Question
How do you market a residential project where forest life and luxury living coalesce?

Answer
By making it the one place where nature is luxury, and luxury is second nature.

Question
 How do you design a fine dining experience inspired by a legendary musician?

Answer
By Blending Culniary Excellence with Culture. 

Question
How do you market a residential project where forest life and luxury living coalesce?

Answer
By making it the one place where nature is luxury, and luxury is second nature. 

Rama Eiko

Rama Group is one of Chhattisgarh’s most trusted names in real estate, known for transforming Central India’s skyline with landmark projects like Swarnabhoomi, Rama World, and Rama Greens. When they set out to create Raipur’s most exclusive residential project, a 50-acre community in the sought-after Shankar Nagar, the challenge was clear: in a crowded market of “luxury” claims, how do you position the project not as another gated community, but as a truly distinctive lifestyle brand that would attract high-net-worth buyers and set a new benchmark for urban living?

NH1 Design solved this by creating Rama Eiko, a development named with intent and positioned with purpose. Eiko, the Japanese word for splendour and a resonant of eco, gave the 50-acre project with 7 acres of biodiversity a name that signals harmony between luxury and nature. Drawing from Japanese minimalism and the philosophy of Shinrin-yoku (forest bathing), and in collaboration with STGK, a Yokohama-based landscape studio, and architect Rajeev Agarwal, the project was envisioned as Raipur’s first true urban forest sanctuary, a place where forest life and luxury living coalesce.

By solving for differentiation, Rama Eiko gave the brand a distinct voice in a crowded market. By solving for meaning, it aligned luxury with values of sustainability, calm, and connection. And by solving for legacy, it positioned Rama not just as another developer, but as a creator of enduring identities, a place where splendour meets eco, and a name that will outlast the project itself.

SERVICES  NAMING | POSITIONING | BROCHURE DESIGN | ADVERTISING
CLIENT RAMA GROUP

SECTOR  REAL ESTATE

Rama-2
Rama-3
Rama-32
Rama-40
Rama-6
Rama-4
Rama-8
Plots/Villas
Rama-9
Luxury Floors
Rama-10
Eiko Street: The Retail Hub
Rama-11
Rama-12
Rama-13
Rama-14
Rama-15
Rama-16
Rama-17
Rama-27
Rama-19
Rama-20
Rama-28
Rama-21
Rama-22
Rama-23
Rama-24
Rama-25
Rama-26

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