Question
How can a boutique hospital inspires its patients to reach new heights of transformative well-being?

Answer
By empowering patients to soar towards good health.

Question
How can you convey
a bariatric hospital can transform someone’s life?

Answer
By focusing on transformative power of personalized care

Question
How can a boutique healthcare brand create an identity that inspires patients to reach new heights of transformative well-being?

Answer
By empowering patients to soar towards transformative well-being.

Question
How can you convey
a bariatric hospital can transform someone’s life?

Answer
By focusing on transformative power of personalized care

Question
How can you convey
a bariatric hospital can transform someone’s life?

Answer
By focusing on transformative power of personalized care

AB Plus Speciality Hospital, Ahmedabad

AB Plus Speciality Hospital

Based in Ahmedabad, Asian Bariatrics is a prestigious super-speciality centre known for its expertise in obesity-related ailments care. After the acquisition of Asian Bariatrics, Dr Mahendra Narwaria established AB Plus hospital with the vision to expand its healthcare services beyond its core speciality and include other areas such as Internal Medicine, Critical Care, Orthopedics, Neurosurgery, and Onco Surgery. To bring this vision to life, NH1 Design was commissioned to create a brand identity for AB Plus hospital that would establish it as a centre of excellence for advanced medical care. With a focus on patient experience and cutting-edge medical solutions, AB Plus hospital aims to provide exceptional care to patients across various specialities.

SERVICES REBRANDING
CLIENT AB PLUS SPECIALITY HOSPITAL
SECTOR HEALTHCARE

AB (Asian Bariatrics) is a prestigious super-speciality centre known for its obesity related ailments care.
By adding services like Internal medicine, critical care, ortho, neuro Surgery and onco Surgery, AB wants to rebrand themselves as AB Plus. More than just a one stop solution for obesity and its associated ailments AB+ aims to excel in all aspects of healthcare and provide a pathway for better quality of new life.

AB Plus run hand in hand with patient for the long journey of weight loss and metabolic wellbeing. The creative challenge was to position AB Plus as the one of its kind by conveying patient centered personalized care and how it will transform someone’s life.

SERVICES REBRANDING
CLIENT AB PLUS SPECIALITY HOSPITAL
SECTOR HEALTHCARE

Designing a healthcare experience that helps patients take flight towards optimal health and well-being, while delivering precise and personalized care.

The AB Plus hospital logo represents the hospital's core values of transformation, freedom, and medical precision. The plus sign symbolizes precise medical care and the hospital's goal of transforming people's lives. The pair of birds in flight represents the state of freedom from illness that AB Plus hospital strives to achieve for its patients. Together, the logo conveys the hospital's commitment to empowering patients to achieve their health goals and live life to the fullest.

Designing a healthcare experience that helps patients take flight towards optimal health and well-being, while delivering precise and personalized care.

lThe use of a plus sign in conjunction with our brand colors creates a versatile design system that can be seamlessly adapted across a variety of media. By leveraging this design system, we are able to create a strong and cohesive visual identity that reinforces our commitment

The plus sign along with brand colours create a very flexible and wide possibility of a design system which can be adapted seamlessly across multiple media.

Making a difference, Differently.