Question
How will you help PharmEasy evolve from a medicine provider to a complete healthcare solutions provider?

Answer
Redesigning an omni-channel brand experience 

Question
How will you help PharmEasy evolve from a medicine provider to a complete healthcare solutions provider?

Answer
Redesigning an omni-channel brand experience 

Question
How will you help PharmEasy evolve from a medicine provider to a complete healthcare solutions provider?

Answer
Redesigning an omni-channel brand experience 

Question
How will you help PharmEasy evolve from a medicine provider to a complete healthcare solutions provider?

Answer
Redesigning an omni-channel brand experience

Question
How will you help PharmEasy evolve from a medicine provider to a complete healthcare solutions provider?

Answer
Redesigning an omni-channel brand experience

PharmEasy is a consumer healthcare ‘super app’ that provides consumers with on-demand, home-delivered access to a wide range of prescription, OTC pharmaceuticals, other consumer healthcare products, comprehensive diagnostic test services and teleconsultations… thereby serving their healthcare needs comprehensively. Driven by the goal to provide affordable healthcare to all, PharmEasy is on a mission to change the face of healthcare in India. The design challenge was to align all the different verticals of PharmEasy, while being true to the trust and legacy that the brand has established over a period of time.

SERVICES  DESIGN STRATEGY| REBRANDING | COMMUNICATION
CLIENT PHARMEASY
SECTOR  HEALTHCARE

PharmEasy is a consumer healthcare ‘super app’ that provides consumers with on-demand, home-delivered access to a wide range of prescription, OTC pharmaceuticals, other consumer healthcare products, comprehensive diagnostic test services and teleconsultations… thereby serving their healthcare needs comprehensively. Driven by the goal to provide affordable healthcare to all, PharmEasy is on a mission to change the face of healthcare in India. The design challenge was to align all the different verticals of PharmEasy, while being true to the trust and legacy that the brand has established over a period of time.

SERVICES  DESIGN STRATEGY| REBRANDING | COMMUNICATION
CLIENT PHARMEASY
SECTOR  HEALTHCARE

PharmEasy is a consumer healthcare ‘super app’ that provides consumers with on-demand, home-delivered access to a wide range of prescription, OTC pharmaceuticals, other consumer healthcare products, comprehensive diagnostic test services and teleconsultations… thereby serving their healthcare needs comprehensively. Driven by the goal to provide affordable healthcare to all, PharmEasy is on a mission to change the face of healthcare in India. The design challenge was to align all the different verticals of PharmEasy, while being true to the trust and legacy that the brand has established over a period of time.

SERVICES  DESIGN STRATEGY| REBRANDING | COMMUNICATION
CLIENT PHARMEASY
SECTOR  HEALTHCARE

PharmEasy is a consumer healthcare ‘super app’ that provides consumers with on-demand, home-delivered access to a wide range of prescription, OTC pharmaceuticals, other consumer healthcare products, comprehensive diagnostic test services and teleconsultations… thereby serving their healthcare needs comprehensively. Driven by the goal to provide affordable healthcare to all, PharmEasy is on a mission to change the face of healthcare in India. The design challenge was to align all the different verticals of PharmEasy, while being true to the trust and legacy that the brand has established over a period of time.

PharmEasy is a consumer healthcare ‘super app’ that provides consumers with on-demand, home-delivered access to a wide range of prescription, OTC pharmaceuticals, other consumer healthcare products, comprehensive diagnostic test services and teleconsultations… thereby serving their healthcare needs comprehensively. Driven by the goal to provide affordable healthcare to all, PharmEasy is on a mission to change the face of healthcare in India. The design challenge was to align all the different verticals of PharmEasy, while being true to the trust and legacy that the brand has established over a period of time.

SERVICES  DESIGN STRATEGY| REBRANDING | COMMUNICATION
CLIENT PHARMEASY
SECTOR  HEALTHCARE

After launching a successful online business, PharmEasy began their offline stores with the suffix ‘NXT’. A fast-growing vertical, PharmEasy Nxt has over 200 stores in the top 20 Indian cities. Some of these are small format franchise stores converted to PharmEasy Nxt, while some are larger full-fledged pharmacies as well. In the pharma category, the buying behaviour is still driven by a physical visit to the local/trusted/next-door chemist store to buy medicines. With its strong backend integrations, logistics, inventory scale and customer satisfaction goal, extending the brand offering to physical pharmacies was a natural extension. PharmEasy partnered with NH1 Design to reflect this shift into design strategy and various touchpoints across multiple platforms.

After launching a successful online business, PharmEasy began their offline stores with the suffix ‘NXT’. A fast-growing vertical, PharmEasy Nxt has over 200 stores in the top 20 Indian cities. Some of these are small format franchise stores converted to PharmEasy Nxt, while some are larger full-fledged pharmacies as well. In the pharma category, the buying behaviour is still driven by a physical visit to the local/trusted/next-door chemist store to buy medicines. With its strong backend integrations, logistics, inventory scale and customer satisfaction goal, extending the brand offering to physical pharmacies was a natural extension. PharmEasy partnered with NH1 Design to reflect this shift into design strategy and various touchpoints across multiple platforms.

After launching a successful online business, PharmEasy began their offline stores with the suffix ‘NXT’. A fast-growing vertical, PharmEasy Nxt has over 200 stores in the top 20 Indian cities. Some of these are small format franchise stores converted to PharmEasy Nxt, while some are larger full-fledged pharmacies as well. In the pharma category, the buying behaviour is still driven by a physical visit to the local/trusted/next-door chemist store to buy medicines. With its strong backend integrations, logistics, inventory scale and customer satisfaction goal, extending the brand offering to physical pharmacies was a natural extension. PharmEasy partnered with NH1 Design to reflect this shift into design strategy and various touchpoints across multiple platforms.

After launching a successful online business, PharmEasy began their offline stores with the suffix ‘NXT’. A fast-growing vertical, PharmEasy Nxt has over 200 stores in the top 20 Indian cities. Some of these are small format franchise stores converted to PharmEasy Nxt, while some are larger full-fledged pharmacies as well. In the pharma category, the buying behaviour is still driven by a physical visit to the local/trusted/next-door chemist store to buy medicines. With its strong backend integrations, logistics, inventory scale and customer satisfaction goal, extending the brand offering to physical pharmacies was a natural extension. PharmEasy partnered with NH1 Design to reflect this shift into design strategy and various touchpoints across multiple platforms.

After launching a successful online business, PharmEasy began their offline stores with the suffix ‘NXT’. A fast-growing vertical, PharmEasy Nxt has over 200 stores in the top 20 Indian cities. Some of these are small format franchise stores converted to PharmEasy Nxt, while some are larger full-fledged pharmacies as well. In the pharma category, the buying behaviour is still driven by a physical visit to the local/trusted/next-door chemist store to buy medicines. With its strong backend integrations, logistics, inventory scale and customer satisfaction goal, extending the brand offering to physical pharmacies was a natural extension. PharmEasy partnered with NH1 Design to reflect this shift into design strategy and various touchpoints across multiple platforms.

There was a need to create a design system and brand assets across all verticals.

Dropping ‘Nxt’ from physical stores and aligning the online and offline offerings

Dropping ‘Nxt’ from physical stores and aligning the online and offline offerings

There was a need to create a design system and
brand assests across all verticals

There was a need to create a design system and
brand assests across all verticals

Using colour as a differentiator, we deployed a ‘branded house’ strategy where PharmEasy is our master brand whereas Labs, Surgicare and PharmEasy One become sub-brands.

Using colour as a differentiator, we deployed a ‘branded house’ strategy where PharmEasy is our master brand whereas Labs, Surgicare and PharmEasy One become sub-brands.

Using colour as a differentiator, we deployed a ‘branded house’ strategy where PharmEasy is our master brand whereas Labs, Surgicare and PharmEasy One become sub-brands.

Using colour as a differentiator, we deployed a ‘branded house’ strategy where PharmEasy is our master brand whereas Labs, Surgicare and PharmEasy One become sub-brands.

Using colour as a differentiator, we deployed a ‘branded house’ strategy where PharmEasy is our master brand whereas Labs, Surgicare and PharmEasy One become sub-brands.

Taking inspiration from a doctor’s handwritten prescriptions, the handwritten font, Kalam, has been added to the design. It feels very personal and appears fresh.

Taking inspiration from a doctor’s handwritten prescriptions, the handwritten font, Kalam, has been added to the design. It feels very personal and appears fresh.

Taking inspiration from a doctor’s handwritten prescriptions, the handwritten font, Kalam, has been added to the design. It feels very personal and appears fresh.

Taking inspiration from a doctor’s handwritten prescriptions, the handwritten font, Kalam, has been added to the design. It feels very personal and appears fresh.

Taking inspiration from a doctor’s handwritten prescriptions, the handwritten font, Kalam, has been added to the design. It feels very personal and appears fresh.

Different colours were assigned to sub-brands and extended across the design language.

Different colours were assigned to sub-brands and
extended across the design language. 

Different colours were assigned to sub-brands and extended
across the design language.

Different colours were assigned to sub-brands and extended across the design language.

Different colours were assigned to sub-brands and extended
across the design language.

An omnichannel experience for customers

An omnichannel experience for customers

An omnichannel experience for customers

An omnichannel experience for customers

An omnichannel experience for customers

PharmEasy illustrations always contain an exaggerated anatomy, soft curves and simple gestures. These characteristics cut through the seriousness of the subject and add warmth to it.

PharmEasy illustrations always contain an exaggerated anatomy, soft curves and simple gestures. These characteristics cut through the seriousness of the subject and add warmth to it.

PharmEasy illustrations always contain an exaggerated anatomy, soft curves and simple gestures. These characteristics cut through the seriousness of the subject and add warmth to it.

PharmEasy illustrations always contain an exaggerated anatomy, soft curves and simple gestures. These characteristics cut through the seriousness of the subject and add warmth to it.

PharmEasy illustrations always contain an exaggerated anatomy, soft curves and simple gestures. These characteristics cut through the seriousness of the subject and add warmth to it.

PharmEasy Labs is an extensive network of reputed pathology laboratories in India. It gives access to a wide network of diagnostic laboratories which also offer a home collection of samples.

PharmEasy Labs is an extensive network of reputed pathology laboratories in India. It gives access to a wide network of diagnostic laboratories which also offer a home collection of samples.

PharmEasy Labs is an extensive network of reputed pathology laboratories in India. It gives access to a wide network of diagnostic laboratories which also offer a home collection of samples.

PharmEasy Labs is an extensive network of reputed pathology laboratories in India. It gives access to a wide network of diagnostic laboratories which also offer a home collection of samples.

PharmEasy Labs is an extensive network of reputed pathology laboratories in India. It gives access to a wide network of diagnostic laboratories which also offer a home collection of samples.

PharmEasy One is a B2B product which offers the most innovative solution to transform clinics into an integrated suite of healthcare services. Born a digital native, PharmEasy One integrates the best online medicine delivery with India’s most trusted diagnostic chain and digitally-powered EMR services... all in one seamless offering.

PharmEasy One is a B2B product which offers the most innovative solution to transform clinics into an integrated suite of healthcare services. Born a digital native, PharmEasy One integrates the best online medicine delivery with India’s most trusted diagnostic chain and digitally-powered EMR services... all in one seamless offering.

PharmEasy One is a B2B product which offers the most innovative solution to transform clinics into an integrated suite of healthcare services. Born a digital native, PharmEasy One integrates the best online medicine delivery with India’s most trusted diagnostic chain and digitally-powered EMR services... all in one seamless offering.

PharmEasy One is a B2B product which offers the most innovative solution to transform clinics into an integrated suite of healthcare services. Born a digital native, PharmEasy One integrates the best online medicine delivery with India’s most trusted diagnostic chain and digitally-powered EMR services... all in one seamless offering.

PharmEasy One is a B2B product which offers the most innovative solution to transform clinics into an integrated suite of healthcare services. Born a digital native, PharmEasy One integrates the best online medicine delivery with India’s most trusted diagnostic chain and digitally-powered EMR services... all in one seamless offering.

PharmEasy SurgiCare strives to serve its patients for day-care surgeries, using the latest technology. It ensures a smooth experience from providing a detailed diagnosis, scheduling a surgery, commuting to and from the hospital, completing insurance paperwork and hospital discharge to follow-up consultations.

PharmEasy SurgiCare strives to serve its patients for day-care surgeries, using the latest technology. It ensures a smooth experience from providing a detailed diagnosis, scheduling a surgery, commuting to and from the hospital, completing insurance paperwork and hospital discharge to follow-up consultations.

PharmEasy SurgiCare strives to serve its patients for day-care surgeries, using the latest technology. It ensures a smooth experience from providing a detailed diagnosis, scheduling a surgery, commuting to and from the hospital, completing insurance paperwork and hospital discharge to follow-up consultations.

PharmEasy SurgiCare strives to serve its patients for day-care surgeries, using the latest technology. It ensures a smooth experience from providing a detailed diagnosis, scheduling a surgery, commuting to and from the hospital, completing insurance paperwork and hospital discharge to follow-up consultations.

PharmEasy SurgiCare strives to serve its patients for day-care surgeries, using the latest technology. It ensures a smooth experience from providing a detailed diagnosis, scheduling a surgery, commuting to and from the hospital, completing insurance paperwork and hospital discharge to follow-up consultations.  

E Q D

E Q D

E Q D

E Q D

E Q D