Question
How do you turn a hospital department into a destination ?

Answer
By building a system where sub-brands borrow equity, but earn their own meaning.

Question
How do you turn a hospital department into a destination?

Answer
By building a system where sub-brands borrow equity, but earn their own meaning.

AAKASH ORTHOCITY

Aakash Healthcare is a well-known super-speciality hospital in Dwarka — a modern sanctuary for advanced care. . As the brand matured, so did its ambition. Amidst its multiple disciplines, one stood out: Orthopaedics. But here’s the problem: India’s single-speciality landscape had successful brands in maternity, IVF, and eye care. Orthopaedics? Fragmented. Surgeon-led. Difficult to scale. The founders didn’t want just another ‘department’. They dreamt of a destination. A name. A place. A promise. That’s when NH1 Design was called in.

SERVICES DESIGN STRATEGY | REBRANDING | COMMUNICATION
CLIENT AAKASH HEALTHCARE
SECTOR HEALTHCARE

Aakash Healthcare began as a super-speciality hospital in Dwarka — a modern facility known for tertiary care across disciplines, with particular strength in orthopaedics and joint replacement. As the brand matured, so did its ambition. The founders saw an opportunity: while India had successful single-speciality chains in maternity, IVF, and eye care — orthopaedics remained fragmented, surgeon-led, and difficult to scale.

They didn’t want to build another department. They wanted to build a destination. That’s when NH1 Design was brought in — to craft a name, identity, and architecture that could clearly separate orthopaedics from the multi-speciality narrative, without severing the equity of the Aakash name. We named it Aakash Orthocity — a brand that signals precision, purpose, and repeatability. A city of expertise within the universe of Aakash.

We retained the original identity but gave Orthocity a distinct sub-colour, a new visual system, and a language built around one promise: “Doing it right the first time.”

Because in orthopaedics, there are no second chances.

SERVICES DESIGN STRATEGY | BRANDING | COMMUNICATION
CLIENT RED.HEALTH
SECTOR HEALTHCARE

Brand Manifesto

A sportsperson trains all their lives.

Just to have a taste the glory they’ve dreamed of as a child.

For them, a broken bone or a torn ligament means a huge setback
in achieving that dream.

Another person has big plans to travel the world after retirement.

For them, a hip fracture means a serious change in their lifestyle
and aspirations.

For someone whose bone health is deteriorating with age.

It means not being able to live their golden years to the fullest.

That’s the thing about aliments and injuries. They have the potential
to change our lives as we know it.

So in a world where orthopaedic care can transform lives.
We’ve set out to transform orthopaedic care.

We know there are many options that exist. But none that boast
of our expertise.

We know there are many facilities, But none with the quality and
international standards that we adhere to.

We know there are cheaper options with tall claims, but none
with the ethics and transparency which we have sworn to.

We know that there are many who can do it, but only one who
can do it right. And that’s what matters.

Because if that sportsperson’s injury relapses, they lose
that dream.

If someone’s hip or knee replacement goes wrong, they lose
more of their golden years.

We have dedicated ourselves to serve humanity by making
orthopaedic healthcare accessible, standardised and
most of all, the best.

We are experts in our field who strive for nothing short
of excellence.

Because the only way to honour our oath to serve mankind
is to do right by people, by doing it right.

We created Orthocity as more than just a department, it’s a destination within the Aakash universe. A specialised centre for orthopaedics that borrows the trust of Aakash, yet establishes its own authority. It signals focus, precision, and expertise. Because in orthopaedics, there are no second chances. That’s why Orthocity is built on one clear promise: do it right the first time.

Where clarity is the design system

Where clarity is the design system.

We took the idea of ‘X-ray vision’ — the ability to see through and treat with
precision — and turned it into a visual identity. The design language draws from real X-rays, abstracted into a graphic system that feels sharp, clinical, and confident. A distinct sub-colour sets Orthocity apart while retaining trust from the Aakash parent brand. Every element — from typography to tone — is designed to reflect what the hospital promises: To get it right, the first time.

The Golden hour is very critical in emergency care. Prompt and quality healthcare at a time of urgency can mean the difference between life and death. The new identity for RED.HEALTH embodies the essence of timely and life-saving care.

We took the idea of ‘X-ray vision’ — the ability to see through and treat with precision — and turned it into a visual identity. The design language draws from real X-rays, abstracted into a graphic system that feels sharp, clinical, and confident. A distinct sub-colour sets Orthocity apart while retaining trust from the Aakash parent brand. Every element — from typography to tone — is designed to reflect what the hospital promises: To get it right, the first time.