Founded in 2013,
NH1Design is strategic brand consultancy that works alongside brand custodians to create connections that move consumers.
D-coding the roadmap
to gear up your brand growth.
01. Discovery
Understanding is key: at NH1, every one of us asks probing questions that peel away layers to reveal the raison d’être of a brand’s existence. Inquiry leads to insights which, in turn, help create connections with consumers.
Challenges to Insights
→ Co-Create Brief
→ Desk Research
→ Brand Audit
→ Target Audience
→ Internal & External Interviews
→ Secondary Research & Analysis
→ Brand & Consumer Insights
02. Development
We believe enduring brands need to be nurtured carefully and built inside out. The strategic company strengths and consumer insights from the Discovery phase helps align your brand and business ambitions. This leads to a robust brand architecture, DNA, personality, competitive positioning and a core purpose which connects with the head and heart of your consumers
INSIGHTS TO IDEA
→ Brand Vision
→ Brand Mission
→ Brand Core Purpose
→ Brand Personality
→ Brand Positioning
→ Brand Tagline
→ Brand Naming
→ Portfolio Architecture
03. Design
We define your visual and verbal brand assets and create distinctiveness to drive recognition, consumer engagement and brand growth.
IDEAS TO DESIGN
→ Visual & Verbal Design
→ Brand Identity
→ Design Language
→ Brand experience Design
→ Advertising
→ Digital & Social Media
→ Packaging Design
→ UI Design
→ Editorial & Corporate Reporting
→ Internal Employee Communications
→ Exhibition & Events
→ Environmental Graphics
04. Delivery
NH1 is known for its attention to detail: in the Delivery phase, we convert aspiration into action. Brand asset management tools, including the brand manual which keeps your brand consistent yet fresh, form part of our brand toolkit.
DESIGN TO EXECUTION
→ Brand Management Guide
→ Social Media Guidelines
→ Print Specifications
Meet the Brand Navigators
LEADERSHIP TEAM
Neha Tulsian C
Founder & Creative Director
Neha spent the formative years of her design career honing her craft at London College of Communication. Now, with over fifteen years of multi-cultural experience in her repertoire, she has worked with some of the world’s most exciting design studios and has also served as a member of the revered ISTD.
In 2013, Neha started NH1 Design (Gurgaon) with the idea of creating a boutique design studio that marries the principles of design, science, logic and art. NH1 had already picked up nine Blue Elephants and the Global Pentawards in 2019. Their work has also been featured in leading global design magazines and blogs.
Furthering her desire to constantly grow, Neha also completed executive education courses on strategic branding at London Business School in 2018 and Digital Marketing & Analytics at Kellogg’s University in 2021. In 2022, she completed a program on Mastering Brand-Led Growth by David Taylor from Brand Gym.
Aditya Tulsian C
Strategic Advisor
Aditya is all things strategy at NH1. With over 10+ years of global experience in strategy and operations, he helps evolve our design thinking. He has previously worked with Intuit India where he helped them emerge as the leaders in both professional tax filing segment, as well as cloud based accounting solutions for small business. He was also responsible for building the the India strategy and M&A.
Shailly Srivastava C
Head of Business
With over 6 years of experience with leading advertising agencies such as FCB Ulka and McCann, Shailly has orchestrated numerous advertising campaigns for some of the country’s largest and most well-known brands such as Maggi, Horlicks and IndusInd Bank. Her distinct work experience has helped her develop a set of skills that grant her a flair for working with multi-disciplinary teams and in helping find the balance between both business and creative expectations alike.
OUR TEAM
Arushi Kulkarni
Akshay Gupta
Sujay Kamble
Tanushree Majumder
Praveen Kumar Jha
Nitish Sansanwal
Debaangshu Sen
Shreya Meher
Saroj
Brands we’ve worked with, brands we’ve built
HEALTHCARE
Aakash Healthcare
Ambuja Neotia
Apollo Medics
Asian Bariatrics
Birthplace
CK Birla Hospital
CPO
Care Cover
DM Healthcare
MediSync
Medium Consulting
Oliva Skin & Hair Clinic
Pratiksha W Hospital
Pristyn Care
Pharmeasy
Sunshine Hospitals
Stanplus
The Tooth company
Vattikuti Foundation
REAL ESTATE
DLF
Kalpataru
Max Estates
Myscape
My Home
TRL Ricland
Truspace
Terminus
Exotic
FMCG
Akiva
Bira 91
Danone
Dhampur
Fresh Food Concepts
Fratelli Wines
Godrej
Jashn Foods
High Road Spirits
Keventer Agro
Pidilite
RSPL Group
Seven Beanstalk
Shrachi Group
Science of Him
EDUCATION
British Council
Central Square Foudation
Slingshot
Apply Once
FASHION
Not so serious
Gupta Overseas
SPORTS
Hyderabad F.C.
TECH
AP Markfed
Birlasoft
Battery Smart
Dooze
Fuel Buddy
Fresh Gravity
Flexiple
HR One
Go Mechanic
Housr
Intuit
Log 9
MGRM
Max Group
MyHQ
Numberz
Slingshot
The Telegraph
Zebmoney
HOSPITALITY
Trebo Hospitality
Trizen Hospitality
FINANCE
Numberz
WodeHouse Capital
Zebmoney
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