Question
How do you give coherence to a group built on diversity?

Answer
By aligning how it looks with how it leads.

Question
How do you give coherence to a group built on diversity?

Answer
By aligning how it looks
with how it leads.

Question
How do you give coherence to
a group built
on diversity?

Answer
By aligning how
it looks with
how it leads.

CKA Birla Group

For NH1Design, the challenge was clear. How do you design a mark that carries 170 years of legacy, yet feels ready for what comes next? How do you create a symbol that can seamlessly endorse a wide spectrum of businesses, while holding them together as one unified group? The answer lay in building a mark that is both anchor and amplifier. A masterbrand designed to work across strong to medium endorsement structures. One that lends credibility to each business, while allowing individual brands the flexibility to express their own identity. The new identity for the CKA Birla Group is not just a logo. It is a system. A signature that travels across sectors, scales across touchpoints, and stands for a renewed promise — to innovate, collaborate, and lead with purpose.

SERVICES BRAND IDENTITY | COMMUNICATION COLLATERAL | BRAND GUIDELINES
CLIENT CKA BIRLA GROUP
SECTOR HEALTHCARE

For over 170 years, the CK Birla Group has shaped industries, built enduring businesses, and earned deep trust. As the group evolved, so did its ambition. The transition to the CKA Birla Group marks more than a name change. It signals a shift from a legacy of industries to a future of integrated, forward-looking businesses. A portfolio that is more diverse, more contemporary, and built for a broader, global audience. For NH1Design, the challenge was clear. How do you design a mark that carries 170 years of legacy, yet feels ready for what comes next? How do you create a symbol that can seamlessly endorse a wide spectrum of businesses, while holding them together as one unified group? The answer lay in building a mark that is both anchor and amplifier. A masterbrand designed to work across strong to medium endorsement structures. One that lends credibility to each business, while allowing individual brands the flexibility to express their own identity. The new identity for the CKA Birla Group is not just a logo. It is a system. A signature that travels across sectors, scales across touchpoints, and stands for a renewed promise — to innovate, collaborate, and lead with purpose.

SERVICES BRAND IDENTITY | COMMUNICATION COLLATERAL | BRAND GUIDELINES
CLIENT CKA BIRLA GROUP
SECTOR HEALTHCARE

NH1 Design was tasked with creating a brand system that felt modern, flexible, and globally relevant. The Legacy red was retained and refreshed. The result is a refreshed identity that balances clarity and character. A custom logotype, defined by the curved crossbar of its ‘A’, serves as a quiet but confident signature across all communication. Switzer, a versatile and contemporary typeface, anchors the system, ensuring consistency across print, digital, and environmental touchpoints.

The CKA Birla Group brings together a diverse portfolio of businesses across industries, each operating with its own distinct identity, voice, and market presence. Rather than functioning as a visibly unified brand system, these companies retain their individuality, allowing them to stay deeply relevant within their respective sectors while being anchored by a shared legacy of trust, innovation, and excellence.

The transition to the CKA Birla Group allows the brand to carry forward its credibility, while creating space for new meanings, new markets, and new possibilities.