Question
How do you establish that Bariatric surgery can improve quality of life?

Answer
By shifting the focus from the journey of weight loss to the journey of transformation.

Asian Bariatrics

In the 21st century obesity has reached epidemic proportions in India, with morbid obesity affecting around 5 per cent of all Indians. Asian Bariatrics is a prestigious super-speciality centre at the forefront of state-of-the art treatment of all ailments related to obesity and the gastrointestinal tract. Our task was to re-brand it, communicating the transformational journey of the patient. 

Fighting obesity is a journey; a journey of transformation; a journey inwards; a journey from A to B. Patients undergo bariatric surgery for emotional, physical and medical conditions. The brand identity depicts this journey which a patient has embarks upon and creates an emotional connection with them.

SERVICES  DESIGN STRATEGY | BRAND IDENTITY | DESIGN LANGAUGE
CLIENT  ASIAN BARIATRICS 
SECTOR  HEALTHCARE
COLLABORATION  MEDIUM HEALTHCARE

AWARDS & ACCOLADES

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BEFORE AND AFTER OF THE REDESIGN
It was about creating a branded expereince accross patient touchpoints. 

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