Question
How can cold pressed juices not sound cold?
Answer
By making the consumer feel good inside out.
Imagine | Cold Pressed Juice
'Juice Up' from Fresh Food Concepts, is a range of 100% Raw & Natural, Cold Pressed Juices made by blending innovative combinations of fruits and vegetables, to deliver both taste and nutrition. The vision was to diversify its beverage portfolio under a new brand name 'Imagine' to smoothies, health-shots, matcha teas, fruit lemonades, super-food pouches etc – All of which will be 'Clean Label' which means they all will not have any chemicals, preservatives, artificial flavours or added sugar.
The new brand 'Imagine' would launch with cold-pressed juices and slowly diversify its beverage portfolio. Imagine is India’s first and only cold pressed juice that comes in a glass bottle and has an extended shelf life. Our task was to create the identity and packaging design system for the brand.
SERVICES BRANDING | POSITIONING | PACKAGING | WEBSITE
CLIENT FRESH FOOD CONCEPTS PVT LTD
SECTOR FOOD & BEVERAGE
The Good Feeling
With increased health awareness & changing lifestyles, consumers are gravitating towards ‘healthier’ alternatives to carbonated and sugary drinks. When we eat and drink healthy we feel good about ourselves. We wanted the consumers to feel good from inside and outside. Imagine juices speak of health, purity, uniqueness, and happiness. In fact, what better way to speak, than to let the bottles do the talking? We decided that as a brand we must spread happiness. Not just from inside the bottle but from outside as well! So when we pick up a bottle and see what it has to say and then drink the deliciously fresh and healthy juice in it.
A brand that compliments your Lifestyle. Your Diet. And You.
Flavour driven compliments speak directly to the consumer and aligns with our brand positioning of 'The Good Feeling'. The good feeling went all the way back with more intricate stories about the product behind the pack as well. A design that’s quite unlike typical juice bottles on the shelves. The torn effect gives a hand crafted feel to the labels which further adds authenticity to the product range. The choice of font was breaking the clutter. The brand identity was a play on negative space. We extended the verbal language on the bottle caps.
The brand positioning
"The Good Feeling" leverages
the brand’s equities, creating
a powerful secondary language
to be used across touch-points
and communications.
The brand positioning
"The Good Feeling" leverages the brand’s equities, creating a powerful secondary language to be used across touch-points and communications.
The brand positioning "The Good Feeling" leverages the brand’s equities, creating a powerful secondary language to be used across touch-points and communications.
BRAND ACTIVATION
The brand was launched at various food festivals and supermarkets in Delhi NCR and soon will be expanding across cities.
BRAND ACTIVATION
The brand was launched at various food festivals and supermarkets in Delhi NCR and soon will be expanding across cities.
All Projects
Grizly Hard Seltzers AleBranding & Packaging Design | House of Bira 91
Keventer MetroRebranding a dairy brand in West Bengal
Myscape YOOResidential Property Brochure
Ghadi by RSPL GroupRe-packaging an Iconic Detergent brand
Hill Station Hard Cider AleBranding & Packaging Design | House of Bira 91
Bira 91 | Make Play AppUser Interface Design for a loyalty app
Just Small ThingsDesigning a Personal Care Nutraceutical Brand
Jashn FoodsPackaging Design for Basmati Rice
DoozeBranding & UI design for an Alcohol Delivery App
Apply Once and Veri OnceBranding a new age educational navigator
PharmEasyRedesigning an omnichannel brand experience
Bira 91 Make Play with FlavorsAdding flavors & fresh consistency to the design system
Stickers to Monitor Drug DosageSelf Initiated Project
AzlyaBranding a Cultural yet Contemporary Fashion Label
Log9 MaterialsRebranding an energy solutions company
Science of HimMale Wellness Treated With Science
Little ExtraAll Natural Personal care
Pristyn CareRebranding Short Stay Surgery
Myscape OtomoResidential Property Brochure
DhampureRebranding a Pioneer Sugar Brand
Kamet by Peak SpiritsWhisky Label
Go MechanicBranding a Multi-Brand Car Service Startup
Bira 91 LightPackaging Refresh & Positioning
Bira 91Mission To Zero
BirthplaceBranding a Maternity Hospital
Godrej JerseyRevamping a Legacy Brand
Hyderabad FCRebranding a Football Club
Myscape TerrazaCommercial Property Brochure
CK Birla GroupBranding a Women's Hospital
HousrDesigning for a Mega Co-living Brand
One Golden MileCommerical Brochure for Aurean| Eskar| Terminus
Wizdent by PidiliteIndia's Youngest Dental Consumables
AB Plus Speciality HospitalBranding a boutique Hospital
Bira 91 LightAssociating Beer with Fitness
Don't Hide it. PeriodSanitary Pad Packaging
Jin JijiPackaging Indian Gin
AinqaHumanising data
The Dalai LamaCelebrating His Holiness
Bhagirathi Neotia HospitalEnvironmental Graphics
Max Estates, DehradunResidential Property Brochure & Communications
MajjaBranding a Chain of QSR in Ahmedabad
QuaQuaBranding a Virtual Travel Platform
Kalpataru VistaResidential Property Brochure & Communications
Myscape LoftResidential Property Brochure
Fuel BuddyBranding India's First Fuel Delivery Platform
BirlasoftRebranding a Global IT Service Provider
The Telegraph OnlineDesign Language
Danone EcosystemWomen Empowerment Brochure
Central Square FoundationDesign for Non-Designers
Seven BeanstalkCoffee Packaging
SlingshotDesigning for an Ed-tech Brand
CareCoverBranding a Pre-approved Medical Loan Card
Myscape WeaveCommercial Property Brochure
NumberzBranding a Fintech Startup
SunshineBranding a Multi Speciality Hospital
The Tooth CompanyBranding a Dental Clinic
MedicsBranding Lucknow's Super Speciality Hospital
Not So SeriousRebranding a Luxury fashion label
OlivaRebranding a Chain of Medico Aesthetic Clinics
Myscape MeaResidential Property Brochure
Not So SeriousAn Instagram Lookbook
Myscape SanctuaryResidential Property Brochure & Communications
British CouncilIndia-UK relationship
The Culture HouseRestaurant Branding
PratikshaBrand India’s Largest Hospital for Women
Aster MedcityBranding a Healthcare Destination
ImagineCold Pressed Juice Packaging
Nishada by My HomeResidential Property Brochure
TummyfullBranding a Homemade Food Tech Venture
Central Square FoundationAnnual Report
MedisyncBranding a B2B knowledge delivery platform
Intuit IndiaWhitepaper Design
CPOBranding a Chain of Prosthetic Clinics
ORDReal Estate Branding
Myscape Isle of SkyResidential Property Brochure
TruSpaceDynamic Real Estate Branding
Work Safe Covid19 PostersSelf Initiated Project
Come & Go SafelyWork Safe Posters
Community SafetyWork Safe Posters
Individual SafetyWork Safe Posters
Business & Customer SafetyWork Safe Posters
StudentaccoBranding a Student Accommodation Portal
ShrachiDesigning a Notebook Brand for India
SWOTNotebook Cover Design
The Pointe by TerminusResidential Property Brochure
Asian BariatricsBranding a Bariatric Hospital
Not So SeriousFashion Lookbook
Wodehouse CapitalWebsite Design
MediCounselBranding a Medical Portal
Subscribe to our Newsletter
Subscribe to our Newsletter
Subscribe to our Newsletter