Question
How can a nutraceutical company position personal care as not an overwhelming experience?

Answer
By talking about the small things.

Question
How can a nutraceutical company position personal care as not an overwhelming experience?

Answer
By talking about the small things.

Question
How can a nutraceutical company position skincare as not an overwhelming experience?

Answer
By talking about the small things.

Question
How can a nutraceutical company position personal care as not an overwhelming experience?

Answer
By talking about the small things.

Question
How can a nutraceutical company position personal care as not an overwhelming experience?

Answer
By talking about the small things.

Just Small Things

Truvida Lifesciences approached NH1Design to help them launch a Nutraceuticals and Personal care brand specialising in the development and manufacture of vitamins, Gummies, skin care products and other nutrients. It wanted to focus on delivering problem-specific health gummies with high-quality ingredients that are natural and vegan.

SERVICES BRAND NAME | DESIGN STRATEGY | BRANDING | PACKAGING
CLIENT TRUVIDA LIFESCIENCES LLP
SECTOR FMCG | HEALTHCARE

SERVICES BRAND NAME | DESIGN STRATEGY | BRANDING | PACKAGING
CLIENT Truvdia LifeSciences
SECTOR FMCG | HEALTHCARE

SERVICES DESIGN STRATEGY | BRANDING | PACKAGING
CLIENT TruvdiaLifeSciences
SECTOR FMCG | HEALTHCARE

Brand Nomenclature – Just Small Things

The biggest hindrance to people trying new treatments is the commitment that they’ll have to give to it. It’s an overwhelming experience, and because of that, most people think twice about skincare products and application. Most Pharma companies make it sound like a big deal. But if our entire branding strategy were to be based on just some small things that could trigger change, the idea was that it would pull people a lot more closer to the brand.

Brand Nomenclature – Just Small Things

Brand Nomenclature
The biggest hindrance to people trying new treatments is the commitment that they’ll have to give to it. It’s an overwhelming experience, and because of that, most people think twice about skincare products and application. Most Pharma companies make it sound like a big deal. But if our entire branding strategy were to be based on just some small things that could trigger change, the idea was that it would pull people a lot more closer to the brand.

Brand Manifesto

More often than not, it’s the small things that matter.
It’s the small things that make a difference in our busy schedules.
Things like getting up to stretch ourselves every half an hour.
Keeping ourselves hydrated.
Walking around the house.
Ten minutes of quick meditation.
Taking an extra five minutes to exfoliate your body.
A mid-week champi.
Because these small things keep adding up.
Till they become big things.
Big things that can make a big difference in our lives.
And only when you start with Just Small Things,
Can you #MakeABigChange

The handwritten font adds a personal touch to the identity and packaging as everyone’s wellness journey is unique. A design system inspired by how smaller things come together and build over time to form a bigger story. The packaging too, uses illustrations and pastel colours to subtly communicate warmth and amiability.