Question
How do you design for a brand that will disrupt the way we purchase fuel?
Answer
By filling an empty need.
Question
How do you design for a brand that will disrupt the way we purchase fuel?
Answer
By filling an empty need.
Question
How do you design for a brand that will disrupt the way we purchase fuel?
Answer
By filling an empty need.
Question
How do you design for a brand that will disrupt the way we purchase fuel?
Answer
By filling an empty need.
Question
How do you design for a brand that will disrupt the way we purchase fuel?
Answer
By filling an empty need.
Fuel Buddy
Fuel Buddy
Fuel Buddy
Fuel Buddy
Fuel Buddy
Going to a petrol pump is often time-consuming and inconvenient.
FuelBuddy is a first of its kind app in India that wants to eliminate the need of going to a petrol pump, by delivering fuel directly to the vehicle or generator, at home or office, at the same price point as a petrol pump.
FuelBuddy aims to transform the fuel industry that is plagued by pilferage and adulteration, by providing an honest and transparent service. The fuel is delivered in specially designed and branded SUVs that have all the safety equipment on board. This venture is backed by Ministry of Petroleum and Natural Gas, Startup India, PSU supplying fuel and PESO (Petroleum Explosive Safety Organisation).
For the time being, the startup is also well-positioned to offer a B2B service and only offers diesel delivery in Delhi NCR, although petrol and even electric is on the roadmap, along with expansion to other cities.
Our task was to brand FuelBuddy as first of its kind in India to provide fuel at your door step.
SERVICES POSITIONING | BRANDING | MOBILE APP | WEBSITE
CLIENT FUEL BUDDY
SECTOR TECH
Going to a petrol pump is often time-consuming and inconvenient.
FuelBuddy is a first of its kind app in India that wants to eliminate the need of going to a petrol pump, by delivering fuel directly to the vehicle or generator, at home or office, at the same price point as a petrol pump.
FuelBuddy aims to transform the fuel industry that is plagued by pilferage and adulteration, by providing an honest and transparent service. The fuel is delivered in specially designed and branded SUVs that have all the safety equipment on board. This venture is backed by Ministry of Petroleum and Natural Gas, Startup India, PSU supplying fuel and PESO (Petroleum Explosive Safety Organisation).
For the time being, the startup is also well-positioned to offer a B2B service and only offers diesel delivery in Delhi NCR, although petrol and even electric is on the roadmap, along with expansion to other cities.
Our task was to brand FuelBuddy as first of its kind in India to provide fuel at your door step.
SERVICES POSITIONING | BRANDING | MOBILE APP | WEBSITE
CLIENT FUEL BUDDY
SECTOR TECH
Going to a petrol pump is often time-consuming and inconvenient.
FuelBuddy is a first of its kind app in India that wants to eliminate the need of going to a petrol pump, by delivering fuel directly to the vehicle or generator, at home or office, at the same price point as a petrol pump.
FuelBuddy aims to transform the fuel industry that is plagued by pilferage and adulteration, by providing an honest and transparent service. The fuel is delivered in specially designed and branded SUVs that have all the safety equipment on board. This venture is backed by Ministry of Petroleum and Natural Gas, Startup India, PSU supplying fuel and PESO (Petroleum Explosive Safety Organisation).
For the time being, the startup is also well-positioned to offer a B2B service and only offers diesel delivery in Delhi NCR, although petrol and even electric is on the roadmap, along with expansion to other cities.
Our task was to brand FuelBuddy as first of its kind in India to provide fuel at your door step.
SERVICES POSITIONING | BRANDING | MOBILE APP | WEBSITE
CLIENT FUEL BUDDY
SECTOR TECH
Going to a petrol pump is often time-consuming and inconvenient.
FuelBuddy is a first of its kind app in India that wants to eliminate the need of going to a petrol pump, by delivering fuel directly to the vehicle or generator, at home or office, at the same price point as a petrol pump.
FuelBuddy aims to transform the fuel industry that is plagued by pilferage and adulteration, by providing an honest and transparent service. The fuel is delivered in specially designed and branded SUVs that have all the safety equipment on board. This venture is backed by Ministry of Petroleum and Natural Gas, Startup India, PSU supplying fuel and PESO (Petroleum Explosive Safety Organisation).
For the time being, the startup is also well-positioned to offer a B2B service and only offers diesel delivery in Delhi NCR, although petrol and even electric is on the roadmap, along with expansion to other cities.
Our task was to brand FuelBuddy as first of its kind in India to provide fuel at your door step.
SERVICES POSITIONING | BRANDING | MOBILE APP | WEBSITE
CLIENT FUEL BUDDY
SECTOR TECH
Going to a petrol pump is often time-consuming and inconvenient.
FuelBuddy is a first of its kind app in India that wants to eliminate the need of going to a petrol pump, by delivering fuel directly to the vehicle or generator, at home or office, at the same price point as a petrol pump.
FuelBuddy aims to transform the fuel industry that is plagued by pilferage and adulteration, by providing an honest and transparent service. The fuel is delivered in specially designed and branded SUVs that have all the safety equipment on board. This venture is backed by Ministry of Petroleum and Natural Gas, Startup India, PSU supplying fuel and PESO (Petroleum Explosive Safety Organisation).
For the time being, the startup is also well-positioned to offer a B2B service and only offers diesel delivery in Delhi NCR, although petrol and even electric is on the roadmap, along with expansion to other cities.
Our task was to brand FuelBuddy as first of its kind in India to provide fuel at your door step.
SERVICES POSITIONING | BRANDING | MOBILE APP | WEBSITE
CLIENT FUEL BUDDY
SECTOR TECH
Brand identity, messaging and website design for India’s first on demand fuel delivery app.
The wordmark for Fuel Buddy is a graphic representation of a fuel gauge, an instrument used to indicate the amount of fuel in a fuel tank. The subtle animation of the needle in the word mark indicates the brand proposition of delivering fuel and keeping your car tank full.
Brand identity, messaging and website design for India’s first on demand fuel delivery app.
The wordmark for Fuel Buddy is a graphic representation of a fuel gauge, an instrument used to indicate the amount of fuel in a fuel tank. The subtle animation of the needle in the word mark indicates the brand proposition of delivering fuel and keeping your car tank full.
Icon System
Icon System
Icon System
Icon System
We developed an icon system with unique graphic style that would differentiate Fuel Buddy from other platforms. The icons consist of Line art using the brand colours.
All Projects
Grizly Hard Seltzers AleBranding & Packaging Design | House of Bira 91
Keventer MetroRebranding a dairy brand in West Bengal
Myscape YOOResidential Property Brochure
Ghadi by RSPL GroupRe-packaging an Iconic Detergent brand
Hill Station Hard Cider AleBranding & Packaging Design | House of Bira 91
Bira 91 | Make Play AppUser Interface Design for a loyalty app
Just Small ThingsDesigning a Personal Care Nutraceutical Brand
Jashn FoodsPackaging Design for Basmati Rice
DoozeBranding & UI design for an Alcohol Delivery App
Apply Once and Veri OnceBranding a new age educational navigator
PharmEasyRedesigning an omnichannel brand experience
Bira 91 Make Play with FlavorsAdding flavors & fresh consistency to the design system
Stickers to Monitor Drug DosageSelf Initiated Project
AzlyaBranding a Cultural yet Contemporary Fashion Label
Log9 MaterialsRebranding an energy solutions company
Science of HimMale Wellness Treated With Science
Little ExtraAll Natural Personal care
Pristyn CareRebranding Short Stay Surgery
Myscape OtomoResidential Property Brochure
DhampureRebranding a Pioneer Sugar Brand
Kamet by Peak SpiritsWhisky Label
Go MechanicBranding a Multi-Brand Car Service Startup
Bira 91 LightPackaging Refresh & Positioning
Bira 91Mission To Zero
BirthplaceBranding a Maternity Hospital
Godrej JerseyRevamping a Legacy Brand
Hyderabad FCRebranding a Football Club
Myscape TerrazaCommercial Property Brochure
CK Birla GroupBranding a Women's Hospital
HousrDesigning for a Mega Co-living Brand
One Golden MileCommerical Brochure for Aurean| Eskar| Terminus
Wizdent by PidiliteIndia's Youngest Dental Consumables
AB Plus Speciality HospitalBranding a boutique Hospital
Bira 91 LightAssociating Beer with Fitness
Don't Hide it. PeriodSanitary Pad Packaging
Jin JijiPackaging Indian Gin
AinqaHumanising data
The Dalai LamaCelebrating His Holiness
Bhagirathi Neotia HospitalEnvironmental Graphics
Max Estates, DehradunResidential Property Brochure & Communications
MajjaBranding a Chain of QSR in Ahmedabad
QuaQuaBranding a Virtual Travel Platform
Kalpataru VistaResidential Property Brochure & Communications
Myscape LoftResidential Property Brochure
Fuel BuddyBranding India's First Fuel Delivery Platform
BirlasoftRebranding a Global IT Service Provider
The Telegraph OnlineDesign Language
Danone EcosystemWomen Empowerment Brochure
Central Square FoundationDesign for Non-Designers
Seven BeanstalkCoffee Packaging
SlingshotDesigning for an Ed-tech Brand
CareCoverBranding a Pre-approved Medical Loan Card
Myscape WeaveCommercial Property Brochure
NumberzBranding a Fintech Startup
SunshineBranding a Multi Speciality Hospital
The Tooth CompanyBranding a Dental Clinic
MedicsBranding Lucknow's Super Speciality Hospital
Not So SeriousRebranding a Luxury fashion label
OlivaRebranding a Chain of Medico Aesthetic Clinics
Myscape MeaResidential Property Brochure
Not So SeriousAn Instagram Lookbook
Myscape SanctuaryResidential Property Brochure & Communications
British CouncilIndia-UK relationship
The Culture HouseRestaurant Branding
PratikshaBrand India’s Largest Hospital for Women
Aster MedcityBranding a Healthcare Destination
ImagineCold Pressed Juice Packaging
Nishada by My HomeResidential Property Brochure
TummyfullBranding a Homemade Food Tech Venture
Central Square FoundationAnnual Report
MedisyncBranding a B2B knowledge delivery platform
Intuit IndiaWhitepaper Design
CPOBranding a Chain of Prosthetic Clinics
ORDReal Estate Branding
Myscape Isle of SkyResidential Property Brochure
TruSpaceDynamic Real Estate Branding
Work Safe Covid19 PostersSelf Initiated Project
Come & Go SafelyWork Safe Posters
Community SafetyWork Safe Posters
Individual SafetyWork Safe Posters
Business & Customer SafetyWork Safe Posters
StudentaccoBranding a Student Accommodation Portal
ShrachiDesigning a Notebook Brand for India
SWOTNotebook Cover Design
The Pointe by TerminusResidential Property Brochure
Asian BariatricsBranding a Bariatric Hospital
Not So SeriousFashion Lookbook
Wodehouse CapitalWebsite Design
MediCounselBranding a Medical Portal
Subscribe to our Newsletter
Subscribe to our Newsletter
Subscribe to our Newsletter