Question
How do you build a new language for vascular health in India?

Answer
By creating a brand ecosystem where science flows into human understanding.

RIVEA Vascular Health

It began with a bold idea: to transform how vascular healthcare is understood, accessed, and delivered in India. In a landscape where vascular health remained invisible and underserved, a vision was born — to create a standalone hospital in Hyderabad dedicated exclusively to Vascular Surgery, Endovascular Therapies, and Interventional Radiology. To bring this pioneering concept to life, the founders partnered with NH1 Design We began by making the unseen flow of life — blood circulation — tangible, emotional, and empowering. Through a new name, narrative, and design system, we crafted a brand world where complex medical science was demystified, humanized, and made accessible. We built Rivea not as another hospital, but as a living ecosystem — where storytelling, strategy, and design came together to illuminate the critical role of vascular health in everyday life. Every choice — from the river-inspired name to the manifesto that spoke to the body’s hidden networks, to the flowing visual identity of arrows and soft lines — was designed to replace fear and confusion with understanding and trust.

SERVICES NAMING | BRAND DNA | DESIGN STRATEGY | VISUAL & VERBAL WORLD
CLIENT RIVEA VASCULAR HEALTH
SECTOR HEALTHCARE

Brand name inspired by the flow of life.

RIVEA was inspired by the idea of the body’s lifelines — the continuous, vital flow of blood through arteries and veins. Evoking the natural movement of rivers, the name symbolizes vitality, circulation, and healing at the heart of vascular health. Short, memorable, and globally resonant, RIVEA also stands for Radiological Interventions, Vascular & Endovascular Advances — capturing both the human emotion of life’s flow and the scientific precision of modern medicine. It is a name where life meets science, and flow meets future.

Brand Manifesto

Healthy bodies all have one thing in common.
A strong Vascular system, from top-to-bottom.
But what is good Vascular health, really?
Most of us have no idea, let alone clarity.
That’s where we come in, this is where we start.
To make you aware of what runs through every part.
To educate whomever it may concern…
Of the importance of healthy arteries and veins
We demystify the ‘in’s and ‘out’s of where your blood flows.
And with the right imaging, we see where it’s unable to go.
We understand what blocks the possibility of a healthy life.
And with technology we fix it, mostly without a knife.

Whether it’s Varicose Veins, Tumours, or Uterine Fibroids,
We know which vessel to drain, block, and which to avoid.
We can help you get to bottom of Diabetes or Cholesterol,
A step closer to a better lifestyle without risking it all.
We hope some day to put our expertise on the map.
A safe place for people to come get their lives back.
With the right experts, tech, and patient-centric care,
It’s only a matter of time before we get there.

Rivea Vascular and Interventional Radiology Centre
India’s first complete Vascular healthcare ecosystem.

Our Mission

Our mission is to create the golden standard of vascular health care and promote a healthier global community through a comprehensive delivery system comprising of state-of-the-art Endovascular and Interventional Radiology infrastructure, technological innovation, outstanding quality, and unparalleled compassion.

Our Vision

Our vision is to become India’s leading provider of therapies in the field of vascular surgery and interventional radiology by embracing the latest technology and the highest standards of patient safety and care.

A logo where science meets life, and motion meets meaning
— designed for a hospital that restores the very flow of life.

The RIVEA logo symbolizes the vital flow of life — precise, modern, and human at its core. The custom treatment of the ‘V’ & ‘A’ conveys motion, flow, and lifelines —subtly referencing the flow of blood through arteries and veins, the core of vascular health.

Vessels in motion

The violet and scarlet lines from the logo extend into the design language, creating a fluid identity. Gradients mimic the rhythmic flow of blood, adding dynamism and vitality to every touchpoint.

Comprehensive Care

From consultations and preventive health checks to advanced imaging and minimally invasive procedures, Rivea Vascular Institute offers a 360° approach to vascular health—revolutionising treatment, one patient at a time.

Restoring the rhythm of life

Bright, reassuring visuals educate and empower, building awareness of vascular conditions and RIVEA’s comprehensive solutions. Every message establishes RIVEA as the premier hub for cutting-edge vascular care delivered with heart.

Designing the patient journey

RIVEA maps every interaction across the patient journey to create a holistic experience. From the first consultation to post-procedure follow-ups, their ecosystem ensures every step of care flows effortlessly—just like a healthy vascular system.