The technology industry has always been a fast paced, rapidly changing industry. With all that’s changing around, and within Birlasoft, the brief was to marry the future with the past, by means of a new identity that retains its 22-year legacy. The lowercase ‘b’ in the logo defines approachability and simplicity whereas the brighter red signifies youth and energy and purveys the voice of a challenger.
The tagline 'It's Done' is a simple expression of the brand promise and has a challenger spirit in it, talks about the dependability as the brand assures about completion of the task. 'It's Done' conveys positivism, confidence, dependability and experience.
The technology industry has always been a fast paced, rapidly changing industry. With all that’s changing around, and within Birlasoft, the brief was to marry the future with the past, by means of a new identity that retains its 22-year legacy. The lowercase ‘b’ in the logo defines approachability and simplicity whereas the brighter red signifies youth and energy and purveys the voice of a challenger.
The tagline 'It's Done' is a simple expression of the brand promise and has a challenger spirit in it, talks about the dependability as the brand assures about completion of the task. 'It's Done' conveys positivism, confidence, dependability and experience.
The technology industry has always been a fast paced, rapidly changing industry. With all that’s changing around, and within Birlasoft, the brief was to marry the future with the past, by means of a new identity that retains its 22-year legacy. The lowercase ‘b’ in the logo defines approachability and simplicity whereas the brighter red signifies youth and energy and purveys the voice of a challenger.
The tagline 'It's Done' is a simple expression of the brand promise and has a challenger spirit in it, talks about the dependability as the brand assures about completion of the task. 'It's Done' conveys positivism, confidence, dependability and experience.
The technology industry has always been a fast paced, rapidly changing industry. With all that’s changing around, and within Birlasoft, the brief was to marry the future with the past, by means of a new identity that retains its 22-year legacy. The lowercase ‘b’ in the logo defines approachability and simplicity whereas the brighter red signifies youth and energy and purveys the voice of a challenger.
The tagline 'It's Done' is a simple expression of the brand promise and has a challenger spirit in it, talks about the dependability as the brand assures about completion of the task. 'It's Done' conveys positivism, confidence, dependability and experience.
The technology industry has always been a fast paced, rapidly changing industry. With all that’s changing around, and within Birlasoft, the brief was to marry the future with the past, by means of a new identity that retains its 22-year legacy. The lowercase ‘b’ in the logo defines approachability and simplicity whereas the brighter red signifies youth and energy and purveys the voice of a challenger.
The tagline 'It's Done' is a simple expression of the brand promise and has a challenger spirit in it, talks about the dependability as the brand assures about completion of the task. 'It's Done' conveys positivism, confidence, dependability and experience.