Question
How can a dental brand reassure people?
Answer
Redesigning dentistry to relieve fears and phobias.
The Tooth Company
If there’s one person everyone’s scared of, it’s the dentist. Nobody likes going for a routine check-up. Which is problematic, since the longer you put it off, the worse a seemingly simple problem could can get.
Our task wasn’t just to create the brand identity of a dental chain. It was to change behaviour. How do we get people to start going to the dentist again? We wanted to create a brand that reassured people. For that, we needed a brand language that comforted people, instead of threatening them.
SERVICES BRANDING | EDITORIAL | ADVERTISING
CLIENT TOOTHBOX PVT. LTD.
SECTOR HEALTHCARE
In a world where most dental chains are unwelcoming, cold and clinical, we wanted to create a brand that reassured people.
The Tooth Company is a multi-speciality dental care centre in Hyderabad, founded by Dr Shailee Swarup and Saumil, that follows the ‘Let's Talk’ philosophy. Communication plays a vital role in reducing dental anxiety. Inspired by the brand's philosophy, our brand identity is composed of quotation marks that form the shape of a tooth.
A Brand that was warm and friendly.
We created faces as a design element to showcase the services we offered. And our design language comforted people instead of threatening them.
Missing Tooth
Alignment
Overlap
Tooth Decay
Chipped
Braces
Implant
Root Canal
The Tooth Company aims to reduce patient anxieties through experience design.
The minimalist design is combined with the freshness of the greens, purified air, suspended natural aroma, calming music, carefully chosen colours as well as noise cancellation headphones and eye masks to relax during the treatment same.
All Projects
Hill Station Hard CiderBranding & packaging design for a cider brand
DoozeRedesigning convenience to customer experience
Apply Once and Veri OnceBranding a new age educational navigator
PharmEasyRedesigning an omnichannel brand experience
Bira 91 Make Play with FlavorsAdding flavors & fresh consistency to the design system
Stickers to Monitor Drug DosageSelf Initiated Project
Log9 MaterialsRebranding an energy solutions company
Science of HimMale Wellness Treated With Science
Pristyn CareRebranding Short Stay Surgery
Myscape OtomoResidential Property Brochure
DhampureRebranding a Pioneer Sugar Brand
Kamet by Peak SpiritsWhisky Label
Go MechanicBranding a Multi-Brand Car Service Startup
Bira 91 LightPackaging Refresh & Positioning
Bira 91Mission To Zero
BirthplaceBranding a Maternity Hospital
Godrej JerseyRevamping a Legacy Brand
Hyderabad FCRebranding a Football Club
Myscape TerrazaCommercial Property Brochure
CK Birla GroupBranding a Women's Hospital
HousrDesigning for a Mega Co-living Brand
One Golden MileCommercial Property Brochure
Wizdent by PidiliteIndia's Youngest Dental Consumables
Bira 91 LightAssociating Beer with Fitness
Don't Hide it. PeriodSanitary Pad Packaging
Jin JijiPackaging Indian Gin
AinqaHumanising data
The Dalai LamaCelebrating His Holiness
Max Estates222 Rajpur, Dehradun
MajjaBranding a Chain of QSR in Ahmedabad
QuaQuaBranding a Virtual Travel Platform
Kalpataru VistaProperty Branding
Myscape LoftResidential Property Brochure
Fuel BuddyBranding India's First Fuel Delivery Platform
BirlasoftRebranding a Global IT Service Provider
The Telegraph OnlineDesign Language
Danone EcosystemWomen Empowerment Brochure
Central Square FoundationDesign for Non-Designers
Seven BeanstalkCoffee Packaging
SlingshotDesigning for an Ed-tech Brand
Bhagirathi Neotia HospitalEnvironmental Graphics
CareCoverBranding a Pre-approved Medical Loan Card
Myscape WeaveCommercial Property Brochure
NumberzBranding a Fintech Startup
SunshineBranding a Multi Speciality Hospital
The Tooth CompanyBranding a Dental Clinic
MedicsBranding Lucknow's Super Speciality Hospital
Not So SeriousRebranding a Luxury fashion label
OlivaRebranding a Chain of Medico Aesthetic Clinics
Myscape MeaProperty Branding
Not So SeriousAn Instagram Lookbook
Myscape SanctuaryProperty Branding
British CouncilIndia-UK relationship
The Culture HouseRestaurant Branding
PratikshaBrand India’s Largest Hospital for Women
Aster MedcityBranding a Healthcare Destination
ImagineCold Pressed Juice Packaging
TummyfullBranding a Homemade Food Tech Venture
Central Square FoundationAnnual Report
MedisyncBranding a B2B knowledge delivery platform
Intuit IndiaWhitepaper Design
CPOBranding a Chain of Prosthetic Clinics
ORDReal Estate Branding
Myscape Isle of SkyProperty Branding
TruSpaceDynamic Real Estate Branding
Work Safe Covid19 PostersSelf Initiated Project
Come & Go SafelyWork Safe Posters
Community SafetyWork Safe Posters
Individual SafetyWork Safe Posters
Business & Customer SafetyWork Safe Posters
StudentaccoBranding a Student Accommodation Portal
ShrachiDesigning a Notebook Brand for India
Wodehouse CapitalWebsite Design
SWOTNotebook Cover Design
Asian BariatricsBranding a Bariatric Hospital
MediCounselBranding a Medical Portal
Not So SeriousFashion Lookbook
Subscribe to our Newsletter
Subscribe to our Newsletter
Subscribe to our Newsletter