Question
How can an identity of a property
be true to its space?
Answer
By making the space itself the identity.
Truspace
Concord Spaces is a Real Estate Brand from Pune which is developing affordable residential spaces for young professional and first home buyers. Concord had plans of going national, however, the name Concord was already being used in other real-estate markets.
They felt that a name change would work in their favour and open new doors for the brand. NH1 Design’s challenge was christen and design the brand identity for the new entity as well as launch a property under the new brand name.
The cluttered real estate market in India is dominated by a few large players and the thousands of smaller players. While real estate markets were currently focusing on the luxury aspect, the brand was very clear about its positioning. “We build spaces that are true to life. We strive to blend practicality with style, modern designs with timeless appeal. We remain true to our promises – timelines are met, quality is never compromised and charges are stated clearly. We ensure a truly worry-free experience through our transparent and professional practices.” From this evolved the new brand name TruSpace which conveys and reinforces these promises. Floor plans change from one property to another. Different Properties, Different Floor plans, Different Shapes. The brand and the property identity are inspired by the shape and the dynamic nature of the floor plans. This lends a unique look and feel to the brand architecture for Truspace.
SERVICES POSITIONING | BRANDING | BRAND ARCHITECTURE | ADVERTISING
CLIENT TRUSPACE
SECTOR REALESTATE
Each property identity was inspired by the respective floor plan. Unified Brand Architecture.
Each property identity was inspired by the respective floor plan. Unified Brand Architecture.
Each property identity was inspired by the respective floor plan. Unified Brand Architecture.
Launching the first property under the Truspace Umbrella
TruSpace Prima Domus
The brand identity was inspired by the property site plan. Scope: The Project name, launch strategy and launch collaterals.
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