How can a hospital cure discomfort without being comfortable itself?
Redesigning the idea of curing into caring.
A multi-super speciality institution, 500+ bedded Sunshine Hospitals (Paradise Circle, Secunderabad) is promoted by globally reputed Joint Replacement Surgeon Dr. AV Gurava Reddy and like-minded associates, who share the objective of making world-standard healthcare available, affordable and accessible to the common man. With the expansion of their establishments to Gachibowli they wanted to build on their brand promise of providing a personalised brand experience from the time of admission till the time of discharge. Our task was to brand the premium version of the hospital.
Services: Design Strategy | Brand Identity | Design Language
Client: Sunshine Hospitals
Individual department logos carry the language forward with icons that convey warmth.