Question
How do you bring the flavours of the world to consumers through a pack?

Answer
By turning the pack into the destination.

Question
How do you bring the flavours of the world to consumers through a pack?

Answer
By turning the pack into the destination.

Question
How do you bring the flavours of the world to consumers through a pack?

Answer
By turning the pack into the destination.

Question
How do you bring the
flavours of the world
to consumers
through a pack?

Answer
By turning every pack
into a passport.

ITC Sunfeast Baked Creations

Sunfeast wanted to create a premium bakery platform under the Baked Creations brand. While the journey began with cookies, the ambition extended far beyond a single category, with plans to expand into Bundt cakes, pastries, croissants and a wider world of baked experiences.

In a market where flavour innovation alone was no longer enough, consumers were seeking richer stories, stronger provenance and a greater sense of exploration. The opportunity was to move beyond recipes and create a brand world inspired by the origins of baking itself.

Drawing from iconic baking traditions across the globe, we transformed every product into an invitation to travel. From ingredients and recipes to local culture and craftsmanship, each bake became a window into the place that shaped it. The design system was created to scale seamlessly across cookies and Bundt cakes.

SERVICES PACKAGING DESIGN
CLIENT SUNFEAST
SECTOR FMCG

Yippee! one of India’s most loved noodles brands, wanted to stretch into a new cooking occasion with Yippee! Pasta Masala. The ambition was simple yet bold: to help mothers cook café-style pasta at home with ease and pride. But the challenge was deeper than flavour or convenience. Mothers found pasta exciting but intimidating, with too many ingredients, too many steps, and too many chances to go wrong. The brand was not competing with other masalas; it was competing with hesitation. The real design problem was to turn a 5-rupee sachet into a small moment of emotional assurance, something that quietly says, “You’ve got this.” The design bridged a child’s love for Yippee! with a mother’s confidence in her kitchen. NH1 Design rooted the packs in Yippee!’s joyful energy while adding warmth and authenticity. A familiar chopping-board device, fresh ingredient photography, and clear recipe cues grounded the design in real kitchens rather than studio sets. Each variant, Tomato and White Sauce, carried its own personality through colour, texture, and appetite appeal.

SERVICES PACKAGING DESIGN
CLIENT ITC SUNFEAST YIPPEE
SECTOR FMCG

When cookie flavours reminds of the weather, the local attire, local textures, fabrics and captures the style of every destination is a stylish way! Making a big statement flaunting authentic fashion from different parts of the world.

Every unboxing becomes a stop on the journey. A destination-inspired message tucked inside the flap greets consumers like a traveller's postcard, while hand - carfted illustrations of iconic local cafés immerse them in the atmosphere where each cookie's story and flavour originated.