Question
How do you choose a notebook that inspires you?

Answer
By judging the book by its cover.

SWOT

SWOT is a notebook brand launched by Shrachi Group, primarily targeting young India. The brief was to design a set of notebook covers for their ‘wiro range’. Through its design, the brand aims to connect with college students and young professionals.

Across North, Central and West India. Available in Corner shops, modern trade & online stores. Around 25,000 to 30,000 copies of each design was released.

SERVICES  DESIGN STRATEGY | PRODUCT TEMPLATES | BOOK COVERS
CLIENT  SHRACHI GROUP
SECTOR  EDUCATION
COLLABORATION  WYSIWYG COMMUNICATIONS

SWOT City Series

A montage of elements capturing the culture, identity and essence of the respective cities was put together to create a unique cityscape that represents the vastness and vibrancy of India. Implementing a style that draws inspiration from traditional Indian folklore and tribal art of Gond and Madhubani, the artwork was intricately rendered by hand over each city’s map.

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SWOTCITY2
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SWOTCITY8
swotcity7
SWOTCITY15
SWOTCITY14

COVER DESIGNS
The following designs aims to connect with the youth.

COVER DESIGNS
The following designs aims to connect with the youth.

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SWOT_Thinkinsidethebook

All Projects

Dirty GoodDesigning for a kids' skin care brand

TansenA culinary crescendo

ZenworkBrand refresh for a regtech platform

SunsureRe-Branding an energy as a service brand

Godrej My FarmBranding a premium niche dairy brand for Godrej

ASBL LOFTResidential property brochure

MyHome 99Residential property brochure

HROneBranding a HRMS platform

FlexipleBranding a global tech talent network

OrohBranding an Indian D2C footwear brand

Grizly Hard Seltzers AleBranding & packaging design | House of Bira 91

Red.HealthRebranding India's largest emergency response company

Bira 91 Make Play with FlavorsDefining the brand world for a beer brand

Keventer MetroRebranding a dairy brand in West Bengal

Ghadi by RSPL GroupRe-packaging an iconic detergent brand

PharmEasyRedesigning an omnichannel brand experience

Celebrate with Every SipFestive & special edition packs for Bira 91

Myscape YOOSelling branded residences

Bira 91 | Customer Loyalty AppUI design for brand advocacy

Bira 91 | Counter Sales Managers AppB2B channel partner UI Design

LifioBranding a clinical research and trial company

Hill Station Hard Cider AleBranding & Packaging Design | House of Bira 91

Jashn FoodsPackaging design for basmati rice

Just Small ThingsDesigning a personal care nutraceutical brand

Nature DermaCommunications for active skincare

DoozeBranding & UI design for an alcohol delivery app

Apply Once and Veri OnceBranding a new age educational navigator

eFarmarket by AP markfedDesigning an identity for an agritech platform

Stickers to Monitor Drug DosageSelf Initiated Project

AzlyaBranding a cultural yet contemporary fashion Label

Log9 MaterialsRebranding an energy solutions company

Science of HimMale wellness treated with science

Little ExtraAll natural personal care

Pristyn CareRebranding short stay surgery

Myscape OtomoResidential property brochure

DhampureRebranding a Pioneer Sugar Brand

Kamet by Peak SpiritsWhisky Label

Go MechanicBranding a Multi-Brand Car Service Startup

Bira 91 LightPackaging Refresh & Positioning

BirthplaceBranding a Maternity Hospital

Godrej JerseyRevamping a Legacy Brand

Hyderabad FCRebranding a Football Club

Myscape TerrazaCommercial Property Brochure

CK Birla GroupBranding a Women's Hospital

HousrDesigning for a Mega Co-living Brand

One Golden MileCommerical Brochure for Aurean| Eskar| Terminus

Wizdent by PidiliteIndia's Youngest Dental Consumables

AB Plus Speciality HospitalBranding a boutique Hospital

Bira 91 LightAssociating Beer with Fitness

Don't Hide it. PeriodSanitary Pad Packaging

Jin JijiPackaging Indian Gin

AinqaHumanising data

The Dalai LamaCelebrating His Holiness

Bhagirathi Neotia HospitalEnvironmental Graphics

Max Estates, DehradunResidential Property Brochure & Communications

MajjaBranding a Chain of QSR in Ahmedabad

QuaQuaBranding a Virtual Travel Platform

Kalpataru VistaResidential Property Brochure & Communications

Myscape LoftResidential Property Brochure

Fuel BuddyBranding India's First Fuel Delivery Platform

BirlasoftRebranding a Global IT Service Provider

The Telegraph OnlineDesign Language

Danone EcosystemWomen Empowerment Brochure

Central Square FoundationDesign for Non-Designers

Seven BeanstalkCoffee Packaging

SlingshotDesigning for an Ed-tech Brand

CareCoverBranding a Pre-approved Medical Loan Card

Myscape WeaveCommercial Property Brochure

NumberzBranding a Fintech Startup

SunshineBranding a Multi Speciality Hospital

The Tooth CompanyBranding a Dental Clinic

MedicsBranding Lucknow's Super Speciality Hospital

Not So SeriousRebranding a Luxury fashion label

OlivaRebranding a Chain of Medico Aesthetic Clinics

Myscape MeaResidential Property Brochure

Not So SeriousAn Instagram Lookbook

Myscape SanctuaryResidential Property Brochure & Communications

British CouncilIndia-UK relationship

The Culture HouseRestaurant Branding

PratikshaBrand India’s Largest Hospital for Women

Aster MedcityBranding a Healthcare Destination

ImagineCold Pressed Juice Packaging

Nishada by My HomeResidential Property Brochure

TummyfullBranding a Homemade Food Tech Venture

MedisyncBranding a B2B knowledge delivery platform

Intuit IndiaWhitepaper Design

CPOBranding a Chain of Prosthetic Clinics

ORDReal Estate Branding

Myscape Isle of SkyResidential Property Brochure

TruSpaceDynamic Real Estate Branding

Work Safe Covid19 PostersSelf Initiated Project

Come & Go SafelyWork Safe Posters

Community SafetyWork Safe Posters

Individual SafetyWork Safe Posters

Business & Customer SafetyWork Safe Posters

StudentaccoBranding a Student Accommodation Portal

ShrachiDesigning a Notebook Brand for India

SWOTNotebook Cover Design

The Pointe by TerminusResidential Property Brochure

Asian BariatricsBranding a Bariatric Hospital

Not So SeriousFashion Lookbook

Wodehouse CapitalWebsite Design

MediCounselBranding a Medical Portal

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