Question
How do you give coherence
to a group built on diversity?
Answer
By aligning how it looks
with how it leads.
Question
How do you give coherence to a group built on diversity?
Answer
By aligning how it looks
with how it leads.
Question
How do you give coherence to
a group built
on diversity?
Answer
By aligning how
it looks with
how it leads.
CKA Birla Group
The CKA Birla Group, formerly CK Birla Group, has long been
a stalwart in Indian industry, spanning technology, automotive,
home and building, and healthcare. With 35,000 employees
and over 50 facilities worldwide, it’s a sprawling organisation
with a diverse portfolio. As the organisation transitioned from
its manufacturing foundations to a more technology- and
services-led future, it sought a visual identity capable of expressing both its heritage and its evolving vision. NH1 Design was tasked with creating a brand system that felt modern, flexible, and globally relevant. The result is a refreshed identity that balances clarity and character. A custom logotype, defined by the curved crossbar of its ‘A’, serves as a quiet but confident signature across all communication. Switzer, a versatile and contemporary typeface, anchors the system, ensuring consistency across print, digital, and environmental touchpoints.
SERVICES BRAND IDENTITY | COMMUNICATION COLLATERAL | BRAND GUIDELINES
CLIENT CKA BIRLA GROUP
SECTOR HEALTHCARE
The CKA Birla Group, formerly CK Birla Group,
has long been a stalwart in Indian industry, spanning technology, automotive, home and building, and healthcare. With 35,000 employees and over 50 facilities worldwide, it’s a sprawling organisation with
a diverse portfolio. As the organisation transitioned from its manufacturing foundations to a more technology- and services-led future, it sought a visual identity capable of expressing both its heritage and its evolving vision. NH1 Design was tasked with creating
a brand system that felt modern, flexible, and globally relevant. The result is a refreshed identity that balances clarity and character. A custom logotype, defined by the curved crossbar of its ‘A’, serves as
a quiet but confident signature across all communication. Switzer, a versatile and contemporary typeface, anchors the system,
ensuring consistency across print, digital, and environmental touchpoints.
SERVICES BRAND IDENTITY | COMMUNICATION COLLATERAL | BRAND GUIDELINES
CLIENT CKA BIRLA GROUP
SECTOR HEALTHCARE
The CKA Birla Group, formerly CK Birla Group, has long been a stalwart in Indian industry, spanning technology, automotive, home and building, and healthcare. With 35,000 employees
and over 50 facilities worldwide, it’s a sprawling organisation with a diverse portfolio. As the organisation transitioned from its manufacturing foundations to a more technology- and services-led future, it sought a visual identity capable of expressing both
its heritage and its evolving vision.
NH1 Design was tasked with creating
a brand system that felt modern, flexible, and globally relevant. The result is a refreshed identity that balances clarity and character. A custom logotype, defined by the curved crossbar of its ‘A’, serves as a quiet but confident signature across all communication. Switzer,
a versatile and contemporary typeface, anchors the system, ensuring consistency across print, digital, and environmental touchpoints.
SERVICES BRAND IDENTITY | COMMUNICATION COLLATERAL | BRAND GUIDELINES
CLIENT CKA BIRLA GROUP
SECTOR HEALTHCARE
The CKA Birla Group, formerly CK Birla Group, has long been a stalwart in Indian industry, spanning technology, automotive, home and building, and healthcare. With 35,000 employees and over 50 facilities worldwide,
it’s a sprawling organisation with a diverse portfolio.
As the organisation transitioned from its manufacturing foundations to a more technology- and services-led future, it sought a visual identity capable of expressing both its heritage and its evolving vision. NH1 Design was tasked with creating a brand system that felt modern, flexible, and globally relevant. The result is a refreshed identity that balances clarity and character. A custom logotype, defined by the curved crossbar of its ‘A’, serves as a quiet but confident signature across all communication. Switzer, a versatile and contemporary typeface, anchors the system, ensuring consistency across print, digital, and environmental touchpoints.
SERVICES BRAND IDENTITY | COMMUNICATION COLLATERAL | BRAND GUIDELINES
CLIENT CKA BIRLA GROUP
SECTOR HEALTHCARE
The CKA Birla Group, formerly CK Birla Group, has long been a stalwart in Indian industry, spanning technology, automotive, home and building, and healthcare. With 35,000 employees and over 50 facilities worldwide, it’s
a sprawling organisation with a diverse portfolio. As the organisation transitioned from its manufacturing foundations to a more technology- and services-led future, it sought a visual identity capable of expressing both its heritage and its evolving vision. NH1 Design was tasked with creating a brand system that felt modern, flexible, and globally relevant. The result is a refreshed identity that balances clarity and character.
A custom logotype, defined by the curved crossbar of its ‘A’, serves as
a quiet but confident signature across all communication. Switzer, a versatile and contemporary typeface, anchors the system, ensuring consistency across print, digital, and environmental touchpoints.
SERVICES BRAND IDENTITY | COMMUNICATION COLLATERAL | BRAND GUIDELINES
CLIENT CKA BIRLA GROUP
SECTOR HEALTHCARE
NH1 Design was tasked with creating a brand system that felt modern, flexible, and globally relevant. The result is a
refreshed identity that balances clarity and character. A custom logotype, defined by the curved crossbar of its ‘A’,
serves as a quiet but confident signature across all communication. Switzer, a versatile and contemporary typeface,
anchors the system, ensuring consistency across print, digital, and environmental touchpoints.
Colour played a central role in the refresh. After extensive exploration, a refined shade of red was selected to convey energy
and progress, supported by a measured secondary palette that provides range without visual noise. Templates were built for
both the Group and its subsidiary brands, establishing a two-tier design framework that unites while allowing individuality.
Since every partner logo comes with its own proportions and style, we built a system to keep
them visually balanced alongside the CKA Birla Group logo. Instead of scaling logos arbitrarily,
partner marks are aligned to a shared visual height. This helps both identities sit
comfortably together while maintaining clarity and consistency across applications.
All Projects
Dinshaw'sRebranding and Repackaging Legacy
Fresh GravityIT Services and IT Consulting
Space2GrowBranding Social Impact Consulting
ITC Yippee Pasta MasalaPlayful indulgence to everyday confidence
Livasa HospitalsRebranding Ivy Hosiptal
Tetr College of BusinessRebranding a Business School
Streax SkincarePackaging design for skincare
Pluro Fertility and IVFBranding Fertility in India
Lushlands by Adani RealtyYour Natural Habitat
Sunfeast Baked CreationsCookie Culture around the world
TansenA culinary crescendo
LivEasyPackaging Redesign
AteazRebranding a cafe in New York
Albero D'oroCrafted for American Cocktail Culture
myHQRebranding Flexible Workspaces
RIVEA Vascular HealthWhere high tech meets low risk
Fratelli MS WineRedesigning MS Wine Label
Rama EikoThe Urban Forest
My Home GravaMore To Life
ASBL LOFTResidential property brochure
Itsa HospitalsBranding a Multi-Specialty Hospital
Dirty GoodDesigning for a kids' skin care brand
ZenworkBrand refresh for a regtech platform
SunsureRe-Branding an energy as a service brand
Yippee Pasta ScoreEstablishing AFA partnership
Nestle Resource ActivHigh Protein Shake Packaging Design
Godrej My FarmBranding a premium niche dairy brand for Godrej
MyHome 99Residential property brochure
HROneBranding a HRMS platform
FlexipleBranding a global tech talent network
Grizly Hard Seltzers AleBranding & packaging design | House of Bira 91
Aakash OrthocityCentres of Excellence in Orthocare
OrohBranding an Indian D2C footwear brand
Red.HealthRebranding India's largest emergency response company
Bira 91 Make Play with FlavorsDefining the brand world for a beer brand
CK Birla GroupBranding a Women's Hospital
Keventer MetroRebranding a dairy brand in West Bengal
Ghadi by RSPL GroupRe-packaging an iconic detergent brand
PharmEasyRedesigning an omnichannel brand experience
Celebrate with Every SipFestive & special edition packs for Bira 91
Myscape YOOSelling branded residences
Keystone SeasonsThe Voice of Wellness
Don't Hide it. PeriodSanitary Pad Packaging
Bira 91 | Counter Sales Managers AppB2B channel partner UI Design
LifioBranding a clinical research and trial company
Hill Station Hard Cider AleBranding & Packaging Design | House of Bira 91
Jashn FoodsPackaging design for basmati rice
Just Small ThingsDesigning a personal care nutraceutical brand
Nature DermaCommunications for active skincare
DoozeBranding & UI design for an alcohol delivery app
Bira 91 | Customer Loyalty AppUI design for brand advocacy
Apply Once and Veri OnceBranding a new age educational navigator
eFarmarket by AP markfedDesigning an identity for an agritech platform
Stickers to Monitor Drug DosageSelf Initiated Project
AzlyaBranding a cultural yet contemporary fashion Label
Log9 MaterialsRebranding an energy solutions company
Science of HimMale wellness treated with science
Little ExtraAll natural personal care
Pristyn CareRebranding short stay surgery
Myscape OtomoResidential property brochure
DhampureRebranding a Pioneer Sugar Brand
Kamet by Peak SpiritsWhisky Label
Bira 91 LightPackaging Refresh & Positioning
Bira 91 Sustainability ReportMission To Zero
BirthplaceBranding a Maternity Hospital
Godrej JerseyRevamping a Legacy Brand
Hyderabad FCRebranding a Football Club
Go MechanicBranding a Multi-Brand Car Service Startup
Myscape TerrazaCommercial Property Brochure
Advait by PioneerCampaign for Real Estate
HousrDesigning for a Mega Co-living Brand
One Golden MileCommerical Brochure for Aurean| Eskar| Terminus
Wizdent by PidiliteIndia's Youngest Dental Consumables
AB Plus Speciality HospitalBranding a boutique Hospital
Bira 91 LightAssociating Beer with Fitness
Jin JijiPackaging Indian Gin
AinqaHumanising data
The Dalai LamaCelebrating His Holiness
Bhagirathi Neotia HospitalEnvironmental Graphics
Max Estates, DehradunResidential Property Brochure & Communications
MajjaBranding a Chain of QSR in Ahmedabad
QuaQuaBranding a Virtual Travel Platform
Kalpataru VistaResidential Property Brochure & Communications
Myscape LoftResidential Property Brochure
Fuel BuddyBranding India's First Fuel Delivery Platform
BirlasoftRebranding a Global IT Service Provider
The Telegraph OnlineDesign Language
Danone EcosystemWomen Empowerment Brochure
Central Square FoundationDesign for Non-Designers
Seven BeanstalkCoffee Packaging
SlingshotDesigning for an Ed-tech Brand
CareCoverBranding a Pre-approved Medical Loan Card
Myscape WeaveCommercial Property Brochure
NumberzBranding a Fintech Startup
SunshineBranding a Multi Speciality Hospital
The Tooth CompanyBranding a Dental Clinic
MedicsBranding Lucknow's Super Speciality Hospital
Not So SeriousRebranding a Luxury fashion label
OlivaRebranding a Chain of Medico Aesthetic Clinics
Myscape MeaResidential Property Brochure
Not So SeriousAn Instagram Lookbook
Myscape SanctuaryResidential Property Brochure & Communications
British CouncilIndia-UK relationship
The Culture HouseRestaurant Branding
PratikshaBrand India’s Largest Hospital for Women
Aster MedcityBranding a Healthcare Destination
ImagineCold Pressed Juice Packaging
Nishada by My HomeResidential Property Brochure
TummyfullBranding a Homemade Food Tech Venture
Central Square FoundationAnnual Report
MedisyncBranding a B2B knowledge delivery platform
Intuit IndiaWhitepaper Design
CPOBranding a Chain of Prosthetic Clinics
ORDReal Estate Branding
Myscape Isle of SkyResidential Property Brochure
TruSpaceDynamic Real Estate Branding
Work Safe Covid19 PostersSelf Initiated Project
Come & Go SafelyWork Safe Posters
Community SafetyWork Safe Posters
Individual SafetyWork Safe Posters
Business & Customer SafetyWork Safe Posters
StudentaccoBranding a Student Accommodation Portal
ShrachiDesigning a Notebook Brand for India
SWOTNotebook Cover Design
The Pointe by TerminusResidential Property Brochure
Asian BariatricsBranding a Bariatric Hospital
Not So SeriousFashion Lookbook
Wodehouse CapitalWebsite Design
MediCounselBranding a Medical Portal
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