Question
How can the wide range of amenities at ASBL Loft be highlighted to accentuate its premium lifestyle?

Answer
Transforming residences into landmarks of personal achievement.

Question
How can the wide range of amenities at ASBL Loft be highlighted to accentuate its premium lifestyle?

Answer
Transforming residences into landmarks of personal achievement.

Question
How can the wide range of amenities at ASBL Loft be highlighted to accentuate its premium lifestyle?

Answer
Transforming residences into landmarks of personal achievement.

Question
How can the wide range of amenities at ASBL Loft be highlighted to accentuate its premium lifestyle?

Answer
Transforming residences into landmarks of personal achievement.

ASBL LOFT

ASBL LOFT

Situated in the highly desirable Financial District of Hyderabad, ASBL Loft stands out with its majestic twin towers, each soaring to 45 floors. The deliberate branding of ASBL Loft as the 'Key to Envy' underscores its status as a beacon of success, luxury, and ambition. This elite residential enclave, set in the heart of Hyderabad's Financial District, transcends mere living spaces by offering a lifestyle steeped in achievement, elegance, and an unmatched level of prestige that draws admiration. The brochure showcases an array of opulent amenities, including a modern clubhouse, various sports courts, a swimming pool, and a fitness center, all of which symbolize a lifestyle to be envied. Highlighting its prime location amidst the top IT and financial corporations, ASBL Loft is unmistakably crafted for those who have distinguished themselves and are at the pinnacle of their journey, making it the embodiment of exclusive and aspirational living.
 

SERVICES POSITIONING | BRANDING | | EDITORIAL DESIGN
CLIENT ASBL
SECTOR REAL ESTATE

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The brochure has been designed with earmarked tabs for each project USP. Careful consideration has been taken to maintain the editorial style while accommodating the changing page size in subsequent sections. Modular grids were created to ensure a seamless transition between different tabs, with each section having a varied page size.

Keeping in mind the verticality of the towers- we crafted a compact and stackable identity. Taking from this linearity and concentric line approach, the illustrations consist of dynamic layouts and scene setups, set in a monochromatic gold Pantone- each highlighting a key
project amenity.

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The colour palette consists of purple and gold, with accents of navy blue. Brochure materiality card stock with spot UV treatment and gold ink. Section breakers with bold patterns create the perfect textural break and setting for the informative text and project renders.

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