Question
How can a hospital cure discomfort without being comfortable itself?
Answer
Redesigning the idea of curing into caring.
Question
How can a hospital cure discomfort without being comfortable itself?
Answer
Redesigning the idea of curing into caring.
Question
How can a hospital cure discomfort without being comfortable itself?
Answer
Redesigning the idea of curing into caring.
Question
How can a hospital cure discomfort without being comfortable itself?
Answer
Redesigning the idea of curing into caring.
Question
How can a hospital cure discomfort without being comfortable itself?
Answer
Redesigning the idea of curing into caring.
Sunshine Hospital
Sunshine Hospital
Sunshine Hospital
Sunshine Hospital
Sunshine Hospital
A multi-super speciality institution, 500+ bedded Sunshine Hospitals (Paradise Circle, Secunderabad) is promoted by globally reputed Joint Replacement Surgeon Dr. AV Gurava Reddy and like-minded associates, who share the objective of making world-standard healthcare available, affordable and accessible to the common man. With the expansion of their establishments to Gachibowli they wanted to build on their brand promise of providing a personalised brand experience from the time of admission till the time of discharge. Our task was to brand the premium version of the hospital.
SERVICES DESIGN STRATEGY | BRAND IDENTITY | DESIGN LANGAUGE
CLIENT SUNSHINE HOSPITALS
SECTOR HEALTHCARE
A multi-super speciality institution, 500+ bedded Sunshine Hospitals (Paradise Circle, Secunderabad) is promoted by globally reputed Joint Replacement Surgeon Dr. AV Gurava Reddy and like-minded associates, who share the objective of making world-standard healthcare available, affordable and accessible to the common man. With the expansion of their establishments to Gachibowli they wanted to build on their brand promise of providing a personalised brand experience from the time of admission till the time of discharge. Our task was to brand the premium version of the hospital.
SERVICES DESIGN STRATEGY | BRAND IDENTITY | DESIGN LANGAUGE
CLIENT SUNSHINE HOSPITALS
SECTOR HEALTHCARE
A multi-super speciality institution, 500+ bedded Sunshine Hospitals (Paradise Circle, Secunderabad) is promoted by globally reputed Joint Replacement Surgeon Dr. AV Gurava Reddy and like-minded associates, who share the objective of making world-standard healthcare available, affordable and accessible to the common man. With the expansion of their establishments to Gachibowli they wanted to build on their brand promise of providing a personalised brand experience from the time of admission till the time of discharge. Our task was to brand the premium version of the hospital.
SERVICES DESIGN STRATEGY | BRAND IDENTITY | DESIGN LANGAUGE
CLIENT SUNSHINE HOSPITALS
SECTOR HEALTHCARE
A multi-super speciality institution, 500+ bedded Sunshine Hospitals (Paradise Circle, Secunderabad) is promoted by globally reputed Joint Replacement Surgeon Dr. AV Gurava Reddy and like-minded associates, who share the objective of making world-standard healthcare available, affordable and accessible to the common man. With the expansion of their establishments to Gachibowli they wanted to build on their brand promise of providing a personalised brand experience from the time of admission till the time of discharge. Our task was to brand the premium version of the hospital.
SERVICES DESIGN STRATEGY | BRAND IDENTITY | DESIGN LANGAUGE
CLIENT SUNSHINE HOSPITALS
SECTOR HEALTHCARE
A multi-super speciality institution, 500+ bedded Sunshine Hospitals (Paradise Circle, Secunderabad) is promoted by globally reputed Joint Replacement Surgeon Dr. AV Gurava Reddy and like-minded associates, who share the objective of making world-standard healthcare available, affordable and accessible to the common man. With the expansion of their establishments to Gachibowli they wanted to build on their brand promise of providing a personalised brand experience from the time of admission till the time of discharge. Our task was to brand the premium version of the hospital.
SERVICES DESIGN STRATEGY | BRAND IDENTITY | DESIGN LANGAUGE
CLIENT SUNSHINE HOSPITALS
SECTOR HEALTHCARE
BEFORE
AFTER
Individual department logos carry the language forward with icons that convey warmth.
Individual department logos carry the language forward with icons that convey warmth.
Individual department logos carry the language forward with icons that convey warmth.
Individual department logos carry the language forward with icons that convey warmth.
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