Bhagirathi Neotia Woman and Child Care Centre, Rawdon Street is Kolkata's most premium, trusted and dependable hospital for women, expectant mothers, and children, since its inception 16 years ago. In view of the growing demand for super-specialized healthcare facilities for women and children, the brand was coming up with their second hospital in New Town, Rajarhat. The brief was to design the environmental graphics for the new hospital and refresh the brand identity by carrying forward the legacy and values of the brand.
With a 16 year legacy, Bhagirathi Neotia Woman and Child Care Centre has very strong brand re-call and brand presence within the City of Joy. Hence, it was a strategic decision to retain the brand DNA while minimally refining its form. The logotype was updated in order to make the brand more approachable. Further, we defined the environmental graphics system that influences the way care is provided.
SERVICES REBRANDING | POSITIONING | ENVIRONMENTAL GRAPHICS
CLIENT AMBUJA NEOTIA
SECTOR HEALTHCARE
BEFORE
AFTER
Caring About Your Care
Whenever we feel pain, discomfort or feel unwell, the first person we think about is our mother. Because nothing surpasses her love, her care and her warmth. How she empathises with the emotions, how she is delicate with her decisions and how she has the know-how of nurture. It’s the very idea of her care that makes us feel better. And while it’s impossible to replace her, it’s possible to bring her brand of care to people. We understand that not just her children but mothers need the same.
An environment that is Playful, Calming and Comforting.
A hospital's physical environment affects patient outcome and recovery time. We devised an environmental graphic system which is warm, where the patients, parents, and nurses can all feel relaxed, happy and comfortable. Our aim was to uplift the mood and well-being of the patients and visitors through design.
There’s something lovingly healing about animals. Just like humans, they possess motherly instincts. They create an environment that is playful, calming and comforting. Each floor is assigned a particular animal that creates a memorable graphic language for users of all ages and backgrounds to navigate an often unfamiliar environment.
The design system reflects the hospital’s value of compassionate care. The graphics are contextual to the environment.
The design system reflects the hospital’s value of compassionate care. The graphics are contextual to the environment.
The design system reflects the hospital’s value of compassionate care. The graphics are contextual to the environment.
Animals in the paediatric wards stir the child's imagination while keeping them company.
Animals in the paediatric wards stir the child's imagination while keeping them company.
Animals in the paediatric wards stir the child's imagination while keeping them company.
The story has been extended on the signage and way-finding systems.
Little parrots perched on patient name boards add delight and work as a secondary identifier to respective rooms.
What are my rights again?
Making the mandatory information more engaging.
We all have been to a hospital at some point in our lives. But how many of us actually know our patient rights or responsibilities? Patients Rights and responsibilities are a mandate in all the hospitals but it mostly goes unnoticed. Hence, we decided to redesign the Patient Rights and Responsibilities in a fun way so that it engages with the patient and attendants of all ages.
BRAND COLLATERALS
BRAND COLLATERALS
All Projects
Hill Station Hard CiderBranding & packaging design for a cider brand
DoozeRedesigning convenience to customer experience
Apply Once and Veri OnceBranding a new age educational navigator
PharmEasyRedesigning an omnichannel brand experience
Bira 91 Make Play with FlavorsAdding flavors & fresh consistency to the design system
Stickers to Monitor Drug DosageSelf Initiated Project
Log9 MaterialsRebranding an energy solutions company
Science of HimMale Wellness Treated With Science
Pristyn CareRebranding Short Stay Surgery
Myscape OtomoResidential Property Brochure
DhampureRebranding a Pioneer Sugar Brand
Kamet by Peak SpiritsWhisky Label
Go MechanicBranding a Multi-Brand Car Service Startup
Bira 91 LightPackaging Refresh & Positioning
Bira 91Mission To Zero
BirthplaceBranding a Maternity Hospital
Godrej JerseyRevamping a Legacy Brand
Hyderabad FCRebranding a Football Club
Myscape TerrazaCommercial Property Brochure
CK Birla GroupBranding a Women's Hospital
HousrDesigning for a Mega Co-living Brand
One Golden MileCommercial Property Brochure
Wizdent by PidiliteIndia's Youngest Dental Consumables
Bira 91 LightAssociating Beer with Fitness
Don't Hide it. PeriodSanitary Pad Packaging
Jin JijiPackaging Indian Gin
AinqaHumanising data
The Dalai LamaCelebrating His Holiness
Max Estates222 Rajpur, Dehradun
MajjaBranding a Chain of QSR in Ahmedabad
QuaQuaBranding a Virtual Travel Platform
Kalpataru VistaProperty Branding
Myscape LoftResidential Property Brochure
Fuel BuddyBranding India's First Fuel Delivery Platform
BirlasoftRebranding a Global IT Service Provider
The Telegraph OnlineDesign Language
Danone EcosystemWomen Empowerment Brochure
Central Square FoundationDesign for Non-Designers
Seven BeanstalkCoffee Packaging
SlingshotDesigning for an Ed-tech Brand
Bhagirathi Neotia HospitalEnvironmental Graphics
CareCoverBranding a Pre-approved Medical Loan Card
Myscape WeaveCommercial Property Brochure
NumberzBranding a Fintech Startup
SunshineBranding a Multi Speciality Hospital
The Tooth CompanyBranding a Dental Clinic
MedicsBranding Lucknow's Super Speciality Hospital
Not So SeriousRebranding a Luxury fashion label
OlivaRebranding a Chain of Medico Aesthetic Clinics
Myscape MeaProperty Branding
Not So SeriousAn Instagram Lookbook
Myscape SanctuaryProperty Branding
British CouncilIndia-UK relationship
The Culture HouseRestaurant Branding
PratikshaBrand India’s Largest Hospital for Women
Aster MedcityBranding a Healthcare Destination
ImagineCold Pressed Juice Packaging
TummyfullBranding a Homemade Food Tech Venture
Central Square FoundationAnnual Report
MedisyncBranding a B2B knowledge delivery platform
Intuit IndiaWhitepaper Design
CPOBranding a Chain of Prosthetic Clinics
ORDReal Estate Branding
Myscape Isle of SkyProperty Branding
TruSpaceDynamic Real Estate Branding
Work Safe Covid19 PostersSelf Initiated Project
Come & Go SafelyWork Safe Posters
Community SafetyWork Safe Posters
Individual SafetyWork Safe Posters
Business & Customer SafetyWork Safe Posters
StudentaccoBranding a Student Accommodation Portal
ShrachiDesigning a Notebook Brand for India
Wodehouse CapitalWebsite Design
SWOTNotebook Cover Design
Asian BariatricsBranding a Bariatric Hospital
MediCounselBranding a Medical Portal
Not So SeriousFashion Lookbook
Subscribe to our Newsletter
Subscribe to our Newsletter
Subscribe to our Newsletter