Question
How can you effectively convey the unique flavors and playful personality of Grizly Hard Seltzer?
 

Answer
Designing the Grizly bear mascot as a storyteller.

‘Grizly’ Hard Seltzer Ale by House of Bira 91

House of Bira 91 wanted to enter the Hard Seltzers category with the launch of ‘Grizly’ Hard Seltzer Ale. As health-consciousness continues to be on the rise among young adults, the Seltzer category presents a significant growth opportunity. ‘Grizly’ Hard Seltzer Ale by Bira 91 is a unique blend of bespoke cocktails, wine, and beer in a single can. Crafted by master mixologists, this all-natural, low-sugar drink is tailored for mindful consumers, and it offers an unparalleled drinking experience. The blend is inspired by classic cocktails, and the finest herbs and fruits from nature are infused with alcohol, which makes it stand out from the competition. The three flavors of Grizly Hard Seltzer Ale are Pineapple & Okinawa, Peach & Black Tea, and Blueberry & Rosemary. Expert mixologists have masterfully twisted the seltzers to create a highly sessionable drink. NH1Design was entrusted with the task of crafting the complete brand narrative for this new product offering.

SERVICES BRANDING | PACKAGING DESIGN | WEBSITE DESIGN AND DEVELOPMENT
CLIENT B9 BEVERAGES LTD.
SECTOR ALCOHOLIC BEVERAGE

As the brand designers for Grizly Hard Seltzer Ale, we knew we needed a mascot that embodied the brand's creative and imaginative spirit. After exploring several iterations, we landed on the idea of a Grizzly bear with an artistic personality.  The Grizly bear mascot serves as a playful and imaginative reminder of the brand's mission to turn creative drinkers into mixologists. By incorporating this iconic mascot into the overall brand identity, we have created a distinctive and memorable look for Grizly Hard Seltzer Ale. Grizly bear mascot showcases the brand's commitment to quality and natural ingredients while also appealing to the target audience's sense of adventure and fun.

Grizly-2

Product Architecture

We aimed to create a clear visual differentiation between high and low ABV products. To achieve this, we assigned distinct colors and crafted unique logo units for each category. By doing so, we aimed to help consumers easily identify and choose their preferred product based on its alcohol content. Our design strategy also aimed to create a strong brand identity and recognition for each category of product, while maintaining a cohesive visual language across the entire brand portfolio.

4.5% ABV

Silver colour and the standard logo unit have been used in the low ABV flavour variants.

Grizly-5

7.5% ABV

Gold colour as well as the Grizly ‘Gold’ logo unit has been used for high ABV flavour variants.

Grizly-6
Grizly 10
Grizly 11
Grizly-11-1-1
Grizly 13
Grizly-55
Grizly-16-1
Grizly-17-1
Grizly-56
Grizly-54
Grizly-20-1
Grizly 20
Grizly 21
Grizly-23-2
Grizly-24-1
Grizly-25-1
Grizly-26-1
Grizly 37
Grizly 27
Grizly 30
Grizly 29
Grizly 31

Material Palette

It was important to ensure that the material palette used for Grizly conveyed its premium nature and effectively highlighted its unique flavors. To achieve this, we carefully curated a selection of materials for sales collateral and point of sale displays that reflected the brand's quality and helped bring its flavor story to life. We utilized a combination of high-end textures and  metallic finishes to create a visual language that resonated with consumers and communicated the sophistication of the Grizly brand. The material palette we chose played an integral role in elevating the overall brand experience.

Grizly 32
Grizly-40-1
Grizly-33-1
Grizly-42-1
Grizly-43-1
Grizly-201
Grizly-3D-pose-extend
Grizly 36
Grizly-53
Grizly-49-1
Grizly 39
Grizly-51
Grizly-52
Grizly-1-1-1
Grizzltext-03
Grizzly101
Grizzly104
GrizzlyText-02
Grizzly105
Grizzly106
Grizzly107
Grizzly109
Grizzly110
Grizzly108
Grizzltext-01
Grizzly111
Grizzly118
Grizzly119
Grizzly120
Grizly-54

All Projects

SunsureRe-Branding an Energy as a service brand

Godrej My FarmBranding a premium niche dairy brand for Godrej

HROneBranding a HRMS platform

OrohBranding an Indian D2C footwear brand

Grizly Hard Seltzers AleBranding & Packaging Design | House of Bira 91

FlexipleBranding a Global Tech Talent Network

Red.HealthRebranding India's Largest Emergency Response Company

Bira 91 Make Play with FlavorsAdding Flavors & Fresh Consistency to the Design System

Keventer MetroRebranding a Dairy Brand in West Bengal

Ghadi by RSPL GroupRe-packaging an Iconic Detergent brand

PharmEasyRedesigning an Omnichannel Brand Experience

Myscape YOOSelling Branded Residences

LifioBranding a Clinical Research and Trial Company

Hill Station Hard Cider AleBranding & Packaging Design | House of Bira 91

Jashn FoodsPackaging Design for Basmati Rice

Just Small ThingsDesigning a Personal Care Nutraceutical Brand

Bira 91 | Make Play AppUser Interface Design for a loyalty app

Nature DermaCommunications for Active Skincare

DoozeBranding & UI design for an Alcohol Delivery App

Apply Once and Veri OnceBranding a new age educational navigator

eFarmarket by AP markfedDesigning an identity for an agritech platform

Stickers to Monitor Drug DosageSelf Initiated Project

AzlyaBranding a Cultural yet Contemporary Fashion Label

Log9 MaterialsRebranding an energy solutions company

Science of HimMale Wellness Treated With Science

Little ExtraAll Natural Personal care

Pristyn CareRebranding Short Stay Surgery

Myscape OtomoResidential Property Brochure

DhampureRebranding a Pioneer Sugar Brand

Kamet by Peak SpiritsWhisky Label

Go MechanicBranding a Multi-Brand Car Service Startup

Bira 91 LightPackaging Refresh & Positioning

BirthplaceBranding a Maternity Hospital

Godrej JerseyRevamping a Legacy Brand

Hyderabad FCRebranding a Football Club

Myscape TerrazaCommercial Property Brochure

CK Birla GroupBranding a Women's Hospital

HousrDesigning for a Mega Co-living Brand

One Golden MileCommerical Brochure for Aurean| Eskar| Terminus

Wizdent by PidiliteIndia's Youngest Dental Consumables

AB Plus Speciality HospitalBranding a boutique Hospital

Bira 91 LightAssociating Beer with Fitness

Don't Hide it. PeriodSanitary Pad Packaging

Jin JijiPackaging Indian Gin

AinqaHumanising data

The Dalai LamaCelebrating His Holiness

Bhagirathi Neotia HospitalEnvironmental Graphics

Max Estates, DehradunResidential Property Brochure & Communications

MajjaBranding a Chain of QSR in Ahmedabad

QuaQuaBranding a Virtual Travel Platform

Kalpataru VistaResidential Property Brochure & Communications

Myscape LoftResidential Property Brochure

Fuel BuddyBranding India's First Fuel Delivery Platform

BirlasoftRebranding a Global IT Service Provider

The Telegraph OnlineDesign Language

Danone EcosystemWomen Empowerment Brochure

Central Square FoundationDesign for Non-Designers

Seven BeanstalkCoffee Packaging

SlingshotDesigning for an Ed-tech Brand

CareCoverBranding a Pre-approved Medical Loan Card

Myscape WeaveCommercial Property Brochure

NumberzBranding a Fintech Startup

SunshineBranding a Multi Speciality Hospital

The Tooth CompanyBranding a Dental Clinic

MedicsBranding Lucknow's Super Speciality Hospital

Not So SeriousRebranding a Luxury fashion label

OlivaRebranding a Chain of Medico Aesthetic Clinics

Myscape MeaResidential Property Brochure

Not So SeriousAn Instagram Lookbook

Myscape SanctuaryResidential Property Brochure & Communications

British CouncilIndia-UK relationship

The Culture HouseRestaurant Branding

PratikshaBrand India’s Largest Hospital for Women

Aster MedcityBranding a Healthcare Destination

ImagineCold Pressed Juice Packaging

Nishada by My HomeResidential Property Brochure

TummyfullBranding a Homemade Food Tech Venture

MedisyncBranding a B2B knowledge delivery platform

Intuit IndiaWhitepaper Design

CPOBranding a Chain of Prosthetic Clinics

ORDReal Estate Branding

Myscape Isle of SkyResidential Property Brochure

TruSpaceDynamic Real Estate Branding

Work Safe Covid19 PostersSelf Initiated Project

Come & Go SafelyWork Safe Posters

Community SafetyWork Safe Posters

Individual SafetyWork Safe Posters

Business & Customer SafetyWork Safe Posters

StudentaccoBranding a Student Accommodation Portal

ShrachiDesigning a Notebook Brand for India

SWOTNotebook Cover Design

The Pointe by TerminusResidential Property Brochure

Asian BariatricsBranding a Bariatric Hospital

Not So SeriousFashion Lookbook

Wodehouse CapitalWebsite Design

MediCounselBranding a Medical Portal

Subscribe to our Newsletter

Subscribe to our Newsletter

Subscribe to our Newsletter