Question
Why does a serious business have to talk like a serious business?

Answer
Redesigning a blind spot into a beauty spot.

Question
Why does a serious business have to talk like a serious business?

Answer
Redesigning a blind spot into a beauty spot.

Question
Why does a serious business have to talk like a serious business?

Answer
Redesigning a blind spot into a beauty spot.

Question
Why does a serious business have to talk like a serious business?

Answer
Redesigning a blind spot into a beauty spot.

Question
Why does a serious business have to talk like a serious business?

Answer
Redesigning a blind spot into a beauty spot.

Nu,mb,erz

Nu,mb,erz

Nu,mb,erz

Nu,mb,erz

Nu,mb,erz

Cashflow management. Does this sound cold? Fatigue inducing? Boring? Yawn-worthy? While these feelings were all true, they're also now a thing of the past. Cashflow management goes beyond  tracking your receivables and payables on an Excel sheet. It's the lifeline of your business.

Previously called 'Get Fiscal' and listed amongst the top 20 fintech startups in India 2016, numberz.in is here to change the way you look at your business numbers forever. Numberz.in is a brand new online platform that'll change the way small business owners manage your money for good. So what does it do? It makes you see! numberz.in makes you see your numbers so clearly that it gets easy to understand it, easier to analyse it and easiest to take action when your immediate needs show up in a flash. In simpler words, numberz offers a simple way to first recognise the cash-flow gaps clearly and then fix those gaps by advancing payments against your unpaid invoices.

The brief for the logo design was to clearly communicate that numberz had to do with money. So our challenge was to communicate words as digits. So we found a way to communicate both in a single expression.

SERVICES  NAMING, BRANDING | POSTIONING | DESIGN LANGUAGE | COMMUNICATIONS
CLIENT  PARADIME TECHNOLOGIES PVT.LTD
SECTOR  FINTECH

AWARDS

Cashflow management. Does this sound cold? Fatigue inducing? Boring? Yawn-worthy? While these feelings were all true, they're also now a thing of the past. Cashflow management goes beyond  tracking your receivables and payables on an Excel sheet. It's the lifeline of your business.

Previously called 'Get Fiscal' and listed amongst the top 20 fintech startups in India 2016, numberz.in is here to change the way you look at your business numbers forever. Numberz.in is a brand new online platform that'll change the way small business owners manage your money for good. So what does it do? It makes you see! numberz.in makes you see your numbers so clearly that it gets easy to understand it, easier to analyse it and easiest to take action when your immediate needs show up in a flash. In simpler words, numberz offers a simple way to first recognise the cash-flow gaps clearly and then fix those gaps by advancing payments against your unpaid invoices.

The brief for the logo design was to clearly communicate that numberz had to do with money. So our challenge was to communicate words as digits. So we found a way to communicate both in a single expression.

SERVICES  NAMING, BRANDING | POSTIONING | DESIGN LANGUAGE | COMMUNICATIONS
CLIENT  PARADIME TECHNOLOGIES PVT.LTD
SECTOR  FINTECH

AWARDS

Cashflow management. Does this sound cold? Fatigue inducing? Boring? Yawn-worthy? While these feelings were all true, they're also now a thing of the past. Cashflow management goes beyond  tracking your receivables and payables on an Excel sheet. It's the lifeline of your business.

Previously called 'Get Fiscal' and listed amongst the top 20 fintech startups in India 2016, numberz.in is here to change the way you look at your business numbers forever. Numberz.in is a brand new online platform that'll change the way small business owners manage your money for good. So what does it do? It makes you see! numberz.in makes you see your numbers so clearly that it gets easy to understand it, easier to analyse it and easiest to take action when your immediate needs show up in a flash. In simpler words, numberz offers a simple way to first recognise the cash-flow gaps clearly and then fix those gaps by advancing payments against your unpaid invoices.

The brief for the logo design was to clearly communicate that numberz had to do with money. So our challenge was to communicate words as digits. So we found a way to communicate both in a single expression.

SERVICES  NAMING, BRANDING | POSTIONING | DESIGN LANGUAGE | COMMUNICATIONS
CLIENT  PARADIME TECHNOLOGIES PVT.LTD
SECTOR  FINTECH

AWARDS

Cashflow management. Does this sound cold? Fatigue inducing? Boring? Yawn-worthy? While these feelings were all true, they're also now a thing of the past. Cashflow management goes beyond  tracking your receivables and payables on an Excel sheet. It's the lifeline of your business.

Previously called 'Get Fiscal' and listed amongst the top 20 fintech startups in India 2016, numberz.in is here to change the way you look at your business numbers forever. Numberz.in is a brand new online platform that'll change the way small business owners manage your money for good. So what does it do? It makes you see! numberz.in makes you see your numbers so clearly that it gets easy to understand it, easier to analyse it and easiest to take action when your immediate needs show up in a flash. In simpler words, numberz offers a simple way to first recognise the cash-flow gaps clearly and then fix those gaps by advancing payments against your unpaid invoices.

The brief for the logo design was to clearly communicate that numberz had to do with money. So our challenge was to communicate words as digits. So we found a way to communicate both in a single expression.

SERVICES  NAMING, BRANDING | POSTIONING | DESIGN LANGUAGE | COMMUNICATIONS
CLIENT  PARADIME TECHNOLOGIES PVT.LTD
SECTOR  FINTECH

AWARDS

Cashflow management. Does this sound cold? Fatigue inducing? Boring? Yawn-worthy? While these feelings were all true, they're also now a thing of the past. Cashflow management goes beyond  tracking your receivables and payables on an Excel sheet. It's the lifeline of your business.

Previously called 'Get Fiscal' and listed amongst the top 20 fintech startups in India 2016, numberz.in is here to change the way you look at your business numbers forever. Numberz.in is a brand new online platform that'll change the way small business owners manage your money for good. So what does it do? It makes you see! numberz.in makes you see your numbers so clearly that it gets easy to understand it, easier to analyse it and easiest to take action when your immediate needs show up in a flash. In simpler words, numberz offers a simple way to first recognise the cash-flow gaps clearly and then fix those gaps by advancing payments against your unpaid invoices.

The brief for the logo design was to clearly communicate that numberz had to do with money. So our challenge was to communicate words as digits. So we found a way to communicate both in a single expression.

SERVICES  NAMING, BRANDING | POSTIONING | DESIGN LANGUAGE | COMMUNICATIONS
CLIENT  PARADIME TECHNOLOGIES PVT.LTD
SECTOR  FINTECH

AWARDS

Awards numberz
3_Inner-Website_2
1_Logo-1
2_App_Icon_2

SOLUTION
The communication strategy was two pronged. The first was a route that communicates the fatigue of excel sheets by giving it the outdated tag, and giving numberz the tag of being the new iMac of accounting. The second route was to associate the very idea of cashflow management with all the most fatigue inducing tasks in life, things that make you procrastinate. Things you're not very happy about doing. In both routes the ideas were to connect with the feeling of our consumers when they sit down to do their accounting, then enhance them and finally offer the solution.

SOLUTION
The communication strategy was two pronged. The first was a route that communicates the fatigue of excel sheets by giving it the outdated tag, and giving numberz the tag of being the new iMac of accounting. The second route was to associate the very idea of cashflow management with all the most fatigue inducing tasks in life, things that make you procrastinate. Things you're not very happy about doing. In both routes the ideas were to connect with the feeling of our consumers when they sit down to do their accounting, then enhance them and finally offer the solution.

SOLUTION
The communication strategy was two pronged. The first was a route that communicates the fatigue of excel sheets by giving it the outdated tag, and giving numberz the tag of being the new iMac of accounting. The second route was to associate the very idea of cashflow management with all the most fatigue inducing tasks in life, things that make you procrastinate. Things you're not very happy about doing. In both routes the ideas were to connect with the feeling of our consumers when they sit down to do their accounting, then enhance them and finally offer the solution.

SOLUTION
The communication strategy was two pronged. The first was a route that communicates the fatigue of excel sheets by giving it the outdated tag, and giving numberz the tag of being the new iMac of accounting. The second route was to associate the very idea of cashflow management with all the most fatigue inducing tasks in life, things that make you procrastinate. Things you're not very happy about doing. In both routes the ideas were to connect with the feeling of our consumers when they sit down to do their accounting, then enhance them and finally offer the solution.

SOLUTION
The communication strategy was two pronged. The first was a route that communicates the fatigue of excel sheets by giving it the outdated tag, and giving numberz the tag of being the new iMac of accounting. The second route was to associate the very idea of cashflow management with all the most fatigue inducing tasks in life, things that make you procrastinate. Things you're not very happy about doing. In both routes the ideas were to connect with the feeling of our consumers when they sit down to do their accounting, then enhance them and finally offer the solution.

6_Poster_4
6_Poster_3
6_Poster_2_2
6_Poster
4_Tshirt_2_4
10_Stationery
5_Business-Card
5_Business-card_2
7_Corporate-Folder
8_Brochure_4
8_Brochure_3
11_Wearefunded_2

ICON SYSTEM
We developed an icon system with unique graphic style that would differentiate numberz from other platforms. Icons consist of Line art with off-set muted registration colours in the background. For the User Interface, we created icons that are responsive and thus have a half-pixel height variation as well.

ICON SYSTEM
We developed an icon system with unique graphic style that would differentiate numberz from other platforms. Icons consist of Line art with off-set muted registration colours in the background. For the User Interface, we created icons that are responsive and thus have a half-pixel height variation as well.

ICON SYSTEM
We developed an icon system with unique graphic style that would differentiate numberz from other platforms. Icons consist of Line art with off-set muted registration colours in the background. For the User Interface, we created icons that are responsive and thus have a half-pixel height variation as well.

ICON SYSTEM
We developed an icon system with unique graphic style that would differentiate numberz from other platforms. Icons consist of Line art with off-set muted registration colours in the background. For the User Interface, we created icons that are responsive and thus have a half-pixel height variation as well.

ICON SYSTEM
We developed an icon system with unique graphic style that would differentiate numberz from other platforms. Icons consist of Line art with off-set muted registration colours in the background. For the User Interface, we created icons that are responsive and thus have a half-pixel height variation as well.

UI-Icons

Separate set of icons were created that can be used to explain the features, steps or as illustrations. Unlike the UI icons, these icons are made for varied sizes and use all brand colours. These icons are used on numberz website, newsletters and on-ground promotional activities.

Separate set of icons were created that can be used to explain the features, steps or as illustrations. Unlike the UI icons, these icons are made for varied sizes and use all brand colours. These icons are used on numberz website, newsletters and on-ground promotional activities.

Separate set of icons were created that can be used to explain the features, steps or as illustrations. Unlike the UI icons, these icons are made for varied sizes and use all brand colours. These icons are used on numberz website, newsletters and on-ground promotional activities.

Explainer-Icons_preview
9_Presentation_2

All Projects

Hill Station Hard CiderBranding & packaging design for a cider brand

DoozeRedesigning convenience to customer experience

Apply Once and Veri OnceBranding a new age educational navigator

PharmEasyRedesigning an omnichannel brand experience

Bira 91 Make Play with FlavorsAdding flavors & fresh consistency to the design system

Stickers to Monitor Drug DosageSelf Initiated Project

Log9 MaterialsRebranding an energy solutions company

Science of HimMale Wellness Treated With Science

Pristyn CareRebranding Short Stay Surgery

Myscape OtomoResidential Property Brochure

DhampureRebranding a Pioneer Sugar Brand

Kamet by Peak SpiritsWhisky Label

Go MechanicBranding a Multi-Brand Car Service Startup

Bira 91 LightPackaging Refresh & Positioning

Bira 91Mission To Zero

BirthplaceBranding a Maternity Hospital

Godrej JerseyRevamping a Legacy Brand

Hyderabad FCRebranding a Football Club

Myscape TerrazaCommercial Property Brochure

CK Birla GroupBranding a Women's Hospital

HousrDesigning for a Mega Co-living Brand

One Golden MileCommercial Property Brochure

Wizdent by PidiliteIndia's Youngest Dental Consumables

Bira 91 LightAssociating Beer with Fitness

Don't Hide it. PeriodSanitary Pad Packaging

Jin JijiPackaging Indian Gin

AinqaHumanising data

The Dalai LamaCelebrating His Holiness

Max Estates222 Rajpur, Dehradun

MajjaBranding a Chain of QSR in Ahmedabad

QuaQuaBranding a Virtual Travel Platform

Kalpataru VistaProperty Branding

Myscape LoftResidential Property Brochure

Fuel BuddyBranding India's First Fuel Delivery Platform

BirlasoftRebranding a Global IT Service Provider

The Telegraph OnlineDesign Language

Danone EcosystemWomen Empowerment Brochure

Central Square FoundationDesign for Non-Designers

Seven BeanstalkCoffee Packaging

SlingshotDesigning for an Ed-tech Brand

Bhagirathi Neotia HospitalEnvironmental Graphics

CareCoverBranding a Pre-approved Medical Loan Card

Myscape WeaveCommercial Property Brochure

NumberzBranding a Fintech Startup

SunshineBranding a Multi Speciality Hospital

The Tooth CompanyBranding a Dental Clinic

MedicsBranding Lucknow's Super Speciality Hospital

Not So SeriousRebranding a Luxury fashion label

OlivaRebranding a Chain of Medico Aesthetic Clinics

Myscape MeaProperty Branding

Not So SeriousAn Instagram Lookbook

Myscape SanctuaryProperty Branding

British CouncilIndia-UK relationship

The Culture HouseRestaurant Branding

PratikshaBrand India’s Largest Hospital for Women

Aster MedcityBranding a Healthcare Destination

ImagineCold Pressed Juice Packaging

TummyfullBranding a Homemade Food Tech Venture

MedisyncBranding a B2B knowledge delivery platform

Intuit IndiaWhitepaper Design

CPOBranding a Chain of Prosthetic Clinics

ORDReal Estate Branding

Myscape Isle of SkyProperty Branding

TruSpaceDynamic Real Estate Branding

Work Safe Covid19 PostersSelf Initiated Project

Come & Go SafelyWork Safe Posters

Community SafetyWork Safe Posters

Individual SafetyWork Safe Posters

Business & Customer SafetyWork Safe Posters

StudentaccoBranding a Student Accommodation Portal

ShrachiDesigning a Notebook Brand for India

Wodehouse CapitalWebsite Design

SWOTNotebook Cover Design

Asian BariatricsBranding a Bariatric Hospital

MediCounselBranding a Medical Portal

Not So SeriousFashion Lookbook

Subscribe to our Newsletter

Subscribe to our Newsletter

Subscribe to our Newsletter