Question
How do you make a network of automobile workshops smarter and nimbler?
Answer
By establishing low cost does not equal to low quality.
Question
How do you make a network of automobile workshops smarter and nimbler?
Answer
By establishing low cost does not equal to low quality.
Question
How do you make a network of automobile workshops smarter and nimbler?
Answer
By establishing low cost does not equal to low quality.
Question
How do you make a network of automobile workshops smarter and nimbler?
Answer
By establishing low cost does not equal to low quality.
Question
How do you make a network of automobile workshops smarter and nimbler?
Answer
By establishing low cost does not equal to low quality.
GoMechanic
GoMechanic
GoMechanic
GoMechanic
GoMechanic
GoMechanic is a multi-brand, multi-specialty, tech-enabled network of car care service centers. It bridges the gap between authorized but expensive service centers and the cheap but unorganized local workshops. Along with catering to private car owners, GoMechanic also provides its service to fleet car networks like Uber, Ola, Meru et cetera. Partnerships with insurance agencies ensure that the entire car servicing experience remains smooth and hassle-free.
Our task was to establish GoMechanic as a friendly, energetic and smart choice for all car servicing needs.
SERVICES DESIGN STRATEGY | POSITIONING | BRANDING | DESIGN LANGUAGE
CLIENT GOMECHANIC
SECTOR TECH
GoMechanic is a multi-brand, multi-specialty, tech-enabled network of car care service centers. It bridges the gap between authorized but expensive service centers and the cheap but unorganized local workshops. Along with catering to private car owners, GoMechanic also provides its service to fleet car networks like Uber, Ola, Meru et cetera. Partnerships with insurance agencies ensure that the entire car servicing experience remains smooth and hassle-free.
Our task was to establish GoMechanic as a friendly, energetic and smart choice for all car servicing needs.
SERVICES DESIGN STRATEGY | POSITIONING | BRANDING | DESIGN LANGUAGE
CLIENT GOMECHANIC
SECTOR TECH
GoMechanic is a multi-brand, multi-specialty, tech-enabled network of car care service centers. It bridges the gap between authorized but expensive service centers and the cheap but unorganized local workshops. Along with catering to private car owners, GoMechanic also provides its service to fleet car networks like Uber, Ola, Meru et cetera. Partnerships with insurance agencies ensure that the entire car servicing experience remains smooth and hassle-free.
Our task was to establish GoMechanic as a friendly, energetic and smart choice for all car servicing needs.
SERVICES DESIGN STRATEGY | POSITIONING | BRANDING | DESIGN LANGUAGE
CLIENT GOMECHANIC
SECTOR TECH
GoMechanic is a multi-brand, multi-specialty, tech-enabled network of car care service centers. It bridges the gap between authorized but expensive service centers and the cheap but unorganized local workshops. Along with catering to private car owners, GoMechanic also provides its service to fleet car networks like Uber, Ola, Meru et cetera. Partnerships with insurance agencies ensure that the entire car servicing experience remains smooth and hassle-free.
Our task was to establish GoMechanic as a friendly, energetic and smart choice for all car servicing needs.
SERVICES DESIGN STRATEGY | POSITIONING | BRANDING | DESIGN LANGUAGE
CLIENT GOMECHANIC
SECTOR TECH
GoMechanic is a multi-brand, multi-specialty, tech-enabled network of car care service centers. It bridges the gap between authorized but expensive service centers and the cheap but unorganized local workshops. Along with catering to private car owners, GoMechanic also provides its service to fleet car networks like Uber, Ola, Meru et cetera. Partnerships with insurance agencies ensure that the entire car servicing experience remains smooth and hassle-free.
Our task was to establish GoMechanic as a friendly, energetic and smart choice for all car servicing needs.
SERVICES DESIGN STRATEGY | POSITIONING | BRANDING | DESIGN LANGUAGE
CLIENT GOMECHANIC
SECTOR TECH
BEFORE
BEFORE
BEFORE
BEFORE
BEFORE
AFTER
AFTER
AFTER
AFTER
AFTER
The logo form has been created by borrowing from the universal symbol of mechanics – the wrench. And by using negative space, marrying it with the headlights of a car.
The Logo is quirky, and extendable to everything GoMechanic has to offer.
A set of brand service icons were created using the GoMechanic Smart Car as an extension of the brand design language.
The Logo is quirky, and extendable to everything GoMechanic has to offer.
A set of brand service icons were created using the GoMechanic Smart Car as an extension of the brand design language.
The Logo is quirky, and extendable to everything GoMechanic has to offer.
A set of brand service icons were created using the GoMechanic Smart Car as an extension of the brand design language.
The Logo is quirky, and extendable to everything GoMechanic has to offer.
A set of brand service icons were created using the GoMechanic Smart Car as an extension of the brand design language.
The Logo is quirky, and extendable to everything GoMechanic has to offer.
A set of brand service icons were created using the GoMechanic Smart Car as an extension of the brand design language.
PICK UP
PICK UP
PICK UP
PICK UP
PICK UP
INSURANCE
INSURANCE
INSURANCE
INSURANCE
INSURANCE
WHEEL & RIM CARE
WHEEL & RIM CARE
WHEEL & RIM CARE
WHEEL & RIM CARE
WHEEL & RIM CARE
COMPETITIVE PRICING
COMPETITIVE PRICING
COMPETITIVE PRICING
COMPETITIVE PRICING
COMPETITIVE PRICING
SERVICE
SERVICE
SERVICE
SERVICE
SERVICE
ACCIDENT
ACCIDENT
ACCIDENT
ACCIDENT
ACCIDENT
SERVICE WARRANTY
SERVICE WARRANTY
SERVICE WARRANTY
SERVICE WARRANTY
SERVICE WARRANTY
WIPER FLUID REPLACEMENT
WIPER FLUID REPLACEMENT
WIPER FLUID REPLACEMENT
WIPER FLUID REPLACEMENT
WIPER FLUID REPLACEMENT
CAR CLEANING
CAR CLEANING
CAR CLEANING
CAR CLEANING
CAR CLEANING
PAINT JOB
PAINT JOB
PAINT JOB
PAINT JOB
PAINT JOB
AC SERVICE
AC SERVICE
AC SERVICE
AC SERVICE
AC SERVICE
OIL FILTER CHANGE
OIL FILTER CHANGE
OIL FILTER CHANGE
OIL FILTER CHANGE
OIL FILTER CHANGE
REPAIR
REPAIR
REPAIR
REPAIR
REPAIR
DENTING
DENTING
DENTING
DENTING
DENTING
SPARE PARTS
SPARE PARTS
SPARE PARTS
SPARE PARTS
SPARE PARTS
COOLANT TOP UP
COOLANT TOP UP
COOLANT TOP UP
COOLANT TOP UP
COOLANT TOP UP
Smart doesn't drive to a workshop.
Smart checks status reports and invoices.
Smart doesn't pay more than smart should.
Smart gets the same service wherever smart goes.
Smart knows a good deal when smart sees one.
Smart leaves his car in good, trusted hands.
Go Smart. When you GoMechanic.
Smart doesn't drive to a workshop.
Smart checks status reports and invoices.
Smart doesn't pay more than smart should.
Smart gets the same service wherever smart goes.
Smart knows a good deal when smart sees one.
Smart leaves his car in good, trusted hands.
Go Smart. When you GoMechanic.
Smart doesn't drive to a workshop.
Smart checks status reports and invoices.
Smart doesn't pay more than smart should.
Smart gets the same service wherever smart goes.
Smart knows a good deal when smart sees one.
Smart leaves his car in good, trusted hands.
Go Smart. When you GoMechanic.
Smart doesn't drive to a workshop.
Smart checks status reports and invoices.
Smart doesn't pay more than smart should.
xSmart knows a good deal when smart sees one.
Smart leaves his car in good, trusted hands.
Go Smart. When you GoMechanic.
Smart doesn't drive to a workshop.
Smart checks status reports and invoices.
Smart doesn't pay more than smart should.
Smart gets the same service wherever smart goes.
Smart knows a good deal when smart sees one.
Smart leaves his car in good, trusted hands.
Go Smart. When you GoMechanic.
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