Question
How do you establish that Bariatric surgery can improve quality of life?
Answer
By shifting the focus from the journey of weight loss to the journey of transformation.
Asian Bariatrics
In the 21st century obesity has reached epidemic proportions in India, with morbid obesity affecting around 5 per cent of all Indians. Asian Bariatrics is a prestigious super-speciality centre at the forefront of state-of-the art treatment of all ailments related to obesity and the gastrointestinal tract. Our task was to re-brand it, communicating the transformational journey of the patient.
Fighting obesity is a journey; a journey of transformation; a journey inwards; a journey from A to B. Patients undergo bariatric surgery for emotional, physical and medical conditions. The brand identity depicts this journey which a patient has embarks upon and creates an emotional connection with them.
SERVICES DESIGN STRATEGY | BRAND IDENTITY | DESIGN LANGAUGE
CLIENT ASIAN BARIATRICS
SECTOR HEALTHCARE
COLLABORATION MEDIUM HEALTHCARE
AWARDS & ACCOLADES
BEFORE AND AFTER OF THE REDESIGN
It was about creating a branded expereince accross patient touchpoints.
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Go MechanicBranding a Multi-Brand Car Service Startup
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Hyderabad FCRebranding a Football Club
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CK Birla GroupBranding a Women's Hospital
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One Golden MileCommercial Property Brochure
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Bira 91 LightAssociating Beer with Fitness
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QuaQuaBranding a Virtual Travel Platform
Kalpataru VistaProperty Branding
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BirlasoftRebranding a Global IT Service Provider
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SunshineBranding a Multi Speciality Hospital
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MedicsBranding Lucknow's Super Speciality Hospital
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ImagineCold Pressed Juice Packaging
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Intuit IndiaWhitepaper Design
CPOBranding a Chain of Prosthetic Clinics
ORDReal Estate Branding
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TruSpaceDynamic Real Estate Branding
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Come & Go SafelyWork Safe Posters
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Individual SafetyWork Safe Posters
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StudentaccoBranding a Student Accommodation Portal
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Asian BariatricsBranding a Bariatric Hospital
MediCounselBranding a Medical Portal
Not So SeriousFashion Lookbook
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