Question
How can a hospital be a hospital for everyone when men and women have different needs?

Answer
Redesigning the concept of care to a specialized care for women.

Question
How can a hospital be a hospital for everyone when men and women have different needs?

Answer
Redesigning the concept of care to a specialized care for women.

Question
How can a hospital be a hospital for everyone when men and women have different needs?

Answer
Redesigning the concept of care to a specialized care for women.

Question
How can a hospital be a hospital for everyone when men and women have different needs?

Answer
Redesigning the concept of care to a specialized care for women.

Question
How can a hospital be a hospital for everyone when men and women have different needs?

Answer
Redesigning the concept of care to a specialized care for women.

CK Birla Hospital for Women

CK Birla Hospital for Women

CK Birla Hospital for Women

CK Birla Hospital for Women

CK Birla Hospital for Women

One of the biggest Indian conglomerate, CK Birla Group, launches a new venture focused on the growing and largely unaddressed need for quality healthcare for women, including, but not limited to just birthing and maternity. With a robust focus on UK’s NHS and NICE guidelines, the CK Birla Hospital for Women launched its flagship hospital in Gurgaon this year.

To create the identity, all explorations and brainstorming came down to one fundamental question – what really makes a woman, a ‘woman’? The answer lies right inside. Women are born with two of the same kind of chromosomes (XX). The female chromosome paired with the medical symbol gave birth to an identity that stands for women’s health in its most meaningful and truthful way. 

SERVICES  BRAND IDENTITY | DESIGN LANGUAGE | COMMUNICATION COLLATERALS
CLIENT  CK BIRLA HEALTHCARE PVT LTD
SECTOR  HEALTHCARE

One of the biggest Indian conglomerate, CK Birla Group, launches a new venture focused on the growing and largely unaddressed need for quality healthcare for women, including, but not limited to just birthing and maternity. With a robust focus on UK’s NHS and NICE guidelines, the CK Birla Hospital for Women launched its flagship hospital in Gurgaon this year.

To create the identity, all explorations and brainstorming came down to one fundamental question – what really makes a woman, a ‘woman’? The answer lies right inside. Women are born with two of the same kind of chromosomes (XX). The female chromosome paired with the medical symbol gave birth to an identity that stands for women’s health in its most meaningful and truthful way. 

SERVICES  BRAND IDENTITY | DESIGN LANGUAGE | COMMUNICATION COLLATERALS
CLIENT  CK BIRLA HEALTHCARE PVT LTD
SECTOR  HEALTHCARE

One of the biggest Indian conglomerate, CK Birla Group, launches a new venture focused on the growing and largely unaddressed need for quality healthcare for women, including, but not limited to just birthing and maternity. With a robust focus on UK’s NHS and NICE guidelines, the CK Birla Hospital for Women launched its flagship hospital in Gurgaon this year.

To create the identity, all explorations and brainstorming came down to one fundamental question – what really makes a woman, a ‘woman’? The answer lies right inside. Women are born with two of the same kind of chromosomes (XX). The female chromosome paired with the medical symbol gave birth to an identity that stands for women’s health in its most meaningful and truthful way. 

SERVICES  BRAND IDENTITY | DESIGN LANGUAGE | COMMUNICATION COLLATERALS
CLIENT  CK BIRLA HEALTHCARE PVT LTD
SECTOR  HEALTHCARE

One of the biggest Indian conglomerate, CK Birla Group, launches a new venture focused on the growing and largely unaddressed need for quality healthcare for women, including, but not limited to just birthing and maternity. With a robust focus on UK’s NHS and NICE guidelines, the CK Birla Hospital for Women launched its flagship hospital in Gurgaon this year.

To create the identity, all explorations and brainstorming came down to one fundamental question – what really makes a woman, a ‘woman’? The answer lies right inside. Women are born with two of the same kind of chromosomes (XX). The female chromosome paired with the medical symbol gave birth to an identity that stands for women’s health in its most meaningful and truthful way. 

SERVICES  BRAND IDENTITY | DESIGN LANGUAGE | COMMUNICATION COLLATERALS
CLIENT  CK BIRLA HEALTHCARE PVT LTD
SECTOR  HEALTHCARE

One of the biggest Indian conglomerate, CK Birla Group, launches a new venture focused on the growing and largely unaddressed need for quality healthcare for women, including, but not limited to just birthing and maternity. With a robust focus on UK’s NHS and NICE guidelines, the CK Birla Hospital for Women launched its flagship hospital in Gurgaon this year.

To create the identity, all explorations and brainstorming came down to one fundamental question – what really makes a woman, a ‘woman’? The answer lies right inside. Women are born with two of the same kind of chromosomes (XX). The female chromosome paired with the medical symbol gave birth to an identity that stands for women’s health in its most meaningful and truthful way. 

SERVICES  BRAND IDENTITY | DESIGN LANGUAGE | COMMUNICATION COLLATERALS
CLIENT  CK BIRLA HEALTHCARE PVT LTD
SECTOR  HEALTHCARE

flag3
Reception
IMG_0197
IMG_20180507_172936
IMG_0176
IMG_0189
IMG_0073
IMG_0019
IMG_0111
IMG_0030
Baby-Wrap-2
IMG_0062-1
Pattern-4-1
Wrapping-Paper-3
Wrapping-Paper-2

Patterns derived from the XX chromosome compliment the brand identity and are an integral part of the brand’s visual design language.

Patterns derived from the XX chromosome compliment the brand identity and are an integral part of the brand’s visual design language.

IMG_9921
IMG_9910

Greeting cards for the patients, and new mommies and daddies!

Greeting cards for the patients, and new mommies and daddies!

Food-menu

Food Menu for patients and their attendants – since the Hospital has a different menu everyday,
we designed a menu template in MS Word which can be edited internally, without compromising on the brand’s visual appeal.

Food Menu for patients and their attendants – since the Hospital has a different menu everyday, we designed a menu template in MS Word which can be edited internally, without compromising on the brand’s visual appeal.

Food Menu for patients and their attendants – since the Hospital has a different menu everyday, we designed a menu template in MS Word which can be edited internally, without compromising on the brand’s visual appeal.

Food Menu for patients and their attendants – since the Hospital has a different menu everyday, we designed a menu template in MS Word which can be edited internally, without compromising on the brand’s visual appeal.

Food Menu for patients and their attendants – since the Hospital has a different menu everyday, we designed a menu template in MS Word which can be edited internally, without comprimising on the brand’s visual appeal.

Towel
Plastics-2
Robe-Slipper
01
Baby-Book-Inside
Notepad
Ambulance
IMG_0038

All Projects

SunsureRe-Branding an Energy as a service brand

Godrej My FarmBranding a premium niche dairy brand for Godrej

HROneBranding a HRMS platform

OrohBranding an Indian D2C footwear brand

Grizly Hard Seltzers AleBranding & Packaging Design | House of Bira 91

FlexipleBranding a Global Tech Talent Network

Red.HealthRebranding India's Largest Emergency Response Company

Bira 91 Make Play with FlavorsAdding Flavors & Fresh Consistency to the Design System

Keventer MetroRebranding a Dairy Brand in West Bengal

Ghadi by RSPL GroupRe-packaging an Iconic Detergent brand

PharmEasyRedesigning an Omnichannel Brand Experience

Myscape YOOSelling Branded Residences

LifioBranding a Clinical Research and Trial Company

Hill Station Hard Cider AleBranding & Packaging Design | House of Bira 91

Jashn FoodsPackaging Design for Basmati Rice

Just Small ThingsDesigning a Personal Care Nutraceutical Brand

Bira 91 | Make Play AppUser Interface Design for a loyalty app

Nature DermaCommunications for Active Skincare

DoozeBranding & UI design for an Alcohol Delivery App

Apply Once and Veri OnceBranding a new age educational navigator

eFarmarket by AP markfedDesigning an identity for an agritech platform

Stickers to Monitor Drug DosageSelf Initiated Project

AzlyaBranding a Cultural yet Contemporary Fashion Label

Log9 MaterialsRebranding an energy solutions company

Science of HimMale Wellness Treated With Science

Little ExtraAll Natural Personal care

Pristyn CareRebranding Short Stay Surgery

Myscape OtomoResidential Property Brochure

DhampureRebranding a Pioneer Sugar Brand

Kamet by Peak SpiritsWhisky Label

Go MechanicBranding a Multi-Brand Car Service Startup

Bira 91 LightPackaging Refresh & Positioning

BirthplaceBranding a Maternity Hospital

Godrej JerseyRevamping a Legacy Brand

Hyderabad FCRebranding a Football Club

Myscape TerrazaCommercial Property Brochure

CK Birla GroupBranding a Women's Hospital

HousrDesigning for a Mega Co-living Brand

One Golden MileCommerical Brochure for Aurean| Eskar| Terminus

Wizdent by PidiliteIndia's Youngest Dental Consumables

AB Plus Speciality HospitalBranding a boutique Hospital

Bira 91 LightAssociating Beer with Fitness

Don't Hide it. PeriodSanitary Pad Packaging

Jin JijiPackaging Indian Gin

AinqaHumanising data

The Dalai LamaCelebrating His Holiness

Bhagirathi Neotia HospitalEnvironmental Graphics

Max Estates, DehradunResidential Property Brochure & Communications

MajjaBranding a Chain of QSR in Ahmedabad

QuaQuaBranding a Virtual Travel Platform

Kalpataru VistaResidential Property Brochure & Communications

Myscape LoftResidential Property Brochure

Fuel BuddyBranding India's First Fuel Delivery Platform

BirlasoftRebranding a Global IT Service Provider

The Telegraph OnlineDesign Language

Danone EcosystemWomen Empowerment Brochure

Central Square FoundationDesign for Non-Designers

Seven BeanstalkCoffee Packaging

SlingshotDesigning for an Ed-tech Brand

CareCoverBranding a Pre-approved Medical Loan Card

Myscape WeaveCommercial Property Brochure

NumberzBranding a Fintech Startup

SunshineBranding a Multi Speciality Hospital

The Tooth CompanyBranding a Dental Clinic

MedicsBranding Lucknow's Super Speciality Hospital

Not So SeriousRebranding a Luxury fashion label

OlivaRebranding a Chain of Medico Aesthetic Clinics

Myscape MeaResidential Property Brochure

Not So SeriousAn Instagram Lookbook

Myscape SanctuaryResidential Property Brochure & Communications

British CouncilIndia-UK relationship

The Culture HouseRestaurant Branding

PratikshaBrand India’s Largest Hospital for Women

Aster MedcityBranding a Healthcare Destination

ImagineCold Pressed Juice Packaging

Nishada by My HomeResidential Property Brochure

TummyfullBranding a Homemade Food Tech Venture

MedisyncBranding a B2B knowledge delivery platform

Intuit IndiaWhitepaper Design

CPOBranding a Chain of Prosthetic Clinics

ORDReal Estate Branding

Myscape Isle of SkyResidential Property Brochure

TruSpaceDynamic Real Estate Branding

Work Safe Covid19 PostersSelf Initiated Project

Come & Go SafelyWork Safe Posters

Community SafetyWork Safe Posters

Individual SafetyWork Safe Posters

Business & Customer SafetyWork Safe Posters

StudentaccoBranding a Student Accommodation Portal

ShrachiDesigning a Notebook Brand for India

SWOTNotebook Cover Design

The Pointe by TerminusResidential Property Brochure

Asian BariatricsBranding a Bariatric Hospital

Not So SeriousFashion Lookbook

Wodehouse CapitalWebsite Design

MediCounselBranding a Medical Portal

Subscribe to our Newsletter

Subscribe to our Newsletter

Subscribe to our Newsletter