Question
How do you brand efficiency in a workspace?
Answer
By visualizing exponential growth.
ORD TOWERS
ORD Group was founded in 2018 by Rajesh Gupta and Deepanshu Gupta, who were among the founders of Okaya Group and Microtek, two household names when it came batteries or inverters. Okaya is one of the Top 3 battery brands in India while Microtek is the No.1 inverter brand in the country. They have brought their vision and expertise into ORD Towers – the upcoming name in tech-led intelligent workspaces.
Fast-growing businesses need effective employees. For them to be proficient, workspaces need to step up and help inspire productivity and efficiency. While in the business of 'build-to-lease' commercial spaces, ORD Tower's’ goal is to deliver workspaces that combine hospitality with efficiency. They bring excellence to their floors by studying and understanding the needs of a business. Our brief was to brand their commercial real estate vertical while defining the brand architecture and positioning for the group brand.
SERVICES BRANDING | POSITIONING | BRAND ARCHITECTURE
CLIENT ORD
SECTOR COMMERCIAL REAL ESTATE
ORD GROUP
BRAND POSITIONING
The letters ORD are the first three letters of the word ordinary. Yet there’s nothing ordinary about ORD. Using sheer intelligence, be it businesses that we invest in or reinforce for improvements. ORD is not just three letters in the word ordinary, it is the name that brings the words beyond, above, and extra before ordinary.
DESIGN LANGUAGE
Our brand language is derived from the brand logo, from our overall concept of ‘Arrow’ as a symbol of ‘moving forward’. The language will further help in creating a visual consistency in all communications. The arrow can be interpreted in countless ways, but primarily there are five ways defined for the brand to ensure consistency.
Monolithic Group Brand Architecture
The Group had the vision to diversify their businesses across different verticals. Using colour as a differentiator – we defined a unified branding system, where different verticals could leverage the brand equity of the parent brand.
All Projects
Hill Station Hard CiderBranding & packaging design for a cider brand
DoozeRedesigning convenience to customer experience
Apply Once and Veri OnceBranding a new age educational navigator
PharmEasyRedesigning an omnichannel brand experience
Bira 91 Make Play with FlavorsAdding flavors & fresh consistency to the design system
Stickers to Monitor Drug DosageSelf Initiated Project
Log9 MaterialsRebranding an energy solutions company
Science of HimMale Wellness Treated With Science
Pristyn CareRebranding Short Stay Surgery
Myscape OtomoResidential Property Brochure
DhampureRebranding a Pioneer Sugar Brand
Kamet by Peak SpiritsWhisky Label
Go MechanicBranding a Multi-Brand Car Service Startup
Bira 91 LightPackaging Refresh & Positioning
Bira 91Mission To Zero
BirthplaceBranding a Maternity Hospital
Godrej JerseyRevamping a Legacy Brand
Hyderabad FCRebranding a Football Club
Myscape TerrazaCommercial Property Brochure
CK Birla GroupBranding a Women's Hospital
HousrDesigning for a Mega Co-living Brand
One Golden MileCommercial Property Brochure
Wizdent by PidiliteIndia's Youngest Dental Consumables
Bira 91 LightAssociating Beer with Fitness
Don't Hide it. PeriodSanitary Pad Packaging
Jin JijiPackaging Indian Gin
AinqaHumanising data
The Dalai LamaCelebrating His Holiness
Max Estates222 Rajpur, Dehradun
MajjaBranding a Chain of QSR in Ahmedabad
QuaQuaBranding a Virtual Travel Platform
Kalpataru VistaProperty Branding
Myscape LoftResidential Property Brochure
Fuel BuddyBranding India's First Fuel Delivery Platform
BirlasoftRebranding a Global IT Service Provider
The Telegraph OnlineDesign Language
Danone EcosystemWomen Empowerment Brochure
Central Square FoundationDesign for Non-Designers
Seven BeanstalkCoffee Packaging
SlingshotDesigning for an Ed-tech Brand
Bhagirathi Neotia HospitalEnvironmental Graphics
CareCoverBranding a Pre-approved Medical Loan Card
Myscape WeaveCommercial Property Brochure
NumberzBranding a Fintech Startup
SunshineBranding a Multi Speciality Hospital
The Tooth CompanyBranding a Dental Clinic
MedicsBranding Lucknow's Super Speciality Hospital
Not So SeriousRebranding a Luxury fashion label
OlivaRebranding a Chain of Medico Aesthetic Clinics
Myscape MeaProperty Branding
Not So SeriousAn Instagram Lookbook
Myscape SanctuaryProperty Branding
British CouncilIndia-UK relationship
The Culture HouseRestaurant Branding
PratikshaBrand India’s Largest Hospital for Women
Aster MedcityBranding a Healthcare Destination
ImagineCold Pressed Juice Packaging
TummyfullBranding a Homemade Food Tech Venture
Central Square FoundationAnnual Report
MedisyncBranding a B2B knowledge delivery platform
Intuit IndiaWhitepaper Design
CPOBranding a Chain of Prosthetic Clinics
ORDReal Estate Branding
Myscape Isle of SkyProperty Branding
TruSpaceDynamic Real Estate Branding
Work Safe Covid19 PostersSelf Initiated Project
Come & Go SafelyWork Safe Posters
Community SafetyWork Safe Posters
Individual SafetyWork Safe Posters
Business & Customer SafetyWork Safe Posters
StudentaccoBranding a Student Accommodation Portal
ShrachiDesigning a Notebook Brand for India
Wodehouse CapitalWebsite Design
SWOTNotebook Cover Design
Asian BariatricsBranding a Bariatric Hospital
MediCounselBranding a Medical Portal
Not So SeriousFashion Lookbook
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