Question
How do you design a cider label named Hill Station?

Answer
By combining freshness and nostalgia to communicate the brand story.

Question
How do you design a cider label named Hill Station?

Answer
By combining freshness and nostalgia to communicate the brand story

Hill Station Hard Cider Ale by House of Bira 91

Hill Station

Bira 91, the world’s fastest-growing premium beer company wanted to expand its portfolio and launch ‘Hill Station Hard Cider Ales’ under the endorsed architecture of ‘House of Bira 91. The launch would be part of the company’s move to bring new categories beyond beers, in congruence with the increasing demand for ready-to-drink options and a growing generation of consumers enthusiastic about experimenting with flavors.

The ‘Hill Station’ brand name evokes a feeling of Nostalgia. The word Hill Station for most of us intuitively brings us back to an innocent memory. Made from a blend of the freshest Himalayan apples and mountain barley, the flavors of these Hard Cider Ales would be dry and mildly sweet with a hint of malt and full flavor of orchard-fresh apples.

The brief was to build brand story around the ingredient, the freshness and the hill station vibe and create a distinct set of brand assets which could transport the audience to simple pleasures of life.

SERVICES BRANDING | PACKAGING DESIGN | WEBSITE DESIGN AND DEVELOPMENT
CLIENT B9 BEVERAGES LTD.
SECTOR ALCOHOLIC BEVERAGE

Bira 91, the world’s fastest-growing premium beer company wanted to expand its portfolio and launch ‘Hill Station Hard Cider Ales’ under the endorsed architecture of ‘House of Bira 91. The launch would be part of the company’s move to bring new categories beyond beers, in congruence with the increasing demand for ready-to-drink options and a growing generation of consumers enthusiastic about experimenting with flavors.

The ‘Hill Station’ brand name evokes a feeling of Nostalgia. The word Hill Station for most of us intuitively brings us back to an innocent memory. Made from a blend of the freshest Himalayan apples and mountain barley, the flavors of these Hard Cider Ales would be dry and mildly sweet with a hint of malt and full flavor of orchard-fresh apples.

The brief was to build brand story around the ingredient, the freshness and the hill station vibe and create a distinct set of brand assets which could transport the audience to simple pleasures of life.

SERVICES BRANDING | PACKAGING DESIGN | WEBSITE DESIGN AND DEVELOPMENT
CLIENT B9 BEVERAGES LTD.
SECTOR ALCOHOLIC BEVERAGE

Bira 91, the world’s fastest-growing premium beer company wanted to expand its portfolio and launch ‘Hill Station Hard Cider Ales’ under the endorsed architecture of ‘House of Bira 91. The launch would be part of the company’s move to bring new categories beyond beers, in congruence with the increasing demand for ready-to-drink options and a growing generation of consumers enthusiastic about experimenting with flavors.

The ‘Hill Station’ brand name evokes a feeling of Nostalgia. The word Hill Station for most of us intuitively brings us back to an innocent memory. Made from a blend of the freshest Himalayan apples and mountain barley, the flavors of these Hard Cider Ales would be dry and mildly sweet with a hint of malt and full flavor of orchard-fresh apples.

The brief was to build brand story around the ingredient, the freshness and the hill station vibe and create a distinct set of brand assets which could transport the audience to simple pleasures of life.

SERVICES BRANDING | PACKAGING DESIGN | WEBSITE DESIGN AND DEVELOPMENT
CLIENT B9 BEVERAGES LTD.
SECTOR ALCOHOLIC BEVERAGE

Bira 91, the world’s fastest-growing premium beer company wanted to expand its portfolio and launch ‘Hill Station Hard Cider Ales’ under the endorsed architecture of ‘House of Bira 91. The launch would be part of the company’s move to bring new categories beyond beers, in congruence with the increasing demand for ready-to-drink options and a growing generation of consumers enthusiastic about experimenting with flavors.

The ‘Hill Station’ brand name evokes a feeling of Nostalgia. The word Hill Station for most of us intuitively brings us back to an innocent memory. Made from a blend of the freshest Himalayan apples and mountain barley, the flavors of these Hard Cider Ales would be dry and mildly sweet with a hint of malt and full flavor of orchard-fresh apples.

The brief was to build brand story around the ingredient, the freshness and the hill station vibe and create a distinct set of brand assets which could transport the audience to simple pleasures of life.

SERVICES BRANDING | PACKAGING DESIGN | WEBSITE DESIGN AND DEVELOPMENT
CLIENT B9 BEVERAGES LTD.
SECTOR ALCOHOLIC BEVERAGE

Bira 91, the world’s fastest-growing premium beer company wanted to expand its portfolio and launch ‘Hill Station Hard Cider Ales’ under the endorsed architecture of ‘House of Bira 91. The launch would be part of the company’s move to bring new categories beyond beers, in congruence with the increasing demand for ready-to-drink options and a growing generation of consumers enthusiastic about experimenting with flavors.

The ‘Hill Station’ brand name evokes a feeling of Nostalgia. The word Hill Station for most of us intuitively brings us back to an innocent memory. Made from a blend of the freshest Himalayan apples and mountain barley, the flavors of these Hard Cider Ales would be dry and mildly sweet with a hint of malt and full flavor of orchard-fresh apples.

The brief was to build brand story around the ingredient, the freshness and the hill station vibe and create a distinct set of brand assets which could transport the audience to simple pleasures of life.

SERVICES BRANDING | PACKAGING DESIGN | WEBSITE DESIGN AND DEVELOPMENT
CLIENT B9 BEVERAGES LTD.
SECTOR ALCOHOLIC BEVERAGE

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The label designs accommodates the portfolio of ciders the brand has to offer. The painting of the steam engine passing through the apple orchard becomes the backdrop for the packaging label designs. As the day progresses, the sky transforms. The changing sky colour is used to depict the different variants. And the neck label medallion further reinforces the flavour.  The product promise crest of ‘Orchard Fresh Hand-Picked Apples’ communicates the ingredient story on the labels.

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