you design a identity for a agritech platform?

Answer
By approaching with a strong visual vocabulary

eFarmarket by AP Markfed

A.P. MARKFED, or Andhra Pradesh State Co-operative Marketing Federation Ltd, was established in 1957 with its headquarters in Vijayawada, Andhra Pradesh, India. Its main objective is to help farmers secure better prices for their produce by addressing their market needs and providing agricultural inputs. efarmarket is a venture by A.P. MARKFED and serves as a comprehensive end-to-end agri marketplace services portal. E-farmarket stands as a pioneering government-backed trading portal that connects key stakeholders, including farmers, buyers, traders, and processors. Its extensive reach covers the entire state of Andhra Pradesh, aiming to establish a unified marketplace for agricultural trade. Through this platform, farmers gain direct access to a wider network of buyers, traders, and processors, transcending traditional boundaries and enabling them to explore new market opportunities. Similarly, buyers, traders, and processors benefit from enhanced access to diverse agricultural products, empowering them to make informed purchasing decisions. The platform's comprehensive approach fosters transparency, efficiency, and trust in the agricultural trade ecosystem. By leveraging the power of technology, e-farmarket revolutionizes the way agricultural commodities are bought and sold, driving economic growth and empowerment for farmers, while also meeting the needs and demands of buyers, traders, and processors. As the first of its kind initiated by a government, e-farmarket sets the stage for modernizing and transforming the agricultural sector in Andhra Pradesh. NH1Design was commissioned to design the brand identity for the platform.

SERVICES LOGO DESIGN
CLIENT ANDHRA PRADESH STATE COOPERATIVE MARKETING FEDERATION
SECTOR AGRITECH

E-farmarket stands as a pioneering government-backed electronic trading portal that connects key stakeholders, including farmers, buyers, traders, and processors. Its extensive reach covers the entire state of Andhra Pradesh, aiming to establish a unified marketplace for agricultural trade. By leveraging technology, e-farmarket facilitates seamless interactions and transactions among the various participants in the agricultural value chain. Through this platform, farmers gain direct access to a wider network of buyers, traders, and processors, transcending traditional boundaries and enabling them to explore new market opportunities. Similarly, buyers, traders, and processors benefit from enhanced access to diverse agricultural products, empowering them to make informed purchasing decisions. The platform's comprehensive approach fosters transparency, efficiency, and trust in the agricultural trade ecosystem. By leveraging the power of technology, e-farmarket revolutionizes the way agricultural commodities are bought and sold, driving economic growth and empowerment for farmers, while also meeting the needs and demands of buyers, traders, and processors. As the first of its kind initiated by a government, e-farmarket sets the stage for modernizing and transforming the agricultural sector in Andhra Pradesh, ultimately benefiting all stakeholders involved. NH1Design was commissied to design the brand identity for the platform.

SERVICES LOGO DESIGN
CLIENT ANDHRA PRADESH STATE COOPERATIVE MARKETING FEDERATION
SECTOR AGRITECH

The brand identity of efarmarket is designed as an ode to the farmer, encapsulating their unwavering dedication and recognizing their pivotal role in agriculture. It pays homage to the tireless efforts of farmers and acknowledges their profound contribution to the nation's food security and economic prosperity. With a deep respect for their contributions, efarmarket aims to empower farmers through a platform that connects them to a wide network of buyers, traders, and processors.

A Comprehensive End-to-End Agriculture Marketplace

efarmarket is a complete end-to-end agri marketplace services portal aimed at serving the entire agricultural value chain in India. As a comprehensive Market Portal, it provides farmers with all the necessary resources, covering both Trade and Post-Market needs. By doing so, efarmarket delivers end-to-end solutions for buyers and sellers of products and services in the agricultural sector.

The agricultural supply chain – from farm to fork –
is an age-old fragmented, untrusted, loose system.
With e-farmarket, all this is about to change.
We transform harvests into happiness.
We blend convenience with control.
We are a network that works – not just for one stakeholder,
but for every single link in the chain.
As a platform, we connect farmers from the fields with traders across the country,
we bring the power of the internet directly into the hands of everyonewho
interacts with us – in real time, for real advantages.
We are reliable because we are the Government of Andhra Pradesh,
and not just a trader out to make a quick profit.
We are professional because we take responsibility…
We assess the quality and assure you of the available quantity of crops,
We bring the market to your farm and
help you reach more buyers in more markets across India,
We are there to guide you at every stage
And ensure secure, seamless payments.
We are complete, connected and always put you in control.
We are E-Farmarket.
And we will enable you to trade from your doorstep.

Direct market linkage between Farmers and Traders

Splash Screen

Opening Carousel

Language Selection

Seller Experience

The eFarmarket platform provides a user-friendly experience for sellers. They can easily create lots, upload documents and images, review and accept bids, update weighment details, view/download sale bills, track lot progress, avail services, and contact customer support. It offers a comprehensive solution for efficient online trading, empowering sellers with control and convenience.

Seller Experience

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Buyer Experience

The eFarmarket platform ensures a seamless buyer experience. Buyers can easily participate in online bidding, view and confirm winner lots, generate invoices, make online payments, obtain trader consent for payment release, provide feedback, review bid history, access sale bills and tax invoices, upload advance demand requirements, avail services, and contact customer support. The platform offers convenience and efficiency, enhancing the overall buyer experience in agricultural trading.

Buyer Experience

Icon System to aid navigation

In order to facilitate easy and intuitive trading for farmers on the platform, we have developed a visually strong icon system. This system utilizes universally understood symbols, such as images representing different crops, livestock, or farm equipment. By employing these symbols, we aim to overcome language barriers and enhance accessibility for farmers. This visual approach not only promotes efficient trading practices but also enables farmers to navigate the platform more effectively.

Icon System

We developed a visually strong icon system to help farmers trade using the platform with ease. The system uses symbols that are universally understood, such as images of crops, livestock, or farm equipment, to overcome language barriers and increase accessibility. This can aid in memory retention, ensuring that farmers are able to recall important information about their trades, such as prices, delivery schedules, and quality standards. By using a visually strong icon system, the app can helps promote agricultural practices and enable farmers to trade more efficiently and effectively.