Question
Why does a serious business have to talk like a serious business?
Answer
Redesigning a blind spot into a beauty spot.
Question
Why does a serious business have to talk like a serious business?
Answer
Redesigning a blind spot into a beauty spot.
Question
Why does a serious business have to talk like a serious business?
Answer
Redesigning a blind spot into a beauty spot.
Question
Why does a serious business have to talk like a serious business?
Answer
Redesigning a blind spot into a beauty spot.
Question
Why does a serious business have to talk like a serious business?
Answer
Redesigning a blind spot into a beauty spot.
Nu,mb,erz
Nu,mb,erz
Nu,mb,erz
Nu,mb,erz
Nu,mb,erz
Cashflow management. Does this sound cold? Fatigue inducing? Boring? Yawn-worthy? While these feelings were all true, they're also now a thing of the past. Cashflow management goes beyond tracking your receivables and payables on an Excel sheet. It's the lifeline of your business.
Previously called 'Get Fiscal' and listed amongst the top 20 fintech startups in India 2016, numberz.in is here to change the way you look at your business numbers forever. Numberz.in is a brand new online platform that'll change the way small business owners manage your money for good. So what does it do? It makes you see! numberz.in makes you see your numbers so clearly that it gets easy to understand it, easier to analyse it and easiest to take action when your immediate needs show up in a flash. In simpler words, numberz offers a simple way to first recognise the cash-flow gaps clearly and then fix those gaps by advancing payments against your unpaid invoices.
The brief for the logo design was to clearly communicate that numberz had to do with money. So our challenge was to communicate words as digits. So we found a way to communicate both in a single expression.
SERVICES NAMING, BRANDING | POSTIONING | DESIGN LANGUAGE | COMMUNICATIONS
CLIENT PARADIME TECHNOLOGIES PVT.LTD
SECTOR FINTECH
AWARDS
Cashflow management. Does this sound cold? Fatigue inducing? Boring? Yawn-worthy? While these feelings were all true, they're also now a thing of the past. Cashflow management goes beyond tracking your receivables and payables on an Excel sheet. It's the lifeline of your business.
Previously called 'Get Fiscal' and listed amongst the top 20 fintech startups in India 2016, numberz.in is here to change the way you look at your business numbers forever. Numberz.in is a brand new online platform that'll change the way small business owners manage your money for good. So what does it do? It makes you see! numberz.in makes you see your numbers so clearly that it gets easy to understand it, easier to analyse it and easiest to take action when your immediate needs show up in a flash. In simpler words, numberz offers a simple way to first recognise the cash-flow gaps clearly and then fix those gaps by advancing payments against your unpaid invoices.
The brief for the logo design was to clearly communicate that numberz had to do with money. So our challenge was to communicate words as digits. So we found a way to communicate both in a single expression.
SERVICES NAMING, BRANDING | POSTIONING | DESIGN LANGUAGE | COMMUNICATIONS
CLIENT PARADIME TECHNOLOGIES PVT.LTD
SECTOR FINTECH
AWARDS
Cashflow management. Does this sound cold? Fatigue inducing? Boring? Yawn-worthy? While these feelings were all true, they're also now a thing of the past. Cashflow management goes beyond tracking your receivables and payables on an Excel sheet. It's the lifeline of your business.
Previously called 'Get Fiscal' and listed amongst the top 20 fintech startups in India 2016, numberz.in is here to change the way you look at your business numbers forever. Numberz.in is a brand new online platform that'll change the way small business owners manage your money for good. So what does it do? It makes you see! numberz.in makes you see your numbers so clearly that it gets easy to understand it, easier to analyse it and easiest to take action when your immediate needs show up in a flash. In simpler words, numberz offers a simple way to first recognise the cash-flow gaps clearly and then fix those gaps by advancing payments against your unpaid invoices.
The brief for the logo design was to clearly communicate that numberz had to do with money. So our challenge was to communicate words as digits. So we found a way to communicate both in a single expression.
SERVICES NAMING, BRANDING | POSTIONING | DESIGN LANGUAGE | COMMUNICATIONS
CLIENT PARADIME TECHNOLOGIES PVT.LTD
SECTOR FINTECH
AWARDS
Cashflow management. Does this sound cold? Fatigue inducing? Boring? Yawn-worthy? While these feelings were all true, they're also now a thing of the past. Cashflow management goes beyond tracking your receivables and payables on an Excel sheet. It's the lifeline of your business.
Previously called 'Get Fiscal' and listed amongst the top 20 fintech startups in India 2016, numberz.in is here to change the way you look at your business numbers forever. Numberz.in is a brand new online platform that'll change the way small business owners manage your money for good. So what does it do? It makes you see! numberz.in makes you see your numbers so clearly that it gets easy to understand it, easier to analyse it and easiest to take action when your immediate needs show up in a flash. In simpler words, numberz offers a simple way to first recognise the cash-flow gaps clearly and then fix those gaps by advancing payments against your unpaid invoices.
The brief for the logo design was to clearly communicate that numberz had to do with money. So our challenge was to communicate words as digits. So we found a way to communicate both in a single expression.
SERVICES NAMING, BRANDING | POSTIONING | DESIGN LANGUAGE | COMMUNICATIONS
CLIENT PARADIME TECHNOLOGIES PVT.LTD
SECTOR FINTECH
AWARDS
Cashflow management. Does this sound cold? Fatigue inducing? Boring? Yawn-worthy? While these feelings were all true, they're also now a thing of the past. Cashflow management goes beyond tracking your receivables and payables on an Excel sheet. It's the lifeline of your business.
Previously called 'Get Fiscal' and listed amongst the top 20 fintech startups in India 2016, numberz.in is here to change the way you look at your business numbers forever. Numberz.in is a brand new online platform that'll change the way small business owners manage your money for good. So what does it do? It makes you see! numberz.in makes you see your numbers so clearly that it gets easy to understand it, easier to analyse it and easiest to take action when your immediate needs show up in a flash. In simpler words, numberz offers a simple way to first recognise the cash-flow gaps clearly and then fix those gaps by advancing payments against your unpaid invoices.
The brief for the logo design was to clearly communicate that numberz had to do with money. So our challenge was to communicate words as digits. So we found a way to communicate both in a single expression.
SERVICES NAMING, BRANDING | POSTIONING | DESIGN LANGUAGE | COMMUNICATIONS
CLIENT PARADIME TECHNOLOGIES PVT.LTD
SECTOR FINTECH
AWARDS
SOLUTION
The communication strategy was two pronged. The first was a route that communicates the fatigue of excel sheets by giving it the outdated tag, and giving numberz the tag of being the new iMac of accounting. The second route was to associate the very idea of cashflow management with all the most fatigue inducing tasks in life, things that make you procrastinate. Things you're not very happy about doing. In both routes the ideas were to connect with the feeling of our consumers when they sit down to do their accounting, then enhance them and finally offer the solution.
SOLUTION
The communication strategy was two pronged. The first was a route that communicates the fatigue of excel sheets by giving it the outdated tag, and giving numberz the tag of being the new iMac of accounting. The second route was to associate the very idea of cashflow management with all the most fatigue inducing tasks in life, things that make you procrastinate. Things you're not very happy about doing. In both routes the ideas were to connect with the feeling of our consumers when they sit down to do their accounting, then enhance them and finally offer the solution.
SOLUTION
The communication strategy was two pronged. The first was a route that communicates the fatigue of excel sheets by giving it the outdated tag, and giving numberz the tag of being the new iMac of accounting. The second route was to associate the very idea of cashflow management with all the most fatigue inducing tasks in life, things that make you procrastinate. Things you're not very happy about doing. In both routes the ideas were to connect with the feeling of our consumers when they sit down to do their accounting, then enhance them and finally offer the solution.
SOLUTION
The communication strategy was two pronged. The first was a route that communicates the fatigue of excel sheets by giving it the outdated tag, and giving numberz the tag of being the new iMac of accounting. The second route was to associate the very idea of cashflow management with all the most fatigue inducing tasks in life, things that make you procrastinate. Things you're not very happy about doing. In both routes the ideas were to connect with the feeling of our consumers when they sit down to do their accounting, then enhance them and finally offer the solution.
SOLUTION
The communication strategy was two pronged. The first was a route that communicates the fatigue of excel sheets by giving it the outdated tag, and giving numberz the tag of being the new iMac of accounting. The second route was to associate the very idea of cashflow management with all the most fatigue inducing tasks in life, things that make you procrastinate. Things you're not very happy about doing. In both routes the ideas were to connect with the feeling of our consumers when they sit down to do their accounting, then enhance them and finally offer the solution.
ICON SYSTEM
We developed an icon system with unique graphic style that would differentiate numberz from other platforms. Icons consist of Line art with off-set muted registration colours in the background. For the User Interface, we created icons that are responsive and thus have a half-pixel height variation as well.
ICON SYSTEM
We developed an icon system with unique graphic style that would differentiate numberz from other platforms. Icons consist of Line art with off-set muted registration colours in the background. For the User Interface, we created icons that are responsive and thus have a half-pixel height variation as well.
ICON SYSTEM
We developed an icon system with unique graphic style that would differentiate numberz from other platforms. Icons consist of Line art with off-set muted registration colours in the background. For the User Interface, we created icons that are responsive and thus have a half-pixel height variation as well.
ICON SYSTEM
We developed an icon system with unique graphic style that would differentiate numberz from other platforms. Icons consist of Line art with off-set muted registration colours in the background. For the User Interface, we created icons that are responsive and thus have a half-pixel height variation as well.
ICON SYSTEM
We developed an icon system with unique graphic style that would differentiate numberz from other platforms. Icons consist of Line art with off-set muted registration colours in the background. For the User Interface, we created icons that are responsive and thus have a half-pixel height variation as well.
Separate set of icons were created that can be used to explain the features, steps or as illustrations. Unlike the UI icons, these icons are made for varied sizes and use all brand colours. These icons are used on numberz website, newsletters and on-ground promotional activities.
Separate set of icons were created that can be used to explain the features, steps or as illustrations. Unlike the UI icons, these icons are made for varied sizes and use all brand colours. These icons are used on numberz website, newsletters and on-ground promotional activities.
Separate set of icons were created that can be used to explain the features, steps or as illustrations. Unlike the UI icons, these icons are made for varied sizes and use all brand colours. These icons are used on numberz website, newsletters and on-ground promotional activities.
All Projects
HROneBranding a HRMS platform
OrohBranding an Indian D2C footwear brand
Red.HealthRebranding India's Largest Emergency Response Company
Grizly Hard Seltzers AleBranding & Packaging Design | House of Bira 91
FlexipleBranding a Global Tech Talent Network
Bira 91 Make Play with FlavorsAdding Flavors & Fresh Consistency to the Design System
Keventer MetroRebranding a Dairy Brand in West Bengal
Ghadi by RSPL GroupRe-packaging an Iconic Detergent brand
PharmEasyRedesigning an Omnichannel Brand Experience
Myscape YOOSelling Branded Residences
LifioBranding a Clinical Research and Trial Company
Hill Station Hard Cider AleBranding & Packaging Design | House of Bira 91
Jashn FoodsPackaging Design for Basmati Rice
Just Small ThingsDesigning a Personal Care Nutraceutical Brand
Bira 91 | Make Play AppUser Interface Design for a loyalty app
Nature DermaCommunications for Active Skincare
DoozeBranding & UI design for an Alcohol Delivery App
Apply Once and Veri OnceBranding a new age educational navigator
eFarmarket by AP markfedDesigning an identity for an agritech platform
Stickers to Monitor Drug DosageSelf Initiated Project
AzlyaBranding a Cultural yet Contemporary Fashion Label
Log9 MaterialsRebranding an energy solutions company
Science of HimMale Wellness Treated With Science
Little ExtraAll Natural Personal care
Pristyn CareRebranding Short Stay Surgery
Myscape OtomoResidential Property Brochure
DhampureRebranding a Pioneer Sugar Brand
Kamet by Peak SpiritsWhisky Label
Go MechanicBranding a Multi-Brand Car Service Startup
Bira 91 LightPackaging Refresh & Positioning
Bira 91 Sustainability ReportMission To Zero
BirthplaceBranding a Maternity Hospital
Godrej JerseyRevamping a Legacy Brand
Hyderabad FCRebranding a Football Club
Myscape TerrazaCommercial Property Brochure
CK Birla GroupBranding a Women's Hospital
HousrDesigning for a Mega Co-living Brand
One Golden MileCommerical Brochure for Aurean| Eskar| Terminus
Wizdent by PidiliteIndia's Youngest Dental Consumables
AB Plus Speciality HospitalBranding a boutique Hospital
Bira 91 LightAssociating Beer with Fitness
Don't Hide it. PeriodSanitary Pad Packaging
Jin JijiPackaging Indian Gin
AinqaHumanising data
The Dalai LamaCelebrating His Holiness
Bhagirathi Neotia HospitalEnvironmental Graphics
Max Estates, DehradunResidential Property Brochure & Communications
MajjaBranding a Chain of QSR in Ahmedabad
QuaQuaBranding a Virtual Travel Platform
Kalpataru VistaResidential Property Brochure & Communications
Myscape LoftResidential Property Brochure
Fuel BuddyBranding India's First Fuel Delivery Platform
BirlasoftRebranding a Global IT Service Provider
The Telegraph OnlineDesign Language
Danone EcosystemWomen Empowerment Brochure
Central Square FoundationDesign for Non-Designers
Seven BeanstalkCoffee Packaging
SlingshotDesigning for an Ed-tech Brand
CareCoverBranding a Pre-approved Medical Loan Card
Myscape WeaveCommercial Property Brochure
NumberzBranding a Fintech Startup
SunshineBranding a Multi Speciality Hospital
The Tooth CompanyBranding a Dental Clinic
MedicsBranding Lucknow's Super Speciality Hospital
Not So SeriousRebranding a Luxury fashion label
OlivaRebranding a Chain of Medico Aesthetic Clinics
Myscape MeaResidential Property Brochure
Not So SeriousAn Instagram Lookbook
Myscape SanctuaryResidential Property Brochure & Communications
British CouncilIndia-UK relationship
The Culture HouseRestaurant Branding
PratikshaBrand India’s Largest Hospital for Women
Aster MedcityBranding a Healthcare Destination
ImagineCold Pressed Juice Packaging
Nishada by My HomeResidential Property Brochure
TummyfullBranding a Homemade Food Tech Venture
Central Square FoundationAnnual Report
MedisyncBranding a B2B knowledge delivery platform
Intuit IndiaWhitepaper Design
CPOBranding a Chain of Prosthetic Clinics
ORDReal Estate Branding
Myscape Isle of SkyResidential Property Brochure
TruSpaceDynamic Real Estate Branding
Work Safe Covid19 PostersSelf Initiated Project
Come & Go SafelyWork Safe Posters
Community SafetyWork Safe Posters
Individual SafetyWork Safe Posters
Business & Customer SafetyWork Safe Posters
StudentaccoBranding a Student Accommodation Portal
ShrachiDesigning a Notebook Brand for India
SWOTNotebook Cover Design
The Pointe by TerminusResidential Property Brochure
Asian BariatricsBranding a Bariatric Hospital
Not So SeriousFashion Lookbook
Wodehouse CapitalWebsite Design
MediCounselBranding a Medical Portal
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