Question
How do you design for classic journalism in a digital age?

Answer
Redesigning from paper to screen.

The Telegraph Online

With an editorial policy that supports, among others, secularism and a free state, The Telegraph India is widely regarded as an emblem of everything a modern newspaper should be. Coupled with a long tradition of talented journalists, The Telegraph has always been in the thick of things — be it breaking news, unearthing scoops or investigating news. It takes up issues, makes the reader think and puts them in touch with the best of minds.

However, Brand Telegraph's success in India is geographically limited to the East. Through the years, it has led to evolution of print content towards local rather than national. The digital battle, however, was one of scale. It required appeal to a pan-India audience. We were comissioned to design the online brand language for The Telegraph India from favicon to Infographics.

SERVICES DESIGN LANGUAGE | BRAND GUIDELINES
CLIENT THE TELEGRAPH INDIA
SECTOR JOURNALISM | DIGITAL PUBLISHING

Design Language

Technology has evolved the way we consume media and news. We used to flip pages.
But today we scroll.

The Telegraph Logo

Digital Avatar

The Divine is in the details

We meticulously crafted the favicon to render as sharp as possible at 16x16 pixels!

Our design language is derived from the essence of scrolling. This helps in creating simple grid systems that can work across social media, infographics, and The Telegraph website.

Journalism is a field of constant flux, it is unpredictable and dynamic in nature. And so we developed a kinetic system that can match it’s pace.

Icon system

The icon design system follows the scroll design language. In case more icons are required, please keep the icon style flat and follow the general scroll guidelines for maximum consistency.