Question
How do you design packaging for a natural personal care brand that goes an extra mile?

Answer
By creating a story with nature at its core.

Question
How do you design packaging for a natural personal care brand that goes an extra mile?

Answer
By creating a story with nature at its core.

Question
How do you design packaging for a natural personal care brand that goes an extra mile?

Answer
By creating a story with nature at its core.

Question
How do you design packaging for a natural personal care brand that goes an extra mile?

Answer
By creating a story with nature at its core.

Question
How do you design packaging for a natural personal care brand that goes an extra mile?

Answer
By creating a story with nature at its core.

Little Extra

Little Extra is a D2C personal care brand that focuses on bringing scientifically-backed, clean and honest products to their customers. All its products are made from 100% vegan and natural ingredients to nurture, nourish and replenish skin and hair. NH1 Design was commissioned to design the brand identity and packaging label for its shampoo range

SERVICES DESIGN STRATERGY | BRANDING | PACKAGING
CLIENT LITTLE EXTRA
SECTOR FMCG | PERSONAL CARE

The identity for Little Extra is inspired by it's all-natural product philosophy. For the packaging label, we used a classical printmaking style of Linocut illustrations. Each illustration corresponds to the hero ingredients in that product, and appears in form of a recurring pattern band.

The identity for little extra is inspired by the all natural product philosophy. Striking a balance between polished and playful for the packaging label, we used a printmaking style of Linocut style illustrations. Each illustration corresponds to the Hero Ingredients which appears in form of a recurring pattern band. The style of illustrations emphasizes and tells the consumer about naturalness of the product.

There's something wonderful about doing a little extra.
Being a little extra careful.
Being a little more loving.
And being extra conscious about the environment.
Because while doing as much as you're expected to do is great,
True happiness is when you do just a little extra.
And that's what we're committed to do.
We're a little extra conscious about what we put in our products.
We're extra honest about putting all our ingredients out there.
And extra conscious about saving the environment around us.
Because a little extra makes a lot of difference.

The functional and clean design is as simple and unspoilt as the ingredients within the bottle. The product descriptor band can change colour based on the product variant to allow easy visual navigation within the range. Clean serif typography helps the consumer to effortlessly read the properties contained in the easy-to-use pump bottle.

Shampoo

A natural shampoo containing coconut milk and onion oil, it is designed to cleanse the scalp and hair and leave it well moisturised and itch-free.

Shampoo

A natural shampoo containing coconut milk and onion oil, it is designed to cleanse the scalp and hair and leave it well moisturised and itch-free.

Hair Oil

A natural oil containing powerful blends of coconut oil, onion oil and sea satin to make your hair visibly softer, smoother. It also helps control hair fall and promotes hair growth.

Hair Oil

A natural oil containing powerful blends of coconut oil, onion oil and sea satin to make your hair visibly softer, smoother. It also helps control hair fall and promotes hair growth.