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Question
How does a 93-year-old brand
step into the future?

Answer
By honouring its past, elevating its presence and building on a legacy that’s instantly recognised.

Question
How does a 90-year-old brand step into the future?

Answer
By honouring its past, elevating its presence and building on a legacy that’s instantly recognised.

Question
How does a 90-year-old brand step into the future?

Answer
By honouring its past, elevating its presence and building on a legacy that’s instantly recognised.

Question
How does a 90-year-old brand step into the future?

Answer
By honouring its past, elevating its presence and building on a legacy that’s instantly recognised.

Dinshaw's

Dinshaw’s Dairy Foods Pvt Ltd was established in 1932. This legacy brand, based out of Nagpur, has steadily expanded its presence across Maharashtra, Madhya Pradesh, Chhattisgarh, West Bengal, Orissa, Andhra Pradesh, Telangana, Karnataka, Goa, Uttar Pradesh, and Jharkhand.

Revamping a 93-year-old legacy isn’t just about design; it’s about storytelling. It’s about preserving emotional equity while evolving the narrative for a new generation. Dinshaw’s isn’t just an ice cream brand—it’s a cherished memory, woven into celebrations, childhoods, and those everyday moments of indulgence.

The brief was straightforward yet ambitious: Identity evolution, but a packaging revolution. The challenge was to retain the authenticity and heritage of Dinshaw’s while making it relevant for the present and future.

SERVICES DESIGN STRATEGY | BRANDING | PACKAGING DESIGN
CLIENT DINSHAW'S DAIRY FOODS PVT LTD
SECTOR FMCG

Our challenge was to honour the legacy while shaping a visual identity that feels as rich and irresistible as the product itself. The heartbeat of Dinshaw’s remains - the signature red, inspired by the emotional equity. But legacies must evolve. We unboxed the logo, allowing it to breathe freely across packaging. At the heart of this transformation lies a powerful detail: a single drop of milk embedded within the ‘D’ - a quiet yet bold promise of purity, authenticity, and the wholesome abundance that defines Dinshaw’s.

A heritage brand doesn’t just stay relevant. It stays iconic.

The ‘D’ is no longer just a monogram; it has been elevated into a super-graphic that extends across the entire portfolio. After all, packaging is where brands truly live. By making the ‘D’ the focal point, we’ve created an intuitive brand signature - one that imprints Dinshaw’s promise of indulgence and quality into the consumer’s mind at a single glance. This is more than a redesign - it’s a distinct and immediate visual language that evokes taste, memory, and desire.