Question
How do you differentiate professional dental products in a highly cluttered market?
Answer
By structuring the design foundation from the product itself.
Question
How do you differentiate professional dental products in a highly cluttered market?
Answer
By structuring the design foundation from the product itself.
Question
How do you differentiate professional dental products in a highly cluttered market?
Answer
By structuring the design foundation from the product itself.
Question
How do you differentiate professional dental products in a highly cluttered market?
Answer
By structuring the design foundation from the product itself.
Question
How do you differentiate professional dental products in a highly cluttered market?
Answer
By structuring the design foundation from the product itself.
India's youngest dental consumables brand
India's youngest dental consumables brand
India's youngest dental consumables brand
India's youngest dental consumables brand
India's youngest dental consumables brand
Masters of all things chemistry, Pidilite has been an integral part of India’s everyday solutions for six decades. They are now venturing into the world of dental consumables – the most frequently used and essential dental products. This isn’t surprising since Pidilite’s sturdy expertise in polymers and adhesives work very well with quality dental material.
Till date, Indian brands in this field have been far and few, most boasting low-quality standards and poor products, that is also the reason why Indian dental professionals rely heavily on imported products and global companies. The downside is the lack of local market awareness.
Pidilite’s new venture aims to bridge the gap between quality products that are crafted for Indian dental professionals, making dentistry simple, better and efficient.
SERVICES NAMING | POSITIONING | BRANDING | PACKAGING | DESIGN LANGUAGE
CLIENT PIDILITE INDUSTRIES PVT LTD
SECTOR HEALTHCARE
Masters of all things chemistry, Pidilite has been an integral part of India’s everyday solutions for six decades. They are now venturing into the world of dental consumables – the most frequently used and essential dental products. This isn’t surprising since Pidilite’s sturdy expertise in polymers and adhesives work very well with quality dental material.
Till date, Indian brands in this field have been far and few, most boasting low-quality standards and poor products, that is also the reason why Indian dental professionals rely heavily on imported products and global companies. The downside is the lack of local market awareness.
Pidilite’s new venture aims to bridge the gap between quality products that are crafted for Indian dental professionals, making dentistry simple, better and efficient.
SERVICES NAMING | POSITIONING | BRANDING | PACKAGING | DESIGN LANGUAGE
CLIENT PIDILITE INDUSTRIES PVT LTD
SECTOR HEALTHCARE
Masters of all things chemistry, Pidilite has been an integral part of India’s everyday solutions for six decades. They are now venturing into the world of dental consumables – the most frequently used and essential dental products. This isn’t surprising since Pidilite’s sturdy expertise in polymers and adhesives work very well with quality dental material.
Till date, Indian brands in this field have been far and few, most boasting low-quality standards and poor products, that is also the reason why Indian dental professionals rely heavily on imported products and global companies. The downside is the lack of local market awareness.
Pidilite’s new venture aims to bridge the gap between quality products that are crafted for Indian dental professionals, making dentistry simple, better and efficient.
SERVICES NAMING | POSITIONING | BRANDING | PACKAGING | DESIGN LANGUAGE
CLIENT PIDILITE INDUSTRIES PVT LTD
SECTOR HEALTHCARE
Masters of all things chemistry, Pidilite has been an integral part of India’s everyday solutions for six decades. They are now venturing into the world of dental consumables – the most frequently used and essential dental products. This isn’t surprising since Pidilite’s sturdy expertise in polymers and adhesives work very well with quality dental material.
Till date, Indian brands in this field have been far and few, most boasting low-quality standards and poor products, that is also the reason why Indian dental professionals rely heavily on imported products and global companies. The downside is the lack of local market awareness.
Pidilite’s new venture aims to bridge the gap between quality products that are crafted for Indian dental professionals, making dentistry simple, better and efficient.
SERVICES NAMING | POSITIONING | BRANDING | PACKAGING | DESIGN LANGUAGE
CLIENT PIDILITE INDUSTRIES PVT LTD
SECTOR HEALTHCARE
Masters of all things chemistry, Pidilite has been an integral part of India’s everyday solutions for six decades. They are now venturing into the world of dental consumables – the most frequently used and essential dental products. This isn’t surprising since Pidilite’s sturdy expertise in polymers and adhesives work very well with quality dental material.
Till date, Indian brands in this field have been far and few, most boasting low-quality standards and poor products, that is also the reason why Indian dental professionals rely heavily on imported products and global companies. The downside is the lack of local market awareness.
Pidilite’s new venture aims to bridge the gap between quality products that are crafted for Indian dental professionals, making dentistry simple, better and efficient.
SERVICES NAMING | POSITIONING | BRANDING | PACKAGING | DESIGN LANGUAGE
CLIENT PIDILITE INDUSTRIES PVT LTD
SECTOR HEALTHCARE
For a new brand stepping into a market largely dominated by international players like 3M ESPE, GC, Coltene and others, the brand name needed to stand out and also be highly relevant to the dental industry. The coined name ‘Wizdent’ found its inspiration from the parent brand itself – Pidilite's wisdom and legacy and what it’ll bring to the new wave of dentistry in India. For only the wise seek knowledge to do better, create innovations for the new, and facilitate big ideas to simplify things.
For a new brand stepping into a market largely dominated by international players like 3M ESPE, GC, Coltene and others, the brand name needed to stand out and also be highly relevant to the dental industry. The coined name ‘Wizdent’ found its inspiration from the parent brand itself – Pidilite's wisdom and legacy and what it’ll bring to the new wave of dentistry in India. For only the wise seek knowledge to do better, create innovations for the new, and facilitate big ideas to simplify things.
For a new brand stepping into a market largely dominated by international players like 3M ESPE, GC, Coltene and others, the brand name needed to stand out and also be highly relevant to the dental industry. The coined name ‘Wizdent’ found its inspiration from the parent brand itself – Pidilite's wisdom and legacy and what it’ll bring to the new wave of dentistry in India. For only the wise seek knowledge to do better, create innovations for the new, and facilitate big ideas to simplify things.
For a new brand stepping into a market largely dominated by international players like 3M ESPE, GC, Coltene and others, the brand name needed to stand out and also be highly relevant to the dental industry. The coined name ‘Wizdent’ found its inspiration from the parent brand itself – Pidilite's wisdom and legacy and what it’ll bring to the new wave of dentistry in India. For only the wise seek knowledge to do better, create innovations for the new, and facilitate big ideas to simplify things.
The Identity
The Identity
Our approach to creating Wizdent, the brand, came from their own product story of making the lives of Indian dental professionals more efficient, simpler and better. Therefore, we took from the dental practice and put it, well, into practice.
Dentists use a unique shorthand system called Palmer Notation that helps them identify teeth in each quadrant. These are essentially L-shaped symbols designating the position of the tooth in the quadrant.
Our approach to creating Wizdent, the brand, came from their own product story of making the lives of Indian dental professionals more efficient, simpler and better. Therefore, we took from the dental practice and put it, well, into practice.
Dentists use a unique shorthand system called Palmer Notation that helps them identify teeth in each quadrant. These are essentially L-shaped symbols designating the position of the tooth in the quadrant.
Brand Positioning – The Fine Art of Dentistry
There is art in science, and science in art.
There are solutions that come from both. Complementing, encouraging and innovating.
Neither are complete without the other.
Wizdent walks the thin line that merges the best parts of both.We borrow from the sciences to master the art of dentistry.
We take from the arts to communicate the science ofdental care.
Brand Positioning – The Fine Art of Dentistry
There is art in science, and science in art.
There are solutions that come from both. Complementing, encouraging and innovating.
Neither are complete without the other.
Wizdent walks the thin line that merges the best parts of both.We borrow from the sciences to master the art of dentistry.
We take from the arts to communicate the science ofdental care.
Brand Positioning – The Fine Art of Dentistry
There is art in science, and science in art.
There are solutions that come from both. Complementing, encouraging and innovating.
Neither are complete without the other.
Wizdent walks the thin line that merges the best parts of both.We borrow from the sciences to master the art of dentistry.
We take from the arts to communicate the science ofdental care.
Brand Positioning – The Fine Art of Dentistry
There is art in science, and science in art.
There are solutions that come from both. Complementing, encouraging and innovating.
Neither are complete without the other.
Wizdent walks the thin line that merges the best parts of both.We borrow from the sciences to master the art of dentistry.
We take from the arts to communicate the science ofdental care.
Brand Positioning
There is art in science, and science in art.
There are solutions that come from both. Complementing, encouraging and innovating. Neither are complete without the other.
Wizdent walks the thin line that merges the best parts of both.We borrow from the sciences to master the art of dentistry.
We take from the arts to communicate the science ofdental care.
Wizdent – The Fine Art of Dentistry
Functional Packaging Design system based on product use and benefit
Functional Packaging Design system based on product use and benefit
Functional Packaging Design system based on product use and benefit
Functional Packaging Design system based on product use and benefit
Functional Packaging Design system based on the product use and benefit.
The Problem
The Problem
The Problem
The Problem
Dentists today are using dental consumable brands and products that look like any other medicinal product. Their packaging and design are thoughtless, complicated and 10 shades of boring. Heavy text and information overload don’t help the cause either.
Not only are the aesthetics outdated, but they also lack visual uniformity. When the range expands to premium or special products, most brands fail to create a consistent design language, creating a disjointed family of varied colours, styles and visuals.
Dentists today are using dental consumable brands and products that look like any other medicinal product. Their packaging and design are thoughtless, complicated and 10 shades of boring. Heavy text and information overload don’t help the cause either.
Not only are the aesthetics outdated, but they also lack visual uniformity. When the range expands to premium or special products, most brands fail to create a consistent design language, creating a disjointed family of varied colours, styles and visuals.
Dentists today are using dental consumable brands and products that look like any other medicinal product. Their packaging and design are thoughtless, complicated and 10 shades of boring. Heavy text and information overload don’t help the cause either.
Not only are the aesthetics outdated, but they also lack visual uniformity. When the range expands to premium or special products, most brands fail to create a consistent design language, creating a disjointed family of varied colours, styles and visuals.
Dentists today are using dental consumable brands and products that look like any other medicinal product. Their packaging and design are thoughtless, complicated and 10 shades of boring. Heavy text and information overload don’t help the cause either.
Not only are the aesthetics outdated, but they also lack visual uniformity. When the range expands to premium or special products, most brands fail to create a consistent design language, creating a disjointed family of varied colours, styles and visuals.
The Solution – Breaking the clutter by method
The Solution
Breaking the clutter by method
Wizdent strives to make dentistry Simple, Better and Efficient. The packaging design aids in doing exactly that, through a functional design system based on product use and benefit.
Wizdent strives to make dentistry Simple, Better and Efficient. The packaging design aids in doing exactly that, through a functional design system based on product use and benefit.
Wizdent strives to make dentistry Simple, Better and Efficient. The packaging design aids in doing exactly that, through a functional design system based on product use and benefit.
1
Product Categorisation
The entire product range is categorised into 3 tiers and named according to price and quality. Each category is then assigned a colour to fashion a clear visual distinction.
2
Iconography
ach product type is symbolised by an icon derived from dental diagrams to make it easier to identify products. Over time, these icons will come to stand as identities for their product types.
Iconography
Each product type is symbolised by an icon derived from dental diagrams to make it easier to identify products. Over time, these icons will come to stand as identities for their product types.
3
Product Benefit & USP
The front of the pack showcases product usage or benefit as a big and bold tagline. This, along with the category icon enables easier and faster understanding of the product for the dentists.
Product Communication
Product Communication
Product Brochure
Product Brochure
Medical IFU (Instruction for use) Leaflet placed inside product boxes
Exhibition Booth - Facade
Exhibition Booth - Interior
Wizdent Product Catalogue – an overview of the brand and its offerings for dental professionals
Wizdent Product Catalogue – an overview of the brand and its offerings for dental professionals
All Projects
Dirty GoodDesigning a playful packaging system for a kids' skin care brand
TansenA culinary crescendo
ZenworkBrand refresh for a regtech platform
SunsureRe-Branding an energy as a service brand
Godrej My FarmBranding a premium niche dairy brand for Godrej
ASBL LOFTResidential property brochure
MyHome 99Residential property brochure
HROneBranding a HRMS platform
FlexipleBranding a global tech talent network
OrohBranding an Indian D2C footwear brand
Grizly Hard Seltzers AleBranding & packaging design | House of Bira 91
Red.HealthRebranding India's largest emergency response company
Bira 91 Make Play with FlavorsDefining the brand world for a beer brand
Keventer MetroRebranding a dairy brand in West Bengal
Ghadi by RSPL GroupRe-packaging an iconic detergent brand
PharmEasyRedesigning an omnichannel brand experience
Celebrate with Every SipFestive & special edition packs for Bira 91
Myscape YOOSelling branded residences
Bira 91 | Customer Loyalty AppUI design for brand advocacy
Bira 91 | Counter Sales Managers AppB2B channel partner UI Design
LifioBranding a clinical research and trial company
Hill Station Hard Cider AleBranding & Packaging Design | House of Bira 91
Jashn FoodsPackaging design for basmati rice
Just Small ThingsDesigning a personal care nutraceutical brand
Nature DermaCommunications for active skincare
DoozeBranding & UI design for an alcohol delivery app
Apply Once and Veri OnceBranding a new age educational navigator
eFarmarket by AP markfedDesigning an identity for an agritech platform
Stickers to Monitor Drug DosageSelf Initiated Project
AzlyaBranding a cultural yet contemporary fashion Label
Log9 MaterialsRebranding an energy solutions company
Science of HimMale wellness treated with science
Little ExtraAll natural personal care
Pristyn CareRebranding short stay surgery
Myscape OtomoResidential property brochure
DhampureRebranding a Pioneer Sugar Brand
Kamet by Peak SpiritsWhisky Label
Go MechanicBranding a Multi-Brand Car Service Startup
Bira 91 LightPackaging Refresh & Positioning
Bira 91 Sustainability ReportMission To Zero
BirthplaceBranding a Maternity Hospital
Godrej JerseyRevamping a Legacy Brand
Hyderabad FCRebranding a Football Club
Myscape TerrazaCommercial Property Brochure
CK Birla GroupBranding a Women's Hospital
HousrDesigning for a Mega Co-living Brand
One Golden MileCommerical Brochure for Aurean| Eskar| Terminus
Wizdent by PidiliteIndia's Youngest Dental Consumables
AB Plus Speciality HospitalBranding a boutique Hospital
Bira 91 LightAssociating Beer with Fitness
Don't Hide it. PeriodSanitary Pad Packaging
Jin JijiPackaging Indian Gin
AinqaHumanising data
The Dalai LamaCelebrating His Holiness
Bhagirathi Neotia HospitalEnvironmental Graphics
Max Estates, DehradunResidential Property Brochure & Communications
MajjaBranding a Chain of QSR in Ahmedabad
QuaQuaBranding a Virtual Travel Platform
Kalpataru VistaResidential Property Brochure & Communications
Myscape LoftResidential Property Brochure
Fuel BuddyBranding India's First Fuel Delivery Platform
BirlasoftRebranding a Global IT Service Provider
The Telegraph OnlineDesign Language
Danone EcosystemWomen Empowerment Brochure
Central Square FoundationDesign for Non-Designers
Seven BeanstalkCoffee Packaging
SlingshotDesigning for an Ed-tech Brand
CareCoverBranding a Pre-approved Medical Loan Card
Myscape WeaveCommercial Property Brochure
NumberzBranding a Fintech Startup
SunshineBranding a Multi Speciality Hospital
The Tooth CompanyBranding a Dental Clinic
MedicsBranding Lucknow's Super Speciality Hospital
Not So SeriousRebranding a Luxury fashion label
OlivaRebranding a Chain of Medico Aesthetic Clinics
Myscape MeaResidential Property Brochure
Not So SeriousAn Instagram Lookbook
Myscape SanctuaryResidential Property Brochure & Communications
British CouncilIndia-UK relationship
The Culture HouseRestaurant Branding
PratikshaBrand India’s Largest Hospital for Women
Aster MedcityBranding a Healthcare Destination
ImagineCold Pressed Juice Packaging
Nishada by My HomeResidential Property Brochure
TummyfullBranding a Homemade Food Tech Venture
Central Square FoundationAnnual Report
MedisyncBranding a B2B knowledge delivery platform
Intuit IndiaWhitepaper Design
CPOBranding a Chain of Prosthetic Clinics
ORDReal Estate Branding
Myscape Isle of SkyResidential Property Brochure
TruSpaceDynamic Real Estate Branding
Work Safe Covid19 PostersSelf Initiated Project
Come & Go SafelyWork Safe Posters
Community SafetyWork Safe Posters
Individual SafetyWork Safe Posters
Business & Customer SafetyWork Safe Posters
StudentaccoBranding a Student Accommodation Portal
ShrachiDesigning a Notebook Brand for India
SWOTNotebook Cover Design
The Pointe by TerminusResidential Property Brochure
Asian BariatricsBranding a Bariatric Hospital
Not So SeriousFashion Lookbook
Wodehouse CapitalWebsite Design
MediCounselBranding a Medical Portal
Subscribe to our Newsletter
Subscribe to our Newsletter
Subscribe to our Newsletter