SOLUTION
The communication strategy was two pronged. The first was a route that communicates the fatigue of excel sheets by giving it the outdated tag, and giving numberz the tag of being the new iMac of accounting. The second route was to associate the very idea of cashflow management with all the most fatigue inducing tasks in life, things that make you procrastinate. Things you're not very happy about doing. In both routes the ideas were to connect with the feeling of our consumers when they sit down to do their accounting, then enhance them and finally offer the solution.
SOLUTION
The communication strategy was two pronged. The first was a route that communicates the fatigue of excel sheets by giving it the outdated tag, and giving numberz the tag of being the new iMac of accounting. The second route was to associate the very idea of cashflow management with all the most fatigue inducing tasks in life, things that make you procrastinate. Things you're not very happy about doing. In both routes the ideas were to connect with the feeling of our consumers when they sit down to do their accounting, then enhance them and finally offer the solution.
SOLUTION
The communication strategy was two pronged. The first was a route that communicates the fatigue of excel sheets by giving it the outdated tag, and giving numberz the tag of being the new iMac of accounting. The second route was to associate the very idea of cashflow management with all the most fatigue inducing tasks in life, things that make you procrastinate. Things you're not very happy about doing. In both routes the ideas were to connect with the feeling of our consumers when they sit down to do their accounting, then enhance them and finally offer the solution.
SOLUTION
The communication strategy was two pronged. The first was a route that communicates the fatigue of excel sheets by giving it the outdated tag, and giving numberz the tag of being the new iMac of accounting. The second route was to associate the very idea of cashflow management with all the most fatigue inducing tasks in life, things that make you procrastinate. Things you're not very happy about doing. In both routes the ideas were to connect with the feeling of our consumers when they sit down to do their accounting, then enhance them and finally offer the solution.
SOLUTION
The communication strategy was two pronged. The first was a route that communicates the fatigue of excel sheets by giving it the outdated tag, and giving numberz the tag of being the new iMac of accounting. The second route was to associate the very idea of cashflow management with all the most fatigue inducing tasks in life, things that make you procrastinate. Things you're not very happy about doing. In both routes the ideas were to connect with the feeling of our consumers when they sit down to do their accounting, then enhance them and finally offer the solution.