Situated in the highly desirable Financial District of Hyderabad, ASBL Loft stands out with its majestic twin towers, each soaring to 45 floors. The deliberate branding of ASBL Loft as the 'Key to Envy' underscores its status as a beacon of success, luxury, and ambition. This elite residential enclave, set in the heart of Hyderabad's Financial District, transcends mere living spaces by offering a lifestyle steeped in achievement, elegance, and an unmatched level of prestige that draws admiration. The brochure showcases an array of opulent amenities, including a modern clubhouse, various sports courts, a swimming pool, and a fitness center, all of which symbolize a lifestyle to be envied. Highlighting its prime location amidst the top IT and financial corporations, ASBL Loft is unmistakably crafted for those who have distinguished themselves and are at the pinnacle of their journey, making it the embodiment of exclusive and aspirational living.
SERVICES POSITIONING | BRANDING | | EDITORIAL DESIGN
CLIENT ASBL
SECTOR REAL ESTATE
The brochure has been designed with earmarked tabs for each project USP. Careful consideration has been taken to maintain the editorial style while accommodating the changing page size in subsequent sections. Modular grids were created to ensure a seamless transition between different tabs, with each section having a varied page size.
Keeping in mind the verticality of the towers- we crafted a compact and stackable identity. Taking from this linearity and concentric line approach, the illustrations consist of dynamic layouts and scene setups, set in a monochromatic gold Pantone- each highlighting a key
project amenity.
The colour palette consists of purple and gold, with accents of navy blue. Brochure materiality card stock with spot UV treatment and gold ink. Section breakers with bold patterns create the perfect textural break and setting for the informative text and project renders.
All Projects
Dirty GoodDesigning for a kids' skin care brand
TansenA culinary crescendo
ZenworkBrand refresh for a regtech platform
SunsureRe-Branding an energy as a service brand
Godrej My FarmBranding a premium niche dairy brand for Godrej
ASBL LOFTResidential property brochure
MyHome 99Residential property brochure
HROneBranding a HRMS platform
FlexipleBranding a global tech talent network
OrohBranding an Indian D2C footwear brand
Grizly Hard Seltzers AleBranding & packaging design | House of Bira 91
Red.HealthRebranding India's largest emergency response company
Bira 91 Make Play with FlavorsDefining the brand world for a beer brand
Keventer MetroRebranding a dairy brand in West Bengal
Ghadi by RSPL GroupRe-packaging an iconic detergent brand
PharmEasyRedesigning an omnichannel brand experience
Celebrate with Every SipFestive & special edition packs for Bira 91
Myscape YOOSelling branded residences
Bira 91 | Customer Loyalty AppUI design for brand advocacy
Bira 91 | Counter Sales Managers AppB2B channel partner UI Design
LifioBranding a clinical research and trial company
Hill Station Hard Cider AleBranding & Packaging Design | House of Bira 91
Jashn FoodsPackaging design for basmati rice
Just Small ThingsDesigning a personal care nutraceutical brand
Nature DermaCommunications for active skincare
DoozeBranding & UI design for an alcohol delivery app
Apply Once and Veri OnceBranding a new age educational navigator
eFarmarket by AP markfedDesigning an identity for an agritech platform
Stickers to Monitor Drug DosageSelf Initiated Project
AzlyaBranding a cultural yet contemporary fashion Label
Log9 MaterialsRebranding an energy solutions company
Science of HimMale wellness treated with science
Little ExtraAll natural personal care
Pristyn CareRebranding short stay surgery
Myscape OtomoResidential property brochure
DhampureRebranding a Pioneer Sugar Brand
Kamet by Peak SpiritsWhisky Label
Go MechanicBranding a Multi-Brand Car Service Startup
Bira 91 LightPackaging Refresh & Positioning
Bira 91 Sustainability ReportMission To Zero
BirthplaceBranding a Maternity Hospital
Godrej JerseyRevamping a Legacy Brand
Hyderabad FCRebranding a Football Club
Myscape TerrazaCommercial Property Brochure
CK Birla GroupBranding a Women's Hospital
HousrDesigning for a Mega Co-living Brand
One Golden MileCommerical Brochure for Aurean| Eskar| Terminus
Wizdent by PidiliteIndia's Youngest Dental Consumables
AB Plus Speciality HospitalBranding a boutique Hospital
Bira 91 LightAssociating Beer with Fitness
Don't Hide it. PeriodSanitary Pad Packaging
Jin JijiPackaging Indian Gin
AinqaHumanising data
The Dalai LamaCelebrating His Holiness
Bhagirathi Neotia HospitalEnvironmental Graphics
Max Estates, DehradunResidential Property Brochure & Communications
MajjaBranding a Chain of QSR in Ahmedabad
QuaQuaBranding a Virtual Travel Platform
Kalpataru VistaResidential Property Brochure & Communications
Myscape LoftResidential Property Brochure
Fuel BuddyBranding India's First Fuel Delivery Platform
BirlasoftRebranding a Global IT Service Provider
The Telegraph OnlineDesign Language
Danone EcosystemWomen Empowerment Brochure
Central Square FoundationDesign for Non-Designers
Seven BeanstalkCoffee Packaging
SlingshotDesigning for an Ed-tech Brand
CareCoverBranding a Pre-approved Medical Loan Card
Myscape WeaveCommercial Property Brochure
NumberzBranding a Fintech Startup
SunshineBranding a Multi Speciality Hospital
The Tooth CompanyBranding a Dental Clinic
MedicsBranding Lucknow's Super Speciality Hospital
Not So SeriousRebranding a Luxury fashion label
OlivaRebranding a Chain of Medico Aesthetic Clinics
Myscape MeaResidential Property Brochure
Not So SeriousAn Instagram Lookbook
Myscape SanctuaryResidential Property Brochure & Communications
British CouncilIndia-UK relationship
The Culture HouseRestaurant Branding
PratikshaBrand India’s Largest Hospital for Women
Aster MedcityBranding a Healthcare Destination
ImagineCold Pressed Juice Packaging
Nishada by My HomeResidential Property Brochure
TummyfullBranding a Homemade Food Tech Venture
Central Square FoundationAnnual Report
MedisyncBranding a B2B knowledge delivery platform
Intuit IndiaWhitepaper Design
CPOBranding a Chain of Prosthetic Clinics
ORDReal Estate Branding
Myscape Isle of SkyResidential Property Brochure
TruSpaceDynamic Real Estate Branding
Work Safe Covid19 PostersSelf Initiated Project
Come & Go SafelyWork Safe Posters
Community SafetyWork Safe Posters
Individual SafetyWork Safe Posters
Business & Customer SafetyWork Safe Posters
StudentaccoBranding a Student Accommodation Portal
ShrachiDesigning a Notebook Brand for India
SWOTNotebook Cover Design
The Pointe by TerminusResidential Property Brochure
Asian BariatricsBranding a Bariatric Hospital
Not So SeriousFashion Lookbook
Wodehouse CapitalWebsite Design
MediCounselBranding a Medical Portal
Subscribe to our Newsletter
Subscribe to our Newsletter
Subscribe to our Newsletter