Question
How do you make a network of automobile workshops smarter and nimbler?

Answer
By  establishing low cost  does not equal to low quality.

Question
How do you make a network of automobile workshops smarter and nimbler?

Answer
By  establishing low cost  does not equal to low quality.

Question
How do you make a network of automobile workshops smarter and nimbler?

Answer
By  establishing low cost  does not equal to low quality.

Question
How do you make a network of automobile workshops smarter and nimbler?

Answer
By  establishing low cost  does not equal to low quality.

Question
How do you make a network of automobile workshops smarter and nimbler?

Answer
By  establishing low cost  does not equal to low quality.

GoMechanic

GoMechanic

GoMechanic

GoMechanic

GoMechanic

GoMechanic is a multi-brand, multi-specialty, tech-enabled network of car care service centers. It bridges the gap between authorized but expensive service centers and the cheap but unorganized local workshops. Along with catering to private car owners, GoMechanic also provides its service to fleet car networks like Uber, Ola, Meru et cetera. Partnerships with insurance agencies ensure that the entire car servicing experience remains smooth and hassle-free.

Our task was to establish GoMechanic as a friendly, energetic and smart choice for all car servicing needs.

SERVICES  DESIGN STRATEGY | POSITIONING | BRANDING | DESIGN LANGUAGE
CLIENT GOMECHANIC
SECTOR  TECH

GoMechanic is a multi-brand, multi-specialty, tech-enabled network of car care service centers. It bridges the gap between authorized but expensive service centers and the cheap but unorganized local workshops. Along with catering to private car owners, GoMechanic also provides its service to fleet car networks like Uber, Ola, Meru et cetera. Partnerships with insurance agencies ensure that the entire car servicing experience remains smooth and hassle-free.

Our task was to establish GoMechanic as a friendly, energetic and smart choice for all car servicing needs.

SERVICES  DESIGN STRATEGY | POSITIONING | BRANDING | DESIGN LANGUAGE
CLIENT GOMECHANIC
SECTOR  TECH

GoMechanic is a multi-brand, multi-specialty, tech-enabled network of car care service centers. It bridges the gap between authorized but expensive service centers and the cheap but unorganized local workshops. Along with catering to private car owners, GoMechanic also provides its service to fleet car networks like Uber, Ola, Meru et cetera. Partnerships with insurance agencies ensure that the entire car servicing experience remains smooth and hassle-free.

Our task was to establish GoMechanic as a friendly, energetic and smart choice for all car servicing needs.

SERVICES  DESIGN STRATEGY | POSITIONING | BRANDING | DESIGN LANGUAGE
CLIENT GOMECHANIC
SECTOR  TECH

GoMechanic is a multi-brand, multi-specialty, tech-enabled network of car care service centers. It bridges the gap between authorized but expensive service centers and the cheap but unorganized local workshops. Along with catering to private car owners, GoMechanic also provides its service to fleet car networks like Uber, Ola, Meru et cetera. Partnerships with insurance agencies ensure that the entire car servicing experience remains smooth and hassle-free.

Our task was to establish GoMechanic as a friendly, energetic and smart choice for all car servicing needs.

SERVICES  DESIGN STRATEGY | POSITIONING | BRANDING | DESIGN LANGUAGE
CLIENT GOMECHANIC
SECTOR  TECH

GoMechanic is a multi-brand, multi-specialty, tech-enabled network of car care service centers. It bridges the gap between authorized but expensive service centers and the cheap but unorganized local workshops. Along with catering to private car owners, GoMechanic also provides its service to fleet car networks like Uber, Ola, Meru et cetera. Partnerships with insurance agencies ensure that the entire car servicing experience remains smooth and hassle-free.

Our task was to establish GoMechanic as a friendly, energetic and smart choice for all car servicing needs.

SERVICES  DESIGN STRATEGY | POSITIONING | BRANDING | DESIGN LANGUAGE
CLIENT GOMECHANIC
SECTOR  TECH

ky-logo
Old Logo
BEFORE
BEFORE
BEFORE
BEFORE
BEFORE
New Logo

AFTER

AFTER

AFTER

AFTER

AFTER

The logo form has been created  by borrowing from the universal symbol of mechanics – the wrench. And by using negative space, marrying it with the headlights of a car.
The Logo is quirky, and extendable to everything GoMechanic has to offer.

A set of brand service icons were created using the GoMechanic Smart Car as an extension of the brand design language.

The Logo is quirky, and extendable to everything GoMechanic has to offer.

A set of brand service icons were created using the GoMechanic Smart Car as an extension of the brand design language.

The Logo is quirky, and extendable to everything GoMechanic has to offer.

A set of brand service icons were created using the GoMechanic Smart Car as an extension of the brand design language.

The Logo is quirky, and extendable to everything GoMechanic has to offer.

A set of brand service icons were created using the GoMechanic Smart Car as an extension of the brand design language.

The Logo is quirky, and extendable to everything GoMechanic has to offer.

A set of brand service icons were created using the GoMechanic Smart Car as an extension of the brand design language.

1.PickUp-01

PICK UP

PICK UP

PICK UP

PICK UP

PICK UP

11.Insurance-01

INSURANCE

INSURANCE

INSURANCE

INSURANCE

INSURANCE

12.Wheel&RimCare-01

WHEEL & RIM CARE

WHEEL & RIM CARE

WHEEL & RIM CARE

WHEEL & RIM CARE

WHEEL & RIM CARE

14.CompetitvePricing-01

COMPETITIVE PRICING

COMPETITIVE PRICING

COMPETITIVE PRICING

COMPETITIVE PRICING

COMPETITIVE PRICING

2.Service-01

SERVICE

SERVICE

SERVICE

SERVICE

SERVICE

3.Accident-01

ACCIDENT

ACCIDENT

ACCIDENT

ACCIDENT

ACCIDENT

8.Warranty-01

SERVICE WARRANTY

SERVICE WARRANTY

SERVICE WARRANTY

SERVICE WARRANTY

SERVICE WARRANTY

15.Wiper Fluid Replacement-01

WIPER FLUID REPLACEMENT

WIPER FLUID REPLACEMENT

WIPER FLUID REPLACEMENT

WIPER FLUID REPLACEMENT

WIPER FLUID REPLACEMENT

9.Wash-01

CAR CLEANING

CAR CLEANING

CAR CLEANING

CAR CLEANING

CAR CLEANING

4.Paint-01

PAINT JOB

PAINT JOB

PAINT JOB

PAINT JOB

PAINT JOB

13.ACService-01

AC SERVICE

AC SERVICE

AC SERVICE

AC SERVICE

AC SERVICE

16.Oil Filter Change-01

OIL FILTER CHANGE

OIL FILTER CHANGE

OIL FILTER CHANGE

OIL FILTER CHANGE

OIL FILTER CHANGE

6.Repair-01

REPAIR

REPAIR

REPAIR

REPAIR

REPAIR

5.Denting-01

DENTING

DENTING

DENTING

DENTING

DENTING

7.Spare-01

SPARE PARTS

SPARE PARTS

SPARE PARTS

SPARE PARTS

SPARE PARTS

17.Coolant Top Up-01

COOLANT TOP UP

COOLANT TOP UP

COOLANT TOP UP

COOLANT TOP UP

COOLANT TOP UP

Smart doesn't drive to a workshop.

Smart checks status reports and invoices.

Smart doesn't pay more than smart should.

Smart gets the same service wherever smart goes.

Smart knows a good deal when smart sees one.

Smart leaves his car in good, trusted hands.

Go Smart. When you GoMechanic.

Smart doesn't drive to a workshop.

Smart checks status reports and invoices.

Smart doesn't pay more than smart should.

Smart gets the same service wherever smart goes.

Smart knows a good deal when smart sees one.

Smart leaves his car in good, trusted hands.

Go Smart. When you GoMechanic.

Smart doesn't drive to a workshop.

Smart checks status reports and invoices.

Smart doesn't pay more than smart should.

Smart gets the same service wherever smart goes.

Smart knows a good deal when smart sees one.

Smart leaves his car in good, trusted hands.

Go Smart. When you GoMechanic.

Smart doesn't drive to a workshop.

Smart checks status reports and invoices.

Smart doesn't pay more than smart should.

xSmart knows a good deal when smart sees one.

Smart leaves his car in good, trusted hands.

Go Smart. When you GoMechanic.

Smart doesn't drive to a workshop.

Smart checks status reports and invoices.

Smart doesn't pay more than smart should.

Smart gets the same service wherever smart goes.

Smart knows a good deal when smart sees one.

Smart leaves his car in good, trusted hands.

Go Smart. When you GoMechanic.

Logo_tagline_stacked
Metro_1
Metro_2
Billboard6
Billboard7
Day-Signage_2
EG_4
Signage_6
Signage_5
EG_2
Magazine_1
B2C Ads 5
CarPickupCard_1
Leaflet_1
JobCard_1
Newsletter_1
Facebook_1
Uber_1.1
CarCover
FootMat
Bottles
Sunshade_2
SeatCover
Small-Bottle
Toolbox
Mechanic_8
Mechanic_6
Mechanic_5
Mechanic_4
Activation_1

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