Question
How do you design a loyalty app for an iconic beer brand?

Answer
Redesinging brand loyalty to brand love.

Question
How do you design a loyalty app for an iconic beer brand?

Answer
Redesinging brand loyalty to brand love.

Question
How do you design a loyalty app for an iconic beer brand?

Answer
Redesinging brand loyalty to brand love.

Question
How do you design a loyalty app for an iconic beer brand?

Answer
Redesinging brand loyalty to brand love.

Question
How do you design a loyalty app for an iconic beer brand?

Answer
Redesinging brand loyalty to brand love.

Bira 91 | Make Play App

Our brief was to extend the brand world of Bira 91 by designing the user interface for their new mobile rewards app. This app would not only reward consumers but also serve as a platform for measuring essential data on consumer habits and preferences, enabling a two-way communication between the brand and its loyalists.

SERVICES DESIGN STRATEGY | UI/UX
CLIENT B9 BEVERAGE
SECTOR ALCO BEVERAGES & TECH

Extending the brand world of Bira 91 was our brief to design the user interface for a new mobile rewards app. This app would not only reward consumers but also serve as a platform for measuring essential data on consumer habits and preferences, enabling a two-way communication between the brand Bira 91 and its loyalists.

SERVICES DESIGN STRATEGY | UI/UX
CLIENT B9 BEVERAGE
SECTOR ALCO BEVERAGES & TECH

Extending the brand world of Bira 91 was our brief to design the user interface for a new mobile rewards app. This app would not only reward consumers but also serve as a platform for measuring essential data on consumer habits and preferences, enabling a two-way communication between the brand Bira 91 and its loyalists.

SERVICES DESIGN STRATEGY | UI/UX
CLIENT B9 BEVERAGE
SECTOR ALCO BEVERAGES & TECH

Extending the brand world of Bira 91 was our brief to design the user interface for a new mobile rewards app. This app would not only reward consumers but also serve as a platform for measuring essential data on consumer habits and preferences, enabling a two-way communication between the brand Bira 91 and its loyalists.

SERVICES DESIGN STRATEGY | UI/UX
CLIENT B9 BEVERAGE
SECTOR ALCO BEVERAGES & TECH

Extending the brand world of Bira 91 was our brief to design the user interface for a new mobile rewards app. This app would not only reward consumers but also serve as a platform for measuring essential data on consumer habits and preferences, enabling a two-way communication between the brand Bira 91 and its loyalists.

SERVICES DESIGN STRATEGY | UI/UX
CLIENT B9 BEVERAGE
SECTOR ALCO BEVERAGES & TECH

BRAND CHALLENGE

The objective of the Make Play App was to build a close-knit community of the Bira brand loyalists.

Consumers of Bira 91 interact with the brand through various touch points across physical outlets and social media. But the brand lacked a channel for direct communication with its people, the consumers who loved the brand.

The purpose of the Bira 91 Make Play app was to connect and reward brand loyalists (obviously) but also convey brand messages, encourage users to explore the brand and its offerings, taste new drink flavors, and keep them engaged and build personalized relationships with them. The app allows consumers to find their fav Bira 91 beers, review beers, see events and get rewarded for checking in and sharing photos on social media.

Consumers of Bira 91 interact with the brand through various touch points across physical outlets and social media. But the brand lacked a channel for direct communication with its people, the consumers who loved the brand.

The purpose of the Bira 91 Make Play app was to connect and reward brand loyalists (obviously) but also convey brand messages, encourage users to explore the brand and its offerings, taste new drink flavors, and keep them engaged and build personalized relationships with them. The app allows consumers to find their fav Bira 91 beers, review beers, see events and get rewarded for checking in and sharing photos on social media.

BIRA 91 MAKE PLAY APP

Enabling a two-way communication between Bira 91 and its consumers

Enabling a two way communication between Bira 91 and its consumers.

Enables a two-way communication between Bira 91 and its consumers

Enabling a two way communication between Bira 91 and its consumers.

• Incentivizes and reward loyal consumers
• Allows consumers to rate the beers
• Enables trade activations
• Learn about Bira 91 events and new launches
• Explore the world of flavors the brand has to offer
• Enables personalized experiences

• Incentivizes and reward loyal consumers
• Allows consumers rate their beers
• Enables trade activations
• Learn about Bira 91 events and new launches
• Explore the world of flavors the brand has to offer
• Enable personalized experiences

• Incentivizes and reward loyal consumers
• Allows consumers rate their beers
• Enables trade activations
• Promote brand events & new launches
• Explore the world of flavors
• Enable personalized experiences

Extending the design philosophy of the Bira 91 to the mobile app to provide an integrated offline and online brand experience.

Extending the design philosophy of the
Bira 91 to the mobile app to provide an integrated offline and online brand experience.

Expanding on the visual language of Bira 91, the iconic rainbow ring, which represents the brand's diverse range of brews, becomes a central element in the mobile app's design. the rainbow ring's dynamic and animated nature brings an element of liveliness to the app, reflecting the brand's energetic and playful personality. This interactive approach not only enhances user engagement but also reinforces the brand's identity throughout the app, creating a memorable and distinctive experience for users.

After building a complete visual identity and language for Bira's Make Play with Flavors, we extended the same into the user interface of the the Make Play with Flavors application, keeping in mind to maintain the consistency of the brand across all touch-points.

View Bira 91 Rebranding & Visual Assets

We defined an icon style which complements the Bira 91 identity and brand assets, inspired from the different divisions of the rainbow ring which is a part of the Bira 91 identity.

Iconography

We defined an Icon style which compliments the Bira 91 Identity and brand assets

Animated icons & illustrations were added throughout the user interface design to make the experience engaging.

Animated Icons & Illustrations were added throughout the user interface design to make the experience engaging

Animated icons & illustrations were added throughout the user interface design to make the experience engaging.

App Icon

Splash Screen

Intro Carousel

Interactive KYC screens to verify the legitimacy of the user were designed to keep them excited through the onboarding experience.

Intuitive dashboard allows users to scroll through digital shelves with Bira 91's portfolio products, offers, rewards section, upcoming events and more.

Make Play App: Earn Points, Redeem Rewards

The Make Play App gamifies the process of earning and redeeming rewards via points and a tier system. Users can earn points on purchase of Bira 91 products through the mobile application. These points can then be redeemed for rewards across top brands within 11+ categories that include apparels, travel, F&B and more.

The Make Play App gamifies the process of earning and redeeming rewards via points and tier system. Users can earn points on purchase of Bira 91 products through the mobile application. These points can then be redeemed for rewards across top brands within 11+ categories that include apparels, travel, F&B and more.

Points

Across the journey through the application, users can earn points linked with purchase and non-purchase activities right from onboarding to purchasing Bira 91 Products and merchandise.

The tiers system motivates the consumers to shop more and gain access to exclusive privileges.

The tiers system motivate the consumers to shop
more and gain access to exclusive privileges.

The tiers system motivates the consumers to shop more and gain access to exclusive privileges.

The tiers system motivate the consumers to shop more and gain access to exclusive privileges.

As a part of the gamification experience, users move up across 2 tiers within the application based on the number of points they earn.

The tiers motivate the customers to shop more and gain access to exclusive privileges. As a part of the gamification experience, users move up across 2 tiers within the application based on the number of points they earn.

As a part of the gamification experience, users move up across 2 tiers within the application based on the number of points they earn.

Welcome Tier

Once registered successfully, users get auto enrolled into Welcome Tier where they start earning points through various activity touch points across the application.

Premier Tier

As soon as a user's earning crosses the 1000+ points mark, they progress to the Premier Tier whereafter earnings linked with each purchase gets doubled.

3 Ways to Earn Easy Points

Interactive screens consisting of user-friendly elements explain and enable users to earn points through numerous ways across the application.

Scan Bill

Earn by scanning your bill and verifying your purchase on any of the listed products.

Input Code

Earn by entering the unique code under the crown of the bottle of Bira products.

Scan QR Code

Earn by scanning the unique QR code on the Bira 91 cans after your purchase.