Question
How can a wine collection embrace
its local heritage?


Answer
By letting the Hariyal soar through
the vineyards.

Question
How can a wine collection embrace its local heritage?

Answer
By letting the Hariyal soar through the vineyards.

Question
How can a wine collection embrace its local heritage?

Answer
By letting the Hariyal soar through the vineyards.

Fratelli Master Selection

Fratelli Vineyards, nestled in Akluj, Maharashtra, crafts wines that embody generations of love and tradition. Each bottle carries a rich legacy of the brand's history. To honour this, we revamped the MS Collection, creating a beautiful identity that celebrates the harmony between the vines and their surrounding ecosystem.

The vibrant Hariyal— state bird of Maharashtra— prominently featured on the MS label, serves as a powerful symbol of the land the wines originate from. Spotted sunning on treetops in the estate-owned vineyards, this bird never sets foot on the ground. Serving as an inspiration to the winemakers at Fratelli, it reflects in the finesse of the Master Selection

SERVICES  BRANDING | LABEL DESIGN
CLIENT FRATELLI

SECTOR  ALCOHOLIC BEVERAGE

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Fratelli_2
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Fratelli_9.1

Sip the Terroir

This wine is a one-of-a-kind blend of Chardonnay and Sauvignon Blanc, meticulously grown on the rocky soils of plot G at the Garwad vineyard. The unique minerality of the rocky soil sets this wine apart, making it a true reflection of the terroir.
As you take a cold sip, the Sauvignon Blanc delivers lively freshness and a bouquet of aromas, while the Chardonnay contributes richness in texture, complexity, and ripe fruit flavours like pear and melon.

People should dine at Tansen not only because they appreciate culinary excellence, but because they appreciate culture. The goal was to satiate guests in more ways than one, leaving them feeling enriched , that’s why we carefully design each touchpoint to be a window into the cultural richness of the Mughal era in its contemporary form.

Sip the Terroir

This wine is a one-of-a-kind blend of Chardonnay and Sauvignon Blanc, meticulously grown on the rocky soils of plot G at the Garwad vineyard. The unique minerality of the rocky soil sets this wine apart, making it a true reflection of the terroir.
As you take a cold sip, the Sauvignon Blanc delivers lively freshness and a bouquet of aromas, while the Chardonnay contributes richness in texture, complexity, and ripe fruit flavours like pear and melon.
Fratelli_3.5 Fratelli_3.6
Fratelli_12.2
Fratelli_7.2
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Fratelli_8
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Fratelli_16
Fratelli_10
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Fratelli_13.2

Salut to the high life!

People should dine at Tansen not only because they appreciate culinary excellence, but because they appreciate culture. The goal was to satiate guests in more ways than one, leaving them feeling enriched , that’s why we carefully design each touchpoint to be a window into the cultural richness of the Mughal era in its contemporary form.

Salut to the high life!

All Projects

Fratelli MS WineWine Label Design

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SunsureRe-Branding an energy as a service brand

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OrohBranding an Indian D2C footwear brand

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Red.HealthRebranding India's largest emergency response company

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Keventer MetroRebranding a dairy brand in West Bengal

Ghadi by RSPL GroupRe-packaging an iconic detergent brand

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Nature DermaCommunications for active skincare

DoozeBranding & UI design for an alcohol delivery app

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AzlyaBranding a cultural yet contemporary fashion Label

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Pristyn CareRebranding short stay surgery

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Go MechanicBranding a Multi-Brand Car Service Startup

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Advait by PioneerCampaign for Real Estate

CK Birla GroupBranding a Women's Hospital

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AB Plus Speciality HospitalBranding a boutique Hospital

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Jin JijiPackaging Indian Gin

AinqaHumanising data

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Max Estates, DehradunResidential Property Brochure & Communications

MajjaBranding a Chain of QSR in Ahmedabad

QuaQuaBranding a Virtual Travel Platform

Kalpataru VistaResidential Property Brochure & Communications

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Fuel BuddyBranding India's First Fuel Delivery Platform

BirlasoftRebranding a Global IT Service Provider

The Telegraph OnlineDesign Language

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Central Square FoundationDesign for Non-Designers

Seven BeanstalkCoffee Packaging

SlingshotDesigning for an Ed-tech Brand

CareCoverBranding a Pre-approved Medical Loan Card

Myscape WeaveCommercial Property Brochure

NumberzBranding a Fintech Startup

SunshineBranding a Multi Speciality Hospital

The Tooth CompanyBranding a Dental Clinic

MedicsBranding Lucknow's Super Speciality Hospital

Not So SeriousRebranding a Luxury fashion label

OlivaRebranding a Chain of Medico Aesthetic Clinics

Myscape MeaResidential Property Brochure

Not So SeriousAn Instagram Lookbook

Myscape SanctuaryResidential Property Brochure & Communications

British CouncilIndia-UK relationship

The Culture HouseRestaurant Branding

PratikshaBrand India’s Largest Hospital for Women

Aster MedcityBranding a Healthcare Destination

ImagineCold Pressed Juice Packaging

Nishada by My HomeResidential Property Brochure

TummyfullBranding a Homemade Food Tech Venture

MedisyncBranding a B2B knowledge delivery platform

Intuit IndiaWhitepaper Design

CPOBranding a Chain of Prosthetic Clinics

ORDReal Estate Branding

Myscape Isle of SkyResidential Property Brochure

TruSpaceDynamic Real Estate Branding

Work Safe Covid19 PostersSelf Initiated Project

Come & Go SafelyWork Safe Posters

Community SafetyWork Safe Posters

Individual SafetyWork Safe Posters

Business & Customer SafetyWork Safe Posters

StudentaccoBranding a Student Accommodation Portal

ShrachiDesigning a Notebook Brand for India

SWOTNotebook Cover Design

The Pointe by TerminusResidential Property Brochure

Asian BariatricsBranding a Bariatric Hospital

Not So SeriousFashion Lookbook

Wodehouse CapitalWebsite Design

MediCounselBranding a Medical Portal

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