Question
How do you choose a notebook that inspires you?
Answer
By judging the book by its cover.
SWOT
SWOT is a notebook brand launched by Shrachi Group, primarily targeting young India. The brief was to design a set of notebook covers for their ‘wiro range’. Through its design, the brand aims to connect with college students and young professionals.
Across North, Central and West India. Available in Corner shops, modern trade & online stores. Around 25,000 to 30,000 copies of each design was released.
SERVICES DESIGN STRATEGY | PRODUCT TEMPLATES | BOOK COVERS
CLIENT SHRACHI GROUP
SECTOR EDUCATION
COLLABORATION WYSIWYG COMMUNICATIONS
SWOT City Series
A montage of elements capturing the culture, identity and essence of the respective cities was put together to create a unique cityscape that represents the vastness and vibrancy of India. Implementing a style that draws inspiration from traditional Indian folklore and tribal art of Gond and Madhubani, the artwork was intricately rendered by hand over each city’s map.
COVER DESIGNS
The following designs aims to connect with the youth.
COVER DESIGNS
The following designs aims to connect with the youth.
All Projects
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PharmEasyRedesigning an omnichannel brand experience
Bira 91 Make Play with FlavorsAdding flavors & fresh consistency to the design system
Stickers to Monitor Drug DosageSelf Initiated Project
Log9 MaterialsRebranding an energy solutions company
Science of HimMale Wellness Treated With Science
Pristyn CareRebranding Short Stay Surgery
Myscape OtomoResidential Property Brochure
DhampureRebranding a Pioneer Sugar Brand
Kamet by Peak SpiritsWhisky Label
Go MechanicBranding a Multi-Brand Car Service Startup
Bira 91 LightPackaging Refresh & Positioning
Bira 91Mission To Zero
BirthplaceBranding a Maternity Hospital
Godrej JerseyRevamping a Legacy Brand
Hyderabad FCRebranding a Football Club
Myscape TerrazaCommercial Property Brochure
CK Birla GroupBranding a Women's Hospital
HousrDesigning for a Mega Co-living Brand
One Golden MileCommercial Property Brochure
Wizdent by PidiliteIndia's Youngest Dental Consumables
Bira 91 LightAssociating Beer with Fitness
Don't Hide it. PeriodSanitary Pad Packaging
Jin JijiPackaging Indian Gin
AinqaHumanising data
The Dalai LamaCelebrating His Holiness
Max Estates222 Rajpur, Dehradun
MajjaBranding a Chain of QSR in Ahmedabad
QuaQuaBranding a Virtual Travel Platform
Kalpataru VistaProperty Branding
Myscape LoftResidential Property Brochure
Fuel BuddyBranding India's First Fuel Delivery Platform
BirlasoftRebranding a Global IT Service Provider
The Telegraph OnlineDesign Language
Danone EcosystemWomen Empowerment Brochure
Central Square FoundationDesign for Non-Designers
Seven BeanstalkCoffee Packaging
SlingshotDesigning for an Ed-tech Brand
Bhagirathi Neotia HospitalEnvironmental Graphics
CareCoverBranding a Pre-approved Medical Loan Card
Myscape WeaveCommercial Property Brochure
NumberzBranding a Fintech Startup
SunshineBranding a Multi Speciality Hospital
The Tooth CompanyBranding a Dental Clinic
MedicsBranding Lucknow's Super Speciality Hospital
Not So SeriousRebranding a Luxury fashion label
OlivaRebranding a Chain of Medico Aesthetic Clinics
Myscape MeaProperty Branding
Not So SeriousAn Instagram Lookbook
Myscape SanctuaryProperty Branding
British CouncilIndia-UK relationship
The Culture HouseRestaurant Branding
PratikshaBrand India’s Largest Hospital for Women
Aster MedcityBranding a Healthcare Destination
ImagineCold Pressed Juice Packaging
TummyfullBranding a Homemade Food Tech Venture
Central Square FoundationAnnual Report
MedisyncBranding a B2B knowledge delivery platform
Intuit IndiaWhitepaper Design
CPOBranding a Chain of Prosthetic Clinics
ORDReal Estate Branding
Myscape Isle of SkyProperty Branding
TruSpaceDynamic Real Estate Branding
Work Safe Covid19 PostersSelf Initiated Project
Come & Go SafelyWork Safe Posters
Community SafetyWork Safe Posters
Individual SafetyWork Safe Posters
Business & Customer SafetyWork Safe Posters
StudentaccoBranding a Student Accommodation Portal
ShrachiDesigning a Notebook Brand for India
Wodehouse CapitalWebsite Design
SWOTNotebook Cover Design
Asian BariatricsBranding a Bariatric Hospital
MediCounselBranding a Medical Portal
Not So SeriousFashion Lookbook
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