With an editorial policy that supports, among others, secularism and a free state, The Telegraph India is widely regarded as an emblem of everything a modern newspaper should be. Coupled with a long tradition of talented journalists, The Telegraph has always been in the thick of things — be it breaking news, unearthing scoops or investigating news. It takes up issues, makes the reader think and puts them in touch with the best of minds.
However, Brand Telegraph's success in India is geographically limited to the East. Through the years, it has led to evolution of print content towards local rather than national. The digital battle, however, was one of scale. It required appeal to a pan-India audience. We were comissioned to design the online brand language for The Telegraph India from favicon to Infographics.
SERVICES DESIGN LANGUAGE | BRAND GUIDELINES
CLIENT THE TELEGRAPH INDIA
SECTOR JOURNALISM | DIGITAL PUBLISHING
The Telegraph Logo
The Telegraph Logo
The Telegraph Logo
The Telegraph Logo
The Telegraph Logo
Digital Avatar
Digital Avatar
Digital Avatar
Digital Avatar
Digital Avatar
The Divine is in the details
We meticulously crafted the favicon to render as sharp as possible at 16x16 pixels!
Journalism is a field of constant flux, it is unpredictable and dynamic in nature. And so we developed a kinetic system that can match it’s pace.
Icon system
The icon design system follows the scroll design language. In case more icons are required, please keep the icon style flat and follow the general scroll guidelines for maximum consistency.
Movie Reviews
Book Reviews
Celebrity Chef
Cricket News
Brand Manual
The final deliverable was a comprehensive brand manual that described how the visual language ties across all digital mediums of The Telegraph.
The final deliverable was a comprehensive brand manual that described how the visual language ties across all digital mediums of The Telegraph.
All Projects
Dirty GoodDesigning for a kids' skin care brand
TansenA culinary crescendo
ZenworkBrand refresh for a regtech platform
SunsureRe-Branding an energy as a service brand
Godrej My FarmBranding a premium niche dairy brand for Godrej
ASBL LOFTResidential property brochure
MyHome 99Residential property brochure
HROneBranding a HRMS platform
FlexipleBranding a global tech talent network
OrohBranding an Indian D2C footwear brand
Grizly Hard Seltzers AleBranding & packaging design | House of Bira 91
Red.HealthRebranding India's largest emergency response company
Bira 91 Make Play with FlavorsDefining the brand world for a beer brand
Keventer MetroRebranding a dairy brand in West Bengal
Ghadi by RSPL GroupRe-packaging an iconic detergent brand
PharmEasyRedesigning an omnichannel brand experience
Celebrate with Every SipFestive & special edition packs for Bira 91
Myscape YOOSelling branded residences
Bira 91 | Customer Loyalty AppUI design for brand advocacy
Bira 91 | Counter Sales Managers AppB2B channel partner UI Design
LifioBranding a clinical research and trial company
Hill Station Hard Cider AleBranding & Packaging Design | House of Bira 91
Jashn FoodsPackaging design for basmati rice
Just Small ThingsDesigning a personal care nutraceutical brand
Nature DermaCommunications for active skincare
DoozeBranding & UI design for an alcohol delivery app
Apply Once and Veri OnceBranding a new age educational navigator
eFarmarket by AP markfedDesigning an identity for an agritech platform
Stickers to Monitor Drug DosageSelf Initiated Project
AzlyaBranding a cultural yet contemporary fashion Label
Log9 MaterialsRebranding an energy solutions company
Science of HimMale wellness treated with science
Little ExtraAll natural personal care
Pristyn CareRebranding short stay surgery
Myscape OtomoResidential property brochure
DhampureRebranding a Pioneer Sugar Brand
Kamet by Peak SpiritsWhisky Label
Go MechanicBranding a Multi-Brand Car Service Startup
Bira 91 LightPackaging Refresh & Positioning
Bira 91 Sustainability ReportMission To Zero
BirthplaceBranding a Maternity Hospital
Godrej JerseyRevamping a Legacy Brand
Hyderabad FCRebranding a Football Club
Myscape TerrazaCommercial Property Brochure
CK Birla GroupBranding a Women's Hospital
HousrDesigning for a Mega Co-living Brand
One Golden MileCommerical Brochure for Aurean| Eskar| Terminus
Wizdent by PidiliteIndia's Youngest Dental Consumables
AB Plus Speciality HospitalBranding a boutique Hospital
Bira 91 LightAssociating Beer with Fitness
Don't Hide it. PeriodSanitary Pad Packaging
Jin JijiPackaging Indian Gin
AinqaHumanising data
The Dalai LamaCelebrating His Holiness
Bhagirathi Neotia HospitalEnvironmental Graphics
Max Estates, DehradunResidential Property Brochure & Communications
MajjaBranding a Chain of QSR in Ahmedabad
QuaQuaBranding a Virtual Travel Platform
Kalpataru VistaResidential Property Brochure & Communications
Myscape LoftResidential Property Brochure
Fuel BuddyBranding India's First Fuel Delivery Platform
BirlasoftRebranding a Global IT Service Provider
The Telegraph OnlineDesign Language
Danone EcosystemWomen Empowerment Brochure
Central Square FoundationDesign for Non-Designers
Seven BeanstalkCoffee Packaging
SlingshotDesigning for an Ed-tech Brand
CareCoverBranding a Pre-approved Medical Loan Card
Myscape WeaveCommercial Property Brochure
NumberzBranding a Fintech Startup
SunshineBranding a Multi Speciality Hospital
The Tooth CompanyBranding a Dental Clinic
MedicsBranding Lucknow's Super Speciality Hospital
Not So SeriousRebranding a Luxury fashion label
OlivaRebranding a Chain of Medico Aesthetic Clinics
Myscape MeaResidential Property Brochure
Not So SeriousAn Instagram Lookbook
Myscape SanctuaryResidential Property Brochure & Communications
British CouncilIndia-UK relationship
The Culture HouseRestaurant Branding
PratikshaBrand India’s Largest Hospital for Women
Aster MedcityBranding a Healthcare Destination
ImagineCold Pressed Juice Packaging
Nishada by My HomeResidential Property Brochure
TummyfullBranding a Homemade Food Tech Venture
Central Square FoundationAnnual Report
MedisyncBranding a B2B knowledge delivery platform
Intuit IndiaWhitepaper Design
CPOBranding a Chain of Prosthetic Clinics
ORDReal Estate Branding
Myscape Isle of SkyResidential Property Brochure
TruSpaceDynamic Real Estate Branding
Work Safe Covid19 PostersSelf Initiated Project
Come & Go SafelyWork Safe Posters
Community SafetyWork Safe Posters
Individual SafetyWork Safe Posters
Business & Customer SafetyWork Safe Posters
StudentaccoBranding a Student Accommodation Portal
ShrachiDesigning a Notebook Brand for India
SWOTNotebook Cover Design
The Pointe by TerminusResidential Property Brochure
Asian BariatricsBranding a Bariatric Hospital
Not So SeriousFashion Lookbook
Wodehouse CapitalWebsite Design
MediCounselBranding a Medical Portal
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