Question
Why should the book that carries fashion, be any less fashionable?

Answer
It shouldn’t.

All that Glitters is Gold

Pallavi Mohan’s Autumn Winter collection at Wills Lifestyle India Fashion Week marks a seminal shift from the previous playful collections to a more structured look. The strong influence of the precious and permanent and in particular, lustrous metals, on the collection is portrayed through the title, set in gold stamping against timeless antique gold color.

Thematically, the interspersing of a wide variety of fabrics is rendered using 3D lens lamination on the invite. It is something to savor and treasure over time because All That Glitters is Gold.

All that Glitters is Gold

Pallavi Mohan’s Autumn Winter collection at Wills Lifestyle India Fashion Week marks a seminal shift from the previous playful collections to a more structured look. The strong influence of the precious and permanent and in particular, lustrous metals, on the collection is portrayed through the title, set in gold stamping against timeless antique gold color.

Thematically, the interspersing of a wide variety of fabrics is rendered using 3D lens lamination on the invite. It is something to savor and treasure over time because All That Glitters is Gold.

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Walk on the Wild Side

‘Walk on the wild side’ as the collection themed at the Wills Lifestyle India Fashion Week 2014, designer Pallavi Mohan chose to go with pastels as always with a sheerness. Dappled sunshine and the scent of citrus; a light breeze and a hint of mischief. Delightfully defiant is the SS15 collection by Not So Serious.

This year’s look book was inspired by the garments floral embroideries floral motifs and the colour palette. Chase the butterflies, roll in the grass, kiss the sun with the playfully nostalgic Spring Summer look-book.

Walk on the Wild Side

‘Walk on the wild side’ as the collection themed at the Wills Lifestyle India Fashion Week 2014, designer Pallavi Mohan chose to go with pastels as always with a sheerness. Dappled sunshine and the scent of citrus; a light breeze and a hint of mischief. Delightfully defiant is the SS15 collection by Not So Serious.

This year’s look book was inspired by the garments floral embroideries floral motifs and the colour palette. Chase the butterflies, roll in the grass, kiss the sun with the playfully nostalgic Spring Summer look-book.

Walk on the Wild Side

‘Walk on the wild side’ as the collection themed at the Wills Lifestyle India Fashion Week 2014, designer Pallavi Mohan chose to go with pastels as always with a sheerness. Dappled sunshine and the scent of citrus; a light breeze and a hint of mischief. Delightfully defiant is the SS15 collection by Not So Serious.

This year’s look book was inspired by the garments floral embroideries floral motifs and the colour palette. Chase the butterflies, roll in the grass, kiss the sun with the playfully nostalgic Spring Summer look-book.

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Boardwalk Grit

Pallavi Mohan’s Spring Summer collection at Wills Lifestyle India Fashion Week is designed with a delicate playful twist and a romantic heart. Not So Serious’ SS14 collection ‘Boardwalk Grit’, draws its inspiration from the idea of strolling down your own boardwalk, with the eclectic yet cohesive Spring Summer collection. The kind of blowing grit that gets in-between the toes when you walk down the boardwalk. Leather sandals leaving fleeting tracks on the wooden planks. The fresh salty smell of the sea in a frisky breeze rustling through your hair. 

To show this mood, we overlayed pressed flowers over the photographs of the outfits and used muted, illustrated patterns in the backdrop.

Boardwalk Grit

Pallavi Mohan’s Spring Summer collection at Wills Lifestyle India Fashion Week is designed with a delicate playful twist and a romantic heart. Not So Serious’ SS14 collection ‘Boardwalk Grit’, draws its inspiration from the idea of strolling down your own boardwalk, with the eclectic yet cohesive Spring Summer collection. The kind of blowing grit that gets in-between the toes when you walk down the boardwalk. Leather sandals leaving fleeting tracks on the wooden planks. The fresh salty smell of the sea in a frisky breeze rustling through your hair. 

To show this mood, we overlayed pressed flowers over the photographs of the outfits and used muted, illustrated patterns in the backdrop.

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All Projects

Hill Station Hard CiderBranding & packaging design for a cider brand

DoozeRedesigning convenience to customer experience

Apply Once and Veri OnceBranding a new age educational navigator

PharmEasyRedesigning an omnichannel brand experience

Bira 91 Make Play with FlavorsAdding flavors & fresh consistency to the design system

Stickers to Monitor Drug DosageSelf Initiated Project

Log9 MaterialsRebranding an energy solutions company

Science of HimMale Wellness Treated With Science

Pristyn CareRebranding Short Stay Surgery

Myscape OtomoResidential Property Brochure

DhampureRebranding a Pioneer Sugar Brand

Kamet by Peak SpiritsWhisky Label

Go MechanicBranding a Multi-Brand Car Service Startup

Bira 91 LightPackaging Refresh & Positioning

Bira 91Mission To Zero

BirthplaceBranding a Maternity Hospital

Godrej JerseyRevamping a Legacy Brand

Hyderabad FCRebranding a Football Club

Myscape TerrazaCommercial Property Brochure

CK Birla GroupBranding a Women's Hospital

HousrDesigning for a Mega Co-living Brand

One Golden MileCommercial Property Brochure

Wizdent by PidiliteIndia's Youngest Dental Consumables

Bira 91 LightAssociating Beer with Fitness

Don't Hide it. PeriodSanitary Pad Packaging

Jin JijiPackaging Indian Gin

AinqaHumanising data

The Dalai LamaCelebrating His Holiness

Max Estates222 Rajpur, Dehradun

MajjaBranding a Chain of QSR in Ahmedabad

QuaQuaBranding a Virtual Travel Platform

Kalpataru VistaProperty Branding

Myscape LoftResidential Property Brochure

Fuel BuddyBranding India's First Fuel Delivery Platform

BirlasoftRebranding a Global IT Service Provider

The Telegraph OnlineDesign Language

Danone EcosystemWomen Empowerment Brochure

Central Square FoundationDesign for Non-Designers

Seven BeanstalkCoffee Packaging

SlingshotDesigning for an Ed-tech Brand

Bhagirathi Neotia HospitalEnvironmental Graphics

CareCoverBranding a Pre-approved Medical Loan Card

Myscape WeaveCommercial Property Brochure

NumberzBranding a Fintech Startup

SunshineBranding a Multi Speciality Hospital

The Tooth CompanyBranding a Dental Clinic

MedicsBranding Lucknow's Super Speciality Hospital

Not So SeriousRebranding a Luxury fashion label

OlivaRebranding a Chain of Medico Aesthetic Clinics

Myscape MeaProperty Branding

Not So SeriousAn Instagram Lookbook

Myscape SanctuaryProperty Branding

British CouncilIndia-UK relationship

The Culture HouseRestaurant Branding

PratikshaBrand India’s Largest Hospital for Women

Aster MedcityBranding a Healthcare Destination

ImagineCold Pressed Juice Packaging

TummyfullBranding a Homemade Food Tech Venture

MedisyncBranding a B2B knowledge delivery platform

Intuit IndiaWhitepaper Design

CPOBranding a Chain of Prosthetic Clinics

ORDReal Estate Branding

Myscape Isle of SkyProperty Branding

TruSpaceDynamic Real Estate Branding

Work Safe Covid19 PostersSelf Initiated Project

Come & Go SafelyWork Safe Posters

Community SafetyWork Safe Posters

Individual SafetyWork Safe Posters

Business & Customer SafetyWork Safe Posters

StudentaccoBranding a Student Accommodation Portal

ShrachiDesigning a Notebook Brand for India

Wodehouse CapitalWebsite Design

SWOTNotebook Cover Design

Asian BariatricsBranding a Bariatric Hospital

MediCounselBranding a Medical Portal

Not So SeriousFashion Lookbook

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