Question
How do you design a cider label named Hill Station?
Answer
By combining freshness and nostalgia to communicate the brand story.
Question
How do you design a cider label named Hill Station?
Answer
By combining freshness and nostalgia to communicate the brand story
Question
How do you design a cider label named Hill Station?
Answer
By combining freshness and nostalgia to communicate the brand story.
Question
How do you design a cider label named Hill Station?
Answer
By combining freshness and nostalgia to communicate the brand story.
Question
How do you design a cider label named Hill Station?
Answer
By combining freshness and nostalgia to communicate the brand story.
Hill Station Hard Cider Ale by House of Bira 91
Hill Station Hard Cider Ale by House of Bira 91
Hill Station Hard Cider Ale by House of Bira 91
Hill Station Hard Cider Ale by House of Bira 91
Hill Station Hard Cider Ale by House of Bira 91
Bira 91, the world's fastest-growing premium beer company, wanted to expand its portfolio and launch 'Hill Station Hard Cider Ales' under the endorsed architecture of 'House of Bira 91.' The launch was part of the company's move to bring new categories beyond beer, in line with the increasing demand for ready-to-drink options and a growing generation of consumers enthusiastic about experimenting with flavors.
The brand name 'Hill Station' evokes a feeling of nostalgia. For most of us, the word 'Hill Station' intuitively brings us back to an innocent memory. Made from a blend of the freshest Himalayan apples and mountain barley, the Hard Cider Ales would have dry and mildly sweet flavors with a hint of malt and the full flavor of orchard-fresh apples.
The brief was to build a brand story around the ingredients, freshness, and hill station vibe and create a distinct set of brand assets that could transport the audience to the simple pleasures of life.
SERVICES BRANDING | PACKAGING DESIGN | WEBSITE DESIGN AND DEVELOPMENT
CLIENT B9 BEVERAGES LTD.
SECTOR ALCOHOLIC BEVERAGE
Bira 91, the world's fastest-growing premium beer company, wanted to expand its portfolio and launch 'Hill Station Hard Cider Ales' under the endorsed architecture of 'House of Bira 91.' The launch was part of the company's move to bring new categories beyond beer, in line with the increasing demand for ready-to-drink options and a growing generation of consumers enthusiastic about experimenting with flavors.
The brand name 'Hill Station' evokes a feeling of nostalgia. For most of us, the word 'Hill Station' intuitively brings us back to an innocent memory. Made from a blend of the freshest Himalayan apples and mountain barley, the Hard Cider Ales would have dry and mildly sweet flavors with a hint of malt and the full flavor of orchard-fresh apples.
The brief was to build a brand story around the ingredients, freshness, and hill station vibe and create a distinct set of brand assets that could transport the audience to the simple pleasures of life.
SERVICES BRANDING | PACKAGING DESIGN | WEBSITE DESIGN AND DEVELOPMENT
CLIENT B9 BEVERAGES LTD.
SECTOR ALCOHOLIC BEVERAGE
Bira 91, the world's fastest-growing premium beer company, wanted to expand its portfolio and launch 'Hill Station Hard Cider Ales' under the endorsed architecture of 'House of Bira 91.' The launch was part of the company's move to bring new categories beyond beer, in line with the increasing demand for ready-to-drink options and a growing generation of consumers enthusiastic about experimenting with flavors.
The brand name 'Hill Station' evokes a feeling of nostalgia. For most of us, the word 'Hill Station' intuitively brings us back to an innocent memory. Made from a blend of the freshest Himalayan apples and mountain barley, the Hard Cider Ales would have dry and mildly sweet flavors with a hint of malt and the full flavor of orchard-fresh apples.
The brief was to build a brand story around the ingredients, freshness, and hill station vibe and create a distinct set of brand assets that could transport the audience to the simple pleasures of life.
SERVICES BRANDING | PACKAGING DESIGN | WEBSITE DESIGN AND DEVELOPMENT
CLIENT B9 BEVERAGES LTD.
SECTOR ALCOHOLIC BEVERAGE
Bira 91, the world's fastest-growing premium beer company, wanted to expand its portfolio and launch 'Hill Station Hard Cider Ales' under the endorsed architecture of 'House of Bira 91.' The launch was part of the company's move to bring new categories beyond beer, in line with the increasing demand for ready-to-drink options and a growing generation of consumers enthusiastic about experimenting with flavors.
The brand name 'Hill Station' evokes a feeling of nostalgia. For most of us, the word 'Hill Station' intuitively brings us back to an innocent memory. Made from a blend of the freshest Himalayan apples and mountain barley, the Hard Cider Ales would have dry and mildly sweet flavors with a hint of malt and the full flavor of orchard-fresh apples.
The brief was to build a brand story around the ingredients, freshness, and hill station vibe and create a distinct set of brand assets that could transport the audience to the simple pleasures of life.
SERVICES BRANDING | PACKAGING DESIGN | WEBSITE DESIGN AND DEVELOPMENT
CLIENT B9 BEVERAGES LTD.
SECTOR ALCOHOLIC BEVERAGE
Bira 91, the world's fastest-growing premium beer company, wanted to expand its portfolio and launch 'Hill Station Hard Cider Ales' under the endorsed architecture of 'House of Bira 91.' The launch was part of the company's move to bring new categories beyond beer, in line with the increasing demand for ready-to-drink options and a growing generation of consumers enthusiastic about experimenting with flavors.
The brand name 'Hill Station' evokes a feeling of nostalgia. For most of us, the word 'Hill Station' intuitively brings us back to an innocent memory. Made from a blend of the freshest Himalayan apples and mountain barley, the Hard Cider Ales would have dry and mildly sweet flavors with a hint of malt and the full flavor of orchard-fresh apples.
The brief was to build a brand story around the ingredients, freshness, and hill station vibe and create a distinct set of brand assets that could transport the audience to the simple pleasures of life.
SERVICES BRANDING | PACKAGING DESIGN | WEBSITE DESIGN AND DEVELOPMENT
CLIENT B9 BEVERAGES LTD.
SECTOR ALCOHOLIC BEVERAGE
Every sip will bring back warm memories of holidays from the hills. Some vacations you don’t want to come back from.
The label designs for the 'Hill Station Hard Cider Ales' showcase a story of a train journeying through the hill station and apple orchard, presented in a vintage style that captures the enchanting atmosphere of the hills. The illustrations are expertly crafted to invoke feelings of nostalgia and freshness, highlighting the use of handpicked orchard apples. Each product flavor is distinguished by a different color of the sky, creating a unique visual identity that is reflected in both the packaging and communication materials.
Material Palette
To create a cohesive brand experience across various touchpoints, the sales collateral and point of sale materials need to convey a sense of freshness and nostalgia. This can be achieved by using elements such as apple crates, metal, and wood to evoke the feeling of the Hill Station.
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