All that Glitters is Gold
Pallavi Mohan’s Autumn Winter collection at Wills Lifestyle India Fashion Week marks a seminal shift from the previous playful collections to a more structured look. The strong influence of the precious and permanent and in particular, lustrous metals, on the collection is portrayed through the title, set in gold stamping against timeless antique gold color.
Thematically, the interspersing of a wide variety of fabrics is rendered using 3D lens lamination on the invite. It is something to savor and treasure over time because All That Glitters is Gold.
All that Glitters is Gold
Pallavi Mohan’s Autumn Winter collection at Wills Lifestyle India Fashion Week marks a seminal shift from the previous playful collections to a more structured look. The strong influence of the precious and permanent and in particular, lustrous metals, on the collection is portrayed through the title, set in gold stamping against timeless antique gold color.
Thematically, the interspersing of a wide variety of fabrics is rendered using 3D lens lamination on the invite. It is something to savor and treasure over time because All That Glitters is Gold.
Walk on the Wild Side
‘Walk on the wild side’ as the collection themed at the Wills Lifestyle India Fashion Week 2014, designer Pallavi Mohan chose to go with pastels as always with a sheerness. Dappled sunshine and the scent of citrus; a light breeze and a hint of mischief. Delightfully defiant is the SS15 collection by Not So Serious.
This year’s look book was inspired by the garments floral embroideries floral motifs and the colour palette. Chase the butterflies, roll in the grass, kiss the sun with the playfully nostalgic Spring Summer look-book.
Walk on the Wild Side
‘Walk on the wild side’ as the collection themed at the Wills Lifestyle India Fashion Week 2014, designer Pallavi Mohan chose to go with pastels as always with a sheerness. Dappled sunshine and the scent of citrus; a light breeze and a hint of mischief. Delightfully defiant is the SS15 collection by Not So Serious.
This year’s look book was inspired by the garments floral embroideries floral motifs and the colour palette. Chase the butterflies, roll in the grass, kiss the sun with the playfully nostalgic Spring Summer look-book.
Walk on the Wild Side
This year’s look book was inspired by the garments floral embroideries floral motifs and the colour palette. Chase the butterflies, roll in the grass, kiss the sun with the playfully nostalgic Spring Summer look-book.
Boardwalk Grit
Pallavi Mohan’s Spring Summer collection at Wills Lifestyle India Fashion Week is designed with a delicate playful twist and a romantic heart. Not So Serious’ SS14 collection ‘Boardwalk Grit’, draws its inspiration from the idea of strolling down your own boardwalk, with the eclectic yet cohesive Spring Summer collection. The kind of blowing grit that gets in-between the toes when you walk down the boardwalk. Leather sandals leaving fleeting tracks on the wooden planks. The fresh salty smell of the sea in a frisky breeze rustling through your hair.
To show this mood, we overlayed pressed flowers over the photographs of the outfits and used muted, illustrated patterns in the backdrop.
Boardwalk Grit
Pallavi Mohan’s Spring Summer collection at Wills Lifestyle India Fashion Week is designed with a delicate playful twist and a romantic heart. Not So Serious’ SS14 collection ‘Boardwalk Grit’, draws its inspiration from the idea of strolling down your own boardwalk, with the eclectic yet cohesive Spring Summer collection. The kind of blowing grit that gets in-between the toes when you walk down the boardwalk. Leather sandals leaving fleeting tracks on the wooden planks. The fresh salty smell of the sea in a frisky breeze rustling through your hair.
To show this mood, we overlayed pressed flowers over the photographs of the outfits and used muted, illustrated patterns in the backdrop.
All Projects
Hill Station Hard CiderBranding & packaging design for a cider brand
DoozeRedesigning convenience to customer experience
Apply Once and Veri OnceBranding a new age educational navigator
PharmEasyRedesigning an omnichannel brand experience
Bira 91 Make Play with FlavorsAdding flavors & fresh consistency to the design system
Stickers to Monitor Drug DosageSelf Initiated Project
Log9 MaterialsRebranding an energy solutions company
Science of HimMale Wellness Treated With Science
Pristyn CareRebranding Short Stay Surgery
Myscape OtomoResidential Property Brochure
DhampureRebranding a Pioneer Sugar Brand
Kamet by Peak SpiritsWhisky Label
Go MechanicBranding a Multi-Brand Car Service Startup
Bira 91 LightPackaging Refresh & Positioning
Bira 91Mission To Zero
BirthplaceBranding a Maternity Hospital
Godrej JerseyRevamping a Legacy Brand
Hyderabad FCRebranding a Football Club
Myscape TerrazaCommercial Property Brochure
CK Birla GroupBranding a Women's Hospital
HousrDesigning for a Mega Co-living Brand
One Golden MileCommercial Property Brochure
Wizdent by PidiliteIndia's Youngest Dental Consumables
Bira 91 LightAssociating Beer with Fitness
Don't Hide it. PeriodSanitary Pad Packaging
Jin JijiPackaging Indian Gin
AinqaHumanising data
The Dalai LamaCelebrating His Holiness
Max Estates222 Rajpur, Dehradun
MajjaBranding a Chain of QSR in Ahmedabad
QuaQuaBranding a Virtual Travel Platform
Kalpataru VistaProperty Branding
Myscape LoftResidential Property Brochure
Fuel BuddyBranding India's First Fuel Delivery Platform
BirlasoftRebranding a Global IT Service Provider
The Telegraph OnlineDesign Language
Danone EcosystemWomen Empowerment Brochure
Central Square FoundationDesign for Non-Designers
Seven BeanstalkCoffee Packaging
SlingshotDesigning for an Ed-tech Brand
Bhagirathi Neotia HospitalEnvironmental Graphics
CareCoverBranding a Pre-approved Medical Loan Card
Myscape WeaveCommercial Property Brochure
NumberzBranding a Fintech Startup
SunshineBranding a Multi Speciality Hospital
The Tooth CompanyBranding a Dental Clinic
MedicsBranding Lucknow's Super Speciality Hospital
Not So SeriousRebranding a Luxury fashion label
OlivaRebranding a Chain of Medico Aesthetic Clinics
Myscape MeaProperty Branding
Not So SeriousAn Instagram Lookbook
Myscape SanctuaryProperty Branding
British CouncilIndia-UK relationship
The Culture HouseRestaurant Branding
PratikshaBrand India’s Largest Hospital for Women
Aster MedcityBranding a Healthcare Destination
ImagineCold Pressed Juice Packaging
TummyfullBranding a Homemade Food Tech Venture
Central Square FoundationAnnual Report
MedisyncBranding a B2B knowledge delivery platform
Intuit IndiaWhitepaper Design
CPOBranding a Chain of Prosthetic Clinics
ORDReal Estate Branding
Myscape Isle of SkyProperty Branding
TruSpaceDynamic Real Estate Branding
Work Safe Covid19 PostersSelf Initiated Project
Come & Go SafelyWork Safe Posters
Community SafetyWork Safe Posters
Individual SafetyWork Safe Posters
Business & Customer SafetyWork Safe Posters
StudentaccoBranding a Student Accommodation Portal
ShrachiDesigning a Notebook Brand for India
Wodehouse CapitalWebsite Design
SWOTNotebook Cover Design
Asian BariatricsBranding a Bariatric Hospital
MediCounselBranding a Medical Portal
Not So SeriousFashion Lookbook
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