Question
How do you simplify
financing for healthcare?

Answer
By repositioning insurance
into assurance.

Question
How do you simplify
financing for healthcare?

Answer
By repositioning insurance
into assurance.

Question
How do you simplify
financing for healthcare?

Answer
By repositioning insurance
into assurance.

Question
How do you simplify
financing for healthcare?

Answer
By repositioning insurance
into assurance.

Question
How do you simplify
financing for healthcare?

Answer
By repositioning insurance
into assurance.

CareCover

Less than 5% of India has private insurance while 65% are under-insured. This results in 70% of India’s healthcare expenditure being paid for through people’s savings. Cashless insurance and non-coverage of certain diseases are also part of the problem. When faced with an emergency and insurance hurdles, people don’t know how to arrange money instantly. This is where CareCover comes in.

CareCover is India’s first company that provides coverage for Out of Pocket Expenses for a wide range of medical treatments that are not covered by health insurance plans. By creating a unique low-cost insurance product with easy to understand policy parameters, CareCover is a pre-approved medical payment plan which lets you pay medical bills with 0% EMIs at any partner hospital. 

SERVICES  NAMING | POSITIONING | BRANDING | COMMUNICATION
CLIENT  LETSMD
SECTOR  HEALTHCARE

CareCover

Less than 5% of India has private insurance while 65% are under-insured. This results in 70% of India’s healthcare expenditure being paid for through people’s savings. Cashless insurance and non-coverage of certain diseases are also part of the problem. When faced with an emergency and insurance hurdles, people don’t know how to arrange money instantly. This is where CareCover comes in.

CareCover is India’s first company that provides coverage for Out of Pocket Expenses for a wide range of medical treatments that are not covered by health insurance plans. By creating a unique low-cost insurance product with easy to understand policy parameters, CareCover is a pre-approved medical payment plan which lets you pay medical bills with 0% EMIs at any partner hospital. 

SERVICES  NAMING | POSITIONING | BRANDING | COMMUNICATION
CLIENT  LETSMD
SECTOR  HEALTHCARE

CareCover

Less than 5% of India has private insurance while 65% are under-insured. This results in 70% of India’s healthcare expenditure being paid for through people’s savings. Cashless insurance and non-coverage of certain diseases are also part of the problem. When faced with an emergency and insurance hurdles, people don’t know how to arrange money instantly. This is where CareCover comes in.

CareCover is India’s first company that provides coverage for Out of Pocket Expenses for a wide range of medical treatments that are not covered by health insurance plans. By creating a unique low-cost insurance product with easy to understand policy parameters, CareCover is a pre-approved medical payment plan which lets you pay medical bills with 0% EMIs at any partner hospital. 

SERVICES  NAMING | POSITIONING | BRANDING | COMMUNICATION
CLIENT  LETSMD
SECTOR  HEALTHCARE

CareCover

Less than 5% of India has private insurance while 65% are under-insured. This results in 70% of India’s healthcare expenditure being paid for through people’s savings. Cashless insurance and non-coverage of certain diseases are also part of the problem. When faced with an emergency and insurance hurdles, people don’t know how to arrange money instantly. This is where CareCover comes in.

CareCover is India’s first company that provides coverage for Out of Pocket Expenses for a wide range of medical treatments that are not covered by health insurance plans. By creating a unique low-cost insurance product with easy to understand policy parameters, CareCover is a pre-approved medical payment plan which lets you pay medical bills with 0% EMIs at any partner hospital. 

SERVICES  NAMING | POSITIONING | BRANDING | COMMUNICATION
CLIENT  LETSMD
SECTOR  HEALTHCARE

CareCover

Less than 5% of India has private insurance while 65% are under-insured. This results in 70% of India’s healthcare expenditure being paid for through people’s savings. Cashless insurance and non-coverage of certain diseases are also part of the problem. When faced with an emergency and insurance hurdles, people don’t know how to arrange money instantly. This is where CareCover comes in.

CareCover is India’s first company that provides coverage for Out of Pocket Expenses for a wide range of medical treatments that are not covered by health insurance plans. By creating a unique low-cost insurance product with easy to understand policy parameters, CareCover is a pre-approved medical payment plan which lets you pay medical bills with 0% EMIs at any partner hospital. 

SERVICES  NAMING | POSITIONING | BRANDING | COMMUNICATION
CLIENT  LETSMD
SECTOR  HEALTHCARE

CareCover reception

Naming

Naming

Naming

Naming

Naming

The brand name is derived from the main brand promise.
Health (care) + Insurance (cover) = Care Cover.
Simple and direct, the brand name communicates
what the brand does.

The brand name is derived from the main brand promise.
Health (care) + Insurance (cover) = Care Cover.
Simple and direct, the brand name communicates
what the brand does.

The brand name is derived from the main brand promise.
Health (care) + Insurance (cover) = Care Cover.
Simple and direct, the brand name communicates
what the brand does.

The brand name is derived from the main brand promise.
Health (care) + Insurance (cover) = Care Cover.
Simple and direct, the brand name communicates
what the brand does.

The brand name is derived from the main brand promise.
Health (care) + Insurance (cover) = Care Cover.
Simple and direct, the brand name communicates
what the brand does.

Identity Design

Identity Design

Identity Design

Identity Design

Identity Design

As CareCover acts as a parachute at times for your medical needs, the logo unit symbolizes protection and a safety net for anyone in need.

As CareCover acts as a parachute at times for your medical needs, the logo unit symbolizes protection and a safety net for anyone in need.

As CareCover acts as a parachute at times for your medical needs, the logo unit symbolizes protection and a safety net for anyone in need.

As CareCover acts as a parachute at times for your medical needs, the logo unit symbolizes protection and a safety net for anyone in need.

As CareCover acts as a parachute at times for your medical needs, the logo unit symbolizes protection and a safety net for anyone in need.

Stack logo

Brand Positioning
Doesn't Just cover your health needs. But Simplifies it.

Brand Positioning
Doesn't Just cover your health needs. But Simplifies it.

Brand Positioning
Doesn't Just cover your health needs. But Simplifies it.

Brand Positioning
Doesn't Just cover your health needs. But Simplifies it.

Brand Positioning
Doesn't Just cover your health needs. But Simplifies it.

strategy logo orange background-20
eye
tooth
heart
knee
card billboard
Envelope with card
medical-card-for-web
billboard 1-26
2
1
3
Ad paper

Visual Style

Visual Style

Visual Style

Visual Style

Visual Style

The Visual Style follows three distinct routes for effective and consistent communication.
Multiple visual styles were designed to cover a broad range of advertising.

The Visual Style follows three distinct routes for effective and consistent communication.
Multiple visual styles were designed to cover a broad range of advertising.

The Visual Style follows three distinct routes for effective and consistent communication.
Multiple visual styles were designed to cover a broad range of advertising.

The Visual Style follows three distinct routes for effective and consistent communication.
Multiple visual styles were designed to cover a broad range of advertising.

The Visual Style follows three distinct routes for effective and consistent communication.
Multiple visual styles were designed to cover a broad range of advertising.

vs1

Combining two different objects into a single illustration to bring a unique quirk and wit to the communication.

Combining two different objects into a single illustration to bring a unique quirk and wit to the communication.

Combining two different objects into a single illustration to bring a unique quirk and wit to the communication.

Combining two different objects into a single illustration to bring a unique quirk and wit to the communication.

Combining two different objects into a single illustration to bring a unique quirk and wit to the communication.

vs2

Combining the Care Cover logo with relevant images to communicate the services provided.

Combining the Care Cover logo with relevant images to communicate the services provided.

Combining the Care Cover logo with relevant images to communicate the services provided.

Combining the Care Cover logo with relevant images to communicate the services provided.

Combining the Care Cover logo with relevant images to communicate the services provided.

vs3

Using aspirational images of people combined with the logo.

Using aspirational images of people combined with the logo.

Using aspirational images of people combined with the logo.

Using aspirational images of people combined with the logo.

Using aspirational images of people combined with the logo.

business card horizontal
tshirt mockup-25
Bag
bag mockup-25
Web
Web
last 2.0

All Projects

Hill Station Hard CiderBranding & packaging design for a cider brand

DoozeRedesigning convenience to customer experience

Apply Once and Veri OnceBranding a new age educational navigator

PharmEasyRedesigning an omnichannel brand experience

Bira 91 Make Play with FlavorsAdding flavors & fresh consistency to the design system

Stickers to Monitor Drug DosageSelf Initiated Project

Log9 MaterialsRebranding an energy solutions company

Science of HimMale Wellness Treated With Science

Pristyn CareRebranding Short Stay Surgery

Myscape OtomoResidential Property Brochure

DhampureRebranding a Pioneer Sugar Brand

Kamet by Peak SpiritsWhisky Label

Go MechanicBranding a Multi-Brand Car Service Startup

Bira 91 LightPackaging Refresh & Positioning

Bira 91Mission To Zero

BirthplaceBranding a Maternity Hospital

Godrej JerseyRevamping a Legacy Brand

Hyderabad FCRebranding a Football Club

Myscape TerrazaCommercial Property Brochure

CK Birla GroupBranding a Women's Hospital

HousrDesigning for a Mega Co-living Brand

One Golden MileCommercial Property Brochure

Wizdent by PidiliteIndia's Youngest Dental Consumables

Bira 91 LightAssociating Beer with Fitness

Don't Hide it. PeriodSanitary Pad Packaging

Jin JijiPackaging Indian Gin

AinqaHumanising data

The Dalai LamaCelebrating His Holiness

Max Estates222 Rajpur, Dehradun

MajjaBranding a Chain of QSR in Ahmedabad

QuaQuaBranding a Virtual Travel Platform

Kalpataru VistaProperty Branding

Myscape LoftResidential Property Brochure

Fuel BuddyBranding India's First Fuel Delivery Platform

BirlasoftRebranding a Global IT Service Provider

The Telegraph OnlineDesign Language

Danone EcosystemWomen Empowerment Brochure

Central Square FoundationDesign for Non-Designers

Seven BeanstalkCoffee Packaging

SlingshotDesigning for an Ed-tech Brand

Bhagirathi Neotia HospitalEnvironmental Graphics

CareCoverBranding a Pre-approved Medical Loan Card

Myscape WeaveCommercial Property Brochure

NumberzBranding a Fintech Startup

SunshineBranding a Multi Speciality Hospital

The Tooth CompanyBranding a Dental Clinic

MedicsBranding Lucknow's Super Speciality Hospital

Not So SeriousRebranding a Luxury fashion label

OlivaRebranding a Chain of Medico Aesthetic Clinics

Myscape MeaProperty Branding

Not So SeriousAn Instagram Lookbook

Myscape SanctuaryProperty Branding

British CouncilIndia-UK relationship

The Culture HouseRestaurant Branding

PratikshaBrand India’s Largest Hospital for Women

Aster MedcityBranding a Healthcare Destination

ImagineCold Pressed Juice Packaging

TummyfullBranding a Homemade Food Tech Venture

MedisyncBranding a B2B knowledge delivery platform

Intuit IndiaWhitepaper Design

CPOBranding a Chain of Prosthetic Clinics

ORDReal Estate Branding

Myscape Isle of SkyProperty Branding

TruSpaceDynamic Real Estate Branding

Work Safe Covid19 PostersSelf Initiated Project

Come & Go SafelyWork Safe Posters

Community SafetyWork Safe Posters

Individual SafetyWork Safe Posters

Business & Customer SafetyWork Safe Posters

StudentaccoBranding a Student Accommodation Portal

ShrachiDesigning a Notebook Brand for India

Wodehouse CapitalWebsite Design

SWOTNotebook Cover Design

Asian BariatricsBranding a Bariatric Hospital

MediCounselBranding a Medical Portal

Not So SeriousFashion Lookbook

Subscribe to our Newsletter

Subscribe to our Newsletter

Subscribe to our Newsletter