If there’s one person everyone’s scared of, it’s the dentist. Nobody likes going for a routine check-up. Which is problematic, since the longer you put it off, the worse a seemingly simple problem could can get.
Our task wasn’t just to create the brand identity of a dental chain. It was to change behaviour. How do we get people to start going to the dentist again? We wanted to create a brand that reassured people. For that, we needed a brand language that comforted people, instead of threatening them.
SERVICES BRANDING | EDITORIAL | ADVERTISING
CLIENT TOOTHBOX PVT. LTD.
SECTOR HEALTHCARE
If there’s one person everyone’s scared of, it’s the dentist. Nobody likes going for a routine check-up. Which is problematic, since the longer you put it off, the worse a seemingly simple problem could can get.
Our task wasn’t just to create the brand identity of a dental chain. It was to change behaviour. How do we get people to start going to the dentist again? We wanted to create a brand that reassured people. For that, we needed a brand language that comforted people, instead of threatening them.
SERVICES BRANDING | EDITORIAL | ADVERTISING
CLIENT TOOTHBOX PVT. LTD.
SECTOR HEALTHCARE
If there’s one person everyone’s scared of, it’s the dentist. Nobody likes going for a routine check-up. Which is problematic, since the longer you put it off, the worse a seemingly simple problem could can get.
Our task wasn’t just to create the brand identity of a dental chain. It was to change behaviour. How do we get people to start going to the dentist again? We wanted to create a brand that reassured people. For that, we needed a brand language that comforted people, instead of threatening them.
SERVICES BRANDING | EDITORIAL | ADVERTISING
CLIENT TOOTHBOX PVT. LTD.
SECTOR HEALTHCARE
If there’s one person everyone’s scared of, it’s the dentist. Nobody likes going for a routine check-up. Which is problematic, since the longer you put it off, the worse a seemingly simple problem could can get.
Our task wasn’t just to create the brand identity of a dental chain. It was to change behaviour. How do we get people to start going to the dentist again? We wanted to create a brand that reassured people. For that, we needed a brand language that comforted people, instead of threatening them.
SERVICES BRANDING | EDITORIAL | ADVERTISING
CLIENT TOOTHBOX PVT. LTD.
SECTOR HEALTHCARE
If there’s one person everyone’s scared of, it’s the dentist. Nobody likes going for a routine check-up. Which is problematic, since the longer you put it off, the worse a seemingly simple problem could can get.
Our task wasn’t just to create the brand identity of a dental chain. It was to change behaviour. How do we get people to start going to the dentist again? We wanted to create a brand that reassured people. For that, we needed a brand language that comforted people, instead of threatening them.
SERVICES BRANDING | EDITORIAL | ADVERTISING
CLIENT TOOTHBOX PVT. LTD.
SECTOR HEALTHCARE