Question
How do you brand efficiency in a workspace?

Answer
By visualizing exponential growth.


 

 

 

ORD TOWERS


ORD Group was founded in 2018 by Rajesh Gupta and Deepanshu Gupta, who were among the founders of Okaya Group and Microtek, two household names when it came batteries or inverters. Okaya is one of the Top 3 battery brands in India while Microtek is the No.1 inverter brand in the country. They have brought their vision and expertise into ORD Towers – the upcoming name in tech-led intelligent workspaces.

Fast-growing businesses need effective employees. For them to be proficient, workspaces need to step up and help inspire productivity and efficiency. While in the business of 'build-to-lease' commercial spaces, ORD Tower's’ goal is to deliver workspaces that combine hospitality with efficiency. They bring excellence to their floors by studying and understanding the needs of a business. Our brief was to brand their commercial real estate vertical while defining the brand architecture and positioning for the group brand.

SERVICES  BRANDING | POSITIONING | BRAND ARCHITECTURE 
CLIENT ORD
SECTOR COMMERCIAL REAL ESTATE

ORD GROUP 
BRAND POSITIONING

The letters ORD are the first three letters of the word ordinary. Yet there’s nothing ordinary about ORD. Using sheer intelligence, be it businesses that we invest in or reinforce for improvements. ORD is not just three letters in the word ordinary, it is the name that brings the words beyond, above, and extra before ordinary.

TaglineGrey

DESIGN LANGUAGE

Our brand language is derived from the brand logo, from our overall concept of ‘Arrow’ as a symbol of ‘moving forward’. The language will further help in creating a visual consistency in all communications. The arrow can be interpreted in countless ways, but primarily there are five ways defined for the brand to ensure consistency.

08_ORD
OrdTowers-Signage
card
constuction
Flag
helmet
PF8Y181

Monolithic Group Brand Architecture

 The Group had the vision to diversify their businesses across different verticals. Using colour as a differentiator – we defined a unified branding system, where different verticals could leverage the brand equity of the parent brand. 

5 Vertical Dark
Poster-04_agriculture
Poster-02
Poster-01
Poster-03
Communication-Poster
Brand-Manual_1_final
Brand-Manual_2

All Projects

Hill Station Hard CiderBranding & packaging design for a cider brand

DoozeRedesigning convenience to customer experience

Apply Once and Veri OnceBranding a new age educational navigator

PharmEasyRedesigning an omnichannel brand experience

Bira 91 Make Play with FlavorsAdding flavors & fresh consistency to the design system

Stickers to Monitor Drug DosageSelf Initiated Project

Log9 MaterialsRebranding an energy solutions company

Science of HimMale Wellness Treated With Science

Pristyn CareRebranding Short Stay Surgery

Myscape OtomoResidential Property Brochure

DhampureRebranding a Pioneer Sugar Brand

Kamet by Peak SpiritsWhisky Label

Go MechanicBranding a Multi-Brand Car Service Startup

Bira 91 LightPackaging Refresh & Positioning

Bira 91Mission To Zero

BirthplaceBranding a Maternity Hospital

Godrej JerseyRevamping a Legacy Brand

Hyderabad FCRebranding a Football Club

Myscape TerrazaCommercial Property Brochure

CK Birla GroupBranding a Women's Hospital

HousrDesigning for a Mega Co-living Brand

One Golden MileCommercial Property Brochure

Wizdent by PidiliteIndia's Youngest Dental Consumables

Bira 91 LightAssociating Beer with Fitness

Don't Hide it. PeriodSanitary Pad Packaging

Jin JijiPackaging Indian Gin

AinqaHumanising data

The Dalai LamaCelebrating His Holiness

Max Estates222 Rajpur, Dehradun

MajjaBranding a Chain of QSR in Ahmedabad

QuaQuaBranding a Virtual Travel Platform

Kalpataru VistaProperty Branding

Myscape LoftResidential Property Brochure

Fuel BuddyBranding India's First Fuel Delivery Platform

BirlasoftRebranding a Global IT Service Provider

The Telegraph OnlineDesign Language

Danone EcosystemWomen Empowerment Brochure

Central Square FoundationDesign for Non-Designers

Seven BeanstalkCoffee Packaging

SlingshotDesigning for an Ed-tech Brand

Bhagirathi Neotia HospitalEnvironmental Graphics

CareCoverBranding a Pre-approved Medical Loan Card

Myscape WeaveCommercial Property Brochure

NumberzBranding a Fintech Startup

SunshineBranding a Multi Speciality Hospital

The Tooth CompanyBranding a Dental Clinic

MedicsBranding Lucknow's Super Speciality Hospital

Not So SeriousRebranding a Luxury fashion label

OlivaRebranding a Chain of Medico Aesthetic Clinics

Myscape MeaProperty Branding

Not So SeriousAn Instagram Lookbook

Myscape SanctuaryProperty Branding

British CouncilIndia-UK relationship

The Culture HouseRestaurant Branding

PratikshaBrand India’s Largest Hospital for Women

Aster MedcityBranding a Healthcare Destination

ImagineCold Pressed Juice Packaging

TummyfullBranding a Homemade Food Tech Venture

MedisyncBranding a B2B knowledge delivery platform

Intuit IndiaWhitepaper Design

CPOBranding a Chain of Prosthetic Clinics

ORDReal Estate Branding

Myscape Isle of SkyProperty Branding

TruSpaceDynamic Real Estate Branding

Work Safe Covid19 PostersSelf Initiated Project

Come & Go SafelyWork Safe Posters

Community SafetyWork Safe Posters

Individual SafetyWork Safe Posters

Business & Customer SafetyWork Safe Posters

StudentaccoBranding a Student Accommodation Portal

ShrachiDesigning a Notebook Brand for India

Wodehouse CapitalWebsite Design

SWOTNotebook Cover Design

Asian BariatricsBranding a Bariatric Hospital

MediCounselBranding a Medical Portal

Not So SeriousFashion Lookbook

Subscribe to our Newsletter

Subscribe to our Newsletter

Subscribe to our Newsletter