Question
What if you could order Booze without the Blues?
Answer
Redesigning convenience to customer experience.
Dooze
Dooze
Dooze is a marketplace dedicated to convenient delivery of beer, wine and liquor. Currently being beta tested in Kolkata, consumers of legal drinking age simply log in, and with a few clicks, their favourite beer, wine or liquor will be on its way. NH1 Design was commissioned to deliver the complete brand story – brand name, identity, user interface and the delivery experience.
SERVICES DESIGN STRATEGY | BRANDING | COMMUNICATION | UI/UX
CLIENT POMELO FLAVORMAKER MERCHANDISE AND EVENTS PVT LTD
SECTOR ALCO BEVERAGES & TECH
Dooze is a marketplace dedicated to convenient delivery of beer, wine and liquor. Currently being beta tested in Kolkata, consumers of legal drinking age simply log in, and with a few clicks, their favourite beer, wine or liquor will be on its way. NH1 Design was commissioned to deliver the complete brand story – brand name, identity, user interface and the delivery experience.
SERVICES DESIGN STRATEGY | BRANDING | COMMUNICATION | UI/UX
CLIENT POMELO FLAVORMAKER MERCHANDISE AND EVENTS PVT LTD
SECTOR ALCO BEVERAGES & TECH
Dooze is a marketplace dedicated to convenient delivery of beer, wine and liquor. Currently being beta tested in Kolkata, consumers of legal drinking age simply log in, and with a few clicks, their favourite beer, wine or liquor will be on its way. NH1 Design was commissioned to deliver the complete brand story – brand name, identity, user interface and the delivery experience.
SERVICES DESIGN STRATEGY | BRANDING | COMMUNICATION | UI/UX
CLIENT POMELO FLAVORMAKER MERCHANDISE AND EVENTS PVT LTD
SECTOR ALCO BEVERAGES & TECH
Dooze is a marketplace dedicated to convenient delivery of beer, wine and liquor. Currently being beta tested in Kolkata, consumers of legal drinking age simply log in, and with a few clicks, their favourite beer, wine or liquor will be on its way. NH1 Design was commissioned to deliver the complete brand story – brand name, identity, user interface and the delivery experience.
SERVICES DESIGN STRATEGY | BRANDING | COMMUNICATION | UI/UX
CLIENT POMELO FLAVORMAKER MERCHANDISE AND EVENTS PVT LTD
SECTOR ALCO BEVERAGES & TECH
Dooze is a marketplace dedicated to convenient delivery of beer, wine and liquor. Currently being beta tested in Kolkata, consumers of legal drinking age simply log in, and with a few clicks, their favourite beer, wine or liquor will be on its way. NH1 Design was commissioned to deliver the complete brand story – brand name, identity, user interface and the delivery experience.
SERVICES DESIGN STRATEGY | BRANDING | COMMUNICATION | UI/UX
CLIENT POMELO FLAVORMAKER MERCHANDISE AND EVENTS PVT LTD
SECTOR ALCO BEVERAGES & TECH
Brand Purpose
A unique
bar experience
at home
BOOZE, MINUS THE BLUES
The worst part of getting booze is the blues you have to go through in order to get the booze. Traffic. Parking. Waiting in line. Out of stock.
With booze now getting home delivered to you through Dooze, you have no more blues.
The worst part of getting booze is the blues you have to go through in order to get the booze. Traffic. Parking. Waiting in line. Out of stock.
With booze now getting home delivered to you through Dooze, you have no more blues.
The worst part of getting booze is the blues you have to go through in order to get the booze. Traffic. Parking. Waiting in line. Out of stock.
With booze now getting home delivered to you through Dooze, you have no more blues.
The worst part of getting booze is the blues you have to go through in order to get the booze. Traffic. Parking. Waiting in line. Out of stock.
With booze now getting home delivered to you through Dooze, you have no more blues.
The worst part of getting booze is the blues you have to go through in order to get the booze. Traffic. Parking. Waiting in line. Out of stock.
With booze now getting home delivered to you through Dooze, you have no more blues.
VISION
To democratize and simplify the alcohol buying process in India by offering people a smart, tech enabled platform through which they can discover and buy beer, wine and spirits.
To democratize and simplify the alcohol buying process in India by offering people a smart, tech enabled platform through which they can discover and buy beer, wine and spirits.
To democratize and simplify the alcohol buying process in India by offering people a smart, tech enabled platform through which they can discover and buy beer, wine and spirits.
To democratize and simplify the alcohol buying process in India by offering people a smart, tech enabled platform through which they can discover and buy beer, wine and spirits.
To democratize and simplify the alcohol buying process in India by offering people a smart, tech enabled platform through which they can discover and buy beer, wine and spirits.
MISSION
Our mission is to enable on demand alcohol delivery by partnering with the best alcohol retail stores and responsibly deliver to our customers – a delightful user experience, personalized content, competitive pricing and a wide range of collection to choose from.
Our mission is to enable on demand alcohol delivery by partnering with the best alcohol retail stores and responsibly deliver to our customers – a delightful user experience, personalized content, competitive pricing and a wide range of collection to choose from.
Our mission is to enable on demand alcohol delivery by partnering with the best alcohol retail stores and responsibly deliver to our customers – a delightful user experience, personalized content, competitive pricing and a wide range of collection to choose from.
Our mission is to enable on demand alcohol delivery by partnering with the best alcohol retail stores and responsibly deliver to our customers – a delightful user experience, personalized content, competitive pricing and a wide range of collection to choose from.
Our mission is to enable on demand alcohol delivery by partnering with the best alcohol retail stores and responsibly deliver to our customers – a delightful user experience, personalized content, competitive pricing and a wide range of collection to choose from.
INTUTIVE AND SEAMLESS INTERFACE DESIGN
INTUTIVE AND SEAMLESS INTERFACE DESIGN
INTUITIVE AND SEAMLESS INTERFACE DESIGN
Dooze is developed with complete focus on the category & the convenience of our users. The idea was to design an application that provides an end to end booze delivery experience right from onboarding to ordering through a convenient product search delighting the user through the journey.
Dooze is developed with complete focus on the category & the convenience of our users. The idea was to design an application that provides an end to end booze delivery experience right from onboarding to ordering through a convenient product search delighting the user through the journey.
Dooze is developed with complete focus on the category & the convenience of our users. The idea was to design an application that provides an end to end booze delivery experience right from onboarding to ordering through a convenient product search delighting the user through the journey.
INTUITIVE AND SEAMLESS INTERFACE DESIGN
INTUITIVE AND SEAMLESS INTERFACE DESIGN
Dooze is developed with complete focus on the category & the convenience of our users. The idea was to design an application that provides an end to end booze delivery experience right from onboarding to ordering through a convenient product search delighting the user through the journey.
Dooze is developed with complete focus on the category & the convenience of our users. The idea was to design an application that provides an end to end booze delivery experience right from onboarding to ordering through a convenient product search delighting the user through the journey.
ENGAGING ONBOARDING EXPERIENCE
ENGAGING ONBOARDING EXPERIENCE
ENGAGING ONBOARDING EXPERIENCE
Customers are onboarded through Digital KYC to ensure all users are above Legal Drinking Age (LDA). Interactive KYC screens to verify the legitimacy of the user were designed to keep them excited through the onboarding experience.
Customers are onboarded through Digital KYC to ensure all users are above Legal Drinking Age (LDA). Interactive KYC screens to verify the legitimacy of the user were designed to keep them excited through the onboarding experience.
COACHMARKS
Coachmarks in a short story format help the users understand the flow and features of the application
DASHBOARD
Consumer navigate digital aisles and browse digital shelves to find their favorites and discover new brands
SEARCH AND FILTER
Browse through a wide selection of beverages to find the drink of your choice with search and filter screens containing all touchpoints and use cases through app animations.
Browse through a wide selection of beverages to find the drink of your choice with search and filter screens containing all touchpoints and use cases through app animations.
Browse through a wide selection of beverages to find the drink of your choice with search and filter screens containing all touchpoints and use cases through app animations.
Browse through a wide selection of beverages to find the drink of your choice with search and filter screens containing all touchpoints and use cases through app animations.
Browse through a wide selection of beverages to find the drink of your choice with search and filter screens containing all touchpoints and use cases through app animations.
POPUPS
Across all instances on the application, animated popups were provided for an immersive experience
Across all instances on the application, animated popups were provided for an immersive experience
Across all instances on the application, animated popups were provided for an immersive experience
Across all instances on the application, animated popups were provided for an immersive experience
Across all instances on the application, animated popups were provided for an immersive experience
CART EXPERIENCE
CHECKOUT EXPERIENCE
CHECKOUT EXPERIENCE
POST CHECKOUT EXPERIENCE
POST CHECKOUT EXPERIENCE
THE MONK HAS REACHED THE BUILDING.
DELIVERING A UNIQUE BAR EXPERIENCE AT HOME.
THE MONK HAS REACHED THE BUILDING.
DELIVERING A UNIQUE BAR EXPERIENCE AT HOME.
THE MONK HAS REACHED THE BUILDING.
DELIVERING A UNIQUE BAR EXPERIENCE AT HOME.
THE MONK HAS REACHED THE BUILDING. DELIVERING A UNIQUE BAR EXPEREINCE AT HOME.
GET DOOZING
ILLUSTRATIONS
The illustrations style was defined for the brand using fluid shapes. The multi-layered language of these illustrations could be used to give depth to the composition.
The illustrations style was defined for the brand using fluid shapes. The multi-layered language of these illustrations could be used to give depth to the composition.
ILLUSTRATIVE ICONS
An illustrative icon style was added as an accompanied visual on the in-app pop-ups to make the experience more interesting
An illustrative icon style was added as an accompanied visual on the in-app pop-ups to make the experience more interesting
An illustrative icon style was added as an accompanied visual on the in-app pop-ups to make the experience more interesting
ICON SYLE
Icon style was derived from the overall design language, primary colour palette and brand patterns
Icon style was derived from the overall design language, primary colour palette and brand patterns
Icon style was derived from the overall design language, primary colour palette and brand patterns
Icon style was derived from the overall design language, primary colour palette and brand patterns
Icon style was derived from the overall design language, primary colour palette and brand patterns
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