Question
How do you simplify
financing for healthcare?
Answer
By repositioning insurance
into assurance.
Question
How do you simplify
financing for healthcare?
Answer
By repositioning insurance
into assurance.
Question
How do you simplify
financing for healthcare?
Answer
By repositioning insurance
into assurance.
Question
How do you simplify
financing for healthcare?
Answer
By repositioning insurance
into assurance.
Question
How do you simplify
financing for healthcare?
Answer
By repositioning insurance
into assurance.
CareCover
Less than 5% of India has private insurance while 65% are under-insured. This results in 70% of India’s healthcare expenditure being paid for through people’s savings. Cashless insurance and non-coverage of certain diseases are also part of the problem. When faced with an emergency and insurance hurdles, people don’t know how to arrange money instantly. This is where CareCover comes in.
CareCover is India’s first company that provides coverage for Out of Pocket Expenses for a wide range of medical treatments that are not covered by health insurance plans. By creating a unique low-cost insurance product with easy to understand policy parameters, CareCover is a pre-approved medical payment plan which lets you pay medical bills with 0% EMIs at any partner hospital.
SERVICES NAMING | POSITIONING | BRANDING | COMMUNICATION
CLIENT LETSMD
SECTOR HEALTHCARE
CareCover
Less than 5% of India has private insurance while 65% are under-insured. This results in 70% of India’s healthcare expenditure being paid for through people’s savings. Cashless insurance and non-coverage of certain diseases are also part of the problem. When faced with an emergency and insurance hurdles, people don’t know how to arrange money instantly. This is where CareCover comes in.
CareCover is India’s first company that provides coverage for Out of Pocket Expenses for a wide range of medical treatments that are not covered by health insurance plans. By creating a unique low-cost insurance product with easy to understand policy parameters, CareCover is a pre-approved medical payment plan which lets you pay medical bills with 0% EMIs at any partner hospital.
SERVICES NAMING | POSITIONING | BRANDING | COMMUNICATION
CLIENT LETSMD
SECTOR HEALTHCARE
CareCover
Less than 5% of India has private insurance while 65% are under-insured. This results in 70% of India’s healthcare expenditure being paid for through people’s savings. Cashless insurance and non-coverage of certain diseases are also part of the problem. When faced with an emergency and insurance hurdles, people don’t know how to arrange money instantly. This is where CareCover comes in.
CareCover is India’s first company that provides coverage for Out of Pocket Expenses for a wide range of medical treatments that are not covered by health insurance plans. By creating a unique low-cost insurance product with easy to understand policy parameters, CareCover is a pre-approved medical payment plan which lets you pay medical bills with 0% EMIs at any partner hospital.
SERVICES NAMING | POSITIONING | BRANDING | COMMUNICATION
CLIENT LETSMD
SECTOR HEALTHCARE
CareCover
Less than 5% of India has private insurance while 65% are under-insured. This results in 70% of India’s healthcare expenditure being paid for through people’s savings. Cashless insurance and non-coverage of certain diseases are also part of the problem. When faced with an emergency and insurance hurdles, people don’t know how to arrange money instantly. This is where CareCover comes in.
CareCover is India’s first company that provides coverage for Out of Pocket Expenses for a wide range of medical treatments that are not covered by health insurance plans. By creating a unique low-cost insurance product with easy to understand policy parameters, CareCover is a pre-approved medical payment plan which lets you pay medical bills with 0% EMIs at any partner hospital.
SERVICES NAMING | POSITIONING | BRANDING | COMMUNICATION
CLIENT LETSMD
SECTOR HEALTHCARE
CareCover
Less than 5% of India has private insurance while 65% are under-insured. This results in 70% of India’s healthcare expenditure being paid for through people’s savings. Cashless insurance and non-coverage of certain diseases are also part of the problem. When faced with an emergency and insurance hurdles, people don’t know how to arrange money instantly. This is where CareCover comes in.
CareCover is India’s first company that provides coverage for Out of Pocket Expenses for a wide range of medical treatments that are not covered by health insurance plans. By creating a unique low-cost insurance product with easy to understand policy parameters, CareCover is a pre-approved medical payment plan which lets you pay medical bills with 0% EMIs at any partner hospital.
SERVICES NAMING | POSITIONING | BRANDING | COMMUNICATION
CLIENT LETSMD
SECTOR HEALTHCARE
Naming
Naming
Naming
Naming
Naming
The brand name is derived from the main brand promise.
Health (care) + Insurance (cover) = Care Cover.
Simple and direct, the brand name communicates
what the brand does.
The brand name is derived from the main brand promise.
Health (care) + Insurance (cover) = Care Cover.
Simple and direct, the brand name communicates
what the brand does.
The brand name is derived from the main brand promise.
Health (care) + Insurance (cover) = Care Cover.
Simple and direct, the brand name communicates
what the brand does.
The brand name is derived from the main brand promise.
Health (care) + Insurance (cover) = Care Cover.
Simple and direct, the brand name communicates
what the brand does.
The brand name is derived from the main brand promise.
Health (care) + Insurance (cover) = Care Cover.
Simple and direct, the brand name communicates
what the brand does.
Identity Design
Identity Design
Identity Design
Identity Design
Identity Design
As CareCover acts as a parachute at times for your medical needs, the logo unit symbolizes protection and a safety net for anyone in need.
As CareCover acts as a parachute at times for your medical needs, the logo unit symbolizes protection and a safety net for anyone in need.
As CareCover acts as a parachute at times for your medical needs, the logo unit symbolizes protection and a safety net for anyone in need.
As CareCover acts as a parachute at times for your medical needs, the logo unit symbolizes protection and a safety net for anyone in need.
As CareCover acts as a parachute at times for your medical needs, the logo unit symbolizes protection and a safety net for anyone in need.
Brand Positioning
Doesn't Just cover your health needs. But Simplifies it.
Brand Positioning
Doesn't Just cover your health needs. But Simplifies it.
Brand Positioning
Doesn't Just cover your health needs. But Simplifies it.
Brand Positioning
Doesn't Just cover your health needs. But Simplifies it.
Brand Positioning
Doesn't Just cover your health needs. But Simplifies it.
Visual Style
Visual Style
Visual Style
Visual Style
Visual Style
The Visual Style follows three distinct routes for effective and consistent communication.
Multiple visual styles were designed to cover a broad range of advertising.
The Visual Style follows three distinct routes for effective and consistent communication.
Multiple visual styles were designed to cover a broad range of advertising.
The Visual Style follows three distinct routes for effective and consistent communication.
Multiple visual styles were designed to cover a broad range of advertising.
The Visual Style follows three distinct routes for effective and consistent communication.
Multiple visual styles were designed to cover a broad range of advertising.
The Visual Style follows three distinct routes for effective and consistent communication.
Multiple visual styles were designed to cover a broad range of advertising.
Combining two different objects into a single illustration to bring a unique quirk and wit to the communication.
Combining two different objects into a single illustration to bring a unique quirk and wit to the communication.
Combining two different objects into a single illustration to bring a unique quirk and wit to the communication.
Combining two different objects into a single illustration to bring a unique quirk and wit to the communication.
Combining two different objects into a single illustration to bring a unique quirk and wit to the communication.
Combining the Care Cover logo with relevant images to communicate the services provided.
Combining the Care Cover logo with relevant images to communicate the services provided.
Combining the Care Cover logo with relevant images to communicate the services provided.
Combining the Care Cover logo with relevant images to communicate the services provided.
Combining the Care Cover logo with relevant images to communicate the services provided.
Using aspirational images of people combined with the logo.
Using aspirational images of people combined with the logo.
Using aspirational images of people combined with the logo.
Using aspirational images of people combined with the logo.
Using aspirational images of people combined with the logo.
All Projects
Grizly Hard Seltzers AleBranding & Packaging Design | House of Bira 91
Keventer MetroRebranding a dairy brand in West Bengal
Myscape YOOResidential Property Brochure
Ghadi by RSPL GroupRe-packaging an Iconic Detergent brand
Hill Station Hard Cider AleBranding & Packaging Design | House of Bira 91
Bira 91 | Make Play AppUser Interface Design for a loyalty app
Just Small ThingsDesigning a Personal Care Nutraceutical Brand
Jashn FoodsPackaging Design for Basmati Rice
DoozeBranding & UI design for an Alcohol Delivery App
Apply Once and Veri OnceBranding a new age educational navigator
PharmEasyRedesigning an omnichannel brand experience
Bira 91 Make Play with FlavorsAdding flavors & fresh consistency to the design system
Stickers to Monitor Drug DosageSelf Initiated Project
AzlyaBranding a Cultural yet Contemporary Fashion Label
Log9 MaterialsRebranding an energy solutions company
Science of HimMale Wellness Treated With Science
Little ExtraAll Natural Personal care
Pristyn CareRebranding Short Stay Surgery
Myscape OtomoResidential Property Brochure
DhampureRebranding a Pioneer Sugar Brand
Kamet by Peak SpiritsWhisky Label
Go MechanicBranding a Multi-Brand Car Service Startup
Bira 91 LightPackaging Refresh & Positioning
Bira 91Mission To Zero
BirthplaceBranding a Maternity Hospital
Godrej JerseyRevamping a Legacy Brand
Hyderabad FCRebranding a Football Club
Myscape TerrazaCommercial Property Brochure
CK Birla GroupBranding a Women's Hospital
HousrDesigning for a Mega Co-living Brand
One Golden MileCommerical Brochure for Aurean| Eskar| Terminus
Wizdent by PidiliteIndia's Youngest Dental Consumables
AB Plus Speciality HospitalBranding a boutique Hospital
Bira 91 LightAssociating Beer with Fitness
Don't Hide it. PeriodSanitary Pad Packaging
Jin JijiPackaging Indian Gin
AinqaHumanising data
The Dalai LamaCelebrating His Holiness
Bhagirathi Neotia HospitalEnvironmental Graphics
Max Estates, DehradunResidential Property Brochure & Communications
MajjaBranding a Chain of QSR in Ahmedabad
QuaQuaBranding a Virtual Travel Platform
Kalpataru VistaResidential Property Brochure & Communications
Myscape LoftResidential Property Brochure
Fuel BuddyBranding India's First Fuel Delivery Platform
BirlasoftRebranding a Global IT Service Provider
The Telegraph OnlineDesign Language
Danone EcosystemWomen Empowerment Brochure
Central Square FoundationDesign for Non-Designers
Seven BeanstalkCoffee Packaging
SlingshotDesigning for an Ed-tech Brand
CareCoverBranding a Pre-approved Medical Loan Card
Myscape WeaveCommercial Property Brochure
NumberzBranding a Fintech Startup
SunshineBranding a Multi Speciality Hospital
The Tooth CompanyBranding a Dental Clinic
MedicsBranding Lucknow's Super Speciality Hospital
Not So SeriousRebranding a Luxury fashion label
OlivaRebranding a Chain of Medico Aesthetic Clinics
Myscape MeaResidential Property Brochure
Not So SeriousAn Instagram Lookbook
Myscape SanctuaryResidential Property Brochure & Communications
British CouncilIndia-UK relationship
The Culture HouseRestaurant Branding
PratikshaBrand India’s Largest Hospital for Women
Aster MedcityBranding a Healthcare Destination
ImagineCold Pressed Juice Packaging
Nishada by My HomeResidential Property Brochure
TummyfullBranding a Homemade Food Tech Venture
Central Square FoundationAnnual Report
MedisyncBranding a B2B knowledge delivery platform
Intuit IndiaWhitepaper Design
CPOBranding a Chain of Prosthetic Clinics
ORDReal Estate Branding
Myscape Isle of SkyResidential Property Brochure
TruSpaceDynamic Real Estate Branding
Work Safe Covid19 PostersSelf Initiated Project
Come & Go SafelyWork Safe Posters
Community SafetyWork Safe Posters
Individual SafetyWork Safe Posters
Business & Customer SafetyWork Safe Posters
StudentaccoBranding a Student Accommodation Portal
ShrachiDesigning a Notebook Brand for India
SWOTNotebook Cover Design
The Pointe by TerminusResidential Property Brochure
Asian BariatricsBranding a Bariatric Hospital
Not So SeriousFashion Lookbook
Wodehouse CapitalWebsite Design
MediCounselBranding a Medical Portal
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