For a hospital to ensure that its patients receive better treatment, it needs to first look after itself.
In India, private hospitals have a huge opportunity to improve occupancy rates and reduce their sourcing costs while they significantly improve their patient- management metrics. This requires marketing, service additions or upgrades, improvement in patient experience across clinical/non-clinical areas, purchasing at scale and, most important, a team of experienced specialist doctors and nursing staff.
Enter MediSync: a B2B knowledge and delivery platform consisting of a central pool of healthcare experts. Established by practising doctors and management professionals, this platform is shared across hospitals enabling them to access the best in industry practices, wide network and proprietary technology. Hospitals benefit by offering superior patient experience which improves their financial performance. MediSync’s brand mission is to deliver value to all stakeholders in the healthcare eco-system by enabling providers to offer enhanced patient experience and creating a trusted healthcare brand. The MediSync network helps private hospitals become operationally better and financially healthier.
NH1 Design was commissioned to design an identity and positioning for brand ‘MediSync’.
SERVICES POSITIONING | BRANDING | COMMUNICATION
CLIENT MEDISYNC
SECTOR HEALTHCARE
Identity Design
In designing the brand’s identity, we decided to stay focused on the twin aspects of medical care and the network of possibilities: the four medical crosses woven together in the brand identity are symbolic of this network of hospitals affiliated to MediSync. Each medical cross represents the brand core pillars of verified doctor credentials, patient centricity, uniform care and transparent process – the fundamental strengths that MediSync leverages for its partner hospitals.
Brand Positoning | Healthier Together
Brand Positoning | Healthier Together
The brand positioning ‘Healthier Together’ was arrived at using the same approach: because ‘health is wealth’ applies here, the brand expresses itself as an equal partner to its clients and creates the sentiment of evolving jointly.
The brand positioning ‘Healthier Together’ was arrived at using the same approach: because ‘health is wealth’ applies here, the brand expresses itself as an equal partner to its clients and creates the sentiment of evolving jointly.
Visual Style
The Visual Style follows three distinct routes for effective and consistent communication.
Multiple visual styles were designed to cover a broad range of advertising.
Icon System
All Projects
Fratelli MS WineWine Label Design
TansenA culinary crescendo
Dirty GoodDesigning for a kids' skin care brand
ZenworkBrand refresh for a regtech platform
Nestle Resource ActivHigh Protein Shake Packaging Design
Godrej My FarmBranding a premium niche dairy brand for Godrej
ASBL LOFTResidential property brochure
MyHome 99Residential property brochure
SunsureRe-Branding an energy as a service brand
HROneBranding a HRMS platform
FlexipleBranding a global tech talent network
OrohBranding an Indian D2C footwear brand
Grizly Hard Seltzers AleBranding & packaging design | House of Bira 91
Red.HealthRebranding India's largest emergency response company
Bira 91 Make Play with FlavorsDefining the brand world for a beer brand
Keventer MetroRebranding a dairy brand in West Bengal
Ghadi by RSPL GroupRe-packaging an iconic detergent brand
PharmEasyRedesigning an omnichannel brand experience
Celebrate with Every SipFestive & special edition packs for Bira 91
Myscape YOOSelling branded residences
Bira 91 | Customer Loyalty AppUI design for brand advocacy
Bira 91 | Counter Sales Managers AppB2B channel partner UI Design
LifioBranding a clinical research and trial company
Hill Station Hard Cider AleBranding & Packaging Design | House of Bira 91
Jashn FoodsPackaging design for basmati rice
Just Small ThingsDesigning a personal care nutraceutical brand
Nature DermaCommunications for active skincare
DoozeBranding & UI design for an alcohol delivery app
Apply Once and Veri OnceBranding a new age educational navigator
eFarmarket by AP markfedDesigning an identity for an agritech platform
Stickers to Monitor Drug DosageSelf Initiated Project
AzlyaBranding a cultural yet contemporary fashion Label
Log9 MaterialsRebranding an energy solutions company
Science of HimMale wellness treated with science
Little ExtraAll natural personal care
Pristyn CareRebranding short stay surgery
Myscape OtomoResidential property brochure
DhampureRebranding a Pioneer Sugar Brand
Kamet by Peak SpiritsWhisky Label
Bira 91 LightPackaging Refresh & Positioning
Bira 91 Sustainability ReportMission To Zero
BirthplaceBranding a Maternity Hospital
Godrej JerseyRevamping a Legacy Brand
Hyderabad FCRebranding a Football Club
Go MechanicBranding a Multi-Brand Car Service Startup
Myscape TerrazaCommercial Property Brochure
Advait by PioneerCampaign for Real Estate
CK Birla GroupBranding a Women's Hospital
HousrDesigning for a Mega Co-living Brand
One Golden MileCommerical Brochure for Aurean| Eskar| Terminus
Wizdent by PidiliteIndia's Youngest Dental Consumables
AB Plus Speciality HospitalBranding a boutique Hospital
Bira 91 LightAssociating Beer with Fitness
Don't Hide it. PeriodSanitary Pad Packaging
Jin JijiPackaging Indian Gin
AinqaHumanising data
The Dalai LamaCelebrating His Holiness
Bhagirathi Neotia HospitalEnvironmental Graphics
Max Estates, DehradunResidential Property Brochure & Communications
MajjaBranding a Chain of QSR in Ahmedabad
QuaQuaBranding a Virtual Travel Platform
Kalpataru VistaResidential Property Brochure & Communications
Myscape LoftResidential Property Brochure
Fuel BuddyBranding India's First Fuel Delivery Platform
BirlasoftRebranding a Global IT Service Provider
The Telegraph OnlineDesign Language
Danone EcosystemWomen Empowerment Brochure
Central Square FoundationDesign for Non-Designers
Seven BeanstalkCoffee Packaging
SlingshotDesigning for an Ed-tech Brand
CareCoverBranding a Pre-approved Medical Loan Card
Myscape WeaveCommercial Property Brochure
NumberzBranding a Fintech Startup
SunshineBranding a Multi Speciality Hospital
The Tooth CompanyBranding a Dental Clinic
MedicsBranding Lucknow's Super Speciality Hospital
Not So SeriousRebranding a Luxury fashion label
OlivaRebranding a Chain of Medico Aesthetic Clinics
Myscape MeaResidential Property Brochure
Not So SeriousAn Instagram Lookbook
Myscape SanctuaryResidential Property Brochure & Communications
British CouncilIndia-UK relationship
The Culture HouseRestaurant Branding
PratikshaBrand India’s Largest Hospital for Women
Aster MedcityBranding a Healthcare Destination
ImagineCold Pressed Juice Packaging
Nishada by My HomeResidential Property Brochure
TummyfullBranding a Homemade Food Tech Venture
Central Square FoundationAnnual Report
MedisyncBranding a B2B knowledge delivery platform
Intuit IndiaWhitepaper Design
CPOBranding a Chain of Prosthetic Clinics
ORDReal Estate Branding
Myscape Isle of SkyResidential Property Brochure
TruSpaceDynamic Real Estate Branding
Work Safe Covid19 PostersSelf Initiated Project
Come & Go SafelyWork Safe Posters
Community SafetyWork Safe Posters
Individual SafetyWork Safe Posters
Business & Customer SafetyWork Safe Posters
StudentaccoBranding a Student Accommodation Portal
ShrachiDesigning a Notebook Brand for India
SWOTNotebook Cover Design
The Pointe by TerminusResidential Property Brochure
Asian BariatricsBranding a Bariatric Hospital
Not So SeriousFashion Lookbook
Wodehouse CapitalWebsite Design
MediCounselBranding a Medical Portal
Subscribe to our Newsletter
Subscribe to our Newsletter
Subscribe to our Newsletter