Question
How do you build a brand for a college that treats entrepreneurship as pedagogy?

Answer
By designing a system that looks less like an institution of the past, and more like the future of business education.

Question
How do you build a brand for a college that treats entrepreneurship as pedagogy?

Answer
By designing a system that looks less like an institution of the past, and more like
the future of business education.

Question
How do you build a brand for a college that treats entrepreneurship as pedagogy?

Answer
By designing a system that looks less like an institution of the past, and more like the future of business education.

Question
How do you build a brand for a college that treats entrepreneurship as pedagogy?

Answer
By designing a system that looks less like an institution of the past, and more like the future of business education.

Question
How do you build a brand for a college that treats entrepreneurship as pedagogy?

Answer
By designing a system that looks less like an institution of the past, and more like
the future of business education.

Tetr College of Business

The global business education market is built on legacy. Rankings, alumni networks, heritage, these are the currencies that established institutions trade on, and the visual codes they default to: crests, seals, serif typography, muted authority. The category looks the way it does because it rewards looking that way.

Tetr College of Business did not have legacy. What it had was a radically different model. Instead of organising education around lectures and case studies, Tetr built a programme around doing. Students launch eight businesses across eight countries during their degree. They test ideas in real markets, navigate real customers, and learn through the consequences of real decisions. The classroom is global. The pedagogy is experiential.

But the brand didn't say any of that. Tetr's existing identity carried the energy of an earlystage venture, promising, informal, undefined. It signalled ambition, but not authority. As the institution grew, the gap between what it was doing and what it looked like became the problem.

Pratham Mittal approached NH1 Design to close that gap.

SERVICES BRAND DNA | DESIGN STRATEGY | VISUAL & VERBAL WORLD
CLIENT TETR College of Business
SECTOR EDUCATION

But the brand didn't say any of that. Tetr's existing identity carried the energy of an early stage venture, promising, informal, undefined. It signalled ambition, but not authority. As the institution grew, the gap between what it was doing and what it looked like became the problem.

Pratham Mittal approached NH1 Design to close that gap.

SERVICES : BRAND DNA | DESIGN STRATEGY | VISUAL & VERBAL WORLD
CLIENT : TETR College of Business
SECTOR : EDUCATION

Pratham Mittal approached NH1 Design to close that gap.

SERVICES BRAND DNA | DESIGN STRATEGY | VISUAL & VERBAL WORLD
CLIENT TETR College of Business
SECTOR EDUCATION

Inspired by Tetris. Built for Tetr

The name itself gave us the creative solution. Tetr is inspired by Tetris: a game of distinct parts combining to create a coherent whole. That logic reflected the structure of the institution itself, where students move through ventures, markets, and geographies, assembling their education through lived experience rather than linear instruction.

Built to Belong

The identity was designed to live where the students live not just on screens, but in their hands. Onboarding kits, admission collateral, and branded merchandise turn the system into something tactile and personal. The intent is belonging: the moment a student holds something from Tetr, they are inside the brand, not looking at it.