Question
How do you design an engagement initiative for trade partners?

Answer
Integrating gamification, real-time analytics, personalized rewards, and continuous communication.

Question
How do you design an engagement initiative for trade partners?

Answer
Integrating gamification, real-time analytics, personalized rewards, and continuous communication.

Question
How do you design an engagement initiative for trade partners?

Answer
Integrating gamification, real-time analytics, personalized rewards, and continuous communication.

Question
How do you design an engagement initiative for trade partners?

Answer
Integrating gamification, real-time analytics, personalized rewards, and continuous communication.

Bira 91 | All Stars App

The All Stars app is a comprehensive loyalty program designed specifically for Counter Sales Managers (CSMs) to enhance their engagement with B9 Beverages Pvt Ltd's brand through various incentives. The app provides a platform where CSMs can earn points through sales achievements and visibility tasks, streamlining the incentive process and reducing administrative burdens for sales teams. By focusing on both off-premise (retail) and on-premise (restaurants, bars) outlets, the app aims to maintain a consistent relationship with CSMs, improve brand visibility, and enhance merchandising standards. The app is designed leveraging the brand world of Bira 91.

SERVICES DESIGN STRATEGY | UI/UX
CLIENT B9 BEVERAGE
SECTOR ALCO BEVERAGES

The All Stars app is a comprehensive loyalty program designed specifically for Counter Sales Managers (CSMs) to enhance their engagement with B9 Beverages Pvt Ltd's brand through various incentives. The app provides a platform where CSMs can earn points through sales achievements and visibility tasks, streamlining the incentive process and reducing administrative burdens for sales teams. By focusing on both off-premise (retail) and on-premise (restaurants, bars) outlets, the app aims to maintain a consistent relationship with CSMs, improve brand visibility, and enhance merchandising standards. The app is designed leveraging the brand world of Bira 91.

SERVICES DESIGN STRATEGY | UI/UX
CLIENT B9 BEVERAGE
SECTOR ALCO BEVERAGES

The All Stars app is a comprehensive loyalty program designed specifically for Counter Sales Managers (CSMs) to enhance their engagement with B9 Beverages Pvt Ltd's brand through various incentives. The app provides a platform where CSMs can earn points through sales achievements and visibility tasks, streamlining the incentive process and reducing administrative burdens for sales teams. By focusing on both off-premise (retail) and on-premise (restaurants, bars) outlets, the app aims to maintain a consistent relationship with CSMs, improve brand visibility, and enhance merchandising standards. The app is designed leveraging the brand world of Bira 91.

SERVICES DESIGN STRATEGY | UI/UX
CLIENT B9 BEVERAGE
SECTOR ALCO BEVERAGES

The All Stars app is a comprehensive loyalty program designed specifically for Counter Sales Managers (CSMs) to enhance their engagement with B9 Beverages Pvt Ltd's brand through various incentives. The app provides a platform where CSMs can earn points through sales achievements and visibility tasks, streamlining the incentive process and reducing administrative burdens for sales teams. By focusing on both off-premise (retail) and on-premise (restaurants, bars) outlets, the app aims to maintain a consistent relationship with CSMs, improve brand visibility, and enhance merchandising standards. The app is designed leveraging the brand world of Bira 91.

SERVICES DESIGN STRATEGY | UI/UX
CLIENT B9 BEVERAGE
SECTOR ALCO BEVERAGES

Market Gap

The app addresses critical inefficiencies in managing CSM incentives, such as the excessive time spent by sales teams and the lack of a centralized tracking system. In the competitive alcoholic beverage industry, maintaining CSM motivation is crucial. The All Stars app offers regular and transparent incentive structures, enabling B9 Beverages to better manage and enhance in-store branding and consistency in promotions. Managing incentive schemes effectively and maintaining control over brand visibility and merchandising in outlets are significant challenges. The All Stars app seeks to address these issues by providing a more structured and engaging platform for CSMs.

Consumers of Bira 91 interact with the brand through various touch points across physical outlets and social media. But the brand lacked a channel for direct communication with its people, the consumers who loved the brand.

The purpose of the Bira 91 Make Play app was to connect and reward brand loyalists (obviously) but also convey brand messages, encourage users to explore the brand and its offerings, taste new drink flavors, and keep them engaged and build personalized relationships with them. The app allows consumers to find their fav Bira 91 beers, review beers, see events and get rewarded for checking in and sharing photos on social media.

BIRA 91 ALL STARS APP

All Stars is an engagement initiative built for trade partners.

• Track progress on targets and earn points on every sale
• Click pictures of chillers, signages, etc. and earn points
• Get information on products and enhance your selling skills
• Redeem earned points for exciting rewards across apparels, electronics, travel and much more.

App Icon

Splash Screen

Intro Carousel

Loyalty Points System

CSMs earn points through secondary and tertiary sales, with additional opportunities for earning points through activities that boost brand visibility (e.g., updating menu listings, uploading images of draft machines and LED signages). Points can also be multiplied during key selling periods or through "Velocity Amplifier" schemes to address sales slowdowns.