Founded in 2013,
NH1Design is 
strategic brand consultancy that works alongside brand custodians to create connections that move consumers.

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D-coding the roadmap
to gear up your brand growth.

01. Discovery

Understanding is key: at NH1, every one of us asks probing questions that peel away layers to reveal the raison d’être of a brand’s existence. Inquiry leads to insights which, in turn, help create connections with consumers.


Challenges to Insights

→ Co-Create Brief
→ Desk Research
→ Brand Audit
→ Target Audience

→ Internal & External Interviews
→ Secondary Research & Analysis
→ Brand & Consumer Insights

02. Development

We believe enduring brands need to be nurtured carefully and built inside out. The strategic company strengths and consumer insights from the Discovery phase helps align your brand and business ambitions. This leads to a robust brand architecture, DNA, personality, competitive positioning and a core purpose which connects with the head and heart of your consumers


INSIGHTS TO IDEA

→ Brand Vision
→ Brand Mission
→ Brand Core Purpose
→ Brand Personality

→ Brand Positioning
→ Brand Tagline
→ Brand Naming
→ Portfolio Architecture

03. Design

We define your visual and verbal brand assets and create distinctiveness to drive recognition, consumer engagement and brand growth.


IDEAS TO DESIGN

→ Visual & Verbal Design
→ Brand Identity
→ Design Language
→ Brand experience Design

→ Advertising
→ Digital & Social Media
→ Packaging Design
→ UI Design

→ Editorial & Corporate Reporting
→ Internal Employee Communications
→ Exhibition & Events
→ Environmental Graphics

04. Delivery

NH1 is known for its attention to detail: in the Delivery phase, we convert aspiration into action. Brand asset management tools, including the brand manual which keeps your brand consistent yet fresh, form part of our brand toolkit.


DESIGN TO EXECUTION

→ Brand Management Guide
→ Social Media Guidelines
→ Print Specifications

At NH1 Design, we believe in the power of curiosity to fuel innovation. Our latest installation, 'Be Curious,' is not just a collection of directional signages; it's a daily reminder to embrace curiosity. Each question hand-painted on our signpost is a catalyst for inspiration, sparking ideas that redefine strategies. We crafted this installation to encourage asking the right questions. It's not just a piece of art; it's a strategic tool to provoke thought, inspire creativity, and drive brand excellence. Because in the world of branding, asking the right questions is the first step towards transformative solutions.

Meet the Brand Navigators

LEADERSHIP TEAM
 

Neha

Neha Tulsian C

Founder & Creative Director

Neha spent the formative years of her design career honing her craft at London College of Communication. Now, with over fifteen years of multi-cultural experience in her repertoire, she has worked with some of the world’s most exciting design studios and has also served as a member of the revered ISTD. 

In 2013, Neha started NH1 Design (Gurgaon) with the idea of creating a boutique design studio that marries the principles of design, science, logic and art.  NH1 had already picked up nine Blue Elephants and the Global Pentawards in 2019. Their work has also been featured in leading global design magazines and blogs.

Furthering her desire to constantly grow, Neha also completed executive education courses on strategic branding at London Business School in 2018 and Digital Marketing & Analytics at Kellogg’s University in 2021. In 2022, she completed a program on Mastering Brand-Led Growth by David Taylor from Brand Gym.

Aditya

Aditya Tulsian C

Strategic Advisor

Aditya is all things strategy at NH1. With over 10+ years of global experience in strategy and operations, he helps evolve our design thinking. He has previously worked with Intuit India where he helped them emerge as the leaders in both professional tax filing segment, as well as cloud based accounting solutions for small business. He was also responsible for building the the India strategy and M&A.

shailly

Shailly Srivastava C

Head of Business

With over 6 years of experience with leading advertising agencies such as FCB Ulka and McCann, Shailly has orchestrated numerous advertising campaigns for some of the country’s largest and most well-known brands such as Maggi, Horlicks and IndusInd Bank. Her distinct work experience has helped her develop a set of skills that grant her a flair for working with multi-disciplinary teams and in helping find the balance between both business and creative expectations alike.

OUR TEAM
 

Aarushi

Arushi Kulkarni, Design Director

Akshay

Akshay Gupta, Design Director

Sujay

Sujay Kamble, Design Director

debangshu

Debaangshu Sen, Designer

praveen

Praveen Kumar Jha, Designer

nitish

Nitish Sansanwal, Designer

Brands we’ve worked with, brands we’ve built

HEALTHCARE

Aakash Healthcare
Ambuja Neotia
Apollo Medics
AB Plus Hospital
Asian Bariatrics
Ainqa Health
Arete Hospital
Birthplace
CK Birla Hospital
CPO
Care Cover
DM Healthcare
MediSync
Medium Consulting
Oliva Skin & Hair Clinic
Pratiksha W Hospital
Pristyn Care
Pharmeasy
Red. Health
Sunshine Hospitals
SH Pharma
The Tooth company
Truvida Lifesciences
Vattikuti Foundation

REAL ESTATE

Adani Realty
ASBL
Aurean Eskar 
DLF
Kalpataru
Max Estates
Myscape
My Home Constructions
Rama Group
TRL Ricland
Truspace
Terminus
Exotic Group 
Jayaberi Group


CONSUMER

Akiva Love
Bira 91
Dabur
Danone
Dhampur
Dirty Good
Fresh Food Concepts
Fratelli Wines
Godrej 
Godfrey Phillips
ITC Foods
Jashn Foods
High Road Spirits
Keventer Agro
Metro Dairy
Nestle Lifesciences

Pidilite
RSPL Group
Seven Beanstalk
Shrachi Group
Science of Him

EDUCATION

British Council
Central Square Foudation
Slingshot
Apply Once

ENERGY & TRANSPORT

Battery Smart
Go Mechanic
Idan Motors
Sunsure Energy
Log 9 Materials

SPORTS

Hyderabad F.C.
The Good Sports Company

MANUFACTURING

Lohia Blokomatic

TECH

AP Markfed
Birlasoft
Dooze
Fuel Buddy
Fresh Gravity
Flexiple
HROne
Housr
Intuit
Lifio
MGRM
MyHQ
Numberz
The Telegraph
Zebmoney
Zenwork

HOSPITALITY

Ateaz, NYC
Trebo Hospitality

Trizen Hospitality
Ohris Hospitality
Qube Bar, Lusaka

FINANCE

Numberz
WodeHouse Capital
Zebmoney
 

FASHION & COSMETICS

Azlya
Gupta Overseas
Wow Lifescinces
Oliva
Science of Him
Not So Serious
Little Extra


 

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