Question
How do you sell luxury to the luxurious?

Answer
By designing around their taste and preferences.

Question
How do you sell luxury to the luxurious?

Answer
By designing around their taste and preferences.

Question
How do you sell luxury to the luxurious?

Answer
By designing around their taste and preferences.

Question
How do you sell luxury to the luxurious?

Answer
By designing around their taste and preferences.

Question
How do you sell luxury to the luxurious?

Answer
By designing around their taste and preferences.

Myscape YOO

Myscape YOO

Myscape YOO

Myscape YOO

Myscape YOO

Located in the Financial District, Yoo Hyderabad is Hyderabad’s first ever branded residences. YOO Hyderabad is developed by Myscape, in collaboration with YOO, the world's largest residential design brand- with 70 different projects in 36 countries and Creative Directors Philippe Starck, Marcel Wanders, Jade Jagger, Steve Leung, Kate Moss and Mark Davidson.

People form the crux of every YOO project, and YOO Hyderabad is no different. Starting from the landscaped garden, the atrium, the grand promenade, the apartments and all other amenities have been imagined with people at the core. It is their taste and preferences that have inspired them all. ‘YOO Hyderabad revolves around you. It is designed around you.’ Using this visual metaphor, this brochure is an ode to the circle in all its splendor.

SERVICES NAMING | BRANDING | EDITORIAL DESIGN
CLIENT MYSCAPE
SECTOR REAL ESTATE

Located in the Financial District, Yoo Hyderabad is Hyderabad’s first ever branded residences. YOO Hyderabad is developed by Myscape, in collaboration with YOO, the world's largest residential design brand- with 70 different projects in 36 countries and Creative Directors Philippe Starck, Marcel Wanders, Jade Jagger, Steve Leung, Kate Moss and Mark Davidson.

People form the crux of every YOO project, and YOO Hyderabad is no different. Starting from the landscaped garden, the atrium, the grand promenade, the apartments and all other amenities have been imagined with people at the core. It is their taste and preferences that have inspired them all. ‘YOO Hyderabad revolves around you. It is designed around you.’ Using this visual metaphor, this brochure is an ode to the circle in all its splendor.

SERVICES NAMING | BRANDING | EDITORIAL DESIGN
CLIENT MYSCAPE
SECTOR REAL ESTATE

Located in the Financial District, Yoo Hyderabad is Hyderabad’s first ever branded residences. YOO Hyderabad is developed by Myscape, in collaboration with YOO, the world's largest residential design brand- with 70 different projects in 36 countries and Creative Directors Philippe Starck, Marcel Wanders, Jade Jagger, Steve Leung, Kate Moss and Mark Davidson.

People form the crux of every YOO project, and YOO Hyderabad is no different. Starting from the landscaped garden, the atrium, the grand promenade, the apartments and all other amenities have been imagined with people at the core. It is their taste and preferences that have inspired them all. ‘YOO Hyderabad revolves around you. It is designed around you.’ Using this visual metaphor, this brochure is an ode to the circle in all its splendor.

SERVICES NAMING | BRANDING | EDITORIAL DESIGN
CLIENT MYSCAPE
SECTOR REAL ESTATE

Located in the Financial District, Yoo Hyderabad is Hyderabad’s first ever branded residences. YOO Hyderabad is developed by Myscape, in collaboration with YOO, the world's largest residential design brand- with 70 different projects in 36 countries and Creative Directors Philippe Starck, Marcel Wanders, Jade Jagger, Steve Leung, Kate Moss and Mark Davidson.

People form the crux of every YOO project, and YOO Hyderabad is no different. Starting from the landscaped garden, the atrium, the grand promenade, the apartments and all other amenities have been imagined with people at the core. It is their taste and preferences that have inspired them all. ‘YOO Hyderabad revolves around you. It is designed around you.’ Using this visual metaphor, this brochure is an ode to the circle in all its splendor.

SERVICES NAMING | BRANDING | EDITORIAL DESIGN
CLIENT MYSCAPE
SECTOR REAL ESTATE

Located in the Financial District, Yoo Hyderabad is Hyderabad’s first ever branded residences. YOO Hyderabad is developed by Myscape, in collaboration with YOO, the world's largest residential design brand- with 70 different projects in 36 countries and Creative Directors Philippe Starck, Marcel Wanders, Jade Jagger, Steve Leung, Kate Moss and Mark Davidson.

People form the crux of every YOO project, and YOO Hyderabad is no different. Starting from the landscaped garden, the atrium, the grand promenade, the apartments and all other amenities have been imagined with people at the core. It is their taste and preferences that have inspired them all. ‘YOO Hyderabad revolves around you. It is designed around you.’ Using this visual metaphor, this brochure is an ode to the circle in all its splendor.

SERVICES NAMING | BRANDING | EDITORIAL DESIGN
CLIENT MYSCAPE
SECTOR REAL ESTATE

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For the design language, we took cues from the global Yoo style sheet and typography- with a fresh, unique spin. The fluorescent Pantone pink is eye-catching, while a simple colour palette, clean lines, geometry, and a dynamic grid structure reinforce the modern luxe feel of the property. The Yoo buyer is well traveled, has a carefully curated lifestyle and an eye for the distinctive- something we sought to embody through the craft and materiality of the brochure. This is not just a brochure, it is a 150-page objet-d'art.

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NH1 Design was also tasked with the nomenclature of the clubhouse. The name had to capture the collaboration with Yoo, as well as a sense of fun and play- ‘yoohoo’ achieves both.

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