Question
Why should a hospital feel like a monster to a child?

Answer
Redesigning healing to happiness.

Environmental Graphics for Woman
and Child Care Centre in Kolkata

Bhagirathi Neotia Woman and Child Care Centre, Rawdon Street is Kolkata's most premium, trusted and dependable hospital for women, expectant mothers, and children, since its inception 16 years ago. In view of the growing demand for super-specialized healthcare facilities for women and children, the brand was coming up with their second hospital in New Town, Rajarhat. The brief was to design the environmental graphics for the new hospital and refresh the brand identity by carrying forward the legacy and values of the brand. 

With a 16 year legacy, Bhagirathi Neotia Woman and Child Care Centre has very strong brand re-call and brand presence within the City of Joy. Hence, it was a strategic decision to retain the brand DNA while minimally refining its form. The logotype was updated in order to make the brand more approachable. Further, we defined the environmental graphics system that influences the way care is provided.

SERVICES  REBRANDING | POSITIONING | ENVIRONMENTAL GRAPHICS
CLIENT AMBUJA NEOTIA
SECTOR  HEALTHCARE

Bitmap-1

BEFORE

BNWCCC_Master-Logo_AW-01-1

AFTER

Caring About Your Care

Whenever we feel pain, discomfort or feel unwell, the first person we think about is our mother. Because nothing surpasses her love, her care and her warmth. How she empathises with the emotions, how she is delicate with her decisions and how she has the know-how of nurture. It’s the very idea of her care that makes us feel better. And while it’s impossible to replace her, it’s possible to bring her brand of care to people. We understand that not just her children but mothers need the same.

DSC_4895-1

An environment that is Playful, Calming and Comforting.

A hospital's physical environment affects patient outcome and recovery time. We devised an environmental graphic system which is warm, where the patients, parents, and nurses can all feel relaxed, happy and comfortable. Our aim was to uplift the mood and well-being of the patients and visitors through design.

There’s something lovingly healing about animals. Just like humans, they possess motherly instincts. They create an environment that is playful, calming and comforting. Each floor is assigned a particular animal that creates a memorable graphic language for users of all ages and backgrounds to navigate an often unfamiliar environment.

DSC_4659

Waiting Area, Ground Floor

Waiting Area, Ground Floor

DSC_4663
DSC_4665
Entrance-from-ground-floor-visitors-lift-area
DSC_4654
DSC_4708

The design system reflects the hospital’s value of compassionate care. The graphics are contextual to the environment.   

The design system reflects the hospital’s value of compassionate care. The graphics are contextual to the environment.   

The design system reflects the hospital’s value of compassionate care. The graphics are contextual to the environment.   

DSC_4647
DSC_4704-copy
DSC_4702-copy
DSC_4697
DSC_4773-copy

Kids Play Area, First Floor

Kids Play Area, First Floor

Kids Play Area, First Floor

DSC_4802
DSC_4888
DSC0083
DSC_4895-1

Animals in the paediatric wards stir the child's imagination while keeping them company.  

Animals in the paediatric wards stir the child's imagination while keeping them company.  

Animals in the paediatric wards stir the child's imagination while keeping them company.  

DSC_4854
DSC_4852
DSC_4851
DSC_4850
DSC_4837

Nurse Station, Fourth Floor

DSC_4970-copy
DSC_4962-copy

The story has been extended on the signage and way-finding systems.

Little parrots perched on patient name boards add delight and work as a secondary identifier to respective rooms.

DSC0157
7th-floor-Corridor-passage
DSC_4975-copy
8th-floor-Corridor-Passage-1
9th-floor-visitors-lift-area
DSC_4814
DSC_4682
DSC_4680
DSC_4810
DSC_4673
DSC_4672

What are my rights again?

Making the mandatory information more engaging.
We all have been to a hospital at some point in our lives. But how many of us actually know our patient rights or responsibilities? Patients Rights and responsibilities are a mandate in all the hospitals but it mostly goes unnoticed. Hence, we decided to redesign the Patient Rights and Responsibilities in a fun way so that it engages with the patient and attendants of all ages.

Rights
Responsibilites
DSC_4995

BRAND COLLATERALS

BRAND COLLATERALS

XRAY-1
IMG_0177
Ambulance
Back-Pose-Of-2011-Acura-TSX-Sport-Wagon-In-Black
DSC_4742-copy
05-stationery-long-shadows-mockup-inter-size-1
greeting-card-mockup01
IMG_0209-1

All Projects

Hill Station Hard CiderBranding & packaging design for a cider brand

DoozeRedesigning convenience to customer experience

Apply Once and Veri OnceBranding a new age educational navigator

PharmEasyRedesigning an omnichannel brand experience

Bira 91 Make Play with FlavorsAdding flavors & fresh consistency to the design system

Stickers to Monitor Drug DosageSelf Initiated Project

Log9 MaterialsRebranding an energy solutions company

Science of HimMale Wellness Treated With Science

Pristyn CareRebranding Short Stay Surgery

Myscape OtomoResidential Property Brochure

DhampureRebranding a Pioneer Sugar Brand

Kamet by Peak SpiritsWhisky Label

Go MechanicBranding a Multi-Brand Car Service Startup

Bira 91 LightPackaging Refresh & Positioning

Bira 91Mission To Zero

BirthplaceBranding a Maternity Hospital

Godrej JerseyRevamping a Legacy Brand

Hyderabad FCRebranding a Football Club

Myscape TerrazaCommercial Property Brochure

CK Birla GroupBranding a Women's Hospital

HousrDesigning for a Mega Co-living Brand

One Golden MileCommercial Property Brochure

Wizdent by PidiliteIndia's Youngest Dental Consumables

Bira 91 LightAssociating Beer with Fitness

Don't Hide it. PeriodSanitary Pad Packaging

Jin JijiPackaging Indian Gin

AinqaHumanising data

The Dalai LamaCelebrating His Holiness

Max Estates222 Rajpur, Dehradun

MajjaBranding a Chain of QSR in Ahmedabad

QuaQuaBranding a Virtual Travel Platform

Kalpataru VistaProperty Branding

Myscape LoftResidential Property Brochure

Fuel BuddyBranding India's First Fuel Delivery Platform

BirlasoftRebranding a Global IT Service Provider

The Telegraph OnlineDesign Language

Danone EcosystemWomen Empowerment Brochure

Central Square FoundationDesign for Non-Designers

Seven BeanstalkCoffee Packaging

SlingshotDesigning for an Ed-tech Brand

Bhagirathi Neotia HospitalEnvironmental Graphics

CareCoverBranding a Pre-approved Medical Loan Card

Myscape WeaveCommercial Property Brochure

NumberzBranding a Fintech Startup

SunshineBranding a Multi Speciality Hospital

The Tooth CompanyBranding a Dental Clinic

MedicsBranding Lucknow's Super Speciality Hospital

Not So SeriousRebranding a Luxury fashion label

OlivaRebranding a Chain of Medico Aesthetic Clinics

Myscape MeaProperty Branding

Not So SeriousAn Instagram Lookbook

Myscape SanctuaryProperty Branding

British CouncilIndia-UK relationship

The Culture HouseRestaurant Branding

PratikshaBrand India’s Largest Hospital for Women

Aster MedcityBranding a Healthcare Destination

ImagineCold Pressed Juice Packaging

TummyfullBranding a Homemade Food Tech Venture

MedisyncBranding a B2B knowledge delivery platform

Intuit IndiaWhitepaper Design

CPOBranding a Chain of Prosthetic Clinics

ORDReal Estate Branding

Myscape Isle of SkyProperty Branding

TruSpaceDynamic Real Estate Branding

Work Safe Covid19 PostersSelf Initiated Project

Come & Go SafelyWork Safe Posters

Community SafetyWork Safe Posters

Individual SafetyWork Safe Posters

Business & Customer SafetyWork Safe Posters

StudentaccoBranding a Student Accommodation Portal

ShrachiDesigning a Notebook Brand for India

Wodehouse CapitalWebsite Design

SWOTNotebook Cover Design

Asian BariatricsBranding a Bariatric Hospital

MediCounselBranding a Medical Portal

Not So SeriousFashion Lookbook

Subscribe to our Newsletter

Subscribe to our Newsletter

Subscribe to our Newsletter