How do you celebrate His Holiness The Dalai Lama?
By celebrating the symbols of Buddhism.
Celebrating His Holiness - The Dalai Lama
Dalai Lama turned 80 in July. So far, 62 countries have paid homage to Him. As He has had a busy year, India had not had the opportunity to felicitate Him on this important milestone. On 4 January 2016, an event was held and hosted live on web from The Oberoi New Delhi, to honour and celebrate Him. Former Prime Minister Manmohan Singh, Sharmila Tagore, LK Advani, Ram Jethmalani, Historian Ramachandra Guha and Kailash Satyarthi marked their presence, among other notable personalities.
“Asked to design a logo for the event, we decided to not just create a logo, but an experience.”
In India, marigold flowers are often used as a sign of new beginning, symbolizing auspiciousness. Marigold flowers were juxtaposed with the most important Buddhist symbols – Eternal Knot, Lotus and Dharma Wheel. The saffron/orange color signifies renunciation and hence it is offered to God as a symbol of surrender. It even symbolizes a trust in the divine. Using these motifs we designed the event collaterals.
Services: Event Branding
Client: Max Group
Sector: Branding, Cultural & Non Profit